Exhibitor Prospectus NCCN. ANNUAL FORUM: Innovative Diagnostics & Therapeutics in Cancer Care NCCN 1 ST

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1 NCCN National Comprehensive Cancer Network Limited Number of Tabletops Only September 4, 2008 ANNUAL FORUM: Innovative Diagnostics & Therapeutics in Cancer Care ANNUAL CONGRESS: Hematologic Malignancies September 5 6, 2008 New York Marriott at the Brooklyn Bridge New York, New York Visit to view more information.

2 ANNUAL FORUM ANNUAL CONGRESS Program Features Join the National Comprehensive Cancer Network at the NCCN 1 st Annual Forum: Innovative Diagnostics & Therapeutics in Cancer Care and the NCCN 3 rd Annual Congress: Hematologic Malignancies, where we bring oncology professionals new and updated treatment guidelines as well as news about cancer therapies, quality initiatives in cancer care, and emerging issues in oncology business management. Demonstrate your leadership in cancer care with NCCN through select exhibit hall space. Annual Forum: Innovative Diagnostics & Therapeutics in Cancer Care Program Overview This is an exciting time in the treatment of cancer as a result of the tremendous volume of research being conducted worldwide. Our evolving understanding of the genomic and proteomic signaling responsible for aberrant cell growth has led to substantial improvement in our diagnostic and prognostic capability. Advances in imaging technology integrated with sophisticated software have enhanced both morphologic and biochemical visualization of tumors. New targets for therapeutic development are rapidly emerging in this post-genome era and the generation of new agents to be studied and applied in practice has accelerated.this program will provide attendees with the opportunity to participate in an interactive forum discussing novel technologies and therapies that look to impact future versions of the NCCN Guidelines. Annual Congress: Hematologic Malignancies Program Overview Treatment of hematologic malignancies is increasingly complex. Issues relating to pathology, transplantation, and various new therapies require oncologists and hematologists to stay abreast of new advances. In addition, targeted therapies and oral treatments bring new benefits to patients.this program will focus on the new approaches that have been incorporated into patient management, including the use of drugs, biologics, and diagnostics. 2

3 Exhibit Opportunities Exhibitors have valuable opportunities to: Engage key opinion leaders in oncology Identify new business opportunities Connect with cancer care professionals from across the United States and the globe Increase visibility Market new programs, products, or services Attendees: The NCCN 2 nd Annual Congress: Hematologic Malignancies TM, attracted more than 600 oncology medical professionals. NCCN anticipates attendance of the NCCN 1 st Annual Forum and NCCN 3 rd Annual Congress to surpass 800 oncology medical professionals. NCCN 2 nd Annual Congress: Hematologic Malignancies Physicians 208 Nurses 155 Industry 80 Pharmacists 60 Advocacy 4 Other 102 (Administration, Managed Care, Financial Institutions and other) Past Exhibitors Alexion Pharmaceuticals, Inc. Associates of Cape Cod, Inc. Bayer HealthCare Pharmaceuticals Inc. The Binding Site Inc. Biogen Idec Bristol-Myers Squibb Company Celgene Corporation Cephalon Oncology ChemGenex Pharmaceuticals, Inc. Enzon Pharmaceuticals, Inc. Genentech BioOncology TM Genzyme Oncology GlaxoSmithKline ICU Medical, Inc. Merck & Co., Inc. MGI PHARMA, INC. Millennium Pharmaceuticals, Inc. Novartis Oncology Ortho Biotech Products, L.P. Pharmion Corporation sanofi-aventis U.S. Vion Pharmaceuticals, Inc. Total 2007 Attendees 609 3

4 ANNUAL FORUM ANNUAL CONGRESS A Wealth of Opportunities to Fit Your Strategic Marketing Needs As part of the exhibit fee, each Exhibitor receives: Carpeted exhibit area space One (1) 8-foot draped table One (1) one-line identification sign with company name Two (2) chairs One (1) wastebasket Two (2) complimentary registrations Standard Booth Space: Only tabletop exhibits are permitted. Exhibit Dates: Thursday, September 4, 2008 Friday, September 5, 2008 Reception: All attendees are invited to attend a reception in the exhibit area on Friday, September 5, 2008 from 4:30 to 6:15 PM. Exhibitor Guide: All exhibitors will be individually listed in the NCCN Exhibitor Guide with a brief company description. Discount Advertising and Insert Rates in Exhibitor Guide: As an exhibitor, you can take advantage of discounted rates to advertise or place an insert in the NCCN Exhibitor Guide. 4

5 Exhibitor Offerings All supporters of the exhibitor offerings will be recognized in: The exhibitors guide with a highlighted notation of support next to your company s description A full page advertisement in the exhibitors guide A flyer door drop to attendees announcing exhibit-hall specific complimentary offerings Wireless Zone & Cyber Café - $50,000 The exhibit hall will be a wireless zone where attendees are afforded free internet access via their laptops or from multiple computers available for use in the Cyber Café. Your company s logo will be featured on promotional signs and as a screen saver on the cyber café computers. Binder Shipping Station - $25,000 The shipping station will provide attendees the opportunity to ship their conference binder home directly from the Forum and Congress free of charge. A kiosk sign and directional signs will identify your support. Supply your artwork, and you will be provided with custom coupons to hand out for free shipping at your booth. New York City Visitor Map Sponsorship - $20,000 Your company logo will appear on a map of New York City designed to welcome tourists and visitors to the area. 5

6 ANNUAL FORUM ANNUAL CONGRESS Location New York Marriott at the Brooklyn Bridge 333 Adams Street Brooklyn, NY Accommodations NCCN has reserved a block of rooms for the evenings of 9/3, 9/4, and 9/5 at the rate of $239, plus taxes per night, for these programs at the New York Marriott at the Brooklyn Bridge. Please call or to make your reservation by August 3, 2008 indicating that you are with the National Comprehensive Cancer Network (NCCN) group. Both programs take place at the New York Marriott at the Brooklyn Bridge in the heart of Brooklyn Heights. Boasting the greatest views of lower Manhattan, Brooklyn Heights rivals the architecture of midtown Manhattan. Considered to be the first suburb in America, the Brooklyn Heights of today is much more than a suburb. It has become one of the most desirable neighborhoods among the five boroughs of New York City. 6

7 With a five minute commute to the Stock Exchange via subway, many of today's residents are Wall Street workers looking for more space and neighborhoods with old New York character, something in abundance in the Heights. The Brooklyn Heights Promenade will take your breath away. The unique park built atop the double-decker Brooklyn-Queens Expressway draws tourists worldwide for its spectacular views of the East River bridges and the skyscrapers of Manhattan. As you walk the length of the promenade, small memorials for the World Trade Center still adorn its space. An abundance of boutiques and restaurants offer visitors many options for a truly quintessential New York experience. Exhibit Dates and Hours * Wednesday, September 3, :00 6:00 PM Exhibit Set-Up Grand Ballroom Salons F, G, H, & I 2 nd floor 3:00 6:00 PM Exhibitor Registration Thursday, September 4, :00 7:30 AM Exhibit Set-Up and General Registration Grand Ballroom Salons F, G, H, & I 2 nd floor 7:30 AM 2:15 PM Exhibit Friday, September 5, :30 AM 3:00 PM Exhibit 4:30 6:15 PM Exhibit and Program Reception 6:15 7:30 PM Exhibit Dismantle To help increase booth traffic, breakfasts, lunches, breaks, and reception will be held in the exhibit area. *Times subject to change. 7

8 ANNUAL FORUM ANNUAL CONGRESS Payment Schedule Full payment must accompany the Exhibit Space Application & Contract at the end of this packet. Payment may be made by check or money order, (made payable to National Comprehensive Cancer Network) or by credit card (MasterCard,Visa, or American Express). Booth Assignment Exhibit assignments commence immediately with space assigned on a first-payment-received basis.applications will be accepted until Friday, July 25, 2008 or until all booth spaces are filled. Upon assignment, you will receive a confirmation letter informing you of your assigned booth number. Booth Cancellation Notification of booth space cancellation must be received in writing on or before Friday, July 25, 2008 or receive a refund or partial refund of the exhibit fee. No refunds will be made for cancellation received after Friday, July 25, Booth Cancellation Penalties Through June 30, 2008: Full refund less $100 July 1, 2008 July 25, 2008: 50% refund After July 25, 2008: no refund 8

9 Exhibit Space Application and Contract ANNUAL FORUM: Innovative Diagnostics & Therapeutics in Cancer Care ANNUAL CONGRESS: Hematologic Malignancies DEADLINE TO SUBMIT APPLICATION: Friday, July 25, 2008 INSTRUCTIONS 1. Apply for exhibit space by completing this form and submitting it with payment by Friday, July 25, You will receive a confirmation letter and a registration packet including attendee registration forms. 3.You will receive a Service Kit with exhibit details four to six weeks before the event. SEND COMPLETED APPLICATION TO: Jennifer Tredwell Advertising Manager NCCN 275 Commerce Dr., Suite 300 Ft.Washington, PA Phone Fax tredwell@nccn.org FOR SUPPORTER OPPORTUNITIES: Lyn Fitzgerald Manager, Business Development NCCN 275 Commerce Dr., Suite 300 Ft.Washington, PA Phone Fax fitzgerald@nccn.org NCCN National Comprehensive Cancer Network EXHIBITOR INFORMATION (please type or print clearly) Organization Contact Name (Name of person who will be responsible for your exhibit and to whom all future correspondence should be sent) Title Mailing Address City State Zip Code Phone (required) List Exhibitors you do not wish to be next to or directly across the aisle from. Please provide a brief 75-word description of your company/product to be included in the Exhibit Guide, which will be distributed to all attendees. PAYMENT INFORMATION o $10,000 (if reserved after April 18, 2008 and before July 25, 2008) - Tabletop only o Check enclosed (Please make checks payable to: National Comprehensive Cancer Network and mail to: NCCN, 275 Commerce Drive, Suite 300, Ft.Washington, PA 19034, Attn: Janice Tucker) o Visa o MasterCard o American Express Cardholder s Name Billing Address City State/Providence Zip/Postal Code Card Number Card Verification # Exp. Date NCCN may charge the credit card for the amount as indicated above. Signature PROMOTIONAL INFORMATION Organization Name for Conference Materials (Use upper and lower case letters exactly as you want your organization s name to appear on conference materials and signage) For office use only Date Application received Date Exhibit fee received 9

10 ANNUAL FORUM ANNUAL CONGRESS Dates To Remember Friday, July 25, 2008 Friday, July 25, 2008 Friday, July 25, 2008 Friday, August 1, 2008 Friday, August 1, 2008 Sunday,August 3, 2008 Friday,August 8, 2008 Wednesday, August 20, 2008 Tuesday, August 5, 2008 Thursday, August 28, 2008 Deadline to submit exhibit application Cancellation Clause Takes Effect Deadline to submit insertion order for ad in Exhibitor Guide Booth numbers assigned and floor plan available Deadline for Submission of Exhibitor Registration Forms Deadline for reserving rooms within the NCCN room block at The New York Marriott at the Brooklyn Bridge Notify Jennifer Tredwell at of intent to conduct a booth drawing Electrical and Audio Visual Orders Due Advanced Warehouse Shipping Wednesday, September 3, :00 6:00 PM Exhibit Set-Up 3:00 6:00 PM Exhibitor Registration Thursday, September 4, 2008 Friday, September 5, :00 7:30 AM Exhibit Set-Up and General Registration 7:30 AM 2:15 PM Exhibit 7:30 AM 3:00 PM Exhibit 4:30 6:15 PM Exhibit and Program Reception 6:15 7:30 PM Exhibit Dismantle Please direct any questions to Jennifer Tredwell at or tredwell@nccn.org 10

11 NCCN National Comprehensive Cancer Network 275 Commerce Drive Suite 300 Fort Washington, PA Fax: NCCN Member Institutions Fred Hutchinson Cancer Research Center/ Seattle Cancer Care Alliance UCSF Helen Diller Family Comprehensive Stanford Comprehensive City of Hope Huntsman Cancer Institute at the U. of Utah UNMC Eppley Cancer Center at The Nebraska Medical Center The University of Texas M. D. Anderson Robert H. Lurie Comprehensive Cancer Center of Northwestern U. Siteman at Barnes-Jewish Hospital and Washington U. School of Medicine St. Jude Children s Research Hospital/ U. of Tennessee Cancer Institute U. of Alabama at Birmingham Comprehensive Roswell Park Cancer Institute U. of Michigan Comprehensive Arthur G. James Cancer Hospital & Richard J. Solove Research Institute at The Ohio State U. Vanderbilt-Ingram Dana-Farber/Brigham and Women s Massachusetts General Hospital Memorial Sloan-Kettering Fox Chase The Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins Duke Comprehensive H. Lee Moffitt Cancer Center & Research Institute The National Comprehensive Cancer Network (NCCN), a not-for-profit alliance of 21 of the world s leading cancer centers, is dedicated to improving the quality and effectiveness of care provided to patients with cancer. Through the leadership and expertise of clinical professionals at NCCN Member Institutions, NCCN develops resources that present valuable information to the numerous stakeholders in the health care delivery system. As the arbiter of high-quality cancer care, NCCN promotes the importance of continuous quality improvement and recognizes the significance of creating clinical practice guidelines appropriate for use by patients, clinicians, and other health care decision-makers. The primary goal of all NCCN initiatives is to improve the quality, effectiveness, and efficiency of oncology practice so patients can live better lives. Your Best Resource in the Fight Against Cancer HEM-N