Built From the inside out. Innovation Plan Event. Nick Battles, Anna Hoyman, Chris Paulson. 8 February Indianola DECA. Indianola High School

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1 AGON: Zeus Juice Built From the inside out Innovation Plan Event Nick Battles, Anna Hoyman, Chris Paulson 8 February 2016 Indianola DECA Indianola High School 1304 E 1 st Ave Indianola Iowa, 50125

2 Table of Contents I. EXECUTIVE SUMMARY... 1 II. PROBLEM... 2 III. CUSTOMER SEGMENTS... 2 IV. UNIQUE VALUE PROPOSITION... 3 V. SOLUTION... 3 VI. CONCLUSION... 4 VII. BIBLIOGRAPHY... 5

3 I. EXECUTIVE SUMMARY According to Gallup, 55.5% of Americans had exercised three or more days in the past week in June of According to the CDC, nearly 80% of American adults are not getting the recommended amount of exercise. CBS News recently reported the following, First the good news: More adult Americans are getting in shape. Now the cold water: Most are still slacking off. It s clear that exercise goals are increasing but many continue to struggle to work in the recommended amount. This clear growth of not only those interested in exercising, but also the growth of health and fitness clubs ( Since 2008, membership has grown by 18.6% 63 million Americans utilized a health club in 2014 ) within the United States displays the AGon Zeus Juice ActuAliZes and surpasses these expectations of its customers expanding market in which a product like AGON Zeus Juice is needed. Addressing the much too common lackluster or short-winded workout that does not reach our expectations or fitness goals allows for a stellar implementation of AGON s premiere product. Accessing this huge market opportunity within the daily lives of nearly 20% of the U.S. is accomplished through a correct and diverse entrance into specific markets on both a local and national stage. By prolonging a workout and increasing efficiency, AGON Zeus Juice allows for a higher chance of satisfaction amongst those not pleased with the level of productivity in their original workout regimen. Furthermore, the ever-growing desire for simplistic and contemporary products is fulfilled by AGON s dedication to an easy-to-use and fashionable inhaler. Consumers require safety, reliability, and promises that live up to the hype. AGON Zeus Juice actualizes and surpasses these expectations of its customers with: its sleek design and variety; well-founded accessibility; and the unique, revolutionary concentration of formula. 1 P a g e A G O N : Z E U S J U I C E

4 II. PROBLEM 1. Creating a more efficient and effective workout Traditional sports drinks are presented in 24 fluid ounce servings. AGON Zeus Juice eliminates the need for such generous portions. One dose of our FDA approved Zeus Juice provides a surge of energy to allow your workout to continue uninterrupted. The scientifically designed mechanism is a modern, sleek, effective device that allows any person to replenish vital electrolytes effortlessly into their body. 2. Addressing fatigue/athletic burnout The aim of this product is not to directly amplify muscle mass, but rather expand the capacity of the workout itself. The solution of our product is concentrated in such a way that the human body is able to work at a higher intensity for longer periods of time. By addressing fatigue, the athlete is able to safely accelerate his or her workout without using harmful human growth hormones. 3. Providing a healthy alternative to performance enhancing drugs Young athletes of today are often tempted to use performance enhancing drugs such as steroids as well as precursors to such substances. AGON Zeus Juice is a safe substitute to these drugs. Zeus Juice allows the body to naturally exercise the muscles at a higher intensity and for longer periods of time without altering the innate hormones of the human body. According to Mayo Clinic, 1 in 20 teens use performance enhancing drugs. The goal of AGON is to serve young athletes with the competitive edge they are looking for as well as maintaining a safe and authentic product. III. CUSTOMER SEGMENTS Pursuing prime target customers will be focused on individual athletes with an extended outreach to gym organizations, sports franchises, and private training facilities. Obtaining both lucrative and resourceful partnerships with these groups will provide for easy access to those who will not only most benefit from the AGON Zeus Juice, but desire it more. National sport franchise organizations similar to the NFL, NHL, MLB, etc. would be able to partner with AGON to ensure the premier 2 P a g e A G O N : Z E U S J U I C E

5 performance of their award-winning athletes without fear of any substance falling victim to its policies. A point of reference would be Gatorade s continued contracts with the world s leading sport organizations. Contrary to the professional athletes, targeting the average and largest percentage of men and women who work out on a monthly, weekly, or daily basis will allow for the athlete in all of us to take full advantage of the time spent working out by boosting our energy, keeping us going, and cooling us down. IV. UNIQUE VALUE PROPOSITION AGON Zeus Juice allows for every athlete and individual to reach their fullest and most rewarding forms of physical activity through the use of a straightforward and effortless inhaler. The convenience of its smooth and compact design allows for every athlete to obtain and maintain the capacity of their workout gains at a level of genuine ease and haste that has never been seen before. The handheld device dispenses appropriate and precise amounts of a revolutionary, compressed formula, aiding in the most efficient delivery of electrolytes, nutrients, and the constant flow of vitality that will keep anyone at their maximum potential. V. SOLUTION 1. Concentration/balance of product.. validity of recipe The amount of electrolytes released into the body is an exact, concentrated amount that your body needs to either prepare, boost, or recover and replenish from a workout. One of the few prime ingredients in AGON Zeus Juice is green tea extract, allowing for a consistent and prolonged duration of minimal caffeine in addition to the bioactive compounds that produce numerous health benefits. The green tea capsule allows for the mobilization of fatty acids from the fat tissues and allows them to be used as energy. By selectively increasing this burning of fat, our soon-to-be most popular flavor of AGON Zeus Juice is capable of transforming a traditional workout into that boosted event we all could use at the gym. 3 P a g e A G O N : Z E U S J U I C E

6 2. Sleek appearance The sleek, slim appearance of AGON Zeus Juice appeals to all audiences being both simple and complex in the way it catches the eye, and in the way it performs. One simple button and two hatches provides for a minimal and uncomplicated learning curve. In addition to having an attractive, elegant, and sophisticated design, its features represent the safest and highest quality mechanisms in the industry. Whether it be the safe-release button, flip hatch on top to protect the formula dispenser, or the bottom entry for refill capsules, each aspect of the cylindrical design is built for the consumer s quickest and most worthwhile experience. 3. Accessibility/Variety Our product is available in nearly every sporting goods and nutrition store. Whether it be the nearest supermarket, pharmacy, or gym shop, our diverse and present product will reach the customer in nearly every function and facet or performance retail. The variations in dosage with practical, refillable capsules allow for the consumer to purchase the base dispenser with varying flavors and dimensions. AGON Zeus Juice allows for pre-workout, during, and post-workout. By not only increasing our variety of usage by each consumer, but also expanding the horizons by which someone would consider AGON Zeus Juice, we re able to garner higher profits to be used to advance and develop future AGON products. VI. CONCLUSION The feasibility and optimism with which a business venture of this sort reflects is, more often than not, due to a last resort sense of hope. On the other hand, AGON with its products like Zeus Juice, is committed to a constant search for improvement and is open to failure before releasing its products. For that reason, AGON has the utmost confidence in having expended all other possibilities and market research before reaching the marketplace for Zeus Juice and recognizing its extended success in the near future. Acknowledging AGON Zeus Juice s distinctive features with its solution to commonplace problems within a calculated call for a product of its nature attends to any question of its certain success. 4 P a g e A G O N : Z E U S J U I C E

7 VII. BIBLIOGRAPHY Gunnars, Kris. "10 Proven Benefits of Green Tea (No. 3 Is Very Impressive)." Authority Nutrition. Authority Nutrition, 02 Sept Web. 03 Feb "Gym, Health & Fitness Clubs in the US: Market Research Report." IBIS World. IBIS World, Jan Web. 03 Feb "Health Club Industry Continues Impressive Growth." IHRSA Newsroom. IHRSA, 22 Apr Web. 03 Feb Jaslow, Ryan. "CDC: 80 Percent of American Adults Don't Get Recommended Exercise." CBSNews. CBS Interactive, 3 May Web. 03 Feb Riffkin, Rebecca. "So Far in 2015, More Americans Exercising Frequently." Gallup. Gallup, Inc., 29 July Web. 03 Feb Weisman, Robert. "Most Americans Still Do Not Work out Enough." BostonGlobe. Boston Globe Media Partners, LLC., 14 Apr Web. 03 Feb P a g e A G O N : Z E U S J U I C E

AMPLIFY YOUR WORKOUT. This is the system that can change your workout, change your business, change your life. Inside you will find:

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