2018 Alumni Charity Challenge. Fundraising Toolkit

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1 2018 Alumni Charity Challenge Fundraising Toolkit

2 Many thanks for your help and hard work during the 6 th annual Alumni Charity Challenge! We are so proud, and thankful, to have you standing beside us in the fight against hunger. We re pleased to provide you with this toolkit to help in your efforts to raise money during the Alumni Charity Challenge. Enclosed you will find guidance about social media, quotes from the neighbors we help, our most needed items list and detailed information about our new fundraising platform. We hope you find this guide useful as you share this news with your community of supporters. We have a new donation platform this year that will enable you to fundraise individually on behalf of your team. If you have any questions or concerns along the way, please contact Christy Dalton for assistance. We are able to do what we do and distribute healthy meals to our neighbors in their times of need because of your support. Together, we are making a difference! OVERVIEW This toolkit was created to help your alumni association s fundraising efforts during the Alumni Charity Challenge. Created 6 years ago by VCU s Richmond Alumni Chapter, the Alumni Charity Challenge and the alumni associations who have participated have raised over 40 tons of canned goods to benefit FeedMore. FEEDMORE SOCIAL MEDIA HANDLES To help keep our communications efforts in sync, so we can further the reach of your efforts, please feel free to tag us in any and all social media posts about Alumni Charity Challenge. Here is where you can find us: Facebook Facebook.com/FeedMore Instagram, QUOTES FROM OUR NEIGHBORS WHO FACE HUNGER To put a face to hunger and the individuals we help, please feel free to use any of the following quotes in your outreach efforts. The food from this pantry will keep us going for days, said Joyce D. who comes to the church pantry once a month to help stretch her food budget. I m going to make a big stew with all these fresh vegetables and freeze some for later. With a family as big as mine, you have to be creative. The quality of food is so fresh and so good, said Sue who recently underwent knee surgery. I m raising my 3-year-old granddaughter, and this helps me feed her healthy meals.

3 I was recently laid off so every bit helps, confides Marie holding her 2-year-old son and a bag of Granny Smith apples. They gave me cabbage, greens, broccoli, tomatoes, chicken, even a pumpkin. It s a blessing because I can t afford to buy fresh vegetables at the store. I was so grateful to have food for my children, but their kindness toward me was overwhelming, said Holly, who has two young children. I realized I didn t have to feel afraid or ashamed to ask for help. That was the turning point. My kids are healthier now because of this good, nutritious food, and I know that with FeedMore s help, I am going to make it on my own. I like the Kids Cafe because the food is healthy and good. If there wasn t a Kids Cafe, I think that would be disappointing. Why? Because kids will be hungry, shared Jessica, age 11. I also like the fact that we have healthy fruits with our meal every day! The snacks here are good and everyone likes them. With my poor vision, preparing dinner is a real challenge. That s why these meals mean so much to me, said 95-year-old Maxine, a retired nurse who has been receiving Meals on Wheels for 12 years. People don t pay a lot of attention to you at this stage of life, observed 90-year-old Lucy. But with FeedMore s Meals on Wheels program, the concern for her well-being is seen and felt each weekday from the visits Lucy receives from FeedMore s volunteers. I have met some of the nicest people, she shared. Additionally, here is a link to our Dropbox folder where you will find our logos, maps of our service area, fact sheets and a TON of images for you to use as you see fit. ABOUT FEEDMORE FeedMore collects, prepares and distributes food to neighbors in need across 34 cities and counties in Central Virginia. Through comprehensive programs and a network of nearly 300 agencies, FeedMore helps ensure our communities have access to healthy meals year round. FeedMore is a proud member of Feeding America and Meals on Wheels America.

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5 GET INVOLVED We re very excited to launch our new donation platform with this year s Alumni Charity Challenge! Our new platform allows for team landing pages, including team logos, goals and progress trackers and individual fundraising pages, which allow members of your teams to fundraise on your behalf. If you should have any questions about using the new donation platform, please don t hesitate to contact Christy Dalton. 1. Check out your organization s page ( team )! Your team coordinator has been provided with your school s official team page, where all donations will be tracked. You can donate directly to your team on this page or create a fundraiser on behalf of your team. If you don t know your team page, visit the 2018 Alumni Charity Challenge team landing page to search for your team. If you can t locate your team or you need to register a team, please let us know by sending us a quick From your team page, choose to Join a Team to set up your own personal fundraising page and goal or Donate to contribute to your team s progress.

6 Join Team will allow you to fundraise on behalf of your team. Tap into your network of family and friends to take your contribution to the next level! Donate will allow you to make a donation straight to your team page. 3. If you d like to fundraise on behalf of your team, select Join Team and follow prompts to set up your individual fundraising team. All donations through your individual page will be credited to your school s team. Your team page will display the amount raised online in real-time so you can track all of your efforts! INDIVIDUAL FUNDRAISING TIPS

7 Make your page as personal as you can! Add images and personal reasons why you re choosing to support FeedMore in the fight against hunger. Notify your contacts that you re fundraising by sending a few personal messages via or text and sharing on your social media channels. Tag and thank your friends on social media who have given to your school s page and encourage them to join us on Wednesday. September 12 th, at Hardywood.