The 2010 PFP award winners!

Transcription

1 Awards Issue February 2011 V O L U M E 1, I S S U E 1 The 2010 PFP award winners! FITNESS CONSULTANT OF THE YEAR: Diana Cumming PERSONAL TRAINER OF THE YEAR: Tim Marsh The Pro Fitness Consulting Group would like to congratulate Diana Cumming from the Fitness Firm in Burlington Ontario for her outstanding performance in From the start of the year Diana showed consistency in terms of her closing percentages and remained in the top 3 in gross sales every month. She finished the year with $230,305 in new personal training sales as a result of her commitment to the full time fitness consultation position. Thank you for reminding us how significant this role remains and how one person who is dedicated to improving both their fitness and sales skills can produce as much business as entire fitness centers. This is the second year in a row that the Fitness Firm has produced the top Fitness Consultant of the Year. Diana has worked in the health and fitness industry for 12 years. She has been with The Fitness Firm since opening day back in March Diana s fitness career began as a certified group fitness instructor teaching boot camp, muscle, conditioning, step and high intensity cardio classes. Her high energy and small physique attracted many participants. Since then she has developed into an experienced, energetic personal trainer who always gets results for her clients if they are willing to put in the hard work. Diana has become passionate about teaching women not to be afraid of lifting heavy weights to achieve the physique, health and confidence they desire. She began fitness consulting in 2009 for The Fitness Firm and since has seen tremendous success. Diana s experience and knowledge of fitness, love for her job and exceptional customer service skills have helped lead The Fitness Firm to their highest grossing year ever in was the closest race in PFP history. In the end Tim Marsh from the River Valley in Hanover New Hampshire walked away with the title. Tim finished the year with 1549 single one hour sessions trained and fought off his closest competitors by completing 68 sessions in a two week period in December. Tim s best 2 week performance saw him completing 76 sessions in October. Many people do not have an understanding of how difficult it is to stay motivated and consistent throughout an entire year of personal training. From the ability to offer exceptional value and continue to renew clients, to ensuring that they train regularly and show for appointments, while attempting to be the best part of the client s day regardless of personal circumstances, Tim Marsh embodied all of the qualities, not just qualifications of a fitness business professional. Congratulations Tim, we look forward to seeing great things from you again this year. With more clubs in the running, the race for 2011 s Trainer of the Year is already heating up. Tim is a certified ACE Personal Trainer who brings a very focused approach to training, implementing his years of experience with yoga and Tai Chi with his strength training regimen to create a healthy balance. Tim is one trainer who never tires of learning new health and exercise disciplines. He is proficient in both Cardiac and Functional rehabilitation and is a certified clinical exercise specialist. His influence will become even more profound in the near future as he pursues his dream of getting a degree in Sports Management. More than anything else, Tim's wisdom inspires people to work with the same combination of integrity and grit that he lives by in his own life 1

2 CLUB OF THE YEAR OVER 20,000 Sq. Ft. : River Valley The award once again goes to the most consistent club in PFP history. The River Valley in Hanover New Hampshire continued to make fitness history writing $1,674,513 in personal training sales with their 2,000 member roster. From its humble beginnings in 1999, the club wrote $69,304 in total PT sales for the year, $213,322 in their first year with the PFP in 2000, $406,886 in 2002, $881,631 in 2004 and then $1,751,849 in It s difficult to give credit to one specific group or person in the department. From pilates training, to group exercise, to the sports performance studio and movement training specialists, there is so much cross over, that it s no wonder why the personal trainers are such a draw and have such high renewals. Having said that, the Pro Fitness Consulting Group has to acknowledge the amazing contributions of Fitness Director, soon to be COO, Jennifer Poljacik for her dedication and commitment to excellence. I have personally never met a Fitness Director with as much enthusiasm, ability and drive to be the best in terms of numbers and professionalism. She has earned this promotion and the department has big shoes to fill. I expect even bigger things with Jen at the helm of the club overseeing all of the departments and supporting the soon to be announced new Fitness Director. Both Jen and I agree that the club has not even come close to maximizing it s potential, and plans are already being put into place to make 2011 the biggest year in history. CLUB OF THE YEAR UNDER 20,000 Sq. Ft. : Phoenix Fitness For the second consecutive year Phoenix Fitness, located in Ancaster Ontario, has earned the of the Year Award. Finishing with $543,247 the organization was able to maintain its number one position. In 2011 it may be owner Andy Child s newest location, Phoenix Fitness Stoney Creek, taking the number one award based on the numbers coming in over the first two months. Here is a list of some of the amazing contributions from the Ancaster training team. Eric Olymipico, who finished just behind Tim Marsh, completed 1515 sessions and renewed $54,533 worth of business. Elisa Trombello who is a former PFP Trainer of the Year completed 1096 sessions and had $54,414 in renewals. Chris Roberts added his 996 sessions and $42,000 in sales as did Trainer Ashley Duxbury with 857 sessions completed and $36,000 in renewals. And last but not least, the all around performance of Fitness Consultant and Trainer Tony Trice who ended the year with 965 sessions trained and $145,387 in new and renewal personal training sales. Congratulations to all of you, and thanks once again for demonstrating that the PFP Program produces results regardless of club size or location. It s been a pleasure working with you since 2001 and I wish you continued success with your second location. 2

3 Top performers for february The Fitness Consulting duo of Cassie Armstead and Jason Shaffer had their best month in recent history combining for $ in total new personal training sales. In fact Jason had his biggest month to date recording a couple of 144 package sales and a 72 pack to finish off with $28,174. The department is now starting to focus on some new self generated marketing initiatives to get more people in the consultation office. For February Cassie and Jason only performed 39 consultations in total and yet produced more revenue than some of our PFP clubs. Please or call you Pro Fitness Business Consultant to find out more about our 10 top self generated marketing ideas for your Fitness Consultation Department. Keep in mind you have to have a dedicated individual, who has both sales and business skills, to take the lead on these projects and deliver when the prospects come into the consultation office. For the second straight month, FC Kevin Perquin from the Stoney Creek location took the number one spot selling 11packages on 38 consultations for a total of $31,128. If the other Consultants are not careful, Kevin is well on his way to walking away with the FC of the year award for 2011, although it s still far too early to call. Tony Trice from the Ancaster location moved up in the overall standings by writing 17 packages on 47 consultations for a total of $ These performances helped the Phoenix Fitness organization to take the number three and four positions in the overall totals. DESOTO ATHLETIC CLUBS MAKE IT INTO THE TOTALS! Now that Senior Consultant Sean Walpole has completed the pre launch, set up and training for the DAC, and their 3 locations in the Memphis Tennessee area, you ll notice that they are appearing in our monthly totals for the first time. Owners Robert and David Creech first heard of the program from Heather Nichols who moved to Memphis after working for the River Valley for several years. I had the opportunity to meet Robert in Toronto in December and we quickly realized that the program would be the right fit for their organization. I m really excited about having our first organization in the Mid South and look forward to seeing the steady growth of their PT Department as they implement the PFP. Please don t hesitate to give them a call and welcome them to the program and share your stories and words of advice to help them speed up the learning curve. The Southaven location finished in second in this month s overall totals. Trainers step It up early! I had the opportunity to do some training at Atlantis Athletics in Georgetown Ontario last week, and I was greeted by Master Trainer Jeff Babister who quickly informed me that he was going to take Trainer of the Year for Well, low and behold, I received February s updated totals from Elly Peters and Jeff is in the number one spot. I m not surprised given his top 5 finish last year and the renewed enthusiasm and excitement that has swept the entire department. The team believes that they can elevate their sales from just over $300,000 last year to closer to $600,000 and give Phoenix Fitness a run for their money. It s also no surprise to see 2009 Trainer of the Year Matt Stirling right on his heels followed by Tim Marsh. If anyone wants in on the action, and wants to lay down some predictions or add in their own challenge, simply add your comments to the profitnessprogram web site under the news and blog section and then be prepared to back it up. Have a productive and healthy 2011 Jeff Russo PFP President 3

4 February 2011 Totals: FC Closing percentage consults: Consultant Consults/Sales Percentage River Valley Cassie Armstead 11/7 64% Phoenix Fitness Ancaster Tony Trice 47/17 36% Markham Paul Sit 20/6 30% Phoenix Fitness Stoney Creek Kevin Perquin 38/11 28% River Valley Jason Shaffer 28/7 24% The Pavilion Jay Hilario 19/4 21% Performance Matt Stirling 20/4 20% Penfield Fitness Bonnie Sunderville 51/10 19% FC Gross Sales Consultant Total ($) Phoenix Fitness Stoney Creek Kevin Perquin River Valley Jason Shaffer Phoenix Fitness Ancaster Tony Trice River Valley Cassie Armstead Performance Health Matt Stirling The Pavilion Jay Hilario Markham Paul Sit Penfield Fitness Bonnie Sunderville

5 PT demos Sales Demos Gross ($) MAC fitness Manchester Athletic Penfield fitness Total individual 1 Hr Sessions Top 20 Trainer Hours 1 Atlantis Athletics Jeff Babister Performance Health Matt Stirling River Valley Tim Marsh Phoenix fitness Stoney Creek Roger Dunbrack Performance Health Emily Stirling Phoenix Fitness Ancaster Jennifer Barkans Absolute Fitness Eric Parr Phoenix Fitness Ancaster Elisa Trombello Phoenix Fitness Stoney Creek Mitchell Crispe Markham Paul Sit Phoenix Fitness Ancaster Jordan Bennett River Valley Chris Poljacik River Valley Bonnie McDonald River Valley Ryan Jennings The Edge Ian Kelly Absolute Fitness Paul French River Valley Cindy Summer Phoenix fitness Ancaster Tony Trice The Edge Andrew Berry Phoenix Fitness Stoney Creek Laura Kowalyshyn 170 5

6 renewal sales Location Total ($) River Valley Hanover, New Hampshire The Edge South Burlington Vermont Phoenix Fitness Ancaster Ancaster Ontario Manchester Athletic Manchester Mass Atlantis Athletics Georgetown Ontario The Edge Essex Vermont Markham Markham Ontario Penfield Fitness Rochester NY Absolute Fitness New Hamburg Ontario Performance Health Chatham Ontario The Fitness Firm Burlington Ontario DAC Southaven Tennessee DAC Laurelwood Tennessee Phoenix Fitness Stoney Creek 732 DAC Collierville Tennessee 346 MAC Fitness Gloucester Mass 79 personal training gross sales River Valley Hanover, New Hampshire DAC Southaven Tennessee Phoenix Fitness Stoney Creek Stoney Creek Ontario Phoenix Fitness Ancaster Ancaster Ontario Edge Essex Essex Vermont Manchester Athletic Manchester Mass The Pavilion Toronto Ontario Edge South Burlington Burlington Vermont Atlantis Athletics Georgetown Ontario Markham Markham Ontario DAC Laurelwood Tennessee Penfield Fitness Rochester NY Performance Health Chatham Ontario The Fitness Firm Burlington Ontario Absolute Fitness New Hamburg Ontario MAC Fitness Gloucester Mass DAC Collierville Tennessee Edge Williston Williston Vermont

7 Data Name # of Members Sq. Ft Exercise Sq. Monthly Avg. House- Ft. Rate ($) hold Income Atlantis Athletics $ Manchester Athletic $ Performance Health $ Phoenix West $ Phoenix Ancaster $ River Valley $ Markham $ The Fitness Firm $ Fitness $ Penfield Fitness $ Absolute Fitness 750 7, $ The Pavilion ,000 70,000 $ The Edge Williston $ The Edge Essex $ The Edge South Burlington $