MATTHEW PHILP Assistant Professor of Marketing HEC Montréal 3000 chemin de la Côte-Sainte-Catherine Montréal, QC H3T 2B1

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1 MATTHEW PHILP Assistant Professor of Marketing 3000 chemin de la Côte-Sainte-Catherine Montréal, QC H3T 2B1 +1 (514) EMPLOYMENT Assistant Professor of Marketing (2016 Present) EDUCATION Ph.D. Marketing, 2016 Queen s University Smith School of Business Supervisor: Dr. Laurence Ashworth M.Sc. Marketing, 2011 Queen s University, Smith School of Business Advisor: Dr. Laurence Ashworth BBA (Hons.) Concentration in Finance and Marketing, 2010 Brock University, Goodman School of Business RESEARCH INTERESTS Word of Mouth Social Media Marketing Online Consumer Behaviour Consumer Identity Threat and Formation Impression Management Page 1 of 8

2 RESEARCH PUBLICATIONS 1. Philp, Matthew, Martin Pyle, and Laurence Ashworth (2018), Risking the Self: The Impact of Self-Esteem on Negative Word-of-Mouth Behavior, Marketing Letters, 29(1), RESEARCH UNDER REVIEW AND WORKING PAPERS ( for copies) 1. Philp, Matthew, and Antonia Mantonakis Guiding Consumers Evaluation Strategies and the Probability of Order-Effects-in-Choice. Manuscript submitted and under 2 nd round review at the Journal of Business Research. 2. Philp, Matthew, and Marcelo-Vinhal Nepomuceno, Hiding from the Press: Negative Product Reviews, Feeling Incompetent, and the Effect on Product Usage. Manuscript under first round review at the Journal Consumer Psychology. 3. Philp, Matthew, The Consumer Incompetence Paradox: How Consumers Can Blame Themselves for Firm-Caused Negative Outcomes and its Influence on Negative Word-of- Mouth. Manuscript under first round review at the Journal of Consumer Psychology. 4. Ashworth, Laurence, Maggie Matear, and Matthew Philp, What Will They Think?: An Investigation of the Origin, Impact, and Accuracy of Individuals Impression Management Decisions in the Context of Product Choice. Invited for 2 nd round revise and resubmit at Organizational Behavior and Human Decision Processes. 5. Philp, Matthew, Laurence Ashworth, Nicole Robitaille, and Suzanne Rath, Gifted an Identity: How Receiving a Gift Can Form Identity and Influence Behavior. Manuscript in preparation for submission at the Journal of Consumer Psychology. CONFERENCE PRESENTATIONS (* denotes presenter) 1. *Philp, Matthew, and Marcelo-Vinhal Nepomuceno (2018), I Was Told I Would Look Stupid : The Effect of Negative Product Reviews on Image Concerns and the Product Usage of Existing Owners, in E - Association for Consumer Research Volume 12, eds. Maggie Geuens, Mario Pandelaere, Michel Pham, Iris Vermeir, Duluth, MN: Association for Consumer Research, in press. 2. *Philp, Matthew, Laurence Ashworth, Nicole Robitaille, and Suzanne Rath (2018), "You Are What You Get: The Effects of Receiving Gifts On Reflected Appraisals, Identity, and Future Consumption," Society for Consumer Psychology Annual Winter Conference, Dallas, TX. 3. *Rath, Suzanne, Laurence Ashworth, Nicole Robitaille, and Matthew Philp (2017), I m Not Your Friend, Buddy: Friendliness Without Friendship Hinders Consumer-Firm Page 2 of 8

3 Relationship Development, in NA Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vlad Griskevicius, and Patti Williams, Duluth, MN: Association for Consumer Research, Pages: *Philp, Matthew and Laurence Ashworth (2016), "Feeling Stupid About Nothing: Inferring Competence From Externally Caused Negative Outcomes," in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: *Philp, Matthew, Laurence Ashworth, Nicole Robitaille, and Suzanne Rath (2016), "Gifting an Identity: the Effect of Gifts on Receiver Identity," in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: *Rath, Suzanne, Laurence Ashworth, Matthew Philp, and Nicole Robitaille (2016), "Friend Or Firm: When Friendliness Reduces Comfort Perceptions During Sales Interactions," in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: *Rath, Suzanne, Laurence Ashworth, Nicole Robitaille, Matthew Philp (2016), "I m not your Friend, Buddy: The Unfavorable Effects of Firm Friendliness on Consumer Attitudes," Brands and Brand Relationship Conference, Toronto, ON., June *Philp, Matthew and Laurence Ashworth (2015), Feeling Stupid About Nothing: How Random Firm-Caused Negative Outcomes Can Increase Feelings of Consumer Incompetence, Administrative Sciences Association of Canada Annual Conference, Conference Proceedings, Halifax, NS., June *Philp, Matthew and Laurence Ashworth (2014), "Hiding From the Press: Negative Product Reviews, Feeling Incompetent, and Product Usage," in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research, Pages: *Philp, Matthew, Martin Pyle, and Laurence Ashworth (2014), "Negative Word-Of- Mouth and Trait Self-Esteem: the Inverse Effects of Self-Liking and Self-Competence," in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research, Pages: *Laurence Ashworth, Margaret Matear, and Matthew Philp (2014), "What Will They Think of Me?: Anticipated Impressions and Product Decisions," in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research, Pages: *Philp, Matthew, and Laurence Ashworth (2014), Effect of Consumer Incompetence on Negative Word-of-Mouth, Administrative Sciences Association of Canada Annual Conference, Conference Proceedings, Muskoka, ON., May Page 3 of 8

4 13. *Philp, Matthew and Laurence Ashworth (2013), "Concealing Your Consumer Stupidity: How the Fear of Appearing as an Incompetent Consumer Reduces Negative Word-Of- Mouth," in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN: Association for Consumer Research, Pages: *Philp, Matthew, Antonia Mantonakis, and Reid Hastie (2013), "The Impact of Sequence Disruptions on Order Effects in Choice: A Script Theoretical Perspective," in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN: Association for Consumer Research, Pages: *Philp, Matthew, Andrew Stephen, and Laurence Ashworth (2013), "Consumer Incompetence and the Motivation to Avoid Consumption," in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN: Association for Consumer Research, Pages: *Philp, Matthew and Laurence Ashworth (2012), "Not Immediately Stupid: the Moderating Effects of Purchase Immediacy and the Mediating Effects of Regret on Self- Perceptions of Consumer Incompetence," in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN: Association for Consumer Research, Pages: *Philp, Matthew, and Laurence Ashworth (2012), Sharing Stupidity: The Effect of Gift- Cards on the Willingness to Share Negative Word-of-Mouth, Society for Consumer Psychology Annual Conference, Conference Proceedings, Las Vegas, Nevada, February *Mantonakis, Antonia, Matthew Philp, Isabelle Lesschaeve, and Reid Hastie (2011), Consumer Evaluation and Decision Process when Engaging in a Sequential Sampling Scenario, in Advances in Wine Business Research Volume 6, eds. Tatiana Bouzdine- Chameeva, and Hervé Remaud: Academy of Wine Business Research. 19. *Philp, Matthew, Antonia Mantonakis, Isabelle Lesschaeve, and Reid Hastie (2011), Decision Process of Serial Position Effects in Choice, presented at the Southern Ontario Behavioral Decision Research Conference, Toronto, ON. INVITED PRESENTATIONS HEC Montreal (2015; 2018) Ivey Business School, Western University (2013; 2015; 2016) University College Dublin (2015) University of Victoria (2015) Schulich School of Business, York University (2014) Free Queen s U Lecture Series, Queen s University (2013) Page 4 of 8

5 RESEARCH GRANTS AWARDED 2018 Fonds de Recherche du Québec - Société et Culture (FRQSC) - Application successful but unfunded for lack of government funds 2016 HEC New Project Research Grant $7, Social Sciences and Humanities Research Council of Canada Fellowship $40,000 AWARDS AND RECOGNITION 2017 Faculty Fellow at ACR 2017 Doctoral Consortium n/a 2015 D.I. McLeod Fellowship $5,000 Queen s Graduate Award $5, AMA Sheth Foundation Doctoral Consortium Fellow n/a Shirley Taylor Memorial Fellowship $1, R.S. McLaughlin Fellowship $10,000 Melville S. Hatch Memorial Fellowship $5,275 D.I. McLeod Fellowship $1,179 Queen s Graduate Award $4,000 Smith School of Business Award $2, New PhD Student Research Excellence Award $1,500 Melville S. Hatch Memorial Fellowship $11,429 Smith School of Business Award $6,614 Queen s Graduate Award $1, D.D. Monieson Graduate Business Scholarship $2,600 Melville S. Hatch Memorial Fellowship $10,030 Smith School of Business Award $17,000 Geoffrey H. Wood M.Sc. in Management Award $2, Smith School of Business Award $8,000 Queen s Graduate Award $4,000 Inducted into Beta Gamma Sigma n/a Page 5 of 8

6 CLASSES TAUGHT Winter 2018 MBA Social Media Marketing Strategy Evaluation Summary (4=highest) Sec BBA - Marketing Management Evaluation Summary (4=highest) Sec Fall 2017 MBA - Digital Marketing Strategy Evaluation Summary (4=highest) Sec BBA - Marketing Management Evaluation Summary (4=highest) Sec Winter 2017 BBA - Marketing Management Evaluation Summary (4=highest) Sec 1 Sec Page 6 of 8

7 Smith School of Business, Queen s University Winter 2016 Winter 2015 BComm - Introduction to Marketing Evaluation Summary (5=highest) Sec 1 Sec 2 - Course Overall Score: Instructor Effectiveness: BComm - Introduction to Marketing Evaluation Summary (5=highest) Sec 1 Sec 2 - Course Overall Score: Instructor Effectiveness: Winter 2013 BA - Principles of Marketing Evaluation Summary (5=highest) Sec 1 - Course Overall Score: Instructor Effectiveness: Course Creation and Coordination MBA Digital Marketing Strategy MBA Social Media Marketing Strategy BBA Marketing 2.0 PUBLISHED TEACHING MATERIAL 1. Philp, Matthew, Bruno Lussier, and Frédéric Constantin (2018), Art With Impact: Non- Profit Fundraising, Ivey Publishing. 2. Lussier, Bruno and Matthew Philp (2018), Un déménagement difficile, Centre des Cas. Page 7 of 8

8 COMMITTEE/SERVICE INVOLVEMENT Montréal Symposium on Consumer Behaviour Founder and Organizer PhD in Marketing Program Committee Seminar Series Organizer Queen s University Queen s University General Research Ethics Board, Smith School of Business Commerce Research Pool Administrator, Smith School of Business Goodes Hall Usage Committee, Smith School of Business PhD/MSc Social Committee, Smith School of Business Goodes Hall Expansion Committee, 2012 Professional Service Ad hoc Reviewer Anxiety, Stress, and Coping Ad hoc Reviewer Journal of Consumer Research Conference Submission Reviewer Annual Society for Consumer Psychology Conference Conference Submission Reviewer Annual Association for Consumer Research Conference INDUSTRY EXPERIENCE Lab Manager Consumer Cognition and Perceptions Laboratory Investment Analyst Hydro One Advertising Coordinator Canadian Tire Corporation Investment Analyst John Deere Credit Canada SELECT MEDIA COVERAGE 2016 Smith Business Insight (Canada): Page 8 of 8