Argatensyl. by Beauty Creations. Fine line and wrinkle smoothing

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1 Argatensyl by Beauty Creations Fine line and wrinkle smoothing

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3 Support local initiative to preserve argan forest Focus on the plant The argan tree (Argania spinosa) is a tree which grows only in the south of Morocco. It resembles an olive tree and produces small yellow fruits which become brown on ripening. A precious oil extracted from the kernel of the fruit has been used for centuries by local populations for skin and hair care as well as for cooking. The argan forest covers more than 800,000 ha and contains 20 million trees. Thanks to its particular resistance to the difficult climatic conditions and to its highly spread out root system, it is the last barrier against the encroaching desert. It has an important economic role in this region, especially through the production of argan oil. New possible ways to valorize different argan fractions Today, the argan forest is threatened by the increasing urbanization and uncontrolled exploitation. In order to help to ensure its durability, Nouveau nom decided to support local initiatives for its preservation. They also identified new possible ways to valorize different argan fractions. The oilcakes, i.e. the left-over pressed kernels, are by-products of the oil preparation. They represent a raw material rich in components that can be valorized. They are used locally to feed cattle. The availability of these oil-cakes for a cosmetic valorization is possible thanks to a partnership with the cooperative network. The target of these mainly female cooperatives is to valorize and to develop a rational exploitation of the argan forest. In parallel, they support the Moroccan women in order to improve their social condition.

4 Anti-aging effect A fraction rich in high molecular weight proteins (> daltons) has been identified and isolated from the oilcake. Due to its composition it provides very interesting surface properties. When applied on skin, these molecules form a network having a high affinity to the skin s surface. It develops a perceivable effect. In parallel, these proteins have shown a biological effect on the long run, for a total anti-wrinkle positioning. Argatensyl TM is an active ingredient exclusively based on this specific protein fraction, soluble in water, for an easy incorporation into the cosmetic product. Its immediate tightening effect as well as its wrinkle reducing effect have been demonstrated in clinical study: effect on neck wrinkles.

5 Neck wrinkles - reduction Before treatment After 4 weeks of treatment (serum with 5% d'argatensyl TM ) Visual appraisal (AU) 1.5 Placebo serum Strong 1 p<0.02 Serum with 5% ARGATENSYL Visible : no effect 0.5 : visible effect 1 : strong effect 1.5 : very strong effect Statistics : Mean on 14 volunteers ± SEM According to Wilcoxon s T test 0 In vivo study Application of an oil-free serum containing 5% Argatensyl TM on the neck. 2 applications per day for 4 weeks. Panel of 14 female volunteers, 35 to 45 years old. Visualization of neck wrinkles before and after treatment. On the long term, Argatensyl show reduction of wrinkle and improvement of skin smoothness.

6 Summary datasheet REFERENCE Argatensyl TM LS 9735 & Argatensyl LS 9902 * DESCRIPTION Purified extract of Argania Spinosa oil cake. DOSE OF USE 1-5% Regulatory data Argatensyl TM LS 9735 INCI (US) Water (and) Argania Spinosa Kernel Extract (and) Sodium Cocoyl Glutamate (and) Carbomer Preservative system: Phenoxyethanol Argatensyl LS 9902 * INCI Name: Argania Spinosa Kernel Extract (and) Sodium Cocoyl Glutamate. Preservative system: None *Raw material certified by Ecocert France according to the Ecocert Standard for Natural and Organic Cosmetics available at cosmetics.ecocert.com: 100 % of the total ingredients are from natural origin, 82 % of the total ingredients are from Organic Farming. Preliminary specifications Organoleptic characteristics beige-grey opaque liquid which may show (reversible) gellification, with a characteristic odor ph Ashes [SW:5g] max. 2.0% Phenoxyethanol / HPLC % Total nitrogen [SW:1g] % Total proteins [SV:0.1ml] % Total sugars [sol. at 0.1%] % Formulation Solubility Soluble in water, insoluble in fats and oils. Mode of incorporation Argatensyl TM LS 9735 is incorporated into the finishing process at 50 C, or at room temperature for cold processing. Recommanded ph 4-8 CUSTOMS CODE STORAGE Store at room temperature and away from heat in unopened original container, Temperature between +15 C and +25 C Additional information: During storage, gelification might occur which, if necessary can be eliminated by stirring. SHELF LIFE 24 months MANUFACTURER BASF Beauty Care Solutions France SAS 3 rue de Seichamps Pulnoy (France)

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8 EUROPE & SOUTH AMERICA BASF Beauty Creations 49, avenue Georges Pompidou Levallois-Perret Cedex France Tel: +33 (0) Fax: +33 (0) NorTH AMERICA BASF Corporation 361 Sheep Pasture Road East Setauket, NY USA Tel: +1 (631) JAPAN & ASIA-PACIFIC BASF Japan Ltd. 21F Roppongi Hills Mori Tower, Roppongi, Minato-ku, Tokyo, JAPAN Tel: +81 (0) Fax: +81 (0) Edition Feb 2013 Although all statements and information in this publication are believed to be accurate and reliable, they are presented gratis and for guidance only, and risks and liability for results obtained by use of the products or application of the suggestions described are assumed by the user. SELLER MAKES NO WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, BY FACT OR LAW, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. Statements or suggestions concerning possible use of the products are made without representation or warranty that any such use is free of patent infringement and are not recommendations to infringe any patent. The user should not assume that toxicity data and safety measures are indicated or that other measures may not be required. The claims and supporting data provided in this publication have not been evaluated for compliance with any jurisdiction s regulatory requirements and the results reported may not be generally true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and comply with a jurisdiction s regulatory requirements. Recipient of this publication agrees to (i) indemnify and hold harmless each entity of the BASF organization for any and all regulatory action arising from recipient s use of any claims or information in this publication, including, but not limited to, use in advertising and finished product label claims, and (ii) not present this publication as evidence of finished product claim substantiation to any regulatory authority.