2017 CAMPAIGN SUCCESS KIT

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1 2017 CAMPAIGN SUCCESS KIT MS CORPORATE ACHIEVERS CLASS OF 2016 The Corporate Achievers campaig was as rewardig as it was educatioal. The more I leared about MS, the more I wated to make a differece. The campaig had such a positive impact o me. Nick Guletz, KBM Group

2 Cogratulatios ad welcome to the MS Corporate Achievers Class of I the past 21 years, more tha 1,000 MS Corporate Achievers have raised over $3.5 millio to help create a world free of MS. All of that fudraisig has paid off. It is truly a excitig ad hopeful time for people affected by MS, ad the Natioal Multiple Sclerosis Society is at the forefrot of this progress ot oly i the Uited States but across the world. People livig with MS ow have more treatmets ad solutios for livig their best lives tha ever before. The Natioal MS Society s goal is to cotiue this mometum by further acceleratig breakthroughs that will chage the world for people with MS. The Society is focused o both research breakthroughs those that fuel the treatmets ad solutios that will stop MS i its tracks, restore lost fuctio ad ed MS forever; ad life-chagig breakthroughs those that traslate research advacemets ito actio by removig barriers to optimal healthcare, ad provide what is eeded to avigate the challeges of MS. These breakthroughs are crucial for each perso to live their best lives. We are excited to have you become part of the MS Corporate Achievers traditio. Your cotributios i both your professioal ad persoal lives have made you a ideal additio to the successful raks of past hoorees. We appreciate that you are takig time to joi the movemet to ed multiple sclerosis. Over the ext two moths you will have the opportuity to chage lives with the fuds you raise. At the same time, you will establish a etwork of ew colleagues through our special evets, icludig a fireside chat at Bellerive Coutry Club with leaders i St. Louis busiess ad other excitig ad uique opportuities. Thak you for beig a leader i our commuity. Together we will breakthrough MS. Sicerely, Tara Dieblig Chief Executive Officer The Rehabilitatio Istitute of St. Louis Co-Chair, MS Corporate Achievers Campaig Sea Hoga Presidet SSM Health DePaul Hospital Co-Chair, MS Corporate Achievers Campaig GATEWAYMSCORPORATEACHIEVERS.ORG CONTACT: Abby Rosekoetter Natioal MS Society abby.rosekoetter@mss.org MS Corporate Achievers

3 MS CORPORATE ACHIEVERS 2017 DATES TO REMEMBER March 8 March 29 April 12 April 30 May 8 May 24 Jue TBD Campaig Kick-Off ad Orietatio Fireside Chat (6-8 p.m.) Bellerive Coutry Club, Ladue Road Networkig Evet with Dr. Cheryl Faber (6-8 p.m.) Acero, 7266 Machester Road, Maplewood, MO Biographical Sketches Due Fudraisig Deadlie/Campaig Cocludes Graduatio Ceremoy St. Louis Busiess Joural Isert FIRESIDE CHAT Wedesday, March 29th 6-8 p.m. Bellerive Coutry Club Ladue Road St. Louis, MO Keyote Speaker: Jue McAllister Fowler BJC Seior Vice Presidet, Commuicatios, Marketig ad Public Affairs MS Corporate Achievers

4 WHAT IS MS? MULTIPLE SCLEROSIS Multiple sclerosis is a upredictable, ofte disablig disease of the cetral ervous system that disrupts the flow of iformatio withi the brai, ad betwee the brai ad body. Symptoms vary from perso to perso ad rage from umbess ad tiglig, to walkig difficulties, fatigue, dizziess, pai, depressio, blidess ad paralysis. The progress, severity ad specific symptoms of MS i ay oe perso caot yet be predicted, but advaces i research ad treatmet are leadig to better uderstadig ad movig us closer to a world free of MS. Most people with MS are diagosed betwee the ages of 20 ad 50, with at least two to three times more wome tha me beig diagosed with the disease. MS affects more tha 2.3 millio worldwide. For more iformatio about MS please visit: MS Corporate Achievers

5 ABOUT THE NATIONAL MS SOCIETY The Society is guided by this missio: We mobilize people ad resources to drive research for a cure ad to address the challeges of everyoe affected by MS. The Gateway Area Chapter, established i 1955, cotributes to fudig for the Society s research program ad provides services to the more tha 7,700 people livig with MS ad their families i a 90-couty service area coverig the easter half of Missouri ad the souther third of Illiois. The Chapter provides a wide rage of programs to help people livig with MS ad their families coect with others i our commuity, access resources ad assistace, stay active, ad lear about MS. Fuds raised ot oly make these programs ad services possible, but also advace research to stop the progressio of MS, restore lost fuctio ad ed the disease forever. HOW YOUR FUNDRAISING MAKES A DIFFERENCE Life-chagig breakthroughs esure people have what they eed to avigate the challeges of livig with MS, so they ca live their best lives every day. We offer more solutios for people with MS ad provide access to more life-chagig services tha ever. We actively icrease access to high quality comprehesive healthcare. Thousads of healthcare professioals from eurologists ad urses to occupatioal therapists ad others parter with the Society to expad access to MS specialty care. People livig with MS icrease their resiliecy through persoalized support, iformatio, programs ad resources for makig positive lifestyle choices ad chages i diet, exercise, metal health ad other welless areas. Research breakthroughs cotiue to fuel the treatmets ad solutios that will stop the disease i its tracks, restore what has bee lost, ad ed MS forever. We are a global leader i MS research, recogized as the catalyst for all major advacemets i MS. We brig the world together through the Iteratioal Progressive MS Alliace to ed progressive MS (15 coutries ad coutig); go to edprogressivems.org to lear more. We have provided early career support ad fudig to every recogized MS expert. We are the largest private fuder of MS research i the world ad have ivested more tha $924 millio to date, with a ivestmet of $42 millio fudig 380 research projects i 2016 aloe. MS Corporate Achievers

6 MS CORPORATE ACHIEVERS 2017 ADVISORY COUNCIL Tim Brow Fiacial Services Represetative Shelly Cordum Vice Presidet of Nursig SSM Health DuPaul Hospital Tara Dieblig Chief Executive Officer The Rehabilitatio Istitute of St. Louis Nick Heradez Director of Plat Operatios The Rehabilitatio Istitute of St. Louis Sea Hoga Presidet SSM Health DePaul Hostpial Da Rothery Presidet BJC HealthCare Jeff Wiktorski Seior Vice Presidet Fifth Third Bak R. Nelso Williams Associate Thompso Cobur LLP Patrick Wittebrik Attorey Carmody MacDoald Nacy Kadlec Director of Cliical Improvemet BJC HealthCare Mike Kelley Attorey Madel & Madel LLC Rachel Milazzo Parter Detos US LLP If you would like further cotact iformatio for a fellow class member, cotact Abby Rosekoetter at or abby.rosekoetter@mss.org MS Corporate Achievers

7 MS CORPORATE ACHIEVERS 2017 HOW TO NAVIGATE ONLINE FUNDRAISING With our olie fudraisig tools, havig a successful campaig is a click away! Please start by registerig as a participat o the MS Corporate Achievers Home Page at gatewaymscorporateachievers.org. Your olie participat ceter will allow you to: Set a fudraisig goal of $2,017 (or higher) Customize your ow page ad URL Make a persoal doatio Joi or form a team Use Facebook, Twitter, ad LikedI to share your custom website with frieds ad family Upload cotacts from Outlook, Yahoo, Gmail ad others platforms Receive door otificatios Sed thak you otes to your doors For a step by step video guide o how to use these fudraisig tools, please visit MS Corporate Achievers

8 MS CORPORATE ACHIEVERS 2017 SAMPLE MESSAGES After settig up ad customizig your persoal fudraisig page, it is time to start fudraisig! Here are some sample messages to get you started: SAMPLE FACEBOOK/TWITTER/ LINKEDIN MESSAGES The Natioal MS Society is the largest private fuder of MS research i the world ad have ivested more tha $924 millio to date. Help support their cotiued efforts by doatig to my fudraisig page (isert persoal lik). Did you kow that 2.3 millio people i the world live with MS? Make a doatio i hoor of the those i your life impacted by MS. Doate today at (isert persoal fudraisig page) Help us move closer to a world free of MS. Doate at (isert fudraisig page) People affected by MS are relyig o us to do whatever it takes to accelerate research ad life-chagig breakthroughs. Help us breakthrough MS by doatig to my fudraisig page (isert persoal lik) SAME /LETTER WRITING CAMPAIGN Greetigs, I am excited to share that I am participatig i the 2017 MS Corporate Achievers Campaig. Over the ext two moths, I ve committed to raise sigificat fuds towards helpig the Natioal Multiple Sclerosis Society ad its visio of a world free of MS. I joied the Corporate Achievers Campaig because I ve see first-had the impact MS ca have o a idividual ad their loved oes. My dear fried ad colleague, Amy, lives with MS ad cotiues to serve as a ispiratio to me ad all the people she works with ad for at the Natioal MS Society. MS is differet for everyoe, ad that makes it very challegig to solve. People affected by this disease are relyig o us to do whatever it takes to accelerate breakthroughs life chagig breakthroughs that eable people to live their best lives today ad research breakthroughs that will ultimately ed MS. Please joi me to help fid a cure for people like Amy ad her family by doatig through my lik below. Your cotributio will support groudbreakig research ad vital programs ad services for everyoe affected by MS. Thaks for readig this ad feel free to share this message with others i your etwork who may be iterested supportig the Natioal MS Society ad their visio of creatig a world free of MS. Together we ca make a differece. Together we will breakthrough MS. Sicerely, Abigail Rosekoetter <A lik to your Page will automatically be added to the bottom of your message> MS Corporate Achievers

9 MS CORPORATE ACHIEVERS 2017 FUNDRAISING BEST PRACTICES UTILIZE YOUR PARTICIPANT CENTER It s easier tha ever to raise moey with our olie fudraisig tools. Start by settig up your persoal page by loggig i at gatewaymsachievers.org. FUNDRAISING TIPS AND IDEAS Make a persoal cotributio to your campaig. Self-doors who fudraise raise $ more tha those who do t (Walk MS) Make it persoal. If you have a coectio to MS, tell your story. Look for videos ad liks i your weekly update s to use. HOST YOUR OWN EVENT Hoorees host a variety of evets to go above ad beyod their fudraisig miimum. Get creative! Hold a casual day at your office, raffle off a item, or host a dier with a suggested doatio at the door. Some great ideas iclude: Wie Tastig Beer Tastig Golf Touramet Casual Days at Work (staff doate to dress casually) Bake Sales FUNDRAISE WITH FACEBOOK Use Facebook to make your fudraisig easier. Log ito your participat ceter ad click o the Fudraise with Facebook tab to get started. BoudlessFudraisig is a applicatio that eables you to exted fudraisig efforts beyod your Participat Ceter. Oce you have added the Boudless Fudraisig applicatio to Facebook, you ca sed a quick update to your ewsfeed usig the Get the Word Out feature. May features are available to persoalize your fudraisig page. Update your Facebook profile picture with a MS logo by usig the Doate Your Profile Picture feature to view your real-time fudraisig status o your badge. Use the Share Your Story commuity portal to share your persoal story with other participats ad Facebook frieds. MS Corporate Achievers

10 MS CORPORATE ACHIEVERS RESULTS I 2016, the MS Corporate Achiever Campaig raised over $107,000 towards a world free of MS. Top Hooree Fudraiser Tara Dieblig Top Alumi Fudraiser E. Michael Houliha Top Fudraisig Team MSig Aroud All hoorees that met their $2016 fudraisig miimum were featured i the Jue 10th issue of the St. Louis Busiess Joural. MS Corporate Achievers

11 MS CORPORATE ACHIEVERS 2017 SPONSORSHIP OPPORTUNITIES Our corporate parters are chagig the world for people affected by MS. Corporate doatios ad sposorships eable the Society to raise fuds more cost effectively, provide ew ad expaded programs to help people affected by MS, ad cotiue to drive cuttig-edge research to stop, restore ad ed MS forever. Sposorship opportuities through the Corporate Achievers campaig provide a excellet opportuity to support omiees as well as demostrate the corporatio s commitmet to helpig the Natioal MS Society achieve its visio of a world free of MS. $2, GRADUATION CEREMONY SPONSOR (2 AVAILABLE) Logo o Graduatio Ceremoy PowerPoit Presetatio ad digital evet ivitatios Logo listed o the MS Corporate Achievers Website Logo listed i the St. Louis Busiess Joural Isert $3, ADVERTISEMENT PARTNER SPONSOR (2 AVAILABLE) Logo listed o the MS Corporate Achievers Website ½ page Advertisemet i the St. Louis Busiess Joural Isert $5, AWARD SPONSOR (1 AVAILABLE) Logo egraved o all 2017 Hooree Awards Logo listed o the MS Corporate Achievers Website ½ page advertisemet i the St. Louis Busiess Joural Isert CUSTOM SPONSORSHIP OPPORTUNITIES Please cotact: Abby Rosekoetter abby.rosekoetter@mss.org DON T FORGET MATCHING GIFTS! To icrease your fudraisig impact, cotact your compay s huma resources departmet to fid out about their matchig gift policy. They will share istructios o how to submit a matchig gift. Be sure to remid your team members ad doors about matchig gifts as well. Visit this side to see if your compay participates i the matchig gifts program: MS Corporate Achievers

12 2017 EVENT DATES WALK MS gatewaymswalk.org APRIL 1 St. Louis, MO (Forest Park) Forest Park Upper Muy Lot APRIL 8 Carbodale, IL SIU Studet Ceter, West Patio APRIL 9 Cape Girardeau, MO SEMO North Rec Ceter APRIL 22 Ashlad, MO Souther Booe Middle School APRIL 22 St. Peters, MO Fort Zumwalt East High School APRIL 29 Washigto, MO Washigto High School APRIL 29 Millstadt, IL Millstadt City Park APRIL 30 Edwardsville, IL Edwardsville Towship Park (aka Airplae Park) August 19 O Fallo, IL Rock Sprigs Park ON THE MOVE LUNCHEON MAY 4 Clayto, MO (The Ritz-Carlto St. Louis) CHALLENGE WALK MS JUNE 3 4 Cottleville, MO (St. Charles Commuity College) BIKE MS SEPTEMBER 9 10 Godfrey, IL (Lewis & Clark Commuity College) REGISTER OR VOLUNTEER TODAY! GATEWAYMSSOCIETY.ORG

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