Legendary Service: The Key Is to Care
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1 Legendary Service: The Key Is to Care Kathy Riley Cuff Senior Consulting Partner The Ken Blanchard Companies Legal Notice: These slides are being provided to support your participation in the online seminar which took place on July 22, 2015, and represent the proprietary intellectual property of The Ken Blanchard Companies. They are protected under international copyright law and cannot be resold, rented, loaned, or circulated to any third party. These slides cannot be used to create or deliver any form of a learning experience or training program. Additionally, they may not be duplicated or reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the expressed written consent of The Ken Blanchard Companies. The Ken Blanchard Companies unleashes the power and potential in people and organizations for the greater good.
2 Customers Fuel Business Without customers, you don t have a business The Ken Blanchard Companies. All rights reserved. Do not duplicate.
3 Dissatisfied Customers 96 % Never complain about poor service 90 % Will never shop with you again 1 Will tell nine others about dissatisfaction 00 % 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate.
4 What is Legendary Service? Consistently delivering ideal service that keeps customers coming back and results in a competitive edge for your organization The Ken Blanchard Companies. All rights reserved. Do not duplicate.
5 Agenda Create a culture of service for your organization Establish strong leadership practices that support the frontline Help all employees feel like customers in their own organization Understand the difference between service and services Create an action plan to increase sales through service 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate..
6 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate.. What makes up the culture in your organization?
7 Differentiate your organization with a culture of service Increase revenue Increase market share Increase customer loyalty Increase employee engagement Create a culture of service that attracts and retains top talent and makes you an employer of choice 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate.
8 Legendary Service starts at the top Strategic Leadership Vision Culture Strategic Imperatives Operational Leadership Policies, Processes, and Systems Leader Behaviors Fairness and Justice 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate.
9 Do your current policies, practices and procedures help your service providers deliver great service or get in the way? 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate..
10 Poll: To what extent do your policies, practices, and procedures get in the way of delivering great service to customers? a. None of the time b. Some of the time c. Most of the time d. All of the time 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate..
11 What is YOUR role? Executive/Senior Leader level Mid-Manager level Individual Contributor level 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate..
12 Serving both Internal and External Customers Service Implementation Traditional Pyramid Legendary Service Inverted Pyramid STRATEGIC LEADERSHIP FRONTLINE EMPLOYEES OPERATIONAL LEADERSHIP OPERATIONAL LEADERSHIP FRONTLINE EMPLOYEES STRATEGIC LEADERSHIP 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate.
13 Who knows how customers feel about your service? 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate.
14 MANAGEMENT % of problems 4 are known to top managers INTERNAL CUSTOMERS EMPLOYEES 9 % 74 % of problems are known to middle management of problems are known to supervisors 100 % of problems are known to frontline employees* *Jaffe, Scott, and Tobe: Rekindling Commitment: How to Revitalize Yourself, Your Work, and Your Organization 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate.
15 Take care of the people who take care of your customers The Ken Blanchard Companies. All rights reserved. Do not duplicate..
16 Most employees operate at only 65 70% of their potential The Ken Blanchard Companies. All rights reserved. Do not duplicate The 2009 Ken The Blanchard Ken Blanchard Companies. Companies. All rights All reserved. rights reserved. Do not duplicate Do not duplicate or transmit or transmit without written without permission written permission Item # EL00000 Item # ELxxxxx V V
17 Your employees are your FIRST customers make sure they feel that way 2014 The Ken 2015 Blanchard The Ken Blanchard Companies. All rights reserved. reserved. Do not duplicate.. Do not duplicate.
18 Employee Work Passion Employee work passion results from employee s positive experience with the organization its policies, products, and management practices The Ken Blanchard Companies. All rights reserved. Do not duplicate..
19 Measuring Employee Work Passion Hard measures Employee retention Absenteeism Internal shrinkage Vandalism Tenure Productivity Soft measures Employee commitment Turnover intention Job satisfaction Organization citizenship behaviors Work group climate Pay and benefits 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate..
20 To what extent are employees empowered to take action to create Legendary customer experiences in your organization? Project Manager IT Professional Sales Professional Marketer Customer Support 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate
21 Poll: To what extent are employees empowered to take action to create Legendary customer experiences in your organization? a. To no extent b. To some extent c. To a large extent d. To the fullest extent 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate..
22 What do you want to be known for? Service vs. Services 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate..
23 It s about showing customers you CARE about them. I C A R E deal service ulture of service ttentiveness esponsiveness mpowerment 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate.
24 Achieve Legendary Service Obtain top management buy-in Plan follow-up and reinforcement Demonstrate tangible value Ensure strategic integration Provide associates with the tools and resources to deliver on the expectations 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate.
25 Next Steps What next steps can you take to start creating Legendary Service in your organization as a Service Leader as a Service Provider to show your customers that you care The Ken Blanchard Companies. All rights reserved. Do not duplicate..
26 Poll: Other Resources a. Blanchard research and white papers b. Information on upcoming Blanchard events c. Information on Blanchard products and services 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate..
27 Questions & Answers Kathy Riley Cuff Senior Consulting Partner The Ken Blanchard Companies David Witt Program Director The Ken Blanchard Companies kenblanchard.com/legendary-service 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate..
28 Blanchard Global Headquarters Blanchard Locations Global Partners 2015 The Ken Blanchard Companies. All rights reserved. Do not duplicate..
29
30 The Ken Blanchard Companies unleashes the power and potential in people and organizations for the greater good.
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