2016 EDITION. The Inac1vity Pandemic. The Tremendous Impact On Our Country And The Sports And Fitness Industry

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Justina Chapman
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1 2016 EDITION The Inac1vity Pandemic The Tremendous Impact On Our Country And The Sports And Fitness Industry

2 HIGHLIGHTS 2016 EDITION 1. Increase in 1+ Time Per Year Par1cipants Ac1vi1es Using Firearms Represents 46% of This Total Increase 2. Total Team Sports 1+ Time Par1cipants Improves in the Past Year Adults Par1cipants up 2.9% and Youth (6 to 17 Year olds) up 1.0% 3. But Core Youth Team Sports Down 1.1% 15 Sports Are Down, 9 Are Up In Past Year 4. In The Past 5 Years, Core Youth Par1cipants Are Down In 17 of 24 Different Team Sports 5. Overall, Casual Play Is Up More Commi[ed or Core Par1cipants Are Down 6. We Are Losing Our Frequent (3+ Time Per Week) Par1cipants For Both Adults & Children Those Ac1ve to Healthy Standards Are The Heart & Soul Of The Sports & Fitness Industry 7. Consumer Purchase Intent For 2016 Is Down Drama1cally 8. Actual Rolling 12 Month Retail Sales Including Internet Sales Match This Intent 9. Physical Educa1on and Recess Have Been Taken Out of Many Schools 10. Physical Educa1on Is THE Key To Gedng Kids & America Ac1ve & Healthy for Life PE Get Kids Playing All Sports Outside of School & Cuts Inac1vity In America by 50%

3 What Ac1vi1es Are Tracked By The Physical Ac1vity Council? The Physical Ac1vity Council Is Looking At All Types of Ac1vi1es & Sports Abdominal Machine/Device Adventure Racing Aerobics (High Impact/Intensity & Training) Aquatic Exercise Archery Backpacking Overnight > 1/4 Mile From Vehicle/Home Badminton Barre Baseball Basketball Bicycling (BMX) Bicycling (Mountain/Non-Paved Surface) Bicycling (Road/Paved Surface) Birdwatching More Than 1/4 Mile From Home/Vehicle Boardsailing/Windsurfing Boot Camp Style Cross-Training Bowling Boxing for Competition Boxing for Fitness Calisthenics/Bodyweight Exercise & Bodyweight Camping (RV) Camping (Within 1/4 Mile of Vehicle/Home) Canoeing Cardio Cross Trainer Cardio Kickboxing Cardio Tennis Cheerleading Climbing (Sport/Indoor/Boulder) Climbing (Traditional/Ice/Mountaineering) Cross-Training Style Workouts Dance, Step, and Other Choreographed Exercise to Music Elliptical Motion Trainer Field Hockey Fishing (Fly) Fishing (Freshwater/Other) Fishing (Saltwater) Football (Flag) Football (Tackle) Football (Touch) Free Weights (Barbells) Free Weights (Dumbbells) Free Weights (Hand Weights) Golf (on a Golf Course) Gymnastics Hiking (Day) Hunting (Bow) Hunting (Handgun) Hunting (Rifle) Hunting (Shotgun) Ice Hockey Ice Skating Jet Skiing Kayaking (Recreational) Kayaking (Sea/Touring) Kayaking (White Water) Kettlebells Lacrosse Martial Arts MMA for Competition MMA for Fitness Paintball Pickleball Pilates Training Racquetball Rafting Roller Hockey Roller Skating (2x2 Wheels) Roller Skating (In-line) Rowing Machine Rugby Running/Jogging Sailing Scuba Diving Shooting (Sport Clays) Shooting (Trap/Skeet) Skateboarding Snorkeling Soccer (Indoor) Soccer (Outdoor) Softball (Fast-Pitch) Softball (Slow-Pitch) Squash Stair-Climbing Machine Stand Up Paddling Stationary Cycling (Group) Stationary Cycling (Recumbent or Upright) Stretching Surfing Swimming for Fitness Swimming on a Team Table Tennis Tai Chi Target Shooting (Handgun) Target Shooting (Rifle) Tennis Track and Field Trail Running Treadmill Triathlon (Non-Traditional/Off Road) Triathlon (Traditional/Road) Ultimate Frisbee Volleyball (Court) Volleyball (Grass) Volleyball (Sand/Beach) Wakeboarding Walking for Fitness Water Skiing Weight/Resistance Machines Wildlife Viewing > 1/4 Mile From Home/Vehicle Wrestling Yoga

4 Slight Improvement In 1+ Time Par1cipa1on In 2015 The Long Term Trend Is Nega1ve Sidng Is the New Smoking Number Of Inac1ve Americans 70.4 M 25.4% 26.2% 81.6 M 26.6% 26.8% 27.6% Inac1vity 28.3% Rate 28.0% 27.6% 25.4% 27.7% Not Ac1ve One Time In the Past Year in 104 Different Ac1vi1es! Source: Physical Ac2vity Council by Sports Marke2ng Surveys, Inc., 40,000 Americans 4

5 Inac1vity Is Influenced By Income Percent Inac1ve By Income 39.9% 32.1% 26.4% Serve This Market 21.1% 18.7% Under $25K $25K to $49,999 $50K to $74,999 $75K to $99,999 $100K+ 5

5% This Is The Heart & Soul Of The Sports & Fitness Industry These People Are Big Consumers!

6 Few & Fewer Americans Are Ac1ve 3+ Times Per Week Significant Declines In People Ac1ve To Healthy Standards % 34.5% 34.5% This Is The Heart & Soul Of The Sports & Fitness Industry These People Are Big Consumers! % % % A 10% Drop in 5 Years Source: Physical Ac2vity Council by Sports Marke2ng Surveys, Inc., 40,000 Americans

The Big Issue Youth Ac1ve 3+ Times Per Week Con1nues To Decline Significant Declines In Kids Who Are Ac1ve To Healthy Standards % of KIDS Who Are Ac1ve 3 1mes A Week The Future

7 The Big Issue Youth Ac1ve 3+ Times Per Week Con1nues To Decline Significant Declines In Kids Who Are Ac1ve To Healthy Standards % of KIDS Who Are Ac1ve 3 1mes A Week The Future Of The Sports & Fitness Industry 6~12 13~ % 28.0% 39.3% 41.7% Source: Physical Ac2vity Council by Sports Marke2ng Surveys, Inc., 40,000 Americans

8 The Future Of The Sports & Fitness Industry Including Golf*, 11 of 13 Activities Are

8 10 of 12 Youth Sports Are Declining In Par1cipa1on Core Par1cipants 6-17 Years Old 5 Year Change (Millions) The Future Of The Sports & Fitness Industry Including Golf*, 11 of 13 Activities Are Down *not reported but are down Source: 2010 vs. 2015; Physical Ac2vity Council by Sports Marke2ng Surveys, Inc., 40,000 Americans

9 A Ship From Core To Infrequent (Casual) Par1cipants 54% 53% 52% 51% 50% 49% 48% 47% 46% 45% 44% 43% 53% 47% Casual vs. Core (% of total par1cipa1on - all sports) % 48% Core "Par1cipa1on" Casual "Par1cipa1on" Source: Physical Ac2vity Council by Sports Marke2ng Surveys, Inc., 40,000 Americans

10 How Have These Trends Affected US Par1cipa1on Rates In Leading Sports & Fitness Categories? 10

11 Sports & Fitness Par1cipa1on Share % of US Popula1on - Declining Core Participants Share Of The US Population Year to Year % year Change % Change Individual Sports 16.9% 15.8% 16.2% 16.3% 15.1% 15.1% -1.8% -10.5% Team Sports 14.8% 13.9% 13.4% 13.0% 12.8% 12.9% -1.9% -13.1% Outdoor Sports 28.5% 29.7% 29.1% 29.0% 28.3% 28.2% -0.3% -1.0% Winter Sports 2.3% 2.0% 2.1% 2.3% 2.3% 2.3% 0.0% 2.0% Water Sports 3.6% 3.4% 3.5% 3.7% 3.6% 3.6% 0.0% 0.5% Fitness Ac1vi1es/Sports 43.7% 44.1% 43.5% 43.7% 42.1% 42.1% -1.6% -3.6% Tennis 4.0% 3.6% 3.3% 3.5% 3.4% 3.4% -0.6% -14.7% Winter & Water Sports Doing OK Overall Sports & Fitness Losing Out To Other Lifestyle Trends Source: Physical Ac2vity Council by Sports Marke2ng Surveys, Inc., 40,000 Americans 11

12 What About Real Spending For Key Sports & Fitness Categories & Ac1vi1es? 12

What People Will Spend Their Sports $ s On In The Next Year?

0% Sports/Recrea1on Footwear Sports/Recrea1on Clothing Outdoor Recrea1on Ac1vi1es

Recrea1on Team Sports Outside School Team Sports At School

13 What People Will Spend Their Sports $ s On In The Next Year? It s Down % Spending Each Year On 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Sports/Recrea1on Footwear Sports/Recrea1on Clothing Outdoor Recrea1on Ac1vi1es Sports/Recrea1on Equipment Gym Membership/Fees Travel To Take Part In Sports & Recrea1on Team Sports Outside School Team Sports At School Lessons/Instruc1on/Sports Camps Down 6.9% this year, 21% since Trending UP Trending Down Winter Sports Ac1vi1es

14 The Sports Industry Is Struggling Retail Sales FOOTWEAR THE GOOD NEWS GROWTH IN STREETWEAR Through May 1,

15 The Sports Industry Is Struggling Retail Sales APPAREL - STRUGGLING Through May 1,

16 The Sports Industry Is Struggling Retail Sales LICENSED Some Good, Some Not So Good Through May 1,

17 The Sports Industry Is Struggling Other Than Cardio Terrible EQUIPMENT = PEOPLE PLAYING SPORTS OR BEING ACTIVE Through May 1,

18 The Inac1vity Pandemic Is Having Major Health Implica1ons Inac1vity, The Invisible Killer 18

9 We may see the first genera1on that will be less

19 Inac1vity Is The #4 Killer Worldwide Ahead Of Obesity #4 Killer Inac1vity Great Influence On # 1, 3, 5, 6 & 9 We may see the first genera1on that will be less healthy & have a shorter life expectancy than their parents.

The Health Consequences of the Inac1vity Pandemic Drama1c!

people, inac1vity was found to be responsible for twice as many

Wellness 80% of adolescents are at risk of disease as a result of

from inac1vity (5.3 million) each year than from smoking (5.

Live As Long As Their Parents *American Journal of Clinical

20 The Health Consequences of the Inac1vity Pandemic Drama1c! Inac1vity is Twice as Deadly as Obesity In a survey of 330,000 people, inac1vity was found to be responsible for twice as many early deaths as obesity* Inac1vity Increased Healthcare & Reduced Wellness 80% of adolescents are at risk of disease as a result of physical inac1vity** Si$ng is the New Smoking More people die from inac1vity (5.3 million) each year than from smoking (5.0 million)** We Have The First Genera:on Of Children Who May Not Live As Long As Their Parents *American Journal of Clinical Nutri2on by Dr. Ulf Ekelund (University of Cambridge, United Kingdom)l ** The Lancet 20

21 An Issue Electronics Controlling Our Lives and PLAYTIME Before Smartphones & Social Networks How Kids Play Outside Now How We Knew Who Our Friends Were 21

PE = America s Grassroots Program For Physical Ac1vity The Value Of Physical Educa1on PE Get Kids Ac1ve Outside Of School Having PE Cuts Physical Inac1vity In America By 50%

22 PE = America s Grassroots Program For Physical Ac1vity The Value Of Physical Educa1on PE Get Kids Ac1ve Outside Of School Having PE Cuts Physical Inac1vity In America By 50% Ac1ve Kids Are Be[er Students Too Note: 48% of All High Schools Have No PE Average School Budget For PE - $764 Per Year For K-6 th Grade Schools, It Is Only $420 Per Year 22

Ac1vi1es 5.5% 4.5% 5.8% 9.1% 9.0% 7.7% 10.3% 10.0% 11.8% 12.8% 15.4% 14.8% 14.9% 19.5% 22.6% 21.2% 31.9% 39.8% 43.6% 48.

23 PE Gets Kids Ac1ve Outside Of School % of Children Ac1ve Outside Of School In Various Ac1vi1es NO PE In School HAVE PE In School Team Sports Outdoor Ac1vi1es Cycling Running/Jogging Swimming for Fitness Water Sports Winter Sports Racquet Sports Golf Fitness/Health Club Ac1vi1es 5.5% 4.5% 5.8% 9.1% 9.0% 7.7% 10.3% 10.0% 11.8% 12.8% 15.4% 14.8% 14.9% 19.5% 22.6% 21.2% 31.9% 39.8% 43.6% 48.3% 2-3 Times More Likely To Be Ac:ve in Every Sport or Ac1vity Outside of School Source: Physical Ac2vity Council, 40,000 Americans Get More Kids In PE 23

24 Adults Who Had PE In School Cuts Inac1vity In Half! % of Americans Who Are INACTIVE Today 39% Physical Educa1on = Physical Ac1vity For Life! PE Is The Inac1vity Pandemic Killer! 39% 19% We Cut Physical Inac1vity By 50% When America Grows Up Having Had PE No PE at School PE at School Source: Physical Ac2vity Council, 40,000 Americans 24

University Medical University of South Carolina University of Gothenberg University of Eastern Finland Dundee

25 Bonus Benefit: The Effect On The Brain & Learning An Ac1ve Body = Ac1ve Mind High Fitness Scores = High Academic Scores Independent Research: Ac1vity Improves Academic Results Ins2tute of Medicine Purdue University Medical University of South Carolina University of Gothenberg University of Eastern Finland Dundee University Strathclyde University Charleston, South Carolina University of North Texas Pediatrics & Adolescence Medicine 25

26 The ROI For Crea1ng Ac1ve Americans Instant Return In Sales Revenues 26

27 Do Ac1ve Americans Spend More $ s Than Inac1ves? Yes. Drama1cally More - 2 To 3 Times More! 70% 64% 65% 60% 50% 53% 52% 54% 43% 40% 30% 20% 18% 19% 18% 10% 0% Ac1ve To Healthy Standards Ac1ve - Not To Healthy Standards Inac1ve or Sedentary Source: Physical Ac2vity Council, 40,000 Americans 27

Average Spend Per Year $900 +$700 INACTIVE Person Average

28 Do Ac1ve Americans Spend More $ s Than Inac1ves? IN REAL $ s IT PAYS TO GET AMERICA ACTIVE ACTIVE Person Average Spend Per Year $900 +$700 INACTIVE Person Average Spend Per Year $200 Source: Physical Ac2vity Council, 40,000 Americans 28

29 Does Inac1vity Affect Fandom Of Professional Sports? 29

Fandom Goes Up Drama1cally When You Get Someone Ac1ve % Of

1% % of Inac1ves % of Ac1ves* *Ac2ve In Any Of 104 Different

30 Fandom Goes Up Drama1cally When You Get Someone Ac1ve % Of Americans Who Are Fans Of Each Professional Sport 37.3% 58.4% 39.1% % of Inac1ves % of Ac1ves* *Ac2ve In Any Of 104 Different Sports Or Ac2vi2es 23.8% 29.6% 26.0% 17.4% 11.9% 9.0% 17.9% 13.9% 14.8% 9.3% 4.2% 5.5% 6.7% 3.9% 13.0% NFL MLB NBA NHL PGA LPGA Men's Tennis Women's Tennis MLS Source: Physical Ac2vity Council, 40,000 Americans 30

31 2016 EDITION The Inac1vity Pandemic PHIT America Has Solu1ons To Fight This Pandemic Contact For More Informa1on

2018 PARTICIPATION REPORT. The Physical Activity Council s annual study tracking sports, fitness, and recreation participation in the US

2018 PARTICIPATION REPORT. The Physical Activity Council s annual study tracking sports, fitness, and recreation participation in the US 2018 PARTICIPATION REPORT The Physical Activity Council s annual study tracking sports, fitness, and recreation participation in the US TABLE OF CONTENTS Your guide through the 2018 Participation Report