MEDIA KIT the country s leading publication on autism, Asperger s syndrome and sensory issues.

Transcription

1 MEDIA KIT Partner with us: the country s leading publication on autism, Asperger s syndrome and sensory issues. Autism is a puzzling disability that affects approximately 1 in 45 children (CDC, Dec. 2015). While the disability is widespread, reliable information about it is far less so. In November 1999, in response to the lack of quality information, the Autism Asperger s Digest (AAD) made its debut with positive, practical, and proactive articles written primarily nationally-recognized autism professionals. Dr. Temple Grandin, Dr. Jed Baker, Ellen Notbohm, Garret Mathews, Jennifer Cook O Toole, Joanne Lara, and Keri Bowers. The magazine addresses topics ranging from evidence-based methods to alternative and complementary therapies; biomedical, education and behavioral issues; and other topics relevant to the ASD and sensory communities. Warm, touching and personal stories and accounts of life with autism add heart and soul to the publication, the first and longest continuing-magazine in the field of autism Contact us:: Lyn Dunsavage Young at lyn.autismdigest@gmail.com 1 P a g e

2 At a glance: First national magazine devoted to autism and Asperger s syndrome First Autism magazine on Apple s Newsstand with over 70,000 downloads between App downloads, yearly subscriptions, year packages, and individual issues. A strong subscriber-based publication with a paid circulation of 3,000 and more than 15,000 readers. Over 36,000 website page views per month on AutismDigest.com and FHautism.com, with approximately 80% unique visitors. A substantial percentage of the AADigest columnists are also authoritative national and international speakers at conferences. Published quarterly (February, May, August, November) in high-quality, four-color print format. Winner of National Parenting Publications Award (NAPPA), Mom s Choice Awards Gold Recipient, and Award for Publication Excellence. Founded by Future Horizons, Inc. the first niche book publisher in the world, now in its 18 th year, with Paul Jonathan Young Ph.D., P.E., as its editor and Lyn Dunsavage Young worked with the publication 13 years as its advertising director, and a recipient of several prestigious writing awards as an author. 2 P a g e

3 Readership and Circulation 5% 5% 5% Parents Education 20% Medical Professionals Libraries Individuals with autism 65% Circulation per issue (paid and unpaid): 3,000 Pass-Through readership per issue: 15,000 Apple s Newsstand: 78,000 (based on App downloads, yearly subscriptions, individual issue, and year package purchases) Amazon App Store: 1,300 (based on App downloads, yearly subscriptions, individual issue, and year package purchases) AutismDigest.com and FHautism.com: 7,200 unique visitors) 8,000 (website page views per week, with Twitter Followers: 7,079 (Autism Asperger s Digest/Future Horizons) Facebook Fans: 52,387 (Autism Asperger s Digest/Future Horizons) 3 P a g e

4 The benefits of advertising with us: Advertising in the Autism Asperger s Digest guarantees that you will reach thousands of highly targeted subscribers, ones who live with and experience autism each day of their lives. Because advertising space in each issue is restricted to those products and services directly related to this population, your message won t be lost in the sea of advertising noise. Our goal is to connect members of the ASD community with quality products and services. By giving our advertisers reasonable rates and a simple rate structure, we help them advertise not just once, but repeatedly, and reach not only our subscribers, but also thousands of additional consumers through our free Multimedia Platform. Our professional staff will be available throughout the life of our advertising partnership to assist you with placements and any questions you may have. We are friendly, and knowledgeable staff. With multiple ad placements, you also receive a variety of free value-added marketing services. These include digital ad placements, complimentary copies of our printed issues, conference exposure and more. Included Free with your print ad buy. Magazines have long been known as the most influential of all media, and now, reliable third-party research proves that they are also the best place to drive sales. Nielsen Catalina Solutions analyzed 1400 campaigns across measured media types and results show magazines yield the HIGHEST Return on Advertising Spend (ROAS), with an average return of $3.94 for every dollar spent on advertising. 4 P a g e

5 Advertising options: Tier 1 Advertise in one issue Apple s Newsstand: A Free ad in the electronic version of the print magazine. Incorporated web address within your advertisement, as an embedded font, your clickable hot link will direct the subscriber back to your website. Free color on both ads. Up to ten free issues in which your ad appears (upon request). Website logo banner (300 pixels wide x 243 pixels high) on the Autism Asperger s Digest website, links back to your website. The listing runs the length of your contract. Opportunity to advertise online for only $ for an entire year online on both sites ( visitors a week and ) (that is a ½ million visitors per year) Tier 2 Advertise in two to three issues ALL of Tier 1 PLUS Free conference exposure with printed flyers, in one of FH conferences. If your ad is 1/4 page or greater, you receive a conference table (with 2 tickets) at one conference of your choice.* Tier 3 Advertise in all four issues ALL Tier 1 & 2 benefits PLUS A free additional conference table if your ad is ¼ page or greater.* *Future Horizons conferences regularly enjoy attendance of but some are as large as 700-1,200 people per conference. Advertisers can choose a conference but must meet materials deadline to be included. This option is not available to direct competitors of our founding company, Future Horizons, Inc. The conference table with two tickets is a $700 value (per conference) and is based on availability of space at the conference of your choice. We offer the conference table and tickets only for Future Horizons conferences, a schedule of which is on or can be obtained from the Advertising Director, Lyn, lyn.autismdigest@gmail.com Important Note: All multimedia options must be agreed to and become part of a signed advertising contract. They are made available on a use it or lose it basis and must be used before the end of the contract unless otherwise agreed upon with the advertising director. Responsibility for managing options rests with the advertiser and not with Autism Asperger s Digest or its staff. Unused options cannot be carried over from one contact to another. 5 P a g e

6 rate card Standard Interior Page Ads* 1x 2x/3x 4x FULL Page $1,800 $1,600 $1,300 1/2 Page $1,100 $900 $750 1/3 Page $800 $725 $650 1/4 Page $650 $575 $500 1/6 Page $400 $350 $300 * Placement is at Editor s discretion within each issue. Print prices are per issue insertion. Premium Placement* 1x 2x/3x 4x Outside Back Cover $2,500 $2,200 $1,900 Inside Front Cover $2,200 $1,900 $1,600 Inside Back Cover $2,200 $1,900 $1,600 Page 5 Lock (ad appears N/A $1,900 $1,700 every issue) Centerfold (right hand $3,100 $2800 $2,500 page) Centerfold (2 pages) $5,200 $4,300 $3,900 *Placement is at Editor s discretion within each issue. Print prices are per issue insertion. Advertising Online Rate $400 annually* Deadlines Issue Ad Space Reservation Deadline Ad Materials Deadline Web Deadlines Feb March April December 31 January 11 January 30 May June July March 25 April 11 April 30 August Sept Oct June 27 July 14 July 31 Nov Dec Jan September 23 October 10 October 31 6 P a g e

7 Orders and payments: To reserve ad space, complete the Ad Insertion Form, found at the end of this packet. This is your ad contract to: or mail to: Autism Asperger s Digest 6044 FM804 LaRue, Texas Attn: Lyn Dunsavage Young Form must be received before space is reserved. Telephone calls or s do not reserve space. New advertisers: Your first ad must be prepaid in full via credit card or check; no exceptions. This applies to advertisers who elect to pay on a monthly basis. Your ad will be removed from the issue if payment has not been received by the 15 th of the same month your ad file is due. Subsequent ads can be paid via credit card or check, or invoicing can be arranged. Regular monthly charges to an advertiser s credit card can be arranged: after prepayment of first ad, one-third of the cost of each subsequent ad will be charged each month prior to that publication s circulation. Advertising will be suspended if advertiser falls more than one issue in arrears; further ads will need to be prepaid via credit card. Publisher extends a discount to advertising agencies, but reserves the right to disallow an agency discount if remittance has not been made in full within 30 days of invoicing. Advertiser will become liable for payment of any invoice to its advertising agency if the agency becomes past due by more than 60 days. Contact us: Lyn Dunsavage Young at lyn.autismdigest@gmail.com 7 P a g e

8 General information: To reserve ad space, complete the Ad Insertion Form (found at the end of this packet) and it to Autism Asperger s Digest. This is your ad contract. Include your name, address, daytime phone number, and address with your ad. Each ad must adhere to accepted file formats, and submissions must be complete. See Technical Specs. No cancellations or refunds are issued after the ad space deadline listed above. Photo releases are the responsibility of the advertiser. A copy of the magazine will be mailed to the advertiser/agency as proof of ad. Autism Asperger s Digest reserves the right to refuse any ad for a) design standards or b) content. The word Advertisement will be placed alongside any ad that in Publisher s opinion resembles editorial matter. Publisher does not assume any liability for advertising placement errors, omissions, or acts for which it may be held responsible, beyond the cost of the ad space affected by the error. For multiple insertions, Autism Asperger s Digest will reuse previous issue s ad unless a replacement ad is received by the print ad deadline listed above. Advertisers and advertising agencies jointly and severally assume liability for all content of advertisements printed in this magazine and therefore assume responsibility for any and all claims. Publisher is not responsible for any spelling, grammar, phone or website errors within an ad submitted by advertiser. Placement of all ads is at the Managing Editor s discretion unless otherwise agreed upon. Publisher will view all position stipulations on insertion orders as requests and will not guarantee positioning of ads and is not liable for failure to meet positioning requirements. 8 P a g e

9 Mechanical requirements: Magazine Specifications Printing: CMYK Binding: Saddle Stitch Line Screen: 175 Trim Size: 8.5 x 11 Technical specifications: Mac files are required, or you may submit ad as a high-res PDF Acceptable file types: Adobe Illustrator 8-CS5.5; InDesign CS4-5.5, and Quark Xpress Ensure all fonts are embedded, if they are not, Apple s Newsstand will not create a hyperlink to your website. Supply all elements used to create the files if not sending a high-res PDF Entire ad must be in CMYK; no spot colors, no RGB elements All images must be minimum 300 dpi. Do not convert a lower dpi image to 300dpi PDF files: High resolution PDF files are accepted. Convert fonts to outline prior to creating the PDF file. All images within PDF files must be minimum 300dpi, CMYK We do not accept ads as JPEG files, or ads created in Microsoft Word or Publisher If sending an electronic file other than a high-res PDF, send ad native files plus a separate PDF files for ad layout verification. If using a non-standard/unusual font, please also send font family or send ad as PDF Submitting the ad: For electronic submissions: If less than 5MB file size, send to: lyn.autismdigest@gmail.com If 5-10 MB file size, upload to Dropbox Include a printed copy of ad at 100% size, and directory of all files on CD Ads must be submitted in final form; changes or alterations made by the Digest staff once received will be billed to client at the rate of $65/hour, with a one-hour minimum 9 P a g e

10 Production requirements: -Outside Back Cover -Inside Front or Back Cover Spread Spread 1/2 page 1/4 page 1/3 page 1/6 page Print Ad Dimensions Outside Back Cover, Inside Front or Back Cover, Full Page Interior 1/2 Page 1/3 Page 1/4 Page 1/6 Page Ad Dimensions 8.5 x 11 (with 1/8 bleed all around: 8.75 wide by high) w by h w by h w by h w by h Online Logo Banners Logo Banner: 300 pixels wide x 243 pixels high Logo Specifications: Must be Adobe Illustrator.eps or.ai file Online Resources Ad Dimensions Annual Ad for 1/6 page advertiser in print 446 pixels by 155 pixels; may include headline, picture, and link to site, with choice of 100 words or ad copy format within the space allowed Annual Ad for 1/4 page advertiser or greater in print 300 pixels by 250 pixels; may include headline, picture, and link to site, with choice of 200 words or ad copy format within the space allowed 10 P a g e

11 Enthralling our readers: I can t imagine my life without this magazine. Amal (parent) Since its inception, Autism Asperger s Digest has been enthusiastically embraced by the autism community. Readers often tell us that they reach each issue of the Digest cover to cover. Their interest and trust extends to our advertisers and the products and services they provide. Our readers know each issue will always provide. Our readers know each issue will always provide useful information, telling us they view ads as sources of valuable information. I received my first issue today, read it front to back, twice, and I LOVE it! It seems every column you are doing this year pertains to our life! Thank you so much for a great magazine! May God continue to do great works through you all! Thank you! :) Nita (parent) I save every issue of Autism Asperger s Digest! When a new stage comes up for us, I can always count on finding something helpful about it in past issues. I call Autism Asperger s Digest issues my resource center. Randi (parent) Thank you for a fantastic magazine! I read my first issue cover-to-cover in one night; I laughed, cried, took notes, and felt that I had found an incredibly valuable resource. Terri (parent) Your magazine is invaluable. I can t keep a copy in our library. No matter how old, they are all checked out all of the time. Thank you for the service you are performing to families and professionals seeking current information about Autism Spectrum Disorders. Elaine (librarian) I want to tell you how helpful I find each issue of Autism Asperger s Digest. I am an occupational therapist working in our public school system and I always find something use with my students. Norma (occupational therapist) I just received the latest issue of Autism Asperger s Digest, and again it was a home run! The articles are very informative and the authors are A+ in the field of autism. Lori (autism specialist) I am almost done reading my first issue I love it! In every article, I read about people like me dealing with the same problems I had and what they did to try to solve them. My mother would have loved to have this magazine 20 years ago when I was a child. Thank you. Michael (adult with ASD) 11 P a g e

12 Insertion Order Form page 1/Contract Autism Asperger s Digest 6044 FM804 LaRue, TX lyn.autismdigest@gmail.com Individual or Company s Name: Contact Person: Daytime Phone: Address: City: State: Zip: Insertion Information Autism Asperger s Digest February March April, 2018 August September October, 2017 M May June July, 2018 November December January, Ad Size: Back Cover Inside Front/Inside Back Cover Rate (Print Only) Full Page (Interior) 1/2 Page 1/3 Page 1/4 Page 1/6 Page Combination of sizes: specify issues by size Add online advertising for only $400 (reaching approximately 9,000 weekly) an issue for both AAD s and Future Horizons sites Combination of print advertising and online advertising for an annual total: 12 P a g e

13 Insertion Order Form page 2/Contract Autism Asperger s Digest 6044 FM804 LaRue, TX lyn.autismdigest@gmail.com Payment Information Check (payable to Autism Asperger s Digest); US funds drawn on a US bank only Credit Card: VISA MC AMEX DISCOVER Credit Card #: Expiration Date (MM/YY): CVV (three numbers located on back of card) CVV (AMEX, four numbers on the front of card) Billing Address: Check is to be mailed to Autism Asperger s Digest, 6044 FM804, LaRue, TX Signature: address: Yes, I d like to pay monthly via credit card; please set up recurring charge. Yes, I d like a 10% discount for the year contract, if paid up front. Payment must accompany ad materials on initial placements no exceptions To secure your advertising space in the Autism Asperger s Digest, please submit a copy of this advertising contract via . Space is not reserved until form is received. Your signature confirms you have read and understand the conditions under which ads are accepted in the Autism Asperger s Digest as outlined in this Advertising Package. Contact us: Call Lyn: or lyn.autismdigest@gmail.com 13 P a g e