Unit IV Sensation Perception
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1 Unit IV Sensation Perception Module 16: Basic Principles of Sensation and Perception Module 17: Influences of Perception Module 18: Vision Module 19: Visual Organization and Interpretation Module 20: Hearing Module 21: The Other Senses 1
2 Module 16 I.Basic Principles of Sensation and Perception Objectives: Contrast sensation and perception, and explain the difference between bottom-up and top-down processing. Discuss how much information we can consciously attend to at once. Identify the three steps that are basic to all our sensory systems. Distinguish between absolute and difference thresholds, and discuss whether we can sense and be affected by stimuli below the absolute threshold. Explain the function of sensory adaptation. 2
3 Module 16 Sensation Perception Process by which our sensory receptors and nervous systems RECEIVE and represent stimulus energies from our environment. The process of organizing and INTERPRETING sensory information, enabling us to recognize meaningful objects and events. 3
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6 Module 16 Bottom-up processing Taking sensory information and works up to higher level processing. EX: Sensation What am I seeing? (eyes see the bowl and contents, nose smells chocolate, pickles, and hot sauce, stomach churns, face grimaces, head turns away) DETECT through SENSES 6
7 Module 16 Top-down processing Constructs perceptions from the sensory input by drawing on our OWN experiences and expectations EX: Perception Guided by higher level mental processes INTERPRET what our senses detect Is that something I ve seen before? 7
8 Meanwhile in a silent, cushioned, inner world, our brain floats in utter darkness. By itself, it sees nothing. It hears nothing. It feels nothing. So how does the world out there get it?
9 Module 16 9
10 Module 16 Is this you? 10
11 Module 16 Attention is POWERFULLY selective! Selective Attention: Focusing of conscious awareness on a particular stimulus Example: Cocktail Party Effect Ability to attend to only ONE voice among many (while detecting your own name) fmri scans show that multi-tasking distracts from brain s resources Our attention shifts back & forth while multi-tasking do- you- notice- about- these- photos.html 11
12 Module 16 12
13 Module 16 Selective Inattention Inattentional blindness: Failing to see visible objects when our attention is directed elsewhere Our conscious mind is in one place at a time PIRA Change blindness: Failing to notice change in the environment A form of inattentional blindness Magicians manipulate our selective attention- Out of sight, out of mind Choice blindness? 13
14 Module 16 What three steps are basic to all our sensory systems? Transduction: conversion of one form of energy so that our brain can use/ make sense of it. R.T.D RECEIVE sensory stimulation, often using specialized receptor cells. TRANSFORM that stimulation into neural impulses. DELIVER the neural information to our brain. 14
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16 Module 16 Absolute Threshold Faint stimuli The minimum stimulation necessary to detect a particular light, sound, pressure, taste, or odor 50% of the time Can be tested by exposing each ear to varying sound levels Single detection theory A theory predicting how and when we detect the presence of a faint stimulus (signal) amid background stimulation (noise). Detecting a weak signal, depends not only on the signal s strength but also our psychological state (our experience, expectations, motivation, and alertness) Seek to understand why people respond differently to the same stimuli Examples: teachers and cell phones, lonely speed daters being unselective, parents of newborn hearing faint whimper 16
17 Module 16 17
18 Module 16 Subliminal The heart has its reasons which reason does not know. Stimuli you cannot detect 50% of the time (below your absolute threshold) Under certain conditions, you can be affected by stimuli so weak that you don t consciously notice them Imperceptibly brief stimulus triggers weak response in brain. Only detected by brain scans. Priming The activation, often unconsciously, of certain associations, thus predisposing one s perception, memory, or response Experiment: image or word is quickly flashed, then replaced by a masking stimulus that interrupts the brain s processing before conscious perception Much of our information processing occurs automatically, out of sight, off the radar of our conscious mind. DUAL PROCESSING! 18
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20 Module 16 Difference Threshold Minimum difference a person can detect between 2 stimuli 50% of the time (just noticeable difference- jnd) Weber s law The principle that to be perceived as different, two stimuli must differ by a constant minimum percentage; not a constant amount Examples: Quarters, envelopes, & shoes. 20
21 Module 16 JND? 21
22 Module 16 Sensory Adaptation Diminished sensitivity as a consequence of constant stimulation When we are constantly exposed to a stimulus that does not change, we become less aware of it because our nerve cells fire less frequently Influences our perceptions of emotions (see Fig.16.9 p.160) Examples: watch on wrist, smelly moth ball home, stinkies We perceive the world not exactly as it is, but as it is useful for us to perceive it. 22
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24 Module 17 II: Influences on Perception Objectives: Explain how our expectations, contexts, emotions, and motivation influence our perception. List the claims of ESP, and discuss the conclusions of most research psychologists after putting these claims to the test. 24
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26 Module 17 Describe what you saw. Keep in mind, that this is a police investigation and that your testimony can be used in a court of law. 26
27 Module P a st ex p e rie n c e s Star spangled 2. M o o d s, A ttitu d e s, a n d V a lu e s Having a bad day a n d th in g s se e m to sn o w b a ll 3. Needs If y o u re h u n g ry, y o u th in k ab o u t 4. What the group believes W e h a v e a ten d e n c y to, g o a lo n g w ith th e c ro w d. SEEING HEARING TOUCHING TASTING SMELLING 27
28 Module 17 Perceptual Set a mental predisposition to perceive one thing and not the other (top-down processing) Can influence what we hear, taste, feel, and see Through experiences we form concepts, or schemas that organize and allow us to interpret unfamiliar information 28
29 Module 17 Perceptual Set Examples: Pilot: Cheer up Gear Up Vinegar in beer- tastes better. Until.. Stereotypes about gender. Newborn David or Diana? Without color cues blue or pink- difficult identifying gender. 29
30 Module 17 Context Effects a stimulus may trigger radically different perceptions (in others), partly because of our differing perceptual set, but also because of the immediate context. The brain can work backward in time to allow a later stimulus to determine how we perceive an earlier one. (top-down processing) eel is on the wagon perceive the first word as wheel 30
31 Module 17 Emotion and Motivation Our emotional context, as well as our motivation, can create expectations and color our interpretation of events and behaviors 31
32 Module 17 ESP The controversial claim that perception can occur apart from sensory input; includes telepathy, clairvoyance, and precognition Parapsychology The study of paranormal phenomena, including ESP and psychokinesis 32
33 Module 17 Testable forms of ESP Telepathy Mind-to-mind communication Clairvoyance Perceiving remote events, such as a house on fire in another state Precognition Perceiving future events, such as a unexpected death in the next month 33
34 Module 17 Premonitions or Pretensions? Can psychics see the future? Can psychics aid police in identifying locations of dead bodies? What about psychic predictions of the famous Nostradamus? The answers to these questions are NO! Nostradamus predictions are retrofitted to events that took place after his predictions. 34
35 Module 17 Putting ESP to Experimental Test In an experiment with 28,000 indivduals, Wiseman attempted to prove whether or not one can psychically influence or predict a coin toss. People were able to correctly influence or predict a coin toss 49.8% of the time. 35
36 Module 17 Claims to ESP Skeptics argue: 1. to believe in ESP you must believe the brain is capable of perceiving with out sensory input 2. researchers have been unable to replicate ESP Phenomena under controlled conditions 36
37 Module 18 III: Vision Objectives: Describe the characteristics of visible light, and explain the process by which the eye transforms light energy into neural. Describe how the eye and the brain process visual information. Discuss the theories that help us understand color vision. 37
38 Module 18 The Wavelengths we see What we see as light is only a tiny slice of a wide spectrum of electromagnetic energy, which ranges from gamma rays as short as the diameter of an atom to radio waves over a mile long. The wavelengths visible to the human eye (below) extend from the shorter waves of blue-violet light to the longer waves of red light. 38
39 Module 18 39
40 Module 18 Light Energy Two physical characteristics of light help determine our sensory experience of them. Wavelength The distance from one wave peak to the next determines its perceived hue (the color we experience) Intensity (amplitude) The amount of energy in light waves determined by a wave s amplitude (height) influences brightness 40
41 (a) Waves vary in wavelength (the distance between successive peaks). Frequency, the number of complete wavelengths that can pass a point in a given time, depends on the wavelength. The shorter the wavelength, the higher the frequency. Wavelength determines the perceived color of light (and also the pitch of sound). (b) Waves also vary in amplitude (the height from peak to trough). Wave amplitude determines the brightness of colors (and also the loudness of 41 sounds).
42 Module 18 Retinal Processing Light rays reflected from a candle pass through the cornea, pupil, and lens. The curvature and thickness of the lens change to bring nearby or distant objects into focus on the retina. Rays from the top of the candle strike the bottom of the retina, and those from the left side of the candle strike the right side of the retina. The candle s image on the retina thus appears upside down and reversed. 42
43 Part of EYE Function Cornea Light enters the eye through the cornea. Protects the eye and bends light to provide focus. Pupil Light then passes through the pupil, a small adjustable opening Iris (very distinctive) Lens A ring of muscle tissue that forms the colored portion of the eye around the pupil and constricts in response to light intensity and even inner emotions The transparent structure behind the pupil that changes shape to help focus images on the retina. The lens focuses the rays by changing its curvature in a process called accommodation. Retina The light-sensitive inner surface of the eye, containing the receptor rods and cones plus layers of neurons that begin the processing of visual information 43
44 Module 18 The Lens: Accommodation (adjustments) The process by which the eye s lens changes shape to help focus near or far objects on the retina. 44
45 Module 18 45
46 Module 18 Nearsighted 46
47 Module 18 Farsighted 47
48 RETINA Function Photoreceptors - Rods and Cones - Retina cells that respond to light Rods - Most sensitive to light and dark changes - Retinal receptors that detect black, white, and gray - Rods are more numerous than cones in periphery of retina Cones - Not sensitive to light; most sensitive to (green, red, blue) - Signals from cones sent to brain which then translates these messages into the perception of color - Only works in bright light - Color vision, fine details - Color blind does not have a particular type of cone in the retina or the cone may be weak 48
49 Module 18 49
50 Optic Nerve Fovea Blind Spot - The nerve that carries neural impulses from the eye to the brain - Central region of retina = most clear vision - No rods; only cones (packed together closer) - Blood vessels and nerve fibers go around fovea providing a direct path to the photoreceptors - This is where the optic nerves come together and exit the eye on the way to the brain - Part of the retina that does not contain photoreceptors - Any image that fills on this region you will not see 50
51 Module 18 51
52 Receptors in the Human Eye: Rod-Shaped Rods and Cone Shaped Cones Cones Rods Number 6 million 120 million Location in retina Center Periphery Sensitivity in dim light Low High Color Sensitivity High Low Detail sensitivity High Low When you enter a darkened theater or turn off the light at night, your eyes adapt. Your pupils dilate to allow more light to reach your retina, but it takes 20 minutes or more before your eyes fully adapt. 52
53 53
54 Module 18 How do the eye and the brain process visual information? after processing by your retina s nearly 130 million receptor rods and cones info travels to bipolar cells then to ganglion cells through axons making up the optic nerve to thalamus where the axons synapse with neurons that run to the visual cortex in the occipital lobe at the back of your brain 54
55 Module 18 55
56 Module 18 Feature Detection Nerve cells in the brain that respond to specific features of the stimulus, such as shape, angle, or movement Specialized neurons in the occipital lobe s visual cortex receive information form individual ganglion cells in the retina These cells pass this information to other cortical areas, where team of cells (supercell clusters) respond to more complex patterns 56
57 Module 18 Nerve cells in the visual cortex respond to specific features, such as edges, angles, and movement. 57
58 58
59 Module 18 Parallel Processing Our brain computes multiple things at once; a scene is analyzed the brain divides it into subdimensions motion, form, depth, color -and works on each aspect simultaneously Other neural teams integrate the results, comparing them with stored information and enabling perception 59
60 Module 18 Visual Information Processing Scene Retinal processing: Receptor rods and cones > bipolar cells > ganglion cells Feature Detection: Brain s detector cells respond to specific features edges, lines, and angles Parallel processing: Brain cell teams process combined information about motion, form, depth, color Recognition: Brain interprets the constructed image based on information from stored images 60
61 Module 18 What theories help us understand color vision? Young-Helmholtz trichromatic theory The theory that the retina contains three different color receptors one most sensitive to red, one to green, one to blue, which when stimulated in combination, can produce the perception of any color Most people with color-deficient vision are not actually color blind. They simply lack function red or green sensitive cones or sometimes both. (monochromatic or dichromatic) 61
62 Module 18 Ishihara Test 62
63 Module 18 Opponent-process theory Can be see when we look at after images! The theory that opposing retinal processes (red-green, yellow-blue, white-black) enable color vision. For example, some cells are stimulated by green and inhibited by red; others are stimulated by red and inhibited by green If there is a red and green marble competing going through a narrow tube both cannot travel at once (they are opponents) However red and blue travel in separate channels, so we can see a reddish-blue magenta 63
64 Module 18 Opponent-process theory Cones Retinal Ganglion Cells 64
65 Module 18 Opponent Process- Afterimage Effect They are caused by fatigued cells in the retina responding to light. 65
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