Mind Media Awards 2016

Transcription

1 Mind Media Awards 2016 Be a sponsor. Help tell the real story. Monday 14 November 2016 The Troxy, London mind.org.uk/awards

2 We re Mind, the mental health charity for England and Wales. We re here to make sure anyone with a mental health problem has somewhere to turn for advice and support. We believe the most powerful way to challenge the prejudice that people with mental health problems face is to get the real story across. That s why we hold the Mind Media Awards, which recognise and celebrate the best portrayals and reporting of mental health issues across TV, radio, print and online. Be a sponsor of the Mind Media Awards. Help tell the real story. In Mad Fat Diary, all we wanted to do was make one person feel that they weren t alone, that there was nothing wrong with them, that they didn t have to be ashamed. Sharon Rooney, actress, My Mad Fat Diary Winner, Drama 2014

3 Contents About the Awards Our previous winners Awards categories Sponsorship benefits Choose your sponsorship package Get in touch Mind Media Awards 3

4 About the Awards The Mind Media Awards have been running for over 20 years. All our award winners and nominees have raised awareness, promoted understanding and, most importantly, given a powerful voice to people living with mental health problems. Our judges include BAFTA Award-winning writers, leading journalists and editors, and TV and radio personalities. The ceremony is a glittering event held at the iconic Troxy theatre in East London. It s our second year at our new home for the awards, with the larger venue accommodating for the increasing size and popularity of the event. We are expecting a 650-strong audience that includes journalists, broadcasters, producers, writers and actors from across the media industry, as well as leaders in the mental health field. Be a sponsor of the Mind Media Awards and be part of the real story, recognising the outstanding work of those who have given a voice to people facing mental health problems. It s great that Virgin Money Giving can support the Mind Media Awards to celebrate the fantastic work nominees have produced to help improve perceptions of mental health. Richard Branson, founder of Virgin Group, 2015 Mind Media Awards sponsor The Mind Media Awards are about raising awareness. Other awards ceremonies don t compare. Nicholas Pinnock, actor and Mind Media Awards judge Raising awareness helps people to know what to do when you are diagnosed. Many people don t know what to do when that happens this is why events like this matter. Cathy Newman, journalist, Channel 4 News 4 Mind Media Awards

5 Our previous winners Previous Mind Media Award winners include: action-packed drama Homeland (Channel 4) investigative documentary Jon Richardson: A Little Bit OCD (Open Mike Productions for Channel 4) docu-drama Cyberbully starring Game of Thrones Maisie Williams (Channel 4) self-filmed documentary Diaries of a Broken Mind (BBC Three) historical drama series The Village (Company Pictures for BBC One) the Daily Mirror s support of the Time to Change campaign iconic soap EastEnders (BBC One) BAFTA-nominated drama My Mad Fat Diary (E4) With winners of this calibre, along with the growing media focus on mental health issues, you can see why the Mind Media Awards attract so many quality entries and generate such huge interest across the media industry. Mind Media Awards 5

6 Awards categories Channel 4 News: News and Current Affairs Winner 2015 Finding Your Voice, BBC Radio 4: Radio Shortlisted 2015 My Mad Fat Diary, E4: Drama Winner 2014 Life After Suicide, BBC One: Factual Television Winner 2015 Factual TV Full length documentaries or compilations of excerpts from series that observe and report real life situations and stories. This might include observational fly on the wall formats. Entertainment TV programmes that cover mental health within an entertainment or scripted reality format including entertainment magazine and chat show formats. News and Current Affairs A news item, or current affairs feature, or item with a news hook, from a bulletin or magazine style programme from TV, radio or online. Film Films that have been on theatrical general release in commercial cinemas in the UK and screened during the qualifying period. Drama A single drama or drama series transmitted on TV. One programme from a series may also be entered in this category. Soaps and Continuing Series A TV or radio soap transmitted twice or more each week continuously for at least six months of the year. Alternatively, a continual drama series where stand-alone storylines conclude within each episode but the main characters continue throughout the series. 6 Mind Media Awards

7 Ellen White: Blogger Winner 2014 Cyberbully: Drama Winner 2015 The VICE Guide to Mental Health: Publication Shortlisted 2015 Publication A magazine or newspaper that demonstrates commitment to reducing stigma around and/or raising awareness of mental health issues through a campaign, series of features or range of coverage across the year. Excludes specialist mental health publications. Blogger A blogger or vlogger, originating in the UK, who has embraced digital media to raise awareness about mental health issues or to support the mental health community. Journalist An individual journalist (print, broadcast or online) who has made an outstanding contribution to the understanding of mental health issues. Entries may be an individual article or a body of work. Student Journalist An individual student or group of students for print, broadcast or online material developed for university or college media targeted at students or for a piece of journalism completed as part of a university course. Radio Factual, drama or docu-drama radio programme. Mind Media Awards 7

8 Special Awards categories Making a difference Presented to an individual or organisation in recognition of their outstanding contribution to improving the portrayal of mental health in the media. The award is for those who set the agenda and initiate change. Speaking out Presented to an individual who has experienced mental health problems, for their inspirational contribution to at least one of the shortlisted entries. Audience Award One of the nominees will be presented with this very special award, voted for by Mind s supporters. Jonny Benjamin & Neil Laybourn, Making a Difference Award 2015 Emily Francis, Speaking Out Award 2015 Lovely evening at the #VMGMindAwards. Just what I needed to remind me that there are so many lovely and inspiring people in the world Frankie Bridge, The Saturdays, presenter of the Speaking Out Award Mind Media Awards

9 Sponsorship benefits Showing your organisation cares Nine out of ten people with a mental health problem say they have experienced discrimination. With its immense power to inform, educate and change public perceptions, the media can help stop this happening. By sponsoring the Mind Media Awards, you ll be helping us to challenge the myths around mental health and to provide advice and support for everyone facing a mental health problem. Enhancing your brand It s well known that customers and supporters have a positive impression of organisations that are helping to make the world a better place. There s never been a better time to be associated with our work. Your logo, and copy about your organisation, will feature prominently on marketing and publicity materials, on and offline, in the build up to the awards ceremony and at the event itself. Your organisation s visual presence at the ceremony will link you with the high profile talent associated with in the awards. Your Mind Media Awards sponsorship can be a key element of your existing social responsibility strategy or it can be the starting point for promoting your organisation s social impact and positive image to your stakeholders. Thank you to our sponsors The Mind Media Awards could not exist without the generosity of sponsorship. Mind would like to thank the following for their support this year. Headline sponsor Virgin Money Giving is the not-for-profit online fundraising arm of Virgin Money. It was set up to ensure as much money as possible makes its way from fundraisers to the causes where it s needed most to charities just like Mind. Since launching in 2009, over 11,000 charities have registered, 500,000 fundraisers have created their own pages and an incredible 375 million has been raised through Virgin Money Giving. We re proud to support the Mind Media Awards, celebrating those that challenge the status quo and bring mental health issues out into the open. We know a great deal has already been achieved, but there s still work to do to ensure the misconceptions and stigma surrounding mental health are changed for the better. As Mind s preferred online fundraising partner, Virgin Money Giving has helped raise nearly 6 million over the last 6 years, enabling Mind to continue the great work they do supporting mental wellbeing across the UK. For Virgin Money Giving, Mind s insight and support is vital in helping us provide the best service we can - something that helps us raise even more money for all of the important causes we have the privilege of being involved with. Anna Sargent Family Trust As an undergraduate, Anna wrote for student publications. She developed excellent communication skills whilst holding a number of senior PR posts, firstly in TV and then with law and property firms. However, from her early 20s until she took her own life aged 36, Anna suffered from depression. In recognition of Anna s courage in fighting her demons and to help raise the profile of mental health, the Anna Sargent Family Trust is proud to encourage young people to speak out by sponsoring the Student Journalist award. Bupa Comic Relief As a leading healthcare group Comic Relief is seriously we offer health insurance, run committed to tackling the stigma care homes, retirement villages, around mental health issues health centres and dental through its funding of the Time clinics. We also provide home to Change campaign and other healthcare, health assessments, long-term initiatives. With our history of communicating condition management services and workplace serious and complex issues in an accessible, health services. We recognise that mental engaging and often challenging way we are health is just as important as physical health. proud to be sponsoring this year s Speaking We are proud to sponsor the Mind Media Out Award. The volume and quality of entries Awards and to help tackle the stigma which is a testament not only to the importance of this prevents so many people from seeking help. event, but also to the growing momentum that will see this issue moved out of the shadows once and for all. Combat Stress Founded in 1919, Combat Stress is the UK s leading charity specialising in the care of Veterans mental health. We have helped more than 100,000 ex-service men and women rebuild their lives and are currently supporting more than 5,900 Veterans, including 971 who served in Afghanistan. Our vision is that through our help, Veterans will be able to live free from the harmful effects of psychological injuries. We are proud to sponsor the Mind Media Awards, who do so much to recognise the broadcasters and programmemakers who help us to tackle the stigma around mental health issues for Veterans. Luke Kendall In memory of his partner Heather Coates Heather was the most vibrant generous loving affectionate person I have ever known. Unfortunately she was plagued by selfdoubt, depression, and anxiety, and she took her own life in November 2014 after losing a baby the previous year and having a particularly stressful time at work. She excelled at her job but could never see it herself, she will be sorely missed by all who knew her. I m hoping that by sponsoring this award her memory will live on and someone else can get the help they need. Sponsorship feature in 2015 awards programme Mind Media Awards 9

10 Press coverage Our Awards receive extensive coverage in the national media. In 2015 national coverage of the Mind Media Awards reached an audience of 12 million people. Previous media coverage has included features in The Guardian, The Independent, Sunday Express, Daily Mail online, Sunday Mirror, OK! Magazine, BBC Radio 4 The Media Show and ITV s Loose Women. Our media team will support your own media work through trade, local and national media, as well as maximise coverage for the Mind Media Awards. Our PR work begins with our call for entries in April and grows throughout the year with shortlisting, judging, pre-event and post-event publicity and winners press releases in November. Social media coverage Our social media impact is soaring. In 2015 our dedicated hashtag #VMGMindAwards was trending for over two hours, garnering over 3.7 million impressions on Twitter alone, and reaching a potential audience of over 900,000 people. High profile figures promoting the Awards via Twitter have included Richard Branson, Stephen Fry, Gok Wan, Piers Morgan, Denise Welch, Alastair Campbell, Jon Snow, Ruby Wax, Frankie Bridge, Scott Mills, Jon Richardson, Frank Bruno, Matt Johnson, Sharon Rooney and a host of Emmerdale and EastEnders actors, as well as other respected figures from across the media and mental health world. We make sure our PR campaign covers all aspects of the Awards the event itself, the celebrity host and guests, the sponsors and the nominees. As soon as you become a sponsor, we can build your association with the Awards and our publicity materials giving you even more exposure. Such a wonderful night #MindAwards. Great people and worthy 10 Mind Media Awards

11 Access to our audience As a sponsor, we can offer your organisation access to thousands of potential new customers and supporters through our website and in the magazines we send to our supporters. Mind online: last year, our website attracted nearly 11 million visits. We have over 267,000 Twitter followers and over 238,000 likes on Facebook. Mind magazines: our magazines, which will feature articles on the Awards, are sent to more than 50,000 Mind supporters every year. Corporate entertainment, for a good cause Depending on your sponsorship package, you will receive a number of VIP guest invitations for the event. You can use these to build relationships within your organisation or outside it, with clients, potential clients or colleagues. Not only is it a glamorous and fun event, it is also an inspirational and thought-provoking evening, adding real integrity to your organisation. Awards communications: we send news and information about the Awards to a mailing list of over 1,000. Mind Media Awards 11

12 Choose your sponsorship package Headline sponsor ( 20,000 + VAT) Branding With your organisation s name prefixing the name of the awards - e.g. Virgin Money Giving Mind Media Awards your brand will be at the forefront of everything related to this year s event. Your organisation s name and logo will appear prominently alongside all branded materials (on and offline) about the Mind Media Awards This will include invitations, a full page in the Awards ceremony programme and the showreel to be shown on the night. Your logo will also feature on a step and repeat banner at the entrance which will be used for celebrity photographs on arrival. Digital Your organisation will feature as Mind Media Awards headline sponsor on our homepage at mind.org.uk and throughout our site. The Mind Media Awards web pages (mind.org. uk/awards) will carry a headline editorial about your organisation s involvement on the sponsors page plus links to your organisation s website throughout the Awards web pages. A feature on Mind s website will promote your organisation s involvement in the Awards. Your organisation s support will be acknowledged in all Mind s Facebook posts about the Awards and in all promotional tweets, reaching an audience of over 900,000 people. We re proud to support the Mind Media Awards, celebrating those that challenge the status quo and bring mental health issues out into the open. We know a great deal has already been achieved, but there s still work to do to ensure the misconceptions and stigma surrounding mental health are changed for the better. Jo Barnett, Executive Director, Virgin Money Giving (headline sponsor, 2015) 12 Mind Media Awards

13 Shortlisting and judging You will have the option of a place on the panel to shortlist nominations for the Awards across all categories. Media coverage Your organisation s name will feature in all press releases, including the official announcement of the shortlist and press releases about the Award winners. We will make reference to your organisation in all media briefings. The ceremony You will receive: 12 VIP guest invites VIP pre-ceremony champagne with the judges a photo opportunity with the host, judges and winners a special acknowledgement in the opening speech of the ceremony an on-stage opportunity with our host to open the prize envelope for one of the Awards categories an opportunity for brand activation with a promotional stand on the evening of the awards. next day access to event publicity materials, including celebrity photographs and the Mind press release a full page in the event programme about your organisation and why you have chosen to support the Awards, if you finalise your headline sponsorship by the end of August Additional opportunities You will have the option of Mind providing a talk at your head office, highlighting the importance of our work and your association with the Awards. We are also pleased to offer a reduced rate training programme for your teams, subject to further discussion. Mind Media Awards 13

14 Category sponsor with naming rights ( 10,000 + VAT)* Naming rights Your sponsored award category will be referred to with the name of your organisation prefixing the award title e.g. the Bupa Journalist Award. Digital The Mind Media Awards web pages at mind.org.uk/awards, will carry a short editorial about your organisation s involvement on the sponsors page and links to your website throughout the Awards web pages. Your organisation s support will be referenced in all Mind s Facebook posts about your sponsored award category and in all promotional tweets about your sponsored Award category, reaching a potential audience of 900,000 people. Shortlisting and judging You will have the option of a place on the panel to shortlist nominations for your sponsored award category. Media coverage Your organisation s name will feature in all press releases about your sponsored award category. We will make reference to your organisation in all media briefings about your sponsored award category. The ceremony You will receive: eight VIP guest invites a photo opportunity with the host, judges and winners in your sponsored category acknowledgement of your organisation s category sponsorship by the host and your logo featured on the showreel about your sponsored category an on-stage opportunity with our host to open the prize envelope for your category your organisation s name in the ceremony programme next to your sponsored category. Get in touch 14 Mind Media Awards

15 Category sponsor ( 7,000 + VAT)* Category name The name of your sponsored award category will be followed by reference to your organisation s name e.g. the Journalist Award sponsored by Bupa. Digital The Mind Media Awards web pages at mind.org.uk/awards, will carry a short editorial about your organisation s involvement on the sponsors page and links to your website throughout the Awards web pages. Your organisation s support will be referenced in all Mind s Facebook posts about your sponsored award category and in all promotional tweets about your sponsored Award category, reaching a potential audience of 900,000 people. Shortlisting and judging You will have the option of a place on the panel to shortlist nominations for your sponsored award category. Media coverage Your organisation s name will feature in all press releases about your sponsored award category. We will make reference to your organisation in all media briefings about your sponsored award category. The ceremony You will receive: six VIP guest invites a photo opportunity with the host, judges and winners in your sponsored category acknowledgement of your organisation s category sponsorship by the host and your logo featured on the showreel about your sponsored category an on-stage opportunity with our host to open the prize envelope for your category your organisation s name in the ceremony programme next to your sponsored category. * We are pleased to confirm special rates for not for profit organisations (plus VAT) and individuals (without VAT). These are 7,500 for category sponsorship with naming rights and 5,000 for category sponsorship. Mind Media Awards 15

16 Get in touch To discuss sponsorship of the Mind Media Awards, please contact: Emily McCall Mind Broadway Stratford London E15 4BQ mind.org.uk/awards Registered charity number