Perception & Communication
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1 Perception & Communication
2 What is perception? The act of assigning meaning to our sensory information. Source: Griffin, Michael. A Survey of Human Communication, 2012.
3 Perception is Subjective
4 Perceptual Process 1. Select 2. Organize 3. Interpret Source: Your perception in your interpersonal communication, Retrieved June 21, 2013, from
5 Perceptual Influences Comparison Implicit Personality Theory Self-fulfilling Prophecy Primacy-Recency Consistency Stereotyping Expectations
6 Comparison We compare the known to the unknown to gain meaning and form a response. Source: Griffin, Michael. A Survey of Human Communication, 2012.
7 Stereotyping A fixed impression of a group of people. Source: Your perception in your interpersonal communication, Retrieved June 21, 2013, from
8 Expectations We see what we expect or want to see. Source: Griffin, Michael. A Survey of Human Communication, 2012.
9 Self-fulfilling Prophecy When you make a prediction that comes true because you acted on it as if it were true. Source: Your perception in your interpersonal communication, Retrieved June 21, 2013, from
10 Implicit Personality Theory Rules we create to help us align certain characteristics together positively or negatively. Source: Griffin, Michael. A Survey of Human Communication, 2012.
11 John is energetic, eager, and...(intelligent, stupid)! Mary is bold, defiant, and...(extroverted, introverted)! Joe is bright, lively, and...(thin, fat)! Jane is attractive, intelligent, and... (likable, unlikable)! Samantha is cheerful, positive, and...(attractive, unattractive)! Source: Your perception in your interpersonal communication, Retrieved June 21, 2013, from
12 Primacy-Recency If you are greatly influenced by what happened first, then you are influenced by primacy effect. If you are greatly influenced by what happened last, then you are influenced by recency effect. Source: Griffin, Michael. A Survey of Human Communication, 2012.
13 Consistency Theory The need to find balance in our beliefs and behaviors. 1. I expect a person I like to (like, dislike) me. 2. I expect a person I dislike to (like, dislike) me. 3. I expect my friend to (like, dislike) my friend. 4. I expect my enemy to (like, dislike) my friend. 5. I expect my enemy to (like, dislike) my enemy. Source: Your perception in your interpersonal communication, Retrieved June 21, 2013, from
14 How does perception affect communication? Someone s perception is his or her reality. Perception in communication determines how one will communicate and how they will receive information from another person. Source: Desai, Nerali & Patel, Snehali, Perception and its Effect on Communication. Retrieved June 21, 2013, from
15 Overcoming Barriers Analyze your perceptions! Seek perception feedback! Reduce uncertainty! Be culturally aware! Source: Griffin, Michael. A Survey of Human Communication, 2012.
16 Sources DeVito, Joseph A. Human Communication: The Basic Course (10th edition). Pearson Education, Inc Griffin, Michael. A Survey of Human Communication. University of Guam Mello, Jeffrey A. & Tabak, Filiz. Towson University. August Your perception in your interpersonal communication, Retrieved June 21, 2013, from communication-skills/533-your-perception-in-yourinterpersonal-communication.
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