13-15 APRIL 2018 SUNTEC SINGAPORE THE 10TH ANNIVERSARY EDITION - CROWN YOUR SUCCESS AT IDEM

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1 APRIL 2018 SUNTEC SINGAPORE THE 10TH ANNIVERSARY EDITION - CROWN YOUR SUCCESS AT IDEM 2018 Organised by

2 IDEM YOUR BRIDGE TO THE DENTAL MARKETS OF ASIA PACIFIC Attracting close to 9,000 motivated dental professionals, dentists, manufacturers and traders from 83 countries in 2016, IDEM is the ideal gateway to develop your business and connections in the Asia Pacific region. Returning from April 2018 for its 10th edition, IDEM 2018 will offer exhibitors 18,000 square metres of gross exhibit floor space. With 48% of exhibitors from Asia Pacific and 52% from Europe, the Americas, and the Middle East, the status of IDEM as a strategic platform for the business of dentistry - from sourcing and purchasing to networking - is beyond question. THE BUSINESS OF DENTISTRY ACQUIRE valuable insights into the latest product and market developments NETWORK with the industry s key decision makers to develop and close new business deals INCREASE the recognition of your brand at this pre-eminent Asia Pacific dental event PRESENT your very latest innovations and maximize the attention of the industry s thought leaders According to a publication in August 2016 by MarketsandMarkets, one of the largest market research firms worldwide, the Asia Pacific region is expected to witness the highest growth rate in the dental consumables market from 2016 to Growth in this market can be attributed to the increasing geriatric population, the growing number of dental diseases, increasing dental expenditure, and a rising number of dental hospitals and clinics.

3 CONSISTENTLY SCALING NEW HEIGHTS Since its debut in 2000, IDEM has consistently strengthened its position as Asia Pacific s most authoritative trade, education and networking event for the dental profession. From 165 exhibitors in its inaugural showing to 512 exhibitors in the last, IDEM 2016 also featured the highest number of country participation. 12 Pavilions 11 Pavilions 5 Pavilions 6,000 7 Pavilions 6,500 9 Pavilions 10,000 9 Pavilions 11, Pavilions 12,500 16,000 18,000 10th Edition WHO SHOULD EXHIBIT AT IDEM? Dental Practice Digital Dentistry (D) Cosmetic Dentistry Dental Materials Dental Units Implant Dentistry Instruments, Handpieces and Tools for the Practice Pharmaceuticals Practice Equipment Practice Furniture Special Devices Prophylaxis /Dental and Oral Hygiene Work Aids and Auxiliary Materials for Dental Treatment Dental Laboratory Digital Dentistry (L) Instruments, Handpieces and Tools for the Laboratory Laboratory Equipment and Systems Laboratory Furniture Materials for Denture, Models, Inlays, Crowns and Bridges Orthodontic (Re-) Construction Auxiliaries CAD/CAM blocks, Mouldings, Artificial Teeth Work Aids and Materials for Dental Laboratory Infection Control and Maintenance Disinfectants (Chemical) Professional and Protective Clothing Sterilization/Disinfectant Devices and Auxiliaries PACK YOUR MEETING SCHEDULE TO EXPAND YOUR BUSINESS POTENTIAL Business Matching Services Through methodical appraisal, exhibitors will be paired with attendees with the closest match to their profile, products, and services. This will assist you to schedule meetings with the right attendees during IDEM At IDEM 2016, 45% of exhibitors who participated in this Online Business Matching Service conferred it with a firstclass rating. Networking Reception Join us and celebrate IDEM s 10th anniversary in Asia as a leader in the industry. Not only will this be an inspired event for you to make valuable acquaintances, but also a chance to bond with your contacts and industry colleagues. Services, Information, Communication and Organisation Associations/Training and Education Banks and Insurance Software and IT-Solutions Media and Publications Other Services

4 BOND WITH INFLUENTIAL BUYERS In its 2016 edition, IDEM drew a record number of 8,173 trade visitors, of which 1,994 were conference delegates, from across 83 countries. A sizeable proportion was dental professionals, dentists, traders and manufacturers or dental hygienists and therapists. More than half revealed that they possess either significant influence on the purchasing outcome or are the decisionmakers. Survey results were also markedly positive, with 86% of visitors rating their overall success at IDEM 2016 as either good or very good; 93% of these attendees have even disclosed their intentions to return for IDEM Domestic Foreign % increase Evidently, IDEM is the indisputable trade event for the business of dentistry; deals were generated or implanted and long-term relationships are being cultivated. In fact, over 50% of exhibitors met the right buyers and have successfully closed deals or are in the process of negotiations for deals made during IDEM This presents a huge and distinctive selling opportunity for exhibitors; ensuring you will encounter buyers who have the prerogative to put together deals on the spot. Breakdown by Profile Breakdown by Country Dental Academic Staff/Student 4% Dental Technician 6% Dentist/Dental Professional 52% Dental Trader & Manufacturer 17% Others (Press/ Media, Pharmacist) 8% Dental Hygienist/ Therapist 13% I am a purchaser attending IDEM to source for new products. I like to come to IDEM because there are a lot of new exhibitors from overseas and you can meet a lot of different people. Jennifer Ho Dr Marcus Cooney and Associates Pte Ltd, Singapore I come to IDEM because it is the largest dental exhibition in Asia Pacific so it is very beneficial and shows us a lot of advanced technologies in dentistry. I would recommend others in Indonesia to come to IDEM because Jakarta is quite near to Singapore. Natasha Manalu Siaga Clinic, Indonesia

5 CONTINUALLY MEETING EXHIBITOR EXPECTATIONS EXHIBITOR TESTIMONIALS National Pavilion Organisers IDEM is a true indication of the rapid development of dentistry and dental technology in Asia Pacific region. The degree of response from visitors anticipated during the fair confirms the high level of expectation dentists have for modern products and innovative solutions. Visitors to IDEM will experience Germany as the largest international participant representing the entire spectrum of modern dentistry and dental technology made in Germany. The Association of German Dental Manufacturers (VDDI) Source: IDEM 2016 Event Photos KDIA has been a long-time supporter of IDEM. In the region, IDEM is the must-attend event for Korean companies to meet dealers and traders from the entire Asia Pacific region. It is the ideal show to meet new clients, close deals and foster stronger ties with existing key accounts. Korean Dental Industry Association IDEM 2016 We don t see IDEM as just a Singapore event but as a regional event. It is more about Southeast Asia. There is some registration from Australia and New Zealand and I also see visitors from India here. So this event has become an important event for us to show our regional strengths. Kavo Kerr Group, Singapore IDEM 2014 IDEM made it easy and delivered attendees who were engaged and interested in what we offered. I highly recommend this show for any exhibitors on the fence about attending. IDEM 2012 Over the past few years, IDEM has gained importance and has now become a true regional exhibition. It s a great platform to meet existing and new customers. Dentaltown, USA OCC Switzerland, Switzerland IDEM 2010 This is our first participation at IDEM and we re pleased to learn that the quality of visitors is excellent. OPEN Mind Technologies Asia Pacific, Singapore 2010 IDEM 2008 This is the first year we had staged a French Pavilion at IDEM. The quality of the visitors has been very good and they are genuinely looking to buy. All our exhibitors are very confident that they will grow their business in the region as a result. French Chamber 2008 of Commerce, Singapore IDEM 2006 We have also seen a significant rise in the number of dentists at the show. For us, IDEM is the hub for the Asia Pacific region Dr. Jean Bausch KG, Germany 2006

6 OPTIMISE YOUR ENGAGEMENT AND EXPERIENCE Build your brand, generate leads and expand your market share through IDEM Showcase your latest innovations and technologies and network with both customers and prospects in a conducive environment. For the first time, and in honour of its 10th showing, IDEM 2018 will be rewarding you for reserving floor space before 31 May Do not miss the early bird rate and secure your ideal location with us now. Exhibition Package Booth Type Space Only (min. 18) Standard Shell Scheme (min. 9) Premium Shell Scheme (min. 18) Early Bird (until 31 May 2017) Standard Rate (from 1 June 2017) SGD / SGD / SGD / SGD / SGD / SGD / Apply Early and SAVE! More Sponsorship Opportunities Scientific Conference Position your company as a scientific leader by becoming a sponsor for the IDEM 2018 Conference. This is an efficacious method to enhance your corporate profile at a time when decision-makers are keen to gain access to the thought leaders of the industry and obtain insights into future trends. Sponsors will work closely with the IDEM Conference Committee on a topic and benefit from targeted promotion and publicity designed to appeal to the right delegates. Promotional Items Sponsorship conveys market leadership and lends your company and brand the leverage you would need to rise above the competition. From lanyards and badges to conference bags for attendees, this profitable sponsorship opportunity stands to secure maximum exposure for your corporate brand through ensuring that your brand and logo are worn or carried around before and during IDEM Exhibitor Presentation Programme What better way to demonstrate the latest innovations and technologies to the most relevant visitors than by participating in IDEM 2018 s Exhibitor Presentation Programme? The Exhibitor Presentation Programme has proven to be an effective way to communicate product and technology key messages and provide visitors with a way to learn about your company, products and brand. Advertising and Publicity Brace your marketing presence at IDEM 2018 by taking advantage of various marketing activities we have lined up for you to fortify your market positioning, drive sales and heighten brand awareness. From multiple pre-event and on-site digital platforms such as mobile app, e-catalogue advertising and digital signage to touchpoints including visitor guides and banners, IDEM 2018 offers you a range of creative solutions to better target your prospects in Asia s leading event for the dental profession. Contact the Project Team for further discussion on your participation: Endorsed by Supported by Held in Sales (International) Sales (Europe) Ms. Stephanie Sim Ms. Corrine Zhang Ms. Sarah Wirges T: T: T: E: s.sim@koelnmesse.com.sg E: c.zhang@koelnmesse.com.sg E: s.wirges@koelnmesse.de