Greater Southwest CMAA Chapter Monday, January 13 th, 2014 PRESENTED BY VIA GIBSON, CNC, CPT

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1 Greater Southwest CMAA Chapter Monday, January 13 th, 2014 PRESENTED BY VIA GIBSON, CNC, CPT

2 Learning Objectives Ø Identify the core elements needed to establish a comprehensive wellness program. Ø Learn which programs have a proven trackrecord for success. Ø How to recruit quality and qualified staff. Ø Analyze potential health revenue sources and ways to market to members.

3 Learning Objectives Ø Identify the core elements needed to establish a comprehensive wellness program.

4 THE CORE ELEMENTS OF HEALTH 1. NUTRITION 2. EXERCISE 3. ENDOCRINE SYSTEM

5 The 1 st Core Element of Health NUTRITION Nutrients are elements required by ALL living organisms for growth, reproduction and maintenance of homeostasis.

6 Carbohydrates: store and transport energy. Proteins: enzymes(amino acids) that catalyze biochemical reactions. Lipids/Fats: energy storage, structural components of cell membranes, important in endocrine system function. Water: protects organs/tissues, helps dissolve other nutrients to make them accessible to the body, carries oxygen to the cells, flushes out waste products and regulates body temperature.

7 The 2 nd Core Element of Health EXERCISE Exercise - depending on where energy is derived from - may be classified in one of two categories, aerobic and anaerobic.

8 AEROBIC EXERCISE Aerobic means "with oxygen", and refers to the use of oxygen in the body's metabolic or energy-generating process.

9 How Many Calories Do you need to Burn to lose ONE pound of Body Fat? 3,500 calories? 5,000 calories? 9,300 calories? Answer = 3,500 calories

10 ANAEROBIC EXERCISE - Strength Training - High Intensity Cardiovascular Training

11 How Many Calories per day does ONE pound of MUSCLE burn? 5 calories per day? 20 calories per day? 99 calories per day? Answer = calories

12 The 3 rd Core Element of Health ENDOCRINE SYSTEM The endocrine system is a system of glands, each of which secretes a type of hormone into the bloodstream to regulate the body.

13 Endocrine System Pituitaryemotions Thyroidmetabolic functions Adrenalsstress Testestestosterone Hypothalmusnervous system Thymusimmune system Pancreassugar handling Ovaries-estrogen/ progesterone

14 Learning Objectives Ø Identify the core elements needed to establish a comprehensive wellness program. Ø Learn which programs have a proven trackrecord for success. Ø How to recruit quality and qualified staff. Ø Analyze potential health revenue sources and ways to market to members.

15 Proven Programs NUTRITION GOLF and FUNCTIONAL FITNESS ANTI-AGING/PREVENTITIVE MEDICINE

NUTRITION www.nutritionists.healthprofs.

16 NUTRITION Directory of Nutritionists and Dieticians. Directory of Chiropractors.

17 Lunch and Learns Monthly Workshops One on One Nutrition Coaching Nutrition Competitions Biggest Loser Food and Beverage Menu Items

18 Newest Trends in Healthy Dining Heart Healthy low sodium, low cholesterol Low Carbohydrates protein dishes Low Calories 550 calories or less Sugar Free skinny margarita Dairy Free non creamed sauces/soups Gluten Free rice, potato, corn

19 GOLF Directory of Titleist Performance Institute fitness professionals who are able to teach specific mobility, flexibility and strengthen exercises specific to golfers. Directory of Hypno-Therapists, most specialize in sport specific areas such as golf.

20 Yoga Stretch Class for Golfers Balancing Workshops on the Driving Range Mind/Body Connection Seminars Celebrity Fitness/Golf Event Mobility = Yardage Get Moving!

21 ANTI AGING/PREVENTATIVE HEALTH Directory of integrative medicine doctors who can help with helping the body naturally as it ages. Directory of doctors who practice in anti aging medicine.

22 Preventative Health Workshop Ideas Women, Weight and Hormones Memory Brain Makers Is Your Thyroid Making You Fat? Designing Your Thoughts for a Fantastic Life Give your Adrenals a Rest! ADHD and Autism New Health Crisis Laughter and Love = Health

23 Learning Objectives Ø Identify the core elements needed to establish a comprehensive wellness program. Ø Learn which programs have a proven trackrecord for success. Ø How to recruit quality and qualified staff. Ø Analyze potential health revenue sources and ways to market to members.

24 Staffing Model Fitness Directors/Managers Personal Trainers Pilates/Yoga Instructors Class Instructors Nutritionists Golf TPI Professionals Support Staff

25 Fitness Directors/Managers college degree national certifications Salary Range - $50,000-$100,000+/year* ACE (American Council of Exercise) NASM (National Academy of Sports Medicine) AFAA (Aerobic and Fitness Association of America) CHEK (Corrective Holistic Exercise Kinesiology) ISSA (International Sports Sciences Association) *DOE and Location

26 Employee vs. I Independent Contractor Personal Trainers, Nutritionists, Class Instructors and Specialists Employee: $10 - $35+ paid per session* Independent Contractor: 50% - 90% of session* Class Instructor: $35- $50+ per class* *DOE and Location

27 Learning Objectives Ø Identify the core elements needed to establish a comprehensive wellness program. Ø Learn which programs have a proven trackrecord for success. Ø How to recruit quality and qualified staff. Ø Analyze potential health revenue sources and ways to market to members.

28 Revenue Generators Name Recognition Zumba, TPI programs, etc Specialty Workshops Healthy Back Series Family Fitness Night Cooking with the Family Golf Related Events Keeping your Drive Alive Wellness Wednesdays Offerings- Menu Options

Marketing Ø New and potential members * Open House Parties * Golf Charity Events * Health and Wellness Tips Provided in Local Media from Club * Awards America s Healthiest Club Ø Ongoing

29 Marketing Ø New and potential members * Open House Parties * Golf Charity Events * Health and Wellness Tips Provided in Local Media from Club * Awards America s Healthiest Club Ø Ongoing within the membership * Brochures * Social Media * Member Website * Newsletter * Complimentary Fitness Services with Golf/Tennis Events * Synergies with other Departments(F & B, Golf, Tennis)

30 Create Brochures & Flyers... Provides information on: Services provided Class offerings Pricing How to schedule an appointment Biographies on fitness staff Important phone numbers Fitness facility information

31 50% 40% 30% 20% 10% 0% -10% -20% Increase in usage between 2010 and 2011 From McMahon Club Trends Volume III/Issue 4 Why Fitness? Why Now?

32 Today s Private Clubs... People are joining Clubs for a myriad of reasons, not solely for golf privileges. The latest generation of Members are searching for communities that offer them social, fitness, golf, tennis and more.

33 Wellness and Fitness needs are almost or as important as Golf! Just as the members care about the condition of the greens, members care a great deal about their health.

34 Questions? Via Gibson, CNC, CPT Fitness and Wellness Director Desert Highlands

Grand Traverse Athletic Club

9pm pm Grand Traverse Athletic Club Hours: Monday - Thursday 5am - 10pm Friday 5am - Saturday Sunday 8am - 4 pm 10am - 4 pm Mini Muscles Child Care Hours: Monday - Friday 9:00 am - 1:00 pm 4:30 pm - 7:30