Social Psychology. An Overview By Halford Fairchild January 22, 2015
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1 Social Psychology An Overview By Halford Fairchild January 22, 2015
2 What is Social Psychology? From our text: Social Psychology is the scientific study of how we feel about, think about, and behave toward the people around us and how our feelings, thoughts, and behaviors are influenced by those people. (p. 1, 33 words) A rewrite: Social psychology is the scientific study of the reciprocal interpersonal influences on thinking, feeling and behaving. (HHF, 16 words)
3 What is Social Psychology? the scientific study of people in interaction social influence (thoughts, feelings, beliefs, behaviors) The effects of the real, imagined or implied presence of others Is anything truly non-social?
4 Areas of interest Social cognition - how we think about social situations Attitudes (formation, expression, & change) Social pressure (compliance/obedience) Cooperation vs. competition Aggression Persuasion & advertising Group & intergroup dynamics Social Problems
5 Social influences on the self Leon Festinger: Social Comparison Theory: people evaluate themselves in relation to others, usually similar others, known as reference groups. Social comparison may be upward or downward
6 Situational Influences: The Stanford Prison Experiment
7 Social Perception Forming impressions & Interpersonal Attraction See video clip #210: Interpersonal Attraction
8
9 Social Cognition: Attribution Theory Attribution: the process of explaining the causes of behavior Fundamental Attribution Error : focusing on internal factors (in others) Ultimate attribution error : attributing success to internal factors, failure to external ones (and in-group/out-group bias) Self-serving bias
10 Attitudes Attitude: tendency to think, feel or act positively or negatively toward stimuli Tri-component theory: cognitive (beliefs), affects (feelings), conative (behavioral) Attitude formation (learning theory) Attitude change (source, content, audience)
11 Cognitive Dissonance Theory When attitudes (thoughts, feelings) and behaviors are inconsistent, dissonance (cognitive tension, anxiety) arises. Post-decision dissonance occurs after major decisions. Dissonance reduction occurs by rationalizing our decisions, or changing attitudes to be consistent with our attitudediscrepant behaviors.
12 Prejudice and Stereotypes Centrality in social psychology Origins in the study of attitudes Witness to the horrors of the Holocaust and WWII Stereotypes: beliefs about members of a group - kernal of truth but false when applied to all group members. Prejudice (negative attitudes -- beliefs, feelings) Discrimination (behaviors)
13 Prejudice in action Video clip 206
14 Causes of Prejudice Authoritarianism Acceptance of traditional values Unquestioningly follow authority Inclination to act aggressively Enhance self esteem Dissonance reduction (On The American Dilemma) Cognitive miserliness Learning theories (Anderson 360) Psychoanalytic Theory defense mechanisms
15 Reducing Prejudice Contact Hypothesis (Gordon Allport, 1954) Equal status Sanction of authority Cooperative Pursuit of common goals Elliot Aronson and the jigsaw classroom. Halford Fairchild and Star Crusaders
16
17 Aggression An act intended to do harm 1.6 million + violent crimes in the U.S. yearly, including 91,000 rapes and 16,000 murders.
18 Causes of Aggression Freudian theory Hereditary influences Biological mechanisms (brain and hormones) Learning (Socialization Theory) Frustration
19 Altruism and Helping Behavior Presence of others may lead to a diffusion of responsibility.
20 Other topics in social psychology: Cooperation, competition and conflict Group dynamics Leadership (task oriented vs. personoriented) Groupthink (Irving Janis s idea about closed loop thinking in groups that can lead to fiascos).
Social Psychology. An Overview By Halford Fairchild September 3, 2013
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