A NEW Market Combining Fitness, Alternative Health and Beauty
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1 A NEW Market Combining Fitness, Alternative Health and Beauty
2 Fast Facts Founded 2011 Incorporated Denver, CO Address S. Crossroads Dr. Suite 209 Parker, CO Locations 1 FABstudio (COMPANY OWNED) 1 small FABstudio (COMPANY OWNED) Markets Anti-Aging and a Mix of Fitness, Prevention and Beauty. Market Size $55 Billion Health & Beauty $1.6 Billion Fit Spa Opportunity Value Business Stage Developing Markets and Expansion of Licensing Model Solutions Revenue Range $500,000 - $1,000,000 -> (2016) Funding Status 100% Owner Financed Seeking Strategic Partners Overview A Fit Spa combines Fitness and a Health Spa as an alternative solution for Fitness, Alternative Health and Beauty. Fit Spa is a Blue Ocean strategy modeled after the Med Spa market which combined Traditional Medicine and Health Spas and has become over a $4 Billion market. A Fit Spa incorporates beauty and alternative health with fitness, to help people become healthy from the inside out; resulting in an improved quality of life, healthy aging and increased beauty. Founders Lenny Lowenstein has spent 22 years on the leading edge of Health & Fitness. He was a Founder of itech Fitness, a Top 100 by Entrepreneur Magazine and previously a VP of 24 Hour Fitness growing to over 400 locations worldwide > Jacqueline Stevens has over 32 years of success in Alternative Health, sales and management. She was the Founder of Vertu Health Technologies and has been involved with the Swiss based company Swiss Bionic Solutions providing education regarding the imrs. >
3 Investment Thesis The Nordstrom's of Fitness and The Chanel of Spas Combined The FABstudio MARKET will achieve in tandem with Fitness, Beauty and Alternative Health, similar objectives the Med Spa Market achieved by combining Health Spas with Traditional Medicine. The Med Spa Market is now over a $4 Billion Market and expected to more than double in the next 5 years. Fitness & Wellness Health Spas
4 The Problem Declining Health, Inactivity and Aging DECREASES Ones Quality of Life According To The CDC, Interest in Health-Related Quality of Life (HRQOL) is SOARING because Americans are living longer and want to stay healthy and active for as long as possible. Declining Health InActivity Aging
5 The Opportunity Healthy Aging Adds Years To Your Your Life And Life To Your Years A Key Part to LONGEVITY is Comprised of Good Flexibility, Core Strength and Balance Balance Flexiblity Core-Strength Inflamation Nutrition
6 The Industry Health & Beauty Market Is Over $55 Billion Self-Care Market Is Over $16.9 Billion FABstudio Market Opportunity Is Estimated to be $1.68 Billion Anti-Aging Market Is Over $291 Billion FABstudio Market (Fitness + Health Spa) The FABstudio market is modeled after Med Spas, which are a $4 Billion market. It s a combination of Health Spas and Traditional Fitness as an Alternative Health option. The Health Spa market in the U.S. is a $12 Billion market and the Fitness Industry in the U.S. is a $35 Billion market. Our estimates shows an Opportunity Value in excess of $1.68 Billion in 3 core markets.
7 Market Segmentation 3 Targeted Channels Provide A $1.68 Billion Opportunity Assuming A blended capture rate of 3% This market is about a $40 Million market MARKETS CHANNELS Health Clubs Gyms Health & Wellness Spas Retail Store Fronts TOTALS Locations 34, ,992 1,000 Location ,452 % 10% 5% 10% 5.8% Market Opportunity Locations Value 3,446 $ 465,210,000 8,900 $ 1,201,446, $ 13,500,000 12,446 $ 1,680,156,000 % 5% 1% 50% 3% Fit Spa Opportunity Locations Value 172 $ 23,260, $ 12,014, $ 6,750, $ 42,024,960 A Simple Test Predicts Consumers LONGEVITY The SRT Test was featured on the Dr. Phil show as it tests a person flexibility, core strength and balance. A study published in the European Journal of Cardiology, showed people who scored fewer than eight points on the test, were twice as likely to die within the next six years compared with those who scored higher; those who scored three or fewer points were more than five times likely to die within the same period compared to those who scored eight or more. 80 Million Based on our research and analysis we have forecasted that approximately 80 million / concerned consumers are and/or at risk with this test due to poor flexibility, core strength and balance. F: 60% M: 40%
8 Our BRAND For Fitness, Alternative Health and Beauty
9 FABstudio Offerings FABstudio (small) A small FABstudio offering is a solution within a facility such as a Health Club. The studio exists with many other facility services. It is customizable and may vary from site to site as it offers select services operated under the clients business model while maintaining the FAB brand and experience. FABstudio A larger FABstudio offering is the complete FABstudio experience with all service offerings available. This offering may exist as a stand alone in a retail setting or it may also be a branded solution inside a facility similar to the Starbucks concept inside Barnes & Nobile.
10 FABstudio Services Body Contouring Pain Mgmt Bone Density A program consisting of three forty minute INFRAFITX sessions per week for a minimum of 5 weeks, combined with regular Functional Training, Power Plate and imrs sessions. For each program the client meets with a trainer and does a minimum of 2 workouts per week utilizing a combination of biodensity, Power Plate and imrs sessions. Cellulite Prevention Exercise Fitness Cellulite prevention requires a pro-active maintenance program. Our maintenance program consists of two forty minute sessions per month on the INFRAFITX, Power Plate workouts and imrs sessions. We offer monthly membership programs with unlimited sessions utilizing Functional Training, Power Plate, biodensity and imrs to promote fast and efficient fitness results. Stress Management Stress management requires a clear mind and relaxation, which we offer through our sensory deprivation float tanks. We design each program as it s the only way to completely turn-off. Detoxification We provide both physical and nutritional avenues to detoxification which is a customized program for each client utilizing nutraceutical products with intermittent fasting and in-studio exercise. Training Coaching We have professional trainers and coaches who can provide customized programs targeting specific needs utilizing all the equipment, including Pilates reformers. Massage Stretching We have massage professionals who specialize in a variety of treatments. The Massage can be tailored to each clients specific needs and time requirements.
11 FABstudio Equipment INFRAFITX PowerPlate biodensity Achieves body contouring, cellulite reduction & improves overall health and wellness Accelerated training increases muscle strength, bone density, flexibility and faster recovery Scientifically proven to improve bone density, muscle density and functional strength Increases energy, reduces pain, increases bone density, boosts immune system and promotes better sleep Functional Equip Body Roll Pilates Reformer Massage Tables Accessories to support balance, strength, flexibility, overall functional and core training. Tones selected parts of the body and revitalizes health and cosmetic massage. Proven by specialists! Increases core muscle strength, improves balance and body flexibility imrs Eases tension, reduces stress, increases muscle flexibility and decreases pain.
12 FABstudio Process A Simple and Proven Approach To A Custom Tailored Solution We Accommodate Our Clients Goals and Needs Through 6 Simple Steps 1 Select FABstudio Services Consultation and Education Each representative is extensively trained and has direct experience with FABstudio/suite so they can advise clients on what services best suit their needs. Custom 2D and 3D Facility Design 2 Design Facility Space 3 Select Business Model 4 Purchase Equipment 5 Build-Out Facility 6 FABstudio Training Check box of services We help our clients visualize the total FABstudio experience inside their facility and/or stand alone with 3D designs and proper space planning by designers. Up To 4 Business Model Options We provide flexibility and multiple options ranging from purchasing equipment to our premier licensing model with various venture model options. Exclusive and Preferred Distribution We have sourced the best equipment from around the world and have preferred and exclusive relationships for the best purchasing power/pricing. Facility Plans and Assistance Our designers can turn our pre-sale 3D plans into build out plans and we provide the option to work with our facility technicians for onsite buildouts. Professional Onsite Training We have a team of training professionals who provide onsite training ranging from equipment certifications to our business systems. 2D and 3D model
13 Company History R&D Overview Since commencing in 2012, the founders have been focused on testing and developing various models and markets which has lead to several FABstudio offerings. 2012: 2013: 2015: 2016: Opened a small FAB Model of 250 SF Moved to a Studio Model within viable business Testing the model in a Dr. s office in 600 SF Opening a new stand alone Studio Model and initiating partnerships for Studio Models in health clubs Milestones Cash Flow positive Month 3 Achieved $11,000 per month in INFRAFITX Sales with only 250 sq. feet inside a facility. Achieved $20,000 in monthly revenue within 120 days with the Studio model. Developed owner-operator model with limited operating expenses resulting in a 30% margin business Acquired Exclusive Distributorship for the INFRAFITX in the US. Assembled an Industry Advisory Board of experts. Designed New Brand model and developed licensing model for market expansion into large and existing markets. Leading
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