INACTIVITY PANDEMIC REPORT 2017

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1 INACTIVITY PANDEMIC REPORT 2017 SPORTS & FITNESS INDUSTRY TRADE EDITION A Deep Analysis Of Physical Activity Trends

Highlights I activit Pa de ic REPORT SPORTS & FITNESS INDUSTRY TRADE EDITION Here are the Big Stories from our Inactivity Pandemic Report 2017 1.

2 Highlights I activit Pa de ic REPORT SPORTS & FITNESS INDUSTRY TRADE EDITION Here are the Big Stories from our Inactivity Pandemic Report Kids inactivity trends are a big problem See the negative overall trends (pages 14-16) and how kids in low income families are a huge issue (page 17). This is a time bomb for healthcare & the sports & fitness industry. The sports & fitness industry must change these trends it is the present & future of the industry. 2. Americans are planning to spend less on key business categories (page 22) This is probably attributed to being less committed to active lifestyles but the high cost to play, compete or to be active may be getting too high. 3. The shift from core to casual participants is deadly for sales revenues (pages 18-20) Active people spend more on sports products and services than less active people. Sport & fitness participation trial programs are needed connected to great retention programs. The experiences for sports & fitness activities needs to be better, fun and engaging. 4. Kids team sports trends are alarming (pages 35-37) While we have more casual participants, we are losing core participants. Play occasions are down 23% in 6 years. Leaders in team sports must find ways to convert casual participants into core participants & make experiences more fun and engaging for kids & adults. 5. Physical education is the roots of all physical activity & gets kids active outside of school (pages 46-52) - To get more kids active, we have to go where all kids are & not just the few that want to be active. This is in schools Kids who have PE are 2-3 times more likely to be physically active outside of school. Adults who had PE when they were in school are half as likely to be inactive as adults. 6. Getting America active is a great way to increase fandom (pages 44-47) If sports leagues or governing bodies want to increase fandom, help turn around the Inactivity Pandemic. Start by getting kids more active through school-based programs. We have a whole generation of kids who are sedentary.

3 MAJOR HEALTH TRENDS THE IMPACT OF THE INACTIVITY PANDEMIC ON LIFE

4 Sitting Is The New Smoking More Are Dying of Physical Inactivity Than Smoking!

5 Physical Inactivity The #4 Killer Worldwide Increased Physical Activity Will Help Reduce 4 of the Top 6 Issues Prevention

The Inactivity Pandemic Contributes To Lower Life Expectancy We may see the first generation of kids that will be less healthy and have a shorter life

6 The Inactivity Pandemic Contributes To Lower Life Expectancy We may see the first generation of kids that will be less healthy and have a shorter life expectancy than their parents. Richard H. Carmona, Former Surgeon General In 2016, life expectancy in the USA went down for the first time in 22 years

NEW RESEARCH PHYSICAL ACTIVITY TRENDS Note: We ask you to be careful to not read too much into one year changes; PHIT America looks for long term trends.

7 NEW RESEARCH PHYSICAL ACTIVITY TRENDS Note: We ask you to be careful to not read too much into one year changes; PHIT America looks for long term trends. We don t like to classify people who are active only 1-2 times per year as active. Please keep in mind when looking at % s year to year; The US Population has grown 4% in the past 6 years. No growth = A smaller share of the US Population Source: Physical Activity Council Report by Sports Marketing Surveys

8 Physical Activity Council (PAC) Research Americans are asked if they were active in any over 100 different activities 24,000 Americans 8 Years Of Data Physical Activity Council: Supported By SFIA, IHRSA, OIA, SIA, TIA & NGF

9 High Level Statistics Physical Inactivity Americans, especially kids, are sitting more and moving less. 10 million children are TOTALLY inactive 33 million children are not active to healthy standards 2/3rd of Americans are not active to healthy standards ALL OF THESE TRENDS ARE GETTING WORSE The Inactivity Pandemic is negatively affecting health, healthcare costs, education, military readiness & participation & sales within the sports & fitness industry Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

10 81.4 Million or 27.5% Of Americans Are Physically Inactive The Number of Totally Inactive* Americans 81.4 M 70.4 M The Inactivity Rate Has Increased *Not Active One Time In the Past Year In Any Of 104 Different Activities! 27.5% 25.4% Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

Americans Active 3 Times A Week May Be Stabilizing % Active 3 Times A Week Or More* 2011 34.5% 2012 33.

5% 2014 Less Than 1 in 3 Americans Are Active Three Times A Week Or More In Any Of 104 Different

11 Americans Active 3 Times A Week May Be Stabilizing % Active 3 Times A Week Or More* % % % 2014 Less Than 1 in 3 Americans Are Active Three Times A Week Or More In Any Of 104 Different Activities 31.5% % % Our Most Active Are Staying Active * In 50+ of the higher aerobic activities Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

The Reason For The Stability? Adults Active 3+ Times A Week 38.1% 38.5% 39.6% 38.4% 37.4% 38.1% 18~24 38.3% 37.6% 35.

0% 30.8% 29.8% 28.9% 30.0% 30.4% 55~64 65+ * In 50+ of the higher aerobic activities 25.6% 25.8% 25.5% 25.0% 24.

12 The Reason For The Stability? Adults Active 3+ Times A Week 38.1% 38.5% 39.6% 38.4% 37.4% 38.1% 18~ % 37.6% 35.9% 35.4% 36.3% 37.1% 25~ % 37.4% 37.3% 37.1% 37.6% 37.4% 35~ % 34.4% 34.2% 33.7% 34.8% 34.5% 45~ % 30.8% 29.8% 28.9% 30.0% 30.4% 55~ * In 50+ of the higher aerobic activities 25.6% 25.8% 25.5% 25.0% 24.7% 24.8% Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

0% While The Most Active A erica s Are Maintaining Their Fitness, The Less Active Are Less

13 But We Continue To Have Fewer 1+ Time Per Week Participants % Of Americans Who Are Active 1 Time A Week Or More % % % % % % While The Most Active A erica s Are Maintaining Their Fitness, The Less Active Are Less Committed A 9% Drop In The Past 5 Years! Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

14 THE BIG ISSUE IS KIDS THE FUTURE OF THE SPORTS INDUSTRY & OF US HEALTHCARE

For Kids, Physical Inactivity Trends Are Extremely Negative

7% 2012 6-12 2013 Yr. Olds 2014 2015 2016 2011 13-17 Yr.

8% 41.1% 2012 40.4% 2013 40.5% 2014 2015 2016 39.8% 39.3% 38.

* In 50+ of the higher aerobic activities Source: Physical

15 For Kids, Physical Inactivity Trends Are Extremely Negative BIG STORY % of Kids Who Are Active 3+ Times A Week % Yr. Olds Yr. Olds 28.3% 27.8% 26.9% Biggest % Drop In One Year Ever! 26.6% 24.8% 41.1% % % % 39.3% 38.4% Physical Activity, Sports & Fitness Are Less Of A Priority * In 50+ of the higher aerobic activities Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

Kids Who Are Active 1+ Time Per Week - Declining BIG

0% 64.0% 2013 62.9% 2014 62.5% 2015 62.1% 2016 61.

16 Kids Who Are Active 1+ Time Per Week - Declining BIG STORY % of Kids Who Are Active 1+ Times A Week 6-12 Yr. Olds % % % Yr. Olds 54.7% 53.9% 6-12 Yr. Olds Seem To Becoming Less Active More Quickly 53.0% 65.0% 64.0% % % % % We Have To Arrest This Kids Trend Quickly! Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

17 Kids From Low Income Families Increasingly Sedentary* % Of Kids 6-17 Yrs. Old Who Are Sedentary* % Increase In 4 Years For Kids In Families With The Lowest Income Level 32.2% 27.3% 24.6% 21.9% Under $25,000 11% Increase For Those Making A Little More $25,000 to $49,999 *Not Active One Time In the Past Year In Any Of 104 Different Activities! BIG STORY

18 BIG STORY THE DANGEROUS SHIFT FROM CORE (SERIOUS) PARTICIPANTS TO CASUAL (LESS COMMITTED) PARTICIPANTS 18

19 Core Participants Declining Casual Participants Growing All Sports Casual vs Core (% of total participation) BIG STORY 54.0% 53.0% 53% 52% 52.0% 51.0% 50.0% 49.0% 48.0% 47.0% 47% 48% 46.0% 45.0% 44.0% Note: Core Participants Are More Frequent, Serious and Committed Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

20 Reduction Kids Playing Sports TheMajor Sports & Fitness In Industry Is Slowly Losing Core Participants Core Youth Participants 12 of 13 Sports Are Down In 5 Years Millions Core Participant Share Of The US Population For Various Categories Year Change 44.1% 43.5% % 42.1% 42.1% 42.1% N/C (1.6 Pts.) -0.3 Individual Sports 16.9% 15.8% 16.2% 16.3% % 15.1% 14.6% (.5 Pts.) (2.3 Pts.) Outdoor Sports 28.5% % 29.1% 29.0% 28.3% % 28.4% +.2 Pts (0.1 Pts.) Fitness Sports % Year Change Team -0.6 Sports 14.8% 13.9% 13.4% 13.0% 12.8% 12.9% % (0.1 Pts.) (2.0 Pts.) -0.7 Water Sports 3.6% 3.4% 3.5% 3.7% 3.6% 3.6% 3.5% (0.1 Pts) (0.1 Pts.) 2.3% 2.0% 2.1% 2.3% 2.3% 2.3% 2.3% -0.8 N/C N/C -0.8 Winter Sports -0.9 Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

21 Major Reduction In Kids Playing Sports Core Youth Participants 12 of 13 Sports Are Down In 5 Years Millions PURCHASING TRENDS AND THE IMPACT OF HOUSEHOLD INCOMES

22 Future Consumer Spending Plans? Not Positive % of Americans Who Plan To Spend On % 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% BIG STORY Sports/Recreation Footwear Sports/Recreation Clothing Outdoor Recreation Activities Sports/Recreation Equipment Gym Membership/Fees 2014 Travel To Take Part In Sports 2015 Team Sports Outside School 2016 Individual Sports Events Lessons/Instruction/Sports Camps Team Sports At School Winter Sports Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

23 Major Low Reduction Kids Playing Sports IncomeInIndividuals Spend Dramatically Less Core Youth Participants 12 of 13 Sports Are In 5On... Years % of Americans Who Plan ToDown Spend Millions Under $25,000 $100, % % % 28.4% % 13.2% 13.8% 46.8% 39.8% % 24.3% % 11.6% 26.9% % 24.9% 28.4% 27.2% 27.4% 21.1% % % Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

24 Major Kids Playing Sports Why? ItReduction Is Not JustIn Income. Low Income Individuals Are Less Active Core Youth Participants 12 of 13 Sports Are Down In 5 Years Participation % By Income Millions Under $25,000 $25,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100, % % % % % % % % 11.6% 7.9% 4.2% Individual Sports 21.2% % 6.8% -0.8 Racquet Sports Team Sports Outdoor Sports Winter Sports Water Sports Fitness Sports High Income = More Active - Low Income = Much More Sedentary Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

25 Less Affluent Individuals Are Much More Inactive 41.4% BIG STORY Inactivity Rates By Income 31.0% 25.1% 22.2% Under $25K $25K to $49,999 $50K to $74,999 $75K to $99, % $100K+ Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

Levels by Income 2012 2013 2014 2015 BIG

26 The Income Divide Is Getting Worse Even For Activity Low Income Americans Are Increasingly Inactive High Income Are More Active 5 Year Trend Inactivity Levels by Income BIG STORY % 33.3% Under $50, % 114M Americans 35.5% 36.7% 22.0% 20.8% $75K+ 19.9% 126M Americans 19.5% 19.2% The Have Not's Will Make Our Healthcare Crisis Explode Source: Physical Activity Council Report

27 Income Also Affect Health Ratings More Low Income Individuals Say, I m In Poor Health How People Rate Their Health "Poor Health" "Good Health" 51.2% 34.3% 21.1% 8.4% 1 of 5 Low Income Individuals Say They Are i Poor Health Under $50,000 $75, of 12 High Income Individuals Say They Are I Poor Health Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

28 THE HEALTHCARE TIME BOMBS BIG STORY KIDS ARE GETTING MUCH MORE INACTIVE & UNHEALTHY THE POOR ARE GETTING MUCH MORE INACTIVE & UNHEALTHY

Inactivity Dramatically Reduces Sport & Fitness Industry Revenue Active Americans Spend $700 More Per Year Than Inactives INACTIVE Person Average Spend Per Year +$700 ACTIVE

29 Inactivity Dramatically Reduces Sport & Fitness Industry Revenue Active Americans Spend $700 More Per Year Than Inactives INACTIVE Person Average Spend Per Year +$700 ACTIVE Person Average Spend Per Year $900 $200 Note: Sports Apparel, Footwear, and Equipment Only Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

30 WHAT WILL MOTIVATE AMERICA TO GET MOVING?

7% Fewer family commitments 18.4% Having an introductory lesson/outing 16.7% Something else 16.4% Having a friend instruct me 14.

31 Americans Speak Out What Will Get Them More Active? Partners & Group Activities Including Friends Will Help! Having someone to take part with 43.0% Having a friend take me along 31.3% Being in better health 24.7% More vacation time 19.7% Fewer work commitments 18.7% Fewer family commitments 18.4% Having an introductory lesson/outing 16.7% Something else 16.4% Having a friend instruct me 14.0% New equipment 12.3% Better multi-use trails & sidewalks Activity sponsored by my employer 11.7% 7.1% Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans BIG STORY

32 PE Is The Grassroots Progra For Activit Outside of School Kids who have PE are 2-3 times more likely to be active outside of school 46.7% Team Sports 18.5% 43.8% Outdoor Activities 16.2% 39.6% Cycling 16.5% 35.4% Running/Jogging 14.6% 23.3% Swimming for Fitness Water Sports Winter Sports 9.3% 20.3% 7.7% 18.8% 6.7% 15.2% Racquet Sports 5.5% Golf 5.6% Fitness Club Activities 11.2% NO PE In School HAVE PE In School 10.3% 6.3% Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans BIG STORY

33 Adults Who Had PE In School Are Much More Active Today! Having PE Cuts Physical Inactivity In Half For Adults! % of Americans Who Are INACTIVE Today 39% 19% No PE at School PE at School Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans BIG STORY

34 MOVEMENT & TRENDS IN TEAM SPORTS

35 Team Sports - Core Participants Adults & Kids Team Sports Fairly Flat Recently Core Participant In Team Sports 13.9% 13.4% 13.0% 12.8% 12.9% 12.8% Baseball Basketball Cheerleading Field Hockey Football (Flag) Football (Tackle) Football (Touch) Gymnastics Ice Hockey Lacrosse Paintball Roller Hockey Rugby Soccer (Indoor) Soccer (Outdoor) Softball (Fast-Pitch) Softball (Slow-Pitch) Swimming on a team Track and Field Ultimate Frisbee Volleyball (Court) Volleyball (Grass) Volleyball (Sand/Beach) Wrestling

3% 2011 2012 2013 2014 2015 2016 Baseball Basketball Cheerleading Field Hockey Football (Flag) Football (Tackle) Football (Touch)

36 Team Sports - Core Participants For Kids Only Gradual Decline In Core Participants - Kids 6-17 Yr. Old Any Core Participants 43.5% 43.1% 42.6% 42.5% 42.0% 41.3% Baseball Basketball Cheerleading Field Hockey Football (Flag) Football (Tackle) Football (Touch) Gymnastics Ice Hockey Lacrosse Paintball Roller Hockey Rugby Soccer (Indoor) Soccer (Outdoor) Softball (Fast-Pitch) Softball (Slow-Pitch) Swimming on a team Track and Field Ultimate Frisbee Volleyball (Court) Volleyball (Grass) Volleyball (Sand/Beach) Wrestling

4 Million Participants For Any Team Sports Trend Is Up 21.

37 Team Sports Play Occasions & Participants - Kids More Kids In Team Sports Occasions Are Down Dramatically Total Players (Millions) Total Occasions Ages 6 to 17 (Billions) Million Participants For Any Team Sports Trend Is Up 21.7 Billion Play Occasions For Any Team Sports Trend Is Down 23% in 6 Years Are Sports Too Specialized And Serious For Kids? BIG STORY

38 TOP ACTIVITIES & THEIR TRENDS

Of Fitness or Health Club Activities Source: Physical

39 Top 20 Activities In America Core or Serious Participants #1 Activity Walking 73 Million Participants Notice The Dominance Of Fitness or Health Club Activities Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

40 Top 20 Growth Activities In America Core Participants Notice The Dominance Of Fitness or Health Club Activities Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

Trends For Walkers & Runners, 2 Of The Top 4 Activities In

2010 Casual 1-49 times 2011 2012 2013 CORE 50+ times 2014 2015

Walking & Running Have Seen Growth For Years Trends Are

41 Trends For Walkers & Runners, 2 Of The Top 4 Activities In America Walkers Total participation 1+ times Casual 1-49 times CORE 50+ times Runners Total participation 1+ times Casual 1-49 times CORE 50+ times Walking & Running Have Seen Growth For Years Trends Are Different Now

42 THE INFLUENCE OF THE INACTIVITY PANDEMIC ON FANDOM

0% 22.3% 16.0% 14.7% 14.8% 16.9% 12.6% 8.5% 5.5% NFL MLB NBA WNBA NHL 19.0% 17.3% PGA LPGA 7.2% MLS 8.8% Intern. Soccer 15.9% 8.

43 Professional Sports: Active People Are Bigger Fans! % Of Americans Who Are Fans Of % of Inactives % of Actives From A 32% - 100% Increase In Fandom 51.9% 39.2% 39.7% 32.0% 27.1% 27.0% 22.3% 16.0% 14.7% 14.8% 16.9% 12.6% 8.5% 5.5% NFL MLB NBA WNBA NHL 19.0% 17.3% PGA LPGA 7.2% MLS 8.8% Intern. Soccer 15.9% 8.6% 9.3% Men's Pro Women's Tennis Pro Tennis GET MORE PEOPLE ACTIVE = CREATE MORE FANS IN EVERY PROFESSIONAL SPORT Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans 16.9%

Collegiate & Olympic Events: Active People = More Fans! % Of Americans Who Are Fans Of % of Inactives 53.5% From A 56% - 100% Increase In Fandom % of Actives 52.2% 40.5% 30.0% 29.3% 31.6% 25.

44 Collegiate & Olympic Events: Active People = More Fans! % Of Americans Who Are Fans Of % of Inactives 53.5% From A 56% - 100% Increase In Fandom % of Actives 52.2% 40.5% 30.0% 29.3% 31.6% 25.9% 17.8% 14.8% 8.8% Olympic Games Olympic Games College Football Summer Winter College Basketball College Baseball Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

45 Other Sport Entertainment Events: Active Americans Increase Fandom % Of Americans Who Are Fans Of % of Inactives % of Actives 20.1% 17.4% 16.7% From A 72% - 300% Increase In Fandom 15.5% 12.6% 11.7% 12.1% 9.5% 5.6% 5.7% 5.4% 2.9% NASCAR XGames WWE Professional Boxing Ultimate Fighting Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans CrossFit Games

46 WHAT ARE THE REASONS FOR THIS PANDEMIC AND THE SOLUTIONS?

47 People Want To Put All The Blame On Technology Before Smartphones & Social Networks How Kids Play Outside Now How We Knew Who Our Friends Were 47

48 We Focus On Schools and Physical Education Schools - One Of The Top Places Kids Learn Active Lifestyles (Throw, Catch, Run, Jump, Skip, etc.) But, In Schools Kids Are Sitting More & More 48% of all high schools have NO PE The average budget for PE in all schools is $764 per year for an entire school The average budget for PE in elementary schools is $460 per year

49 PE Is The Grassroots Progra For Activit Outside of School Kids who have PE are 2-3 times more likely to be active outside of school 46.7% Team Sports 18.5% 43.8% Outdoor Activities 16.2% 39.6% Cycling 16.5% 35.4% Running/Jogging 14.6% 23.3% Swimming for Fitness Water Sports Winter Sports 9.3% 20.3% 7.7% 18.8% 6.7% 15.2% Racquet Sports 5.5% Golf 5.6% Fitness Club Activities NO PE In School 11.2% 10.3% 6.3% Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

50 PE Is The Grassroots Progra For Activit Outside of School Kids who have PE are 2-3 times more likely to be active outside of school 46.7% Team Sports 18.5% 43.8% Outdoor Activities 16.2% 39.6% Cycling 16.5% 35.4% Running/Jogging 14.6% 23.3% Swimming for Fitness Water Sports Winter Sports 9.3% 20.3% 7.7% 18.8% 6.7% 15.2% Racquet Sports 5.5% Golf 5.6% Fitness Club Activities 11.2% NO PE In School HAVE PE In School 10.3% 6.3% Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans BIG STORY

51 Adults Who Had PE In School Are Much More Active Today! Having PE Cuts Physical Inactivity In Half For Adults! % of Americans Who Are INACTIVE Today 39% 19% No PE at School PE at School Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans BIG STORY

52 Physical education is proven to be the most evidenced based solution to get kids active today and prepared for a lifetime of health & fitness. will help with academic improvement too!

53 Did You Know That When PE Was Being Taken Out of Schools We Started Losing The Global Education Competition? USA Math Comparisons Worldwide 2000: Ranked 18th among 28 OECD Countries 2012: Ranked 27th among 34 OECD Countries USA Science Comparisons Worldwide 2000: Ranked 14th among 28 OECD Countries 2012: Ranked 20th among 34 OECD Countries Sit A d Lear Educatio Is Faili g!

54 A Big Bonus - Creating Movement Helps Kids Learn Our brain ignites after exercise, priming it for increased learning Sitting Quietly After A 20-Minute Walk 54

55 Conclusive Research: Active Kids Are Smarter High Fitness Scores = High Academic Scores

56 We Have Another Huge Issue Military Readiness Increased Physical Education Will Also Help Improve Military Readiness & Reduce Training Costs Today, 75% of All Teens Are Not Fit To Join The Military Is It Any Wonder This Issue Exists When 48% Of All High Schools Have No PE?

57 WANT TO SOLVE THE INACTIVITY PANDEMIC? JOIN OUR MOVEMENT CONTACT JIM BAUGH AT

Imagine a pandemic which is More deadly than smoking More deadly than being obese or overweight Hurting kids academic performance Reducing sales and profitability for the sports industry and is

58 Imagine a pandemic which is More deadly than smoking More deadly than being obese or overweight Hurting kids academic performance Reducing sales and profitability for the sports industry and is getting worse! It is the Inactivity Pandemic*. PHIT America, a national charity, is actively solving this crisis by getting America, especially our children, more active, healthier & smarter through successful school-based physical activity programs, advocacy & education programs. PHIT America Video Overview CLICK HERE *Proclaimed by The Lancet, a leading medical journal, in 2012

THE VISION A Major Solution To Children s Issues - Health And Academic Performance THE MISSION Dramatically Improve the Health of America s Children by Implementing Pro-Activity Programs for Total

59 THE VISION A Major Solution To Children s Issues - Health And Academic Performance THE MISSION Dramatically Improve the Health of America s Children by Implementing Pro-Activity Programs for Total Health Stronger Bodies & Minds THE FOCUS Fight the Inactivity Pandemic Get More Americans Moving, Much More Active And Healthy! THE GOAL 10 Million Kids Active By /3rd of The Kids Who Are Not Active To Healthy Standards Today PHIT America started in January 2013 as a 501(c)4 corporation. It s also a 501(c)(3) national charity. We are independent and entrepreneurial with the support of over 100 Sponsors from the Sports & Fitness Industry. PHIT America s founder, Jim Baugh, is a member of the Sports Industry Hall of Fame, Tennis Industry Hall of Fame, former President of Wilson, VP Marketing & Sales at Prince, and a USTA Board Member. 59

Educate others a d fathers o the I activit Pa de ic, its ra ificatio s a d our solutio s 3.

60 What PHIT America Does To Get America Moving Our targeted 4-step approach to reverse the negative health trajectory of children: 1. PHIT A erica GO! Gra ts ju p-start ore ove e t in the lives of children through school-based programs 2. Educate others a d fathers o the I activit Pa de ic, its ra ificatio s a d our solutio s 3. Pass The PHIT Act giving Americans an incentive to be active, fit and healthy* 4. Have 5- E clusive Major Supporters Work Together To Accomplish Our Goal Goal: Get 10 Million Inactive Kids Active By 2025 * Through our 501(c)4 corporation

INACTIVITY PANDEMIC SUMMARY SPORTS & FITNESS INDUSTRY TRADE EDITION

INACTIVITY PANDEMIC SUMMARY SPORTS & FITNESS INDUSTRY TRADE EDITION An Analysis Of Physical Activity Trends Highlights Inactivity Pandemic September 2017 SPORTS & FITNESS INDUSTRY TRADE EDITION Here are