ct Catalog 2018 Produ

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1 Catalog 2018

Welcome and Introduction Welcome to the Azure global trade catalogue for 2018. Inside, you will find our range of training products that are available from our Hangzhou warehouse.

You will also have access to world class marketing material as part of our retail support program. An In-Store Retail Toolkit is available for all our partners / retailers.

Retail cartons can be all translated to your language as a joint project to maximize sales revenue and the consumer experience.

2 Welcome and Introduction Welcome to the Azure global trade catalogue for Inside, you will find our range of training products that are available from our Hangzhou warehouse. Hansabrands Ltd is the global manufacturer and distributor of Azure branded products. We aspire to develop our brand for global recognition. We are currently looking to partner up with professional distributors and retailers to join us in making the Azure brand great. We provide you with easy-to-sell products with excellent retail packaging to help communicate with your consumers. You will also have access to world class marketing material as part of our retail support program. An In-Store Retail Toolkit is available for all our partners / retailers. We can customize all retail packaging in partnership with our distributors / retailers. Retail cartons can be all translated to your language as a joint project to maximize sales revenue and the consumer experience. We have in-store POP solutions for all of our products and we can advise you with the best way to maximize your sales revenues. All POP can be customized to your language and to suit your individual store needs. We have options if you want to use your existing shelves to enhance the shopper experience and drive your sales. Alternatively, we have options for space only to create the buzz at the concept area and drive sales. For Better Active Lifestyle, Mr. Antti Kohvakka Managing Director HansaBrands Ltd antti@hansabrands.eu Azure Brand Our Azure Active Lifestyle is a brand that puts active lifestyle at the center of everyday living; the little choices we make to feel happier and healthier. We are looking to create training programs for the consumer to train in the comfort of their own home. The target customers are women who want to integrate fitness activities into their lifestyle. Making the brand social, we are looking to extend the training to outside of the home - to studios / gyms with classes and small group sessions. The 2018 product range is geared towards home training and gym class training. The focus is on fat loss, toning, looking good and feeling energized; exercising for fun, to have more freedom with diet and feeling like the brand is cool to wear. Azure products look stylish and tranquil so they fit with modern house design. Our aim is that, the brand aspires to that feeling when going on holiday - happy and healthy. Azure Consumer The Azure consumers are adult women who may have children. This demographic cannot always train outside of the house, so we aim to provide solutions for home training. Azure Active Lifestyle target customer would be from 24 to 99 and beyond People who want to look after themselves. Azure would be the right brand to go with. Ideally, the Azure brand would be helping to move towards or maintain a healthier, happier life. Although the brand is mainly aimed towards women we also want to inspire the men of the household towards an active lifestyle. We have considered this with our product coloring - Azure blue so that the male at the house can use it too. Our main interest areas are: step by step exercises, nutritional information, training plans, healthy recipes and weight / fat loss. The top 3 motivations to exercise are: 1. To stay in shape 2. To lose weight 3. To improve health Azure Vision Visually Engaging Retail Packaging, highlighting key benefits which encourages touch, convinces and drives sales. To be Balanced, Energized, Social and Active In the future, the brand will develop a healthy food department, with has influences from Mediterranean diet, as we believe eating well is a big part of the active, healthy lifestyle. We also aspire to offer basic clothing for training and leisure wear for customers who will create a relationship with the Azure brand and want to wear it. We are looking to create exclusive workouts, training schedules, diet plans, nutrition advice and motivational coaching, enabling the brand consumers to achieve results they desire. We will educate how long, how often and how to train. Watch out for the Azurefit training program. 2 1

3 AZURE 2018 RETAIL RANGE SHAPE & CARDIO Cardio Skip Rope Cardio Shape Step Hula Hoop Trigger Point Roller Relaxing Massage Roller Soft Air Flow Mat Firm Training Mat AZURE 2018 RETAIL RANGE RELAX Toning Ab Wheel Training Gloves AZURE 2018 RETAIL RANGE TONE & WEIGHTS Tone Trainer Body Tone Ball Toning Band Set KB & DB Weights Water Bottle Nutrition Shaker Fitness Socks AZURE 2018 RETAIL RANGE ACCESSORIES 2 3

CATEGORY: SHAPE & CARDIO For 2018 we are launching the category

s in this category are ideal for warm ups, cardio workouts,

It will help you to get sweating and raise your heart beat,

It will give you increased energy levels and you will feel

The range will include: CARDIO SKIP ROPE Shape your body and

High Level Calorie Burning Great for Increased Cardio Fitness

Line ACSR Azure Cardio Skip Rope 8 HULA HOOP Shape your body and

shaping thighs, hips and glutes when using legs to hoop Improved

Hulahoop 4 4 CARDIO SHAPE STEP Shape your body and Great for

4 CATEGORY: SHAPE & CARDIO For 2018 we are launching the category Shape and Cardio. s in this category are ideal for warm ups, cardio workouts, burning calories. It will help you to get sweating and raise your heart beat, resulting in weight loss, improving your shape and cardio. It will give you increased energy levels and you will feel active to get on with your everyday life. The range will include: CARDIO SKIP ROPE Shape your body and burn calories fast! High Level Calorie Burning Great for Increased Cardio Fitness and Weight Loss Ideal for Shaping Thighs, Hips, Core and Waist Line ACSR Azure Cardio Skip Rope 8 HULA HOOP Shape your body and burn calories fast! Great for Shaping Abs, Bum, Core and Waist Line Ideal for shaping thighs, hips and glutes when using legs to hoop Improved cardio and high level calorie burning ASHH Azure Shaping Hulahoop 4 4 CARDIO SHAPE STEP Shape your body and burn calories fast! Great for Increased Cardio Fitness and Weight Loss Ideal for Shaping Thighs, Hips, Bum and Waist Line Total Body Shaping and High Level Calorie Burning ACSS Azure Cardio Shape Step 2 Cardio Skip Rope Cardio Shape Step Hula Hoop 4 5

CATEGORY: TONE & WEIGHTS For 2018 we are launching the category

s in this category are ideal for toning, workouts and burning

Resistance training will work on your arms, abs, thighs and

It will help you to get more definition in your body and will

Ball Toning Band Set KB & DB Weights TONING AB WHEEL WIDE WHEEL,

Great for Toning Abs, Arms, Shoulders and Back Wide Wheel for

BODY TONE BALL ANTI-BURST, WITH PUMP Tone your body and burn

Great for Toning Abs, Back and Bum Ideal for All Fitness Levels

Ball with Pump 6 TONE TRAINER Tone your body and burn Great for

Comfortable Grips Fit Hands of All Sizes AATT Azure Arm Tone

MEDIUM, HARD Tone your body and burn calories Great for 3Levels

5 CATEGORY: TONE & WEIGHTS For 2018 we are launching the category Tone and Weights. s in this category are ideal for toning, workouts and burning calories. Resistance training will work on your arms, abs, thighs and bottom. It will help you to get more definition in your body and will work on problematic body areas, helping you to stay in shape and feel stronger in your everyday life. The range will include: Toning Ab Wheel Tone Trainer Body Tone Ball Toning Band Set KB & DB Weights TONING AB WHEEL WIDE WHEEL, ERGO GRIP HANDLES Tone your abs and burn calories! Great for Toning Abs, Arms, Shoulders and Back Wide Wheel for Better Abs Training Comfortable Ergo Grips for Better Control BODY TONE BALL ANTI-BURST, WITH PUMP Tone your body and burn calories! Great for Toning Abs, Back and Bum Ideal for All Fitness Levels Pump Included AATW Azure Toning Ab Wheel 5 ABTB Azure Body Tone Ball with Pump 6 TONE TRAINER Tone your body and burn calories! Great for Toning Arms, Shoulders and Back Ideal for All Fitness Levels Comfortable Grips Fit Hands of All Sizes AATT Azure Arm Tone Trainer with Comfort Handles 6 TONING BAND SET 3 LEVELS: EASY, MEDIUM, HARD Tone your body and burn calories Great for Toning Arms, Shoulders and Back Ideal for All Fitness Levels 3Levels of Resistance: Easy, Medium & Hard ATB3 Azure Toning Band Set of 3 6 Toning will be more static, and not as active as Shape and Cardio; however, you can increase the intensity of the Shape and Cardio training with weights. This way you will be working on your Shape & Cardio and Toning at the same time. 6 7

DUMBBELLS PAIRS OF 1, 2, 3 AND 4 KG Tone your body and get

Great for Toning Arms, Shoulders and Back Ideal for

Smooth Grips fits all Hand Sizes ADB1 Azure 1kg x 2 Dumbbell

Dumbbell Pair 2 ADB4 Azure 4kg x 2 Dumbbell Pair 2 2 x 4 KG

KETTLEBELLS ROLL & SHAPE Tone your whole body and get results

Bum and Back Ideal for Smooth Grips fits all Hand Sizes AKB8

Kettlebell 2 AKB4 Azure 4kg Toning Kettlebell 4 AKB2 Azure

2, 3kg x2 and Storage Stand ADB12 Azure 12kg Family Dubbell

your whole body and get results Bum and Back Ideal for

Kettlebells 2kg, 4kg and 6kg AKFB12 Azure 12kg Family

6 DUMBBELLS PAIRS OF 1, 2, 3 AND 4 KG Tone your body and get results faster! Great for Toning Arms, Shoulders and Back Ideal for Increasing Results on Aerobic Cardio Workouts Comfortable Smooth Grips fits all Hand Sizes ADB1 Azure 1kg x 2 Dumbbell Pair 6 ADB2 Azure 2kg x 2 Dumbbell Pair 4 ADB3 Azure 3kg x 2 Dumbbell Pair 2 ADB4 Azure 4kg x 2 Dumbbell Pair 2 2 x 4 KG PAIR 2 x 3 KG PAIR 2 x 2 KG PAIR 2 x 1 KG PAIR TONING KETTLEBELLS ROLL & SHAPE Tone your whole body and get results fast! Great for Total Body Toning Arms, Shoulders, Abs, Legs, Bum and Back Ideal for Increasing Results on Aerobic Cardio Workouts Comfortable Smooth Grips fits all Hand Sizes AKB8 Azure 8kg Toning Kettlebell 2 AKB6 Azure 6kg Toning Kettlebell 2 AKB4 Azure 4kg Toning Kettlebell 4 AKB2 Azure 2kg Toning Kettlebell 6 FAMILY DUMBBELL SET 12 KG, WITH STAND Tone your body and get results fast! Great for Toning Arms, Shoulders and Back Ideal for Increasing Results on Aerobic Cardio Workouts 1kg x 2, 2kg x 2, 3kg x2 and Storage Stand ADB12 Azure 12kg Family Dubbell Training Set With Stand 1 FAMILY KETTLEBELL SET 12 KG Tone your whole body and get results fast! Great for Total Body Toning Arms, Shoulders, Abs, Legs, Bum and Back Ideal for Increasing Results on Aerobic Cardio Workouts 3 Sizes of Kettlebells 2kg, 4kg and 6kg AKFB12 Azure 12kg Family Kettlebell Training Set 1 8 9

CATEGORY: RELAX TRIGGER POINT ROLLER Improve mobility, reduce pain and muscle

Great for Before and After Training Before - Release Muscle Tightness and

Point Roller 8 MASSAGE ROLLER Improve mobility, reduce pain and muscle

Massage Roller 8 * black version also available For 2018 we are launching the

s in this category are ideal for after work stretching and relaxing, as well

Of course, if your workout is Yoga / Pilates you will already achieve

resulting in you feeling relaxed and in balance with your body & everyday

Soft Air Flow Mat Firm Training Mat AIR FLOW COMFORT MAT WITH CARRY STRAP Get

Stretching Extra Thick 10mm Comfort Mat for Added Stability Air Flow Line

Strap Included ACM10 Azure Soft Air Flow Mat with Carry Strap 2 FRIM TRAINING

7 CATEGORY: RELAX TRIGGER POINT ROLLER Improve mobility, reduce pain and muscle tension! Great for Before and After Training Before - Release Muscle Tightness and Activate Muscles After Improve Recovery and Help to Relax ATPR Azure Trigger Point Roller 8 MASSAGE ROLLER Improve mobility, reduce pain and muscle tension! Great for Before and After Training Before - Release Muscle Tightness and Activate Muscles After Improve Recovery and Help to Relax ARMR Azure Relaxing Massage Roller 8 * black version also available For 2018 we are launching the category Relax and Stretching. s in this category are ideal for after work stretching and relaxing, as well as activating your body before workout. Of course, if your workout is Yoga / Pilates you will already achieve targeted toning / resistant training as well as reducing stress and tightness in your body. It will help you improve your flexibility and assist in avoiding injuries, resulting in you feeling relaxed and in balance with your body & everyday life. The range will include: Trigger Point Roller Relaxing Massage Roller Soft Air Flow Mat Firm Training Mat AIR FLOW COMFORT MAT WITH CARRY STRAP Get Fit, Increase Flexibility with Comfort Great for Body Tone Training and Stretching Extra Thick 10mm Comfort Mat for Added Stability Air Flow Line Design for Better Fresh Contact & Comfort Compact Size for Gym Session, Carry Strap Included ACM10 Azure Soft Air Flow Mat with Carry Strap 2 FRIM TRAINING MAT WITH CARRY STRAP Get Fit, Increase Flexibility with Comfort Great for Body Tone Training and Stretching Slip Free 6mm Firm Mat for added stability Compact Size for Gym Session Carry Strap Included AFM6 Azure Firm Training Mat with Carry Strap

CATEGORY: ACCESSORIES For 2018 we are launching the category Accessories.

s include gloves, giving you better grip on products increasing safety and protecting your

Nutritional shakers for your convenience and to support your active lifestyle.

Quick-dry and moisture free for added comfort during your active lifestyle.

for Comfortable Fit & Air Flow ATGSM Azure Training Gloves Small/Medium 10 ATGL Azure

& Easy Clean WATER BOTTLE 750 ML Keep Hydrated and Improve Your Body s Balance!

8 CATEGORY: ACCESSORIES For 2018 we are launching the category Accessories. s in this category are for your convenience and comfort. s include gloves, giving you better grip on products increasing safety and protecting your hands from weekly training lifestyle. Water bottles to keep you hydrated and balanced. Nutritional shakers for your convenience and to support your active lifestyle. Azure Fitness Socks help to achieve best feeling and support for your feet. Quick-dry and moisture free for added comfort during your active lifestyle. The range will include: TRAINING GLOVES SMALL/MEDIUM & LARGE Comfort, control and better grip for training. Great for Toning and Shaping Training Keep Your Hands Soft and Protected Adjustable Wrist for Comfortable Fit & Air Flow ATGSM Azure Training Gloves Small/Medium 10 ATGL Azure Training Gloves Large 10 NUTRITION SHAKER WITH TWIST-CLOSE CAP Convenient Nutrition Shaker Improves Your Body s Balance! The perfect container to store and deliver the right nutrition; Pre, during and after training. Twist Drink Hole for Leak-Proof and Easy Flow Twist-Top Lid for Leak-Proof, Quick Re-Fill & Easy Clean WATER BOTTLE 750 ML Keep Hydrated and Improve Your Body s Balance! Great for Keeping You Hydrated During Your Training Pop-Up Drink Nozzle for Easy and Quick Flow Twist-Top Lid for No Leakage, Quick Re-Fill & Easy Clean 100% BPA FREE for Health and Safety AW750 Azure 750ml Water Bottle with Pop Up Nozzle 10 Training Gloves Internal Mixer Lid Included Water Bottle 100% BPA FREE for Health and Safety Nutrition Shaker Fitness Socks ANSH Azure Nutritional Shaker with Twist Tops

9 CLASSIC SPORT SOCKS AVAILABLE SIZES Train with comfort and style! Tried and Tested, Universal Classic Sport Socks Suitable for Most Sports Activites and All-Day Wear Balanced Breathing, Basic Ankle Support Unisex, Available in Sizes from 35 to 46 70% Combed Cotton, 28% Polyamide, 2% Lycra ASOC35 Azure Classic Sport Socks ASOC39 Azure Classic Sport Socks ASOC43 Azure Classic Sport Socks

10 FIT SPORT SOCKS AVAILABLE SIZES Train with comfort and style! Tried and Tested, Universal Classic Sport Socks Suitable for Most Sports Activites and All-Day Wear Balanced Breathing, Basic Ankle Support Unisex, Available in Sizes from 35 to 46 97% Polyamide ( Quick-Dry), 3% Lycra ASOC35 Azure Classic Sport Socks ASOC39 Azure Classic Sport Socks ASOC43 Azure Classic Sport Socks FIT-LOW SPORT SOCKSS AVAILABLE SIZES Lightweight & Stylish! Versatile and Lightweight, Suitable for Most Sports Activites and All-Day Wear Low-Cut Design Allows Maximum Circulation for Calves Unisex, Available in Sizes from 35 to 46 97% Polyamide ( Quick-Dry), 3 %Lycra ASOL35 Azure Low-Cut Sport Socks ASOL39 Azure Low-Cut Sport Socks ASOL43 Azure Low-Cut Sport Socks

11 Contact Sales Mr. Antti Kohvakka Managing Director HansaBrands Ltd Phone: (UK/GMT+0) Skype: ironantti

CLASS DESCRIPTIONS. Decrease body fat percentage Improve cardiovascular fitness Body toning and shaping Increase muscular endurance Boost metabolism

CLASS DESCRIPTIONS. Decrease body fat percentage Improve cardiovascular fitness Body toning and shaping Increase muscular endurance Boost metabolism CLASS DESCRIPTIONS KETTLEBELL & STEP TABATA In this workout you will combine high intensity step exercises with a kettlebell strength exercise in tabata format. Tabata format is 20sec of work with 10 sec