2017 MEDIA KIT. AGD Media Kit 2017

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1 2017 MEDIA KIT 1

ADVANCING THE VALUE AND EXCELLENCE OF GENERAL DENTISTRY The Academy of General Dentistry (AGD) is the only association that eclusively represents the needs and interests of general dentists.

health care providers and small-business owners.

influential dental professionals who are making purchasing decisions that impact their business and their patients every day. Advertising Opportunities AGD Impact General Dentistry www.agd.

ORG AGD S SCIENTIFIC SESSION IS THE PREMIER MEETING FOR GENERAL DENTISTRY The AGD scientific session offers continuing education that is high-quality.

2 ADVANCING THE VALUE AND EXCELLENCE OF GENERAL DENTISTRY The Academy of General Dentistry (AGD) is the only association that eclusively represents the needs and interests of general dentists. With 40,000 members who are dedicated to continuing education (CE), providing high-quality care and advancing their profession, AGD ensures that they have the resources they need to progress as health care providers and small-business owners. Some of these resources, such as AGD s award-winning publications, website, communications and annual meeting onsite program, provide opportunities to etend your brand to an audience of influential dental professionals who are making purchasing decisions that impact their business and their patients every day. Advertising Opportunities AGD Impact General Dentistry AGD in Action AGD2018 Onsite Program AGD2018 THE PREMIER MEETING FOR GENERAL DENTISTRY NEW ORLEANS JUNE 7-9 AGD2018.ORG AGD S SCIENTIFIC SESSION IS THE PREMIER MEETING FOR GENERAL DENTISTRY The AGD scientific session offers continuing education that is high-quality. I bring my staff, too, so we can all learn from the very best. Saskia C. Vaughan, DDS, MAGD Mineral Wells, TX Member since 1995 Here s what you can look forward to at AGD2018, June 7 9, 2018, in New Orleans: Head and neck anatomy cadaver course with Henry A. Gremillion, DDS, MAGD Implant placement cadaver course with Timothy F. Kosinski, DDS, MAGD Strengthen your office team dynamic with Dentsply Sirona s 360 Eperience Education tracks in an innovative, one-hour lecture format Dedicated networking lounge for students and recent graduates agd2018.org Approved PACE Program Provider FAGD/MAGD Credit Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. 6/1/2014 to 5/31/2018. Provider ID: EDUCATION TAILORED TO YOUR NEEDS Monthly newsmagazine Bimonthly scientific journal AGD Website E-newsletter Reach over 40,000 AGD-Member General Dentists Contacts: 2 Over 70% of membership has decisionmaking power in their practice NETWORKING EVENTS EXCLUSIVE TO YOU Scientific Session program book AGD2018_OntarioCE book.indd 1 EXHIBITS VITAL TO YOUR PRACTICE 5/16/17 3:03 PM

eperts on topics such as practice management, dental products and technology, current legislative activities and more.

..2,525 Nonmember general dentists...13,764 Paid subscribers...260 Complimentary...235 Total circulation...50,000 Keys to an Effective Practice Website p.

3 Nov. 16 February Protect Your Profession: Advocating for Dentistry Nov. 28 Dec. 9 March What to Tell Your Patients about Tobacco Use Jan. 4 Jan.

10 May The Dentist s Role in Treating Sleep Apnea Mar. 1 Mar. 10 June Cloud Computing and Data Security Apr. 3 Apr.

3 AUGUST 2016 VOL. 44, NO. 8 AGD IMPACT With a circulation of more than 50,000 general dentists, AGD Impact provides readers with forward-thinking perspectives from AGD members and dentistry eperts on topics such as practice management, dental products and technology, current legislative activities and more. Taking Care How Dentists Should Prepare for Treating Aging Patients Circulation AGD members...33,216 Nonmember general dentist subscribers...2,525 Nonmember general dentists...13,764 Paid subscribers Complimentary Total circulation...50,000 Keys to an Effective Practice Website p.12 AGD 2016 in Boston p.26 AGD Impact 2017 Editorial Calendar Issue Cover story Space reservation Materials due January Planning for a Financially Secure Future Nov. 3 Nov. 16 February Protect Your Profession: Advocating for Dentistry Nov. 28 Dec. 9 March What to Tell Your Patients about Tobacco Use Jan. 4 Jan. 13 Bonus circulation: Chicago Dental Society Midwinter Meeting and Pacific Dental Conference April HPV and Oral Cancer Feb. 1 Feb. 10 May The Dentist s Role in Treating Sleep Apnea Mar. 1 Mar. 10 June Cloud Computing and Data Security Apr. 3 Apr. 14 July Health and Wellness for hte Dentist May 1 May 12 August Eco-Dentistry and Going Green Jun. 1 Jun. 9 Bonus circulation: AGD Scientific Session September Pediatric Dentistry Jul.3 Jul. 14 October Ethics Aug. 1 Aug. 11 November The Future of Dentistry Sept. 1 Sept. 18 Bonus circulation: ADA Annual Session December Serving Special Populations in the Uniformed Services Oct. 6 Oct. 13 Bonus circulation: Greater New York Dental Meeting Issues mail the first week of the month of publication 3

GENERAL DENTISTRY With a circulation of over 33,000 general dentists, AGD s peer reviewed clinical journal, General Dentistry, presents research, laboratory investigations, clinical findings and

Circulation AGD members...33,216 Paid subscribers...377 (general dentists, medical/dental libraries) Complimentary...200 Total circulation.

4 GENERAL DENTISTRY With a circulation of over 33,000 general dentists, AGD s peer reviewed clinical journal, General Dentistry, presents research, laboratory investigations, clinical findings and techniques dentists can immediately apply in practice. The journal is used as an educational and reference tool for its readers and also features rotating columns on various topics in dentistry. Circulation AGD members...33,216 Paid subscribers (general dentists, medical/dental libraries) Complimentary Total circulation...33,793 General Dentistry 2017 Editorial Calendar Issue Feature articles Space Materials reservations date January/February Pharmacotherapeutics, Pain Management, Teeth Whitening, Dec. 2 Dec. 8 Oral-Systemic Connection Bonus circulation: Chicago Dental Society Midwinter Meeting March/April Pediatric Dentistry, Sports Dentistry, Dental Materials, Technology Feb. 3 Feb. 10 Bonus circulation: Pacific Dental Conference May/June Technology, Dental Implants, Endodontics, Dental Materials, Apr. 7 Apr. 14 Periodontics July/August Parafunctional Habits (Bruism, Teeth Whitening, Dental Implants June 2 June 9 Bonus circulation: Pacific Dental Conference September/October Prosthodontics, Orthodontics, Anesthesia & Pain Management, TMJ Disorders Aug. 4 Aug. 11 Bonus circulation: ADA Annual Session November/December Endodontics, Myofascial Pain, Dental Materials, Oct. 6 Oct 13 Restorative Dentistry Bonus circulation: Greater New York Dental Meeting Issues mail the first week of the month of publication 4

5 2017 PRINT ADVERTISING NET RATES AGD Impact Color Rate, Net Full Page $5,740 $4,070 $3,935 $3,720 1/2 Vert or Horz $3,065 $2,850 $2,600 $2,460 1/3 Vert or Square $2,680 $2,440 $2,225 $2,110 1/4 Standard $1,750 $1,630 $1,490 $1,390 General Dentistry Color Rate, Net Full Page $3,415 $3,200 $2,950 $2,890 1/2 Vert or Horz $2,600 $1,425 $2,320 $2,180 1/3 Vert or Horz $1,215 $1,090 $1,030 $845 1/4 Standard $1,030 $930 $825 $730 Covers Inside Front: 35% of earned B&W rate Inside Back: 15% of earned B&W rate Back Cover: 50% of earned B&W rate Opposite TOC: 10% of earned B&W rate High-Impact Placements Contact AGD for high-impact placement opportunities and pricing. Additional high-impact advertising opportunities include inserts, polybagged outsert, bellyband, advertorials and sponsored content. Advertise in AGD Impact and General Dentistry E-blasts Members and subscribers receive an once the online editions of each AGD publication are available. Share your message with a bottom banner ad ( piels). Rate: $1,000 Contact: 5

6 AGD IMPACT & GENERAL DENTISTRY PRINT ADVERTISING SPECIFICATIONS Full Page 1/2 Island and 1/3 Vertical 1/2 Vertical and 1/4 Standard 1/2 Horizontal Trim size: Single page bleed: Spread bleed: Vital advertising matter should be kept at least 0.5 away from trim edge. Trim size: web offset printing, perfect binding. Inside paper stock is 45# coated web offset for General Dentistry; 50# coated web offset for AGD Impact; cover is 80# coated offset for both publications. Digital materials may be submitted posted to the AGD s Web file server: Login: gonow PDF files are the preferred format for receiving digital ads. Fonts must be embedded or subset within the file. PDF files using the PDF-X1a standard are acceptable. Native files are accepted in the following programs on Macintosh platforms: Adobe InDesign, Adobe Illustrator and Adobe Photoshop. Native files must have all graphic artwork and fonts included, PDF and/or EPS of the file with fonts converted to outlines. All images, photos and colors must be CMYK and 300 dpi. Spot color (PMS) is used only if you are paying for additional PMS color cost. Any alterations or corrections will be charged at a rate of $100 per hour. Graphics: The resolution for photographs is 300 dpi in a TIF format. Line art should be saved in a drawing application. If line art is created in Photoshop, resolution needs to be 1200 dpi in a TIF or EPS format. Do not compress graphics by saving as JPG or checking LZW compression. All graphics should be cropped and saved at the size used within the application. If an advertiser fails to submit a contract-quality proof, the ad will be run as it was created in their file to SWOP standards, and the publisher will not be responsible for color output. Contact: 6

AGD WEBSITE OPPORTUNITIES & RATES AGD s website, www.agd.

events.. Key Stats Average monthly visits...39,796 Average monthly unique visitors...19,476 Average page views per visitor...5.8 Ad Sizes Rectangle...180 150 piels Leaderboard...728 90 piels Skyscraper.

7 AGD WEBSITE OPPORTUNITIES & RATES AGD s website, features a variety of mobile-optimized content, tailored to fit the needs of members, such as CE opportunities, practice management and patient education resources, advocacy issues and upcoming events.. Key Stats Average monthly visits...39,796 Average monthly unique visitors...19,476 Average page views per visitor Ad Sizes Rectangle piels Leaderboard piels Skyscraper Advertisement must be.gif, animated.gif,.jpg or.fla format Include URL to which banner links Unlimited looping allowed 50 character alt tet limit Must not include any rapid or strobing animation of any graphic, copy or background elements Home Page Due to the limited advertising space on the AGD home page, the number of rectangle ads ( size) will be limited to four, and there will be only one leader board ad available. Rates Monthly Quarterly Home Page Rectangle $845 $2,200 Run of Site* Rectangle $650 $1,200 Run of Site Leaderboard $1,600 $4,000 Run of Site Skyscraper $1,200 $3,000 *Run of site describes ads place on internal pages of website, not homepage. Deadlines: Space reservation and ad materials are due the 20th of the month prior to insertion dates. Run of Site Run of site rate is for advertising on one page of the AGD website, other than the home page, for the duration of the insertion. 7

8 AGD IN ACTION E-NEWSLETTER OPPORTUNITIES & RATES Members receive AGD in Action every week, and it includes the latest news about dentistry trends, innovative products, government regulatory actions, AGD Headquarters updates and more. Stats Average number sent... 30,000 Average open rate...25% E-newsletter Ad Sizes Rectangle piels Skyscraper piels Banner piels AGD in Action Advertising Rates Weekly Monthly Quarterly Rectangle $340 $1,325 $3,900 Banner Bottom $410 $1,920 $4,620 Skyscraper $550 $2,180 $6,280 Deadlines: AGD in Action is sent every Wednesday afternoon. Space reservation and ad materials are due the Friday before issue date. Banner postions for AGD in Action are to bottom of page ,000 Average number of AGD members reached with AGD in Action every week. Contact: 8

AGD Scientific Session On-site Program AGD2018 the premier annual meeting for general dentistry is recognized as one of the industry s best opportunities for learning.

9 AGD Scientific Session On-site Program AGD2018 the premier annual meeting for general dentistry is recognized as one of the industry s best opportunities for learning. This year s meeting will be held June 7 9, 2018, in New Orleans. Every AGD2018 attendee will receive a copy of the onsite program, which includes information about meeting hours, ehibitors, educational programs, social events and more. Ad Sizes Full Page:...7.5" 10" Half Page:...7" 4" Advertising Rates Full Page $1,995 Half Page $1,200 Inside Front Cover $2,350 Insdie Back Cover $2,240 Back Cover $2,520 Deadlines: Space reservations are due April 20, Materials are due April 27, AGD2018 THE PREMIER MEETING FOR GENERAL DENTISTRY NEW ORLEANS JUNE 7-9 AGD2018.ORG AGD S SCIENTIFIC GENERALFAGD SESSION IS THE PREMIER MEETING FOR DENTISTRYCE GENERAL The AGD scientific session offers continuing EXHIBITSTOOL education that is high-quality. I bring my staff, too, so we can all learn from the very best. Saskia C. Vaughan, DDS, MAGD LECTURESDDS Mineral Wells, TX Member since 1995 Here s what you can look forward to at AGD2017DMD AGD2018DMD AGD2018, June 7 9, 2018, in New Orleans: Head and neck anatomy cadaver course with Henry A. Gremillion, DDS, MAGD Implant placement cadaver course with SCIENTIFIC Timothy F. Kosinski, DDS, MAGD Strengthen your office team dynamic with Dentsply Sirona s 360 Eperience SESSIONTEAM SESSIONTEAM Education tracks in an innovative, one-hour lecture format Dedicated networking lounge for students and recent graduates COURSESAGD agd2018.org NETWORKING Approved PACE Program Provider FAGD/MAGD Credit Approval does not imply acceptance by a state or provincial board of dentistry or AGD EDUCATION endorsement. 6/1/2014 to 5/31/2018. Provider ID: TAILORED TO YOUR NEEDS NETWORKING EVENTS EXCLUSIVE TO YOU EXHIBITS VITAL TO YOUR PRACTICE Ehibitors in New Orleans receive a 15 percent discount on advertising in the 2018 onsite program. Contact: 9

10 THE FINE PRINT AGD Advertising Policy and Copy Protective Clause AGD accepts advertising of equipment, products and services of interest to general dentistry practitioners from responsible advertisers. AGD reserves the right to accept or reject any advertisement considered unsuitable according to AGD policy for its print journals, special publications, website and s. Advertisers and their agencies assume any liability for the content of their advertisements in AGD publications, website or s and any claims arising therefrom. The names, images, and logos identifying AGD Impact and General Dentistry are proprietary marks of the AGD. No use, including reproduction or manipulation, of the names, images, and logos is permitted without prior approval from the AGD. Payments, Short Rates, and Rebates Payment terms are net 30 days. Rates, position availability and production charges are subject to change without notice. Recognized advertising agencies are allowed 15 percent of gross billing on space, color and special position. Agency commission only to those agencies that pay within 30 days of invoice date. First-time advertisers/agencies will be required to submit credit references. Commission is not allowed on such charges as art work, reprints and classified advertising. A 1.5 percent monthly finance charge will be added to all open balances over 30 days old. Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, they do not use the number of in sertions upon which their billings have been based. Advertisers will be rebated if, within a 12-month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed. Prepayment is needed from all companies outside the U.S. Format Any deliberate attempt to simulate the publications format is not permitted, and the publisher reserves the right to place the word advertisement or similar wording at the top of copy that, in the publisher s opinion, resembles editorial matter. Errors Publisher is not liable for errors in any reader response listings or the Ad Inde. Cancellation Policy Written notice must be received no later than one week prior to closing date. Cover positions are non-cancellable. Contact: 10

ABOUT US 73% 27% 115 dental students graduate each year. 80% general dentists. 8,500 attendees each year at Star of the North meeting ABOUT THE MDA

ABOUT US 73% 27% 115 dental students graduate each year. 80% general dentists. 8,500 attendees each year at Star of the North meeting ABOUT THE MDA 2018 MEDIA KIT ABOUT THE MDA The Minnesota Dental Association was founded in 1884 and has more than 3,400 dental professionals, representing an overwhelming 70% percent of licensed dentists statewide.