KWYE LEADERSHIP MESSAGING CALENDAR 52 MESSAGES FOR 52 WEEKS OF THE YEAR

Transcription

1 KWYE LEADERSHIP MESSAGING CALENDAR 52 MESSAGES FOR 52 WEEKS OF THE YEAR

2 KEEP WHAT YOU VE EARNED LEADERSHIP MESSAGING ABOUT THE KWYE LEADERSHIP MESSAGING CALENDAR This set f mnthly leadership messages reflects the missin f the Keep What Yu ve Earned campaign t encurage Sailrs t adpt healthy drinking behavirs. It prvides alchl-related tpics fr immediate supervisrs (e.g., LCPOs), DAPAs, ADCOs and PAOs t share with Sailrs at liberty briefings t help them drink respnsibly. Research shws that repetitive, plicy-heavy messaging is less likely t impact Sailrs decisins regarding alchl use. Therefre, these 52 messages are intended t keep the campaign new and fresh each week, by prviding mnthly tpics fr discussin, alng with an example, tip, r fact leadership can share with their Sailrs. Simply flip t the crrect mnth and week t get started, and feel free t alter the messages t fit yur cmmunity. *Nte: If pssible, persnalize the tpic f the week with real life experiences r stries f thse wh yu have seen affected by the misuse f alchl. Research shws that Sailrs want t be able t relate t their senir leadership and hear their perspective n a persnal level. TABLE OF CONTENTS April... 3 May... 3 June... 4 July... 5 August... 5 September... 6 Octber... 6 Nvember... 7 December... 8 January... 8 February... 9 March... 9 KWYE Leadership Messaging Calendar 2 Navy Alchl and Drug Abuse Preventin April 2013

3 MONTHLY LEADERSHIP MESSAGES April May Tpic 1: Discuss Alchl Awareness Mnth Yu may think yur drinking habits are nrmal, but smetimes it s hard t spt warning signs f a drinking prblem in yurself r thers. Sme f the signs f a drinking prblem include: drinking mre than intended; having memry blackuts when drinking; and prblems with family, friends r the law caused by yur drinking. It helps t knw these signs s yu can make a change early. Tpic 2: Discuss Alchl Awareness Mnth If yu think yu might have a drinking prblem, dn t hesitate t get help. The preferred methd f addressing ptential r suspected abuse is thrugh a selfreferral." Self-referrals allw yu t get help befre a prblem becmes mre advanced. Yu can start by talking t yur cmmand DAPA. Cmmanding Officer, medical persnnel, r Chaplin. By getting help early, yu can address yur drinking habits befre they result in serius cnsequences. Remember, if yu decide t seek help yurself r thrugh the help f yur cmmand, neither will result in any disciplinary actin. Tpic 3: Discuss Sexual Assault Mnth Alchl is the mst frequently used predatry drug used during sexual assaults. Research shws that up t 90 percent f sexual assaults invlve the use f alchl by the perpetratr, survivr, r bth. Dn t let alchl impair yur gd judgment knw yur limit and watch ut fr friends and shipmates wh culd be in vulnerable r dangerus situatins. Tpic 4: Discuss treatment If yu think that a friend r shipmate needs help cntrlling their drinking, dn t wait until they hit rck bttm talk t them abut yur cncerns. When appraching a friend, dn t attempt t talk t them while they re drunk. Wait until they re sber, then express yur cncern rather than blame r criticize. Bring up specific incidents that wrried yu, and be sure t ffer t g with them t get help. And remember that yu can always ask yur Cmmand DAPA r SARP cunselr fr advice they re the experts. Shipmates lk ut fr ne anther and keep each ther safe. Tpic 1: Discuss summer safety and respnsible drinking Remember, warmer weather and mre sun dehydrates the bdy mre rapidly. If yu are ging t drink, alternate alchl and water t cntrl the amunt yu drink and stay hydrated. Yu ll thank yurself in the mrning. KWYE Leadership Messaging Calendar 3 Navy Alchl and Drug Abuse Preventin April 2013

4 June Tpic 2: Discuss drinking and driving The rate f drunk driving amng yung adults has decreased since 2009.There has als been a significant drp in DUI incidents in the Navy. Let s keep this trend ging if yu re planning n drinking this weekend, make sure yu plan ahead fr a safe ride. Tpic 3: Discuss Memrial Day Weekend Memrial Day riginated as a day t cmmemrate fallen Service Members dn t let it becme knwn as a day fr heavy drinking and pr chices. Respect yur fallen shipmates wh have paid the ultimate sacrifice by celebrating their service with respnsible behavir. Tpic 4: Discuss Memrial Day Weekend During Memrial Day weekend, almst half f all fatal car accidents are alchlrelated. Remember, drinking and driving endangers everyne n the rad. If yu re hsting a Memrial Day party, ask friends t stay vernight if yu think they ve had t much t drink. Tpic 5: Discuss preventin If yu re ging ut drinking this weekend, plan ahead t take a cab. Yu can lk up lcal cab cmpany phne numbers nline and save the number in yur phne cntacts. Or prearrange a pick-up time with the cabbie s that yu wn t g ver yur limit. Tpic 1: Discuss preventin Remember that rates f heavy drinking decrease as yu increase rate and rank. Find a gd rle mdel at the next rate r rank and fllw their example. Earn rank nt a reputatin. Tpic 2: Discuss vacatin plans If yu re planning t head t the beach this weekend, remember that beach twns ften have bars and restaurants in walking distance. Leave yur car at the huse r htel and get back safely. Tpic 3: Discuss preventin Knw yur limit. Dn t allw yurself t get near the pint f blacking ut. If yu experience blurred visin r slurred speech, yu ve already gne t far. A gd rule f thumb is t time ut yur drinks ne per hur, and alternate with water r sda. Tpic 4: Discuss party hsting tips If yu re hsting a party this summer, dn t frget t prvide alchl-free drinks fr thse wh are driving. Yu can find recipes fr nn-alchlic mcktails and have an extra cler stcked full f sda and water. When yu re a guest, dn t put yur hst in a bad psitin either drink respnsibly and find a safe ride hme. KWYE Leadership Messaging Calendar 4 Navy Alchl and Drug Abuse Preventin April 2013

5 July Tpic 1: Discuss July 4 th Weekend Be respnsible this weekend. If yu re ging t drink, dn t let yurself get ut f cntrl. Yu culd lse a significant chunk f yur paycheck after just ne AI. That s nt t mentin civilian fines a typical DUI csts abut $10,000 by the time yu pay bail, fines, fees and insurance, even if yu didn't hit anything r hurt anybdy. Keep yur mney in yur pckets. Represent the Navy well by making respnsible drinking chices this Furth f July. Tpic 2: Discuss preventin Smetimes there can be a lt f pressure t drink when yu re ut with yur friends frm hme r even here in the cmmunity. Remember that yur friends wh aren t in the Navy may nt have as much at stake as yu d if the drinking gets ut f cntrl. Drink respnsibly, and keep what yu ve earned. Tpic 3: Discuss cmmunity invlvement Hw many f yu have really had a chance t explre the cmmunity arund base? Instead f wasting away yur weekend in a bar yu culd lk up sme f the lcal activities happening this weekend. Tpic 4: Discuss cmmunity relatins As bth a Sailr and member f this cmmunity, it s yur respnsibility t make it a safe place. In the summertime, kids ften play games r ride bikes n neighbrhd rads. Keep the kids f this cmmunity safe by nt drinking and driving. August Tpic 1: Discuss treatment If yu have a prblem with alchl, recgnizing the prblem is the first step tward recvery. The Navy has many different resurces t assist with alchl abuse r dependence issues, including ADCOs, DAPAs, SARP cunselrs, and yur chain f cmmand. Reaching ut fr help is a sign f strength, and the alternative culd ruin yur health and yur career. Tpic 2: Discuss the KWYE Platfrm Have yu dwnladed the Keep What Yu ve Earned mbile app? There are several resurces included in the mbile app, including a BAC calculatr t help track yur drinking in real life. Yu can search Keep What Yu ve Earned in yur itunes r Ggle Play Stre t dwnlad the app. Tpic 3: Discuss alchl myths Alchlism is nt defined by what yu drink, when yu drink it, r even hw much yu drink. It s the effects f yur drinking that define a prblem. It s prbably a gd idea t check in with yurself every nw and then and make sure yur drinking habits aren t affecting yur wrk r yur lved nes. KWYE Leadership Messaging Calendar 5 Navy Alchl and Drug Abuse Preventin April 2013

6 Tpic 4: Discuss the cst f drinking The average price f a beer in the United States at a bar r restaurant is $3.75. That means if yu bught just 3 beers/week at a bar r restaurant yu wuld spend nearly $600 a year. Imagine what else yu culd d with that mney. (Nte: Try t persnalize this message by discussing lcal establishments and average csts.) Tpic 5: Discuss respnsible drinking If yu re planning n drinking this weekend set a time limit n hw lng yu plan t stay at the bar, and stick with it. Staying until last call is sure t hurt yur wallet and yur bdy. Knw yur limit befre yu get there. September Octber Tpic 1: Discuss Labr Day weekend If yu re hsting a Labr Day party this weekend, remember that yu culd be held liable fr anyne wh drives after drinking at yur party. Ask yur friends hw they plan n getting hme safe befre they start drinking. And as a guest, dn t put yur hst r hstess in a bad situatin. Tpic 2: Discuss Substance Abuse Recvery Mnth If yu re trying t stp r reduce yur drinking, remember t avid "triggers." If certain peple r places encurage yu t drink, even when yu dn't want t, try t avid them. If drinking at hme is a prblem, keep little r n alchl there. Yu can als lean n yur friends, family, and cmmand ADCO fr supprt. Tpic 3: Discuss Substance Abuse Recvery Mnth It's up t yu t change yur drinking habits. Yu might want t try weighing the prs and cns f drinking. Wuld changing yur drinking habits help yu save mney, get fit, r avid ptential cnsequences? What are sme pssible barriers that culd make thse changes difficult? Remember, small changes can make a big difference. Tpic 4: Discuss alternative activities The fall is a great time f the year t g n hikes and explre sme f the nearby [parks, muntains, and casts]. Instead f spending the weekend cramped in a stuffy bar, get sme fresh air and g camping. Or alternatively, hst a barbeque and dn t frget t enjy the fd. Drinking n a full stmach can help absrb alchl. Knw yur limit befre yu get there. Tpic 1: Discuss the Navy s birthday In celebratin f the Navy s birthday, remember t keep yurself and yur shipmates safe. Instead f drinking, celebrate the Navy heritage f family and friends with gd fd and cmpany. KWYE Leadership Messaging Calendar 6 Navy Alchl and Drug Abuse Preventin April 2013

7 Tpic 2: Discuss respnsible drinking tips Try substituting alchl this weekend with alternative drinks and see the difference in yur perfrmance, md, and energy all next week. It s never a gd feeling t cme back t wrk n Mnday mre tired than when yu left Friday afternn. Tpic 3: Discuss Hallween In 2010, mre than 10,000 peple died in alchl-impaired driving crashes that s mre than ne every hur. Prtect yurselves and thers in the cmmunity by preventing friends frm getting behind the wheel after drinking particularly n Hallween night when drinking rates are high and kids are ut after dark trick-rtreating. Tpic 4: Discuss cst f drinking The average cst f a case (24-pack) f beer is arund $15. If yu bught a case f beer every weekend yu wuld each spend nearly $800 a year. There are a lt better things yu culd spend that n than cheap, light beer. Nvember Tpic 1: Discuss stress management If yu re feeling stressed, alchl will amplify yur issues, nt slve them. Instead, try exercise and gd fd. Bth will give yu energy and help yu keep what yu ve earned. Tpic 2: Discuss Thanksgiving Thanksgiving is the mst deadly fur-day hliday weekend n American rads. Be thankful fr friends, family, and yur Navy career. Dn t drink and drive, and be aware f ther drivers n the rad that may be impaired. Tpic 3: Discuss enabling underage drinking Abut 1 ut f 4 underage drinkers have given mney t smene else t purchase alchl fr them. Ding s nt nly puts their lives at risk, it makes yu liable. Dn t be an enabler it s nt wrth it fr either f yu. Tpic 4: Discuss KWYE Platfrm If yu re lking fr smething t pass the time this weekend, try dwnlading the Keep What Yu ve Earned mbile app. Have a cmpetitin within yur barracks t see wh can get the highest scre. We ll see wh wins n Mnday. Tpic 5: Discuss respnsible drinking habits Respnsible drinking is all abut knwing yur limit. Keep track f yur drinking, and set a drinking limit befre yu start. Fr example, yu may decide t have n mre than 3 drinks per week r 2 drinks per night. And dn t frget that there are many factrs that g int that limit, like hw much yu ve had t eat r the alchl cntent f a particular drink. KWYE Leadership Messaging Calendar 7 Navy Alchl and Drug Abuse Preventin April 2013

8 December January Tpic 1: Discuss Natinal Drunk and Drugged Driving (3D) Mnth Serving as a Designated Driver (DD) shuldn t be taken lightly. The DD can t just be whever is the least drunk. If yu are the DD, be respnsible and pay clse attentin t factrs that culd influence yur ability t drive. One glass f beer r wine is typically nt ging t put yu ver the legal driving limit, but if yu skip dinner r have a strng ccktail, like a Lng Island Iced Tea, r large glass f wine, very well culd put yu ver the limit. Tpic 2: Discuss underage drinking risks The yunger yu start drinking alchl, the mre likely yu are t be a risky drinker. If yu started drinking befre yu turned 21, yu might want t take nte f yur current drinking habits they may be mre harmful than yu realize. Plus, all thse years f drinking add up in the lng run yu dn t want t turn 30 and lk like yu re 50. Yu ll hate yur 20-smething-year-ld self fr ding s. Tpic 3: Discuss Natinal Drunk and Drugged Driving (3D) Mnth Over the past few years, the rate f DUI incidents between Christmas Eve and New Year s Day has decreased by almst half. Keep up the gd wrk and remember, it s imprtant that the Designated Driver (DD) gets pssessin f the car keys befre ging ut. This helps ensure that the DD is the nly ne equipped t drive and eliminates the DD frm any hassles r awkward cnversatins later in the night. Tpic 4: Discuss New Year s Eve During the New Year's hliday, ver half f traffic fatalities invlve drinking and driving, cmpared t less than a third during the rest f the year. Just dn t d it. There are a lt f cab cmpanies and safe ride prgrams that ffer free, safe rides hme n New Year s Eve. Be sure t lk up their phne numbers and save them in yur cntacts list befre yu g ut fr the night. Tpic 1: Discuss New Year s reslutins If yur gal is t get int better shape, yu might want t cnsider hw many calries yu cnsume when drinking. Even a light beer is n average 100 calries. Yu may regret drinking thse beers when it cmes time fr yur PRT. Tpic 2: Discuss New Year s reslutins Remember, if yu dn t meet the Navy s physical fitness standards, yu will be ineligible fr advancement r vlunteer assignments. Dn t let the empty calries in alchl cntribute t weight gain. Make a New Year s reslutin t drink ne less night per week. KWYE Leadership Messaging Calendar 8 Navy Alchl and Drug Abuse Preventin April 2013

9 Tpic 3: Discuss preventin If yu feel peer pressured t drink, always be cmfrtable with just saying n. Have a plite, cnvincing "n, thanks" ready. The faster yu can say n, the less likely yu are t give in. If yu hesitate, it gives yur friends a windw t try and cnvince yu t drink beynd yur limit. Tpic 4: Discuss the dangers f drinking and driving Drivers with bld alchl cntent f.08 r abve are cnsidered t drunk t drive in every state. Yu may reach this limit faster than yu think. Even ne drink culd affect yur ability t drive safely and react in time especially if yu haven t eaten in a few hurs. Knw yur limit befre yu get there. Tpic 5: Discuss Navy pride Did yu knw there was a decrease in binge drinking amng enlisted Sailrs ver the past few years? Keep up the gd wrk. Let s serve as an example fr the ther branches n hw t drink respnsibly. February Tpic 1: Discuss Super Bwl party safety If yu re hsting a party fr Super Bwl Sunday, remember that yu may be held liable fr anyne wh attends even after they leave the party. And if guests are drinking, dn t let them drive. Have the lcal cab number ready and ffer t call it fr friends wh have exceeded their limit. Tpic 2: Discuss treatment If yu think yu r ne f yur shipmates may have a prblem with alchl, dn t hesitate t get them the right resurces. Speak t yur Cmmand DAPA fr advice and assistance. Yu can als check ut the Keep What Yu ve Earned website at nadap.navy.mil t learn the warning signs f drinking t much. Tpic 3: Discuss preventin Have each ne f yur friends r shipmates chse a night t be the designated driver this mnth. Offer t serve as a DD during the first week, and then yu wn t have t think abut finding a safe ride hme the rest f the mnth. Yu wrk hard remember t play smart. Tpic 4: Discuss cnsequences Yu give us yur [8-5] every week. Yu ve earned the right t relax and have sme fun just dn t let yur decisins this weekend destry everything yu ve wrked fr. March Tpic 1: Discuss Natinal Inhalants and Pisns Awareness Mnth We wrk every day t be faster, strnger, and smarter. Dn t pisn yurselves by getting wasted this weekend. If yu re ver 21, I m nt ging t ask yu t nt t drink at all but remember that if yu drink t much yu culd end up at the hspital, r wrse. KWYE Leadership Messaging Calendar 9 Navy Alchl and Drug Abuse Preventin April 2013

10 Tpic 2: Discuss St. Patrick s Day I knw St. Patrick s Day is this weekend, but that desn t give yu an excuse t g crazy. If yu start drinking early, remember t take a break and sber up befre yu g ut at night. If yu d plan n drinking, stick t the traditinal Irish beer instead f Irish Car Bmbs r Jamesn shts. Punding liqur is just nt wrth it. And always plan ahead fr yur ride hme. Tpic 3: Discuss the benefits f respnsible drinking Almst half f heavy drinkers in the Navy reprt alchl-related prductivity lss, such as shwing up late t wrk r truble cncentrating. That means that if yu and the persn t yur right g hard this weekend, ne f yu are mre than likely t slack ff n Mnday. Dn t make the rest f yur shipmates suffer fr yur gd time drink respnsibly. Tpic 4: Discuss Natinal Inhalants and Pisns Awareness Mnth Mixing alchl with any ther drug, prescribed r illicit, can put yu at serius risk. If yu are taking medicine right nw, be smart and dn t drink. Yur friends will appreciate a DD, and they can return the favr when yu re prescriptin is finished. KWYE Leadership Messaging Calendar 10 Navy Alchl and Drug Abuse Preventin April 2013