2018 BSA/AIA Media Kit. Connect with New England s building industry.

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1 2018 BSA/AIA Media Kit Connect with New England s building industry.

2 Audience Reach out to a highly targeted audience of 15,000+ BUILDing Forward opening reception. Photo: BSA Staff The Boston Society of Architects/AIA (BSA) is the 2nd largest chapter of the American Institute of Architects, with almost 4,000 members architects, builders, developers, consultants, contractors, manufacturers and a network of thousands more. If you want to reach decision makers in New England s building industry, advertise with the BSA. For those who want to connect with a highly targeted audience, consider sponsoring a professional workshop, committee meeting, or event at BSA Space on Boston s waterfront. BSA Space is Boston s leading center for architecture and design. Exhibitions, lectures, workshops, youth and family programming connect you with the people who love art, architecture, and the built environment, as well as those who design it. Three Thousand Seven Hundred Seventy Two Members 67% architects 20% affiliates 13% associates Seven Hundred Forty Five Firms 19% architecture firms 16% corporate affiliate firms 65% sole practitioners *Statistics based on the 2015 BSA Annual Report To advertise, bkeefe@architects.org Boston Society of Architects/AIA Media Kit page 2

3 MATERIAL WITNESSES CRAFT BREW ECONOMY OF SCALE Advertising Opportunities Print ArchitectureBoston A quarterly publication; four issues a year This award-winning version of the BSA s magazine is read by thousands of thought leaders throughout the region and North America. 5,000+ readers and bonus distribution Mailed directly to all BSA members; available online. For more details on AB s bonus distribution, bkeefe@architects.org. Homeowner s Project Handbook Annual publication A free resource for homeowners and small-business owners considering renovations, additions, or new construction projects. It provides architects who seek residential and small commercial projects and are BSA members working in Massachusetts the opportunity to promote their services to prospective clients. HPH is a sustainable, searchable digital resource that the BSA promotes to multiple audiences through wide-reaching online and social media outlets, including: 10,000+ readers of Currents (primarily professional audience, broadcast weekly) 6,000+ public readers Space (primarily public audience, broadcast monthly) 6,500+ Facebook followers (mixed audiences) 11,000+ Twitter followers (mixed audiences) Additionally, printed copies are available at BSA Space, ABX, and other tradeshows, plus bonus distribution throughout the year. Note: The BSA respects our environment. Printed copies of HPH are available on demand. Digital Currents e-newsletter* Weekly; every Thursday 10,000+ subscribers 25%+ open rate Limited availability so reservations in early January are strongly recommended. Only two available spots per e-newsletter. *apart from the week of Thanksgiving and Christmas. Website Monthly insertions starting on the first of each month. 70,000+ unique visitors monthly 90,000+ page views monthly 8,000+ homepage views monthly 6,000+ BSA Space views monthly 40,000+ jobs page views monthly 20,000+ assorted news page views monthly Limited availability so reservations in early January are strongly recommended. Social Daily posts driving traffic to architect.org and other landing pages. 6,700+ Facebook likes 11,000+ followers on Twitter 7,000+ LinkedIn group members 1,500+ followers on Instagram BSA Events and Exhibitions 12,000+ event attendees/gallery visitors 100+ events a year ArchitectureBoston Winter 2017 Fab FAB To advertise, bkeefe@architects.org Boston Society of Architects/AIA Media Kit page 3

4 Editorial calendar ArchitectureBoston magazine Advertising Due Dates Sales deadline: 1/26/2018 Materials deadline: 1/29/2018 On-sale date: 3/1/2018 Sales deadline 4/27/2018 Materials deadline 4/30/2018 On-sale date 6/1/2018 Sales deadline 8/3/2018 Materials deadline 8/6/2018 On-sale date 8/31/2018 Sales deadline 10/5/2018 Materials deadline 10/9/2018 On-sale date 11/28/2018 Spring 2018: PORT ArchitectureBoston will kick off 2018 examining the transformative power of development on Boston s waterfront, from GE s new headquarters to the Trustees of Reservations Fort Point park, and explore how other cities worldwide have reconciled their waterfront uses. Summer 2018: FOOD AB will focus on the tale of the Four Seasons restaurant ( ) in Manhattan; defined visually by Mies van der Rohe s Modernist Seagram Building but awkwardly remodeled by new owners. This issue will examine the tradition of architects becoming restaurateurs, from Ben Thompson onward. Fall 2018: ETHICS What responsibility do architects have to economic justice, diversity, or the planet? Some of the best thinkers in the field are grappling with these questions today. AB will tap them as it wades into these choppy waters. Winter 2017: SAFE Maybe it s a response to the over-slick surfaces of modern technology, or part of a national yearning for what is raw and authentic, but notions of hand-made, DIY, and tactile exert a powerful tug on today s designers. Homeowner s Project Handbook: A guide to Massachusetts Residential Architects Digital/print advertising deadline: April 27, Website ads on architects.org Deadline: One week prior publication date. Limited availability so reservations in early January are strongly recommended. Currents e-newsletter Deadline: One week prior publication date. Limited availability so reservations in early January are strongly recommended. To advertise, bkeefe@architects.org Boston Society of Architects/AIA Media Kit page 4

5 Print and digital rates Publications rates Includes ArchitectureBoston and Homeowner s Project Handbook 1 x rate 3x rate 6x rate ad size (ArchitectureBoston sizes) COVER $5,418 $5,147 $4, w h (with bleed) / (no bleed) FULL PAGE $4,300 $4,085 $3, w h (with bleed) / (no bleed) HALF PAGE $2,786 $2,647 $2, w 4.65 h (horizontal) / 3.8 w h (vertical) QUARTER PAGE $1,597 $1,517 $1, w 4.65 h 1 x rate ad size (Homeowner s Project Handbook sizes) FULL PAGE $4, w 11 h (with bleed) / (no bleed) HALF PAGE $2,786 7 w h (horizontal) QUARTER PAGE $1, w h Architects.org website rates BANNER: architects.org homepage 150x300 px $4k/month BANNER: BSA Space homepage 309x300 px $4k/month BANNER: jobs pages 140x280 px $4k/month BANNER: assorted news pages 140x280 px 2k/month Currents e-newsletter BANNER: above the fold 547x75 px $1,200 per week BANNER: other news 547x75 px $1,000 per week Events calendar Promote your program or event on the architects. org events calendar. The only requirement is that they take place at BSA Space (290 Congress St, Boston) or offer approved AIA continuing education credits (LUs). Download the order form, fill it out, and it to bcohen@architects.org or llam@architects.org. Contact RATES AND SCHEDULES ARE SUBJECT TO CHANGE. To advertise, bkeefe@architects.org. Homeowner s Project Handbook BANNER: homepage 300x250 px $4k/year BANNER: listing page 300x250 px $3k/year NEW: SPONSORED POSTS $4k/quarter Sponsored posts are promoted on homeownersprojecthandbook.com for three months, via social channels, and in two Currents newsletters. All posts contain up to 500 words, a max. of three images or a video, and two web links. Quarterly insertions, bundles available. To advertise, bkeefe@architects.org Boston Society of Architects/AIA Media Kit page 5

6 Sponsorship opportunities 6th BSA Awards Gala. Photo: Paige McWhorter Sponsorship program Be part of our exclusive events When you sponsor BSA Space programs and exhibitions, 7th BSA Design Awards Gala (January 18, 2018) your brand will get exclusive access to networking opportunities with BSA members and significant brand Exhibitions at BSA Space exposure. This includes invitations to stakeholder dinners NatureStructure (May September, 2017) to speaking opportunities at exhibition launch parties and KidsBuild! (April 8 9, 2018) events. For more details please contact Maria Salvatierra at Architecture/Design College Fair (TBD) msalvatierra@architects.org or Access to our audiences For more details check page 2 of the BSA media kit. 6th BSA Awards Gala. Photo: Paige McWhorter To sponsor, msalvatierra@architects.org Customized opportunities The BSA team can offer a wide range of sponsorship packages. Please inquire. 6th BSA Awards Gala. Photo: Paige McWhorter Boston Society of Architects/AIA Media Kit page 6

7 { About the BSA } The Boston Society of Architects/AIA (BSA) is committed to professional development for its members, advocacy on behalf of great design and, together with its sister organization, the BSA Foundation, sharing an appreciation for the built environment with the public at large. Established in 1867, the BSA today consists of nearly 4,000 members and produces content for an array of programs and publications, including ArchitectureBoston Expo (ABX) and ArchitectureBoston magazine. A chapter of the American Institute of Architects, the BSA is a nonprofit, professional-service organization. For more information, visit architects.org. { About the BSA Foundation } The goal of the BSA Foundation is to enhance public understanding of the built environment and the processes that shape it. With understanding, our communities will be better equipped to enrich and preserve our physical and natural surroundings. The Foundation's vision is to build a better Boston by engaging communities, inspiring vision, and provoking positive change. The Boston Society of Architects/AIA established the Foundation in 1971 with a goal of engendering in current and future generations informed commitment to sensitive, well-designed, humanistic environments. A 501(c)(3) public charity, the Foundation is an independent corporation governed by a 15-member Board of Trustees that includes six architects as well as nine non-architect members. For more information, visit architects.org/foundation. { About BSA Space } BSA Space, Boston s leading cultural institution for architecture and design, is home to the Boston Society of Architects/AIA (BSA) and the BSA Foundation. The BSA is one of the oldest chapters of the American Institute of Architects. The BSA Foundation, a charitable organization, supports activities that illuminate the ways that design improves the quality of our lives. All exhibitions at BSA Space are supported by the BSA Foundation. BSA Space is open Monday through Friday from 10:00 am 6:00 pm, and on weekends and holidays from 10:00 am 5:00 pm. Admission is free and open to the public. For more information visit architects.org/bsaspace. To advertise, bkeefe@architects.org Boston Society of Architects/AIA Media Kit page 7