White Ribbon Campaign Tool-Kit

Transcription

1 White Ribbon Campaign Tool-Kit for Campaign Volunteers Thank you for committing to organize a White Ribbon Campaign! Please use this White Ribbon Campaign Tool-Kit to help launch, energize and spread the message about your campaign. You will find easy-to-use materials to run a White Ribbon Campaign at your workplace, school or place of worship. Wearing a white ribbon is a visible, personal statement to never support, commit or remain silent about abuse! White Ribbon Campaign Calendar of Events... 2 NEW THIS YEAR... Food Truck Rodeo & Paper Ribbons... 3 Recruit a Campaign Committee... 4 Organize your Campaign... 5 Promote the White Ribbon Campaign... 6 Social Media & Sample Posts Sample s to Help Promote Awareness Facts Suggestions for Action History of the Campaign This WRC tool-kit is also available online at

2 White Ribbon Campaign Calendar of Events White Ribbon Campaign March 20-29, 2015 White Ribbon Campaign Breakfast Monday, March 16, 2015 Join us at the Holiday Inn, Liverpool at 7:30 am for an inspirational program celebrating the White Ribbon Campaign featuring remarks from our Honorary Chair Ted Long. Reserve your seat or table at. For more information call Chris Benton at (315) or White Ribbon Campaign Kick-Off Walk (+ Food Truck Rodeo!) Friday, March 20, 2015 Join us at noon for a short walk from Clinton Square through Armory Square, where we will tie white ribbons around trees and lampposts to celebrate the beginning of the Campaign. Stand With Us and help us reinforce our message that there is no excuse for abuse in any relationship. We ll end our walk back in Clinton Square where you can enjoy lunch on your own at the food truck rodeo! Register for the Campaign Kick-Off Walk at START a team JOIN a team JOIN as an individual SPONSOR a walker IT S FAST, FUN & EASY! White Ribbon Campaign Celebrity Happy Hour Thursday, March 26, :30-7 PM Bull & Bear Pub, 125 E Water St, Syracuse Help raise money and awareness for Vera House s 21st Annual White Ribbon Campaign. Enjoy a free buffet and our celebrity bartenders Amy Robbins & Ted Long from 93Q will be slinging drinks. All tips collected go to the White Ribbon Campaign. WRC Education Challenge Monday, March 23 - Friday, March 27, 2015 To promote education and awareness of the White Ribbon Campaign, every school has an opportunity to earn rewards. If you raise $500 or more, 10% of your sale of lapel pins, wristbands or chocolates is returned to your school towards education, prizes, student appreciation or whatever you decide

3 NEW THIS YEAR... Food Truck Rodeo & Paper Ribbons FOOD TRUCK RODEO FRIDAY, MARCH 20TH IMMEDIATELY FOLLOWING THE WALK Stick around after the walk to order up some local cuisine from a variety of Syracuse s finest food truck vendors. ENJOY LUNCH IN THE SQUARE OR ORDER SOMETHING TO GO! PAPER RIBBONS Show your support of the White Ribbon Campaign with our new paper ribbons. Paper ribbons can be purchased by employees, customers and others allowing them to pledge their personal statement to never support, commit or remain silent about abuse! Displaying ribbons around your office, in your reception area or store-front window makes a visual statement while helping to raise awareness and show your support of Vera House and the White Ribbon Campaign. Lisa James - 3 -

4 Recruit A Campaign Committee An organized committee will give you the resources needed to develop and conduct your campaign. Recruit volunteers: Campaign volunteers provide one-on-one contact with potential supporters, answering questions, sharing their personal experiences with Vera House and serving as point-persons to distribute lapel pins, wristbands and chocolates. Recruit campaign volunteers at a ratio of one volunteer for every employees. Volunteers can assist with promoting the campaign within their department, office, or building. Offer incentives for volunteers: As a token of gratitude and to get volunteers energized, consider paying for volunteers attendance at the White Ribbon Campaign Breakfast on Monday, March 16, 2015, at the Holiday Inn, Liverpool. If you have the resources, consider offering other small incentives to recognize participation in the campaign. Delegate tasks for each volunteer: Assignments for each volunteer may include: Helping to coordinate a kick-off rally. Hanging posters. Serving as point-person to distribute lapel pins, wristbands and chocolates. Collecting and tracking funds raised throughout the campaign. Keeping inventory of ribbon, wristband and chocolate stock; re-ordering as necessary

5 Organize Your Campaign Commit to organize a White Ribbon Campaign by placing your ribbon, wristband & chocolate order today! Contact Vera House: Order your wristbands, lapel pins, chocolates, paper ribbons and campaign posters... Call us: (315) Website: Order your materials online at or... Fill out a White Ribbon Campaign Order Form and submit to Vera House or... White Ribbon Campaign Representatives: If you are walking in this year s Campaign Kick-Off Walk, you can order your materials online by visiting your Headquarters (HQ) page at CHRIS BENTON Communications & Special Events Director cbenton@verahouse.org Phone: (315) x 248 STAND WITH US Save $$$ on Shipping Expenses Arrange to pick up your order at Vera House s Administrative & Outreach Offices Monday - Friday, 8:30 am - 5:00 pm to help save on shipping. Vera House, Inc Thompson Rd., Ste 100 Syracuse, NY (315) MILDRED WINSLOW Programs & Communications Associate mwinslow@verahouse.org Phone: (315) x 210 Chocolates 2015 VERA HOUSE WHitE RibbOn KicK-Off WAlK Friday, March 20th 12:00 Noon at Clinton Square to end domestic & sexual violence CONCEPT & DESIGN BY DeSigNworkS advertising PRINTING BY UPState PriNtiNg StAnD WitH US to end domestic & sexual violence START a team, JOIN a team or JOIN as an individual. It s FAST, FUN & EASY! For More information: visit or Posters Wristbands -5- Lapel Pins Paper Ribbons

6 Promote The White Ribbon Campaign Build awareness and excitement! This is the fun part - be creative... Participate in the White Ribbon Campaign Kick-Off Walk: Walk, sponsor a walker, or create a team. Send a team to walk at our event - register at Spread the word through , Facebook, Twitter or other social media outlets. Display Complimentary Campaign Materials: POSTERS: Hang White Ribbon Campaign Posters in hallways, lunchrooms, and other high traffic areas. BROCHURES: Vera House brochures contain information about how Vera House works to end domestic and sexual violence in our community. Promote Your Campaign Through Social Media: Like us on Facebook at facebook.com/verahouseinc; Follow us on Twitter and Instagram Share highlights of your campaign with the Vera House community by posting photos and videos. Post updates of your campaign, share photos, statistics and information on healthy relationships. Visit page 7 of this tool-kit for sample posts! Stay in touch year-round with Vera House. Host Campaign Activities & Incentives: Host a kick-off rally. Publicize your campaign and progress through company newsletters, bulletins and social network. Use to heighten awareness about the campaign. See our Sample s starting on page 8 to help get you started! Host a department or individual contest for highest participation or most creative social media photo. Prize ideas: Pizza party or ice cream social Casual dress day Come-in late or leave-early pass Enter into a drawing for an extra day off, restaurant gift certificate, or movie passes Request a Speaker: Request a speaker for your next meeting to learn more about the White Ribbon Campaign or Vera House programs and services. To schedule a speaker, contact Loren Cunningham at (315) x 208 or lcunningham@ verahouse.org. Encourage EVERYONE to wear their WHITE RIBBON: Wearing a White Ribbon with pride from March 20-29, 2015 is a visible, personal statement to never support, commit or remain silent about abuse! - 6 -

7 Social Media - #StandWithVeraHouse Help promote the White Ribbon Campaign on Facebook, Twitter, Instagram or other social media outlets. Be sure to use #StandWithVeraHouse when you post! Share highlights of your campaign with the Vera House community by posting photos and videos. Share interesting statistics about Vera House and the White Ribbon Campaign with information found within this tool-kit and on the Vera House website:. Use #StandWithVeraHouse to allow others to see your White Ribbon Campaign statuses and photos. Tag us and help your friends discover us by in your posts. Post updates of your campaign and your outstanding results. Facebook Like us on Facebook at facebook.com/verahouseinc Twitter Follow us on verahouseinc Instagram Follow us on - 7 -

8 Sample Social Media Posts - #StandWithVeraHouse - 8 -

9 Sample s to Help Promote Awareness Each day of the campaign send a message of the day through . Visit Vera House s website at or our Facebook page for tips on healthy relationships, information on programs and services, dating violence, and more. is also an excellent way to remind employees where they can purchase their lapel pins, wristbands or chocolates! Day 1 Sample Title: WHAT IS DOMESTIC & SEXUAL VIOLENCE? Content: Dating and/or domestic violence is controlling, abusive and aggressive behavior in a romantic relationship. It can happen in straight or gay relationships. It can include verbal, emotional, physical, or sexual abuse, or a combination. Controlling behavior may include: Not letting you hang out with your friends and calling or texting you frequently to find out where you are, who you re with Verbal and emotional abuse may include: Calling you names and jealousy Physical abuse may include: Shoving, slapping, restraining, kicking Sexual abuse may include: Unwanted touching, rape or manipulating someone into sexual relations Stand With Us to end domestic & sexual violence. Proudly make your statement to not support, commit or remain silent about abuse by purchasing and wearing your wristband ($1) or your lapel pin ($5) in support of Vera House s White Ribbon Campaign today! Wristbands, lapel pins, paper ribbons and chocolates ($2) are available for purchase from < insert name of company contact/ location > The White Ribbon Campaign was established in Syracuse in 1995 to help fund Vera House education and awareness programs and services. The primary goal of the Campaign is to raise awareness about domestic and sexual violence and the ways our community is working to end that violence. Your support will help us convey the Campaign s core message: ending violence is a community-wide effort. Thank you for your support! Vera House 24-Hour Crisis & Support Line (315)

10 Sample s to Help Promote Awareness Day 2 Sample Title: DATING & SEXUAL VIOLENCE Content: Approximately 75% of sexual assaults are committed by someone known to the victim. One study found that 38% of date rape victims were young women from 14 to 17 years of age. About one in three high school students have been or will be involved in an abusive relationship. Dating and domestic violence causes far more pain than the visible marks of bruises and scars. It is devastating to be abused by someone that you love and you think loves you in return. It is estimated that approximately 3 million incidents of domestic violence are reported each year in the United States. Stand With Us to end domestic & sexual violence. Proudly make your statement to not support, commit or remain silent about abuse by purchasing and wearing your wristband ($1) or your lapel pin ($5) in support of Vera House s White Ribbon Campaign today! Wristbands, lapel pins, paper ribbons and chocolates ($2) are available for purchase from < insert name of company contact/location > Thank you for your support! Vera House 24-Hour Crisis & Support Line (315) Day 3 Sample Title: WORKPLACE VIOLENCE Content: Domestic violence doesn t stay at home when its victims go to work. It can follow them, resulting in violence in the workplace. Or it can spill over into the workplace when an employee is harassed by threatening phone calls, absent because of injuries, or less productivity due to extreme stress. Studies indicate that nearly 75% of employed domestic violence victims are harassed at work. Each year, domestic violence results in an estimated 8 million missed work days. For more information on workplace violence, please visit Stand With Us to end domestic & sexual violence. Proudly make your statement to not support, commit or remain silent about abuse by purchasing and wearing your wristband ($1) or your lapel pin ($5) in support of Vera House s White Ribbon Campaign today! Wristbands, lapel pins, paper ribbons and chocolates ($2) are available for purchase from < insert name of company contact/location > Thank you for your support! Vera House 24-Hour Crisis & Support Line (315)

11 Sample s to Help Promote Awareness Day 4 Sample Title: HOW YOU CAN HELP Content: A community of support is necessary to help a survivor reach safety and peace. Whether you are a parent, friend or unacquainted bystander, you have the ability to become involved. Helping your friend or loved one begins by letting them know that you are concerned, that they are not alone, that they don t deserve the abuse and that help is available. To break out of the cycle of abuse, victims need to have supports they can to turn to. If a friend or family member does turn to you, the following suggestions may be helpful (visit for more tips): Let the victim talk. Just having someone who will listen will help her or him take stock of the situation. Let the victim know how important his or her safety is to you, and work together to develop a safety plan. Share information about available resources in the community. Offer to go with your friend the first time to pursue any of the resources. Stress that the violence is not the victim s fault and that she or he does not deserve to be abused. No matter what your friend has said or done, the person who becomes violent is the one responsible for the violence. Stand With Us to end domestic & sexual violence. Proudly make your statement to not support, commit or remain silent about abuse by purchasing and wearing your wristband ($1) or your lapel pin ($5) in support of Vera House s White Ribbon Campaign today! Day 5 Sample Title: THE USE OF VIOLENCE IS NEVER JUSTIFIED Content: Being abusive is a learned behavior, not a mental illness. Abusers experiences as children, and the messages they get from society in general, tell them that violence is an effective means to achieve power and control over their partners. Abusers are accountable for their actions. Victims never control a batterer s use of violence. Victims are not to blame nor do they ever deserve such abuse. Whatever problems exist in a relationship, the use of violence is never justified or acceptable. Stand With Us to end domestic & sexual violence. Proudly make your statement to not support, commit or remain silent about abuse by purchasing and wearing your wristband ($1) or your lapel pin ($5) in support of Vera House s White Ribbon Campaign today! Wristbands, lapel pins, paper ribbons and chocolates ($2) are available for purchase from < insert name of company contact/location > Thank you for your support! Vera House 24-Hour Crisis & Support Line (315) Wristbands, lapel pins, paper ribbons and chocolates ($2) are available for purchase from < insert name of company contact/location > Thank you for your support! Vera House 24-Hour Crisis & Support Line (315)

12 Facts The WHITE RIBBON CAMPAIGN is led by concerned men who invite all members of the community men and women, young and old to pin on a ribbon or wear a wristband and join them in raising awareness and funds to end domestic and sexual violence. This male leadership helps to acknowledge the important contributions men have made to this effort and invites others to take a role. THIS YEAR S GOAL IS TO DISTRIBUTE 40,000 WHITE RIBBONS to individuals, businesses, educational institutions, community organizations and places of worship throughout Onondaga County. THE SUCCESS OF OUR 2015 CAMPAIGN IS CRITICAL as it funds Vera House programs and services. Last year s campaign raised over $120,000 and WE HOPE TO RAISE EVEN MORE THIS YEAR! TED LONG, 93Q MORNING SHOW CO-HOST, is the 2015 White Ribbon Campaign Honorary Chair. REGISTER to participate in our Campaign Kick-Off Walk at where you can START a team, JOIN a team, JOIN as an individual, or SPONSOR a walker. Vera House has been working to end domestic and sexual violence in Onondaga County for more than 35 years. The agency provides shelter, advocacy, and counseling services for women, children & men, education and prevention programs and community coordination. In women, children and men were sheltered 4,827 calls were answered on our 24-hour Crisis & Support Line 352 women & men were served in our New Directions: Rape Crisis & Sexual Assault Program 424 children used our Youth Counseling services 1,456 individuals were served in our Outreach & Advocacy program 607 individuals participated in Alternatives, STEPS & DVIP, domestic violence education & accountability programs. 18,824 people were reached with our school-based, community & professional education programs Vera House is committed to ensuring our programs and services are welcoming to everyone

13 Suggestions For Action Here are some ways to work to end domestic and sexual violence in our community before, during and after your White Ribbon Campaign! Encourage your friends, family members, and co-workers to learn more about violence and abuse including dating violence, rape and sexual harassment. A good place to begin is by listening to people discuss their experiences, or inviting Vera House staff to come make a presentation. To schedule a speaker, contact Loren Cunningham at (315) x 208 or lcunningham@verahouse.org. Get involved in work to help create change. It may be talking with others, volunteering through your school, religious community, with Vera House or with the Syracuse Area Domestic and Sexual Violence Coalition. Change takes a coordinated community effort. Challenge people when they make jokes or comments that put women or any group of people down. Examine your own attitudes and behaviors as they may relate to the problem. Each of us can work to be more respectful in our relationships. Organize a Campaign at your workplace, organization, place of worship or school. Vera House will provide you with all the materials you will need to conduct a successful Campaign. Don t have time to organize a Campaign? Please wear a white ribbon or wristband. Change will occur if we each accept personal responsibility to make sure it happens. Wearing a ribbon provokes discussion, debate and soulsearching among the people around us. Register to participate in our Campaign Kick-Off Walk by visiting where you can START a team, JOIN a team, JOIN as an individual, or SPONSOR a walker

14 History of the Campaign The White Ribbon Campaign began in Canada in On December 6, 1989, a man murdered 14 women at a university in Montreal. This shocking tragedy prompted a group of concerned men to launch an awareness campaign on the issue of violence against women. These men encouraged other men and boys to pin on a white ribbon as a personal acknowledgement of the important role men need to play in the efforts to end violence against women. Vera House, which has been working to end domestic violence in Onondaga County for over 35 years, brought the White Ribbon Campaign to Central New York in We have maintained the important element of male leadership of the Campaign while expanding participation to include everyone in the community interested in ending abuse - MEN & WOMEN. This year s White Ribbon Campaign will involve more than 40,000 individuals in the greater Syracuse community. During the period of March 20-29, 2015, people will be working to raise awareness and funds to support Vera House education and awareness programs and services. With the participation of the entire community, we are sure to reach our fundraising goal of $125,000!