CSR Communication 20 mins

Transcription

1 Mark Brown (BI) Former: Chemical engineer (Mobil Oil) Sales representative (IBM) Now: Cand. Philol. + Ph.D. 2008: Managing nature business as usual (language of green business), University of Oslo. Teacher/researcher (BI) 1. Successful 2-way communication of meaning is not possible. 2. Problem for authenticity? 3. Differences in meaning are a consequence of differences in doing. CSR & Communication workshop 2 1

2 CSR & Communication workshop 3 cause consequence Environmental NGOs CSR & Communication workshop 4 2

3 Green business Managing?? CSR & Communication workshop 5 Environmental NGOs cause consequence Green business Managing?? CSR & Communication workshop 6 3

4 Sign versus meaning CSR & Communication workshop 7 1. Successful 2-way communication of meaning is not possible. Response? CSR & Communication workshop 8 4

5 1. Successful 2-way communication of meaning is not possible. 2. Problem for authenticity? CSR & Communication workshop 9 Authenticity (Peggy s chapter on CSR and Communication) What it actually stands for and does. Walking. Actions speak louder doing What it says that it stands for does..talking. than words. language signs CSR & Communication workshop 10 5

6 Authenticity (Peggy s chapter on CSR and Communication) What it actually stands for and does. Walking. Actions speak louder doing What it says that it stands for does..talking. than words. language signs CSR & Communication workshop 11 Authenticity What it actually stands for and does. Walking. Actions speak louder doing What it says that it stands for does..talking. than words. language signs CSR & Communication workshop 12 6

7 Insincerity What it actually stands for and does. Walking. Actions speak louder doing What it says that it stands for does..talking. than words. language signs CSR & Communication workshop Successful 2-way communication of meaning is not possible. 2. Problem for authenticity? Response? CSR & Communication workshop 14 7

8 1. Successful 2-way communication of meaning is not possible. 2. Problem for authenticity? 3. Differences in meaning are a consequence of differences in doing. CSR & Communication workshop 15 Ideas and practice talk v. walk Development (Modernism) Environment Ideas /talk Practice (walk) CSR & Communication workshop 16 8

9 Two languages Development (Modernism) Environment Growth = development capitalism economics Trade competition productivity efficiency payments Nature sustainability pollution prevention Justice/fairness cooperation eco logy resource scarcity Green CSR & Communication workshop 17 Development (Modernism) Attempts to reconcile Environment Growth = development capitalism economics Trade competition productivity efficiency payments Resource efficiency/productivity Pollution prevention pays Sustainable development Green and competitive Ecological modernization Eco modernity Fairtrade Natural capitalism Managing Nature Nature sustainability pollution prevention Justice/fairness cooperation eco logy resource scarcity Green CSR & Communication workshop 18 9

10 Ideas and practice becoming a green business Development (Modernism) Environment CSR & Communication workshop 19 Ideas and practice becoming a responsible business CSR & Communication workshop 20 10

11 Ideas and practice becoming a responsible business Environment Green business? CSR & Communication workshop 21 The appropriation hypothesis: same words but different usage Green business Environmental movement IMPACTS SAFETY POLLUTION IMPACTS SAFETY POLLUTION DAMAGE EMISSIONS PROTECT EXPOSURE DAMAGE EMISSIONS PROTECT EXPOSURE CSR & Communication workshop 22 11

12 Ideas and practice becoming a green business Environment IMPACTS SAFETY DAMAGE EMISSIONS POLLUTION PROTECT EXPOSURE Green business? CSR & Communication workshop 23 CSR & Communication workshop 24 12

13 1. Successful 2-way communication of meaning is not possible. 2. Problem for authenticity? 3. Differences in meaning are a consequence of differences in doing. Respones? CSR & Communication workshop 25 13