INACTIVITY PANDEMIC REPORT

Transcription

1 INACTIVITY PANDEMIC REPORT 8 SPORTS & FITNESS INDUSTRY EDITION 11 OBSERVATIONS 9 RECOMMENDATIONS TO BEAT THIS PANDEMIC

2 IMPACT ON THE SPORTS & FITNESS INDUSTRY EDITION ELEVEN OBSERVATIONS INACTIVITY PANDEMIC REPORT 8 He e a e the ajo o se atio s ou ill see i the I a ti it Pa de i I dust Repo t 8: 1. The inactivity trends have many negative impacts on our country including health, healthcare costs, hild e s edu atio, a d ilita eadi ess... ut these t e ds are even more devastating for the sports & fitness industry. 2. Inactive Americans spend approximately $700 per year less than active Americans. Decreasing physical activity or lower participation rates, especially with kids, contributed to the downfall of Sports Authority, City Sports, Sports Chalet, Eastern Outfitters, MC Sports, etc. and will impact many more retailers, suppliers and other parts of the industry in the future. 3. The trends for kids are very dangerous as many kids are not developing any physical activity skills o o fide e to e ph si all a ti e a d ill ot e pa t of the spo ts & fit ess e o o a e for their entire lives. The percentage of kids active 3 times a week or active 1 time a week are getting increasingly lower. 4. The shift from CORE to CASUAL participants is catastrophic for the industry. We have lost $20.5 billion in revenue in the last 5 years as a result of this shift. This is an approximate 2.5% reduction in revenues each year. If this shift and trend continues, the industry will decline and not support present business levels. It is obvious fewer Americans value being physically active. CONTINUED

3 IMPACT ON THE SPORTS & FITNESS INDUSTRY EDITION ELEVEN OBSERVATIONS INACTIVITY PANDEMIC REPORT 8 Here are the major observations Industry Report continued: 5. The cost to be physically active is a huge issue for the less affluent. Low income Americans are far more inactive. 6. It is o ious that the i dust is fighti g o e a s alle a d s alle pool of a ti e kids. 7. Companies & organizations in the southeast must step up. Inactivity & many other health issues are the highest in the country. Increased greater physical activity is an answer. 8. The trend to more inactive Americans & kids is also negatively affecting professional sports fandom. Fandom drops dramatically when people become more sedentary. There are a few bright spots: 9. Fitness activities dominate both the top 20 activities & top 20 growth activities in America. 10. There are fewer affluent Americans that are totally inactive. This is a positive trend. 11. The research on the positive impact physical education has in creating new active kids & adults is undisputed & obvious. Kids who have PE are 2-3 times more likely to be active outside of school. Adults who had PE in their school years are almost ½ as likely to be sedentary. PE is the oots of ph si al a ti it i A e i a. However, few companies a e eall i esti g i the oots of ph si al a ti it.

4 SPORTS & FITNESS INDUSTRY TRADE EDITION NINE RECOMMENDATIONS TO BEAT THE INACTIVITY PANDEMIC He e a e ajo e o e datio s afte stud i g the I a ti it Pa de i Repo t 8 fo the i dust : 1. Big and small companies must promote the benefits of sport & physical activity for the average participant. Most companies only promote their products, brands or super athletes and are not promoting the benefits of sport & fitness for average participants. This promotion can be at many levels including social media campaigns. 2. Professional sport leagues, sports networks and sport or fitness entertainment companies (i.e. Ninja Warrior) should donate PSA time promoting physical activity for the average person and not for the elite athlete. If the do t help get a e age A e i a s a d kids o e a ti e, fa do ill de li e as sedentary people are much less likely to be viewers. The research is conclusive. 3. Co po ate sho t te, ua te to ua te, fi a ial app oa hes a e out of o t ol & ust e ala ed for what is right for the long term growth of the industry and participation. Big, public owned or e tu e apital o ed o pa ies ust lead this ha ge. I talk to too a e e uti es ho sa, I ha e to ake a u e. I ha e to ut e pe ses. You a ot eat this pa de i utti g e pe ses. 4. E e o e ust i est to e uild the oots of ph si al a ti it, ph si al edu atio p og a s. This is the only sure way to beat this pandemic and to maintain revenues in the industry. 40,000 schools are in need & must be rebuilt. Programs like PHIT America GO! Grants are very efficient & work. Kids get active at less than $10 per child. The ROI with getting someone active is extremely positive as active Americans spend $700 per year more than sedentary people. Every company must adopt a s hool & e uild these PE p og a s. It is a g eat CSR i itiati e & g eat fo CONTINUED long-term security of the business.

5 SPORTS & FITNESS INDUSTRY TRADE EDITION NINE RECOMMENDATIONS TO BEAT THE INACTIVITY PANDEMIC Here are major recommendations continued: 5. Spo t go e i g odies, leagues a d tea spo ts thi k ta ks must have real programs with real investments to make sure we have better pathways for beginners and less frequent participants! This will curb the growth of casual participants at the expense of core participants. Fun and inclusion is more important than traveling teams and extreme time commitments and costs to make super athletes. We have enough big meetings. It is time to invest. 6. Companies in the southeast USA have to aggressively fight inactivity which will help many other health issues including high blood pressure, diabetes, cardiovascular issues and obesity as well. 7. Federal and state governments must pass pro-activity legislation. The PHIT Act is a great first step and needs to be pushed through. Next, all of the industry trade organizations and major companies with lobby resources should immediately work together to re-introduce legislation to make sure physical education is a core part of the school curriculum so every kid learns physical a ti it skills a d the alue of ei g ph si all a ti e. This ill e g eat fo A e i a a d good fo business. Participation will never grow unless physical education programs are not rebuilt. 8. All of us u h stop la i g the ele t o i s addi tio a d get a k to o t olli g hat ou a control. Companies in the e-game business need to help get kids more physically active! 9. We ust ealize o o e ill tu this a ou d alo e. It ill take e e o e. o ki g togethe. Do t sit o the sideli es.

6 THE IMPACT OF THE INACTIVITY PANDEMIC ON LIFE MAJOR HEALTH THREATS & OUTCOMES

7 PHYSICAL INACTIVITY DRAMATICALLY INCREASES THE CHANCES OF: Cardiovascular Disease Diabetes HEALTHCARE COSTS Colon & Breast Cancer INCREASE WHEN High Blood Pressure PHYSICAL INACTIVITY Significant Weight Gain and Obesity INCREASES Lower Bone Mass Lower Muscle Strength Depression & Anxiety Lower Academic Achievement For Children

8 SITTING IS THE NEW SMOKING MORE AMERICANS ARE DYING FROM PHYSICAL INACTIVITY THAN SMOKING! Source: World Health Organization

9 PHYSICAL INACTITIVTY THE #4 KILLER WORLDWIDE DO WE WANT TO PREVENT 4 OF THE TOP 6 ISSUES FROM GROWING? INCREASE PHYSICAL ACTIVITY! PHYSICAL ACTIVITY IS THE MIRACLE DRUG

10 NOTICE PEOPLE WHO ARE INACTIVE HAVE OTHER HUGE HEALTH ISSUES PHYSICAL INACTIVITY BY STATE DIABETES HIGH BLOOD PRESSURE CARDIOVASULAR DISEASES

11 INACTIVITY CONTRIBUTES TO LOWER LIFE EXPECTANCY WE MAY SEE THE FIRST GENERATION OF KIDS WHO WILL HAVE A SHORTER LIFE EXPECTANCY THAN THEIR PARENTS. RICHARD H. CARMONA, FORMER SURGEON GENERAL IN 2017, LIFE EXPECTANCY IN THE USA WENT DOWN FOR THE SECOND STRAIGHT YEAR SOURCE: National Center for Health Statistics

12 RESEARCH: INACTIVITY PANDEMIC TRENDS

13 82.4 MILLION OR 27.6% OF AMERICANS ARE PHYSICALLY INACTIVE BOTH NUMBERS INCREASED THIS PAST YEAR NUMBER OF TOTALLY INACTIVE* 82,4 M 70,4 M % TOTALLY INACTIVE *NOT ACTIVE ONE TIME IN THE PAST YEAR IN ANY OF 105 DIFFERENT ACTIVITIES 27,6% 25,4% Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

14 AMERICANS ACTIVE 3 TIMES A WEEK BELOW % % ACTIVE 3 TIMES A WEEK OR MORE IN AEROBIC ACTIVITIES ,7% ,5% ,5% ,3% ,7% ,7% * In 50+ of the higher aerobic activities Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

15 AMERICANS ACTIVE 1 TIME A WEEK DOWN DRAMATICALLY % ACTIVE AT LEAST ONCE A WEEK OR MORE ,0% ,0% ,2% ,2% ,6% 40,6% A 10% DROP IN THE PAST 5 YEARS! * In 50+ of the higher aerobic activities; Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans PARTICIPATION LEVELS WILL GO DOWN HEALTHCARE COSTS WILL CONTINUE TO GROW

16 THE BIG ISSUE IS KIDS THE FUTURE OF THE USA, HEALTHCARE AND THE SPORTS AND FITNESS INDUSTRY

17 FOR KIDS, PHYSICAL INACTIVITY TRENDS ARE EXTREMELY NEGATIVE % OF KIDS ACTIVE 3 TIMES A WEEK ,3% Yr. Olds Yr. Olds 26,9% ,8% 26,6% 24,8% 23,9% ,4% ,5% HEALTHCARE TIMEBOMB BIGGEST % DROP IN ONE YEAR EVER! 39,8% 39,3% ,4% ,2% * In 50+ of the higher aerobic activities; Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

18 KIDS ACTIVE 1 TIME A WEEK DOWN ALSO! % OF KIDS ACTIVE 1 TIMES PER WEEK 6-12 Yr. Olds ,3% ,1% Yr. Olds 54,7% 6-12 YR. OLDS ARE BECOMING LESS ACTIVE MORE QUICKLY 53,9% 53,0% 52,0% 64,0% ,9% ,5% ,1% ,6% ,3% WE HAVE TO ARREST THIS TREND QUICKLY Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans INACTIVE KIDS WILL MORE LIKELY TO BECOME INACTIVE ADULTS!

19 KIDS CORE PARTICIPANTS IN TEAM SPORT IN DECLINE % OF KIDS IN TEAM SPORTS 43,1% 42,6% 42,5% 42,0% 41,3% 40,7% Baseball Basketball Cheerleading Field Hockey Football (Flag) Football (Tackle) Football (Touch) Gymnastics Ice Hockey Lacrosse Paintball Roller Hockey Rugby Soccer (Indoor) Soccer (Outdoor) Softball (Fast-Pitch) Softball (Slow-Pitch) Swimming on a team Track and Field Ultimate Frisbee Volleyball (Court) Volleyball (Grass) Volleyball (Sand/Beach) Wrestling

20 KIDS FROM LOW INCOME FAMILIES - DANGEROUS TRENDS! KIDS FROM HIGHER INCOME BRACKETS ARE MORE ACTIVE % OF KIDS 6-17 YRS. OLD WHO ARE SEDENTARY* 32,4% 27,3% 25,4% ,9% 19,9% ,3% 15,3% HEALTHCARE TIMEBOMB 14,9% 12,7% ,1% Under $25,000 $25,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 *NOT ACTIVE ONE TIME IN THE PAST YEAR IN ANY OF 105 DIFFERENT ACTIVITIES $100,000+

21 US KIDS FITNESS WE ARE IN BAD SHAPE IN A GLOBAL STUDY OF KIDS FITNESS US KIDS ARE RANKED 47TH OUT OF 5O COUNTRIES 21

22 THINK THOSE NUMBERS ARE BAD ONLY 7% OF US KIDS ARE ACTIVE TO CDC STANDARDS CDC STANDARDS ACTIVE 7 DAYS A WEEK 7% OF KIDS ARE ACTIVE IN AEROBIC ACTIVITIES SPORTS MARKETING SURVEYS INC 22

23 WE HAVE ANOTHER HUGE ISSUE MILITARY READINESS TODAY, 75% OF ALL TEENS ARE NOT FIT ENOUGH TO JOIN THE MILITARY IS IT ANY WONDER WHEN 48% OF ALL HIGH SCHOOLS HAVE NO PE? 23

24 THE RAW NUMBERS FOR KIDS KIDS ARE NOT MOVING & ARE UNHEALTHY 9 MILLION KIDS ARE TOTALLY INACTIVE IN ANY OF 105 DIFFERENT ACTIVITIES ONCE IN THE LAST YEAR 48 MILLION KIDS ARE NOT ACTIVE TO CDC STANDARDS THE ONLY THING EVERY KID IS MOVING TODAY IS THEIR FINGERS Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

25 Major Reduction In Kids Playing Sports Core Youth Participants 12 of 13 Sports Are Down In 5 Years Millions 0,1 0,1 0,0 THE IMPACT OF HOUSEHOLD INCOMES ON PHYSICAL ACTIVITY RATES -0,1-0,2-0,3-0,4-0,5-0,6 0,0-0,1-0,1-0,1-0,2-0,2-0,3-0,3-0,3-0,4-0,5-0,7-0,8-0,9-0,8

26 THE LESS AFFLUENT ARE MUCH MORE SEDENTARY INACTIVITY RATES BY INCOME NOT ACTIVE 1 TIME IN 105 DIFFERENT ACTIVITIES 42,2% 33,8% 25,9% HEALTHCARE TIMEBOMB LOW INCOME AMERICANS 20,8% Under $25K $25K to $49,999 $50K to $74,999 $75K to $99,999 Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans 18,0% $100K+

27 THE DANGEROUS SHIFT FOR THE SPORTS & FITNESS INDUSTRY FROM CORE OR SERIOUS PARTICIPANTS TO CASUAL OR LESS COMMITTED PARTICIPANTS 27

28 CORE PARTICIPANTS DECLINING CASUAL GROWING CORE PARTICIPANTS ARE MORE FREQUENT, COMMITTED OR SERIOUS PARTICIPANTS DEVASTATING TREND FOR REVENUES NOTE: CORE PARTICIPANTS ACCOUNT FOR 80% OF SPORT PRODUCT PURCHASES1 DECLINING CORE PARTICPANTS = DECLINING SALES REVENUES 1Sports Apparel, Footwear, and Equipment Only Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

29 97% OF THE MAJOR SPORT & FITNESS CATEGORIES ARE LOSING SHARE CORE PARTICIPANT SHARE OF THE US POPULATION FOR KEY SPORT & FITNESS CATEGORIES Fitness Sports Individual Sports Outdoor Sports Team Sports Water Sports Winter Sports % 16.2% 29.1% 13.4% 3.5% 2.1% 43.7% 16.3% 29.0% 13.0% 3.7% 2.3% 42.1% 15.1% 28.3% 12.8% 3.6% 2.3% 42.1% 15.1% 28.2% 12.9% 3.6% 2.3% 42.1% 14.6% 28.4% 12.8% 3.5% 2.3% 41.7% 14.0% 28.2% 12.5% 3.5% 2.4% 1 YEAR CHANGE 0.8% 4.0% 0.6% 2.0% 1.5% 2.9% IT IS OBVIOUS FEWER & FEWER AMERICANS VALUE BEING PHYSICALLY ACTIVE Tennis and Golf core participation numbers are reported separately Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans 5 YEAR CHANGE 4.1% 13.4% 3.0% 6.4% 0.9% 14.2%

30 HAS THE INACTIVITY PANDEMIC IMPACTED LOW INDUSTRY SALES?? What has been happening in these past 2 years+ is that as the aggregate wages and salaries have been increasing steadily, the sales growth in the sporting goods stores sector has not kept up at all. There has been a prolonged gap that is indicative of a major disruption taking place. JASON TILLBERG SEE ARTICLE HERE INDUSTRY REVENUES DOWN WHEN THE ECONOMY IS STRONG

31 INACTIVITY DRAMATICALLY REDUCES SPORT & FITNESS REVENUES ACTIVE AMERICANS SPEND $700 MORE PER YEAR THAN INACTIVES Sports Apparel, Footwear, and Equipment Only INACTIVE PERSON AVERAGE SPEND PER YEAR $200 +$700 ACTIVE PERSON AVERAGE SPEND PER YEAR $900 IN THE LAST 5 YEARS, THE INDUSTRY HAS LOST $20.5 BILLION IN REVENUE WITH THE SWITCH FROM CORE TO CASUAL PARTICIPANTS Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

32 WHAT MOTIVATES ADULTS TO GET MOVING?

33 ADULTS WERE ASKED WHAT WILL HELP GET YOU ACTIVE? INCREASING PARTNER & GROUP ACTIVITIES WILL HELP! Having someone to take part with 43,0% Having a friend take me along 31,7% Being in better health 24,9% Fewer family commitments 19,1% More vacation time 18,5% Fewer work commitments 18,1% Having an introductory lesson/outing 16,6% Having a friend instruct me 15,0% New equipment 12,5% Availability of better multi-use trails sidewalks 12,1% Employer sponsored activity 6,9% Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans BIG STORY

34 WHERE DO KIDS LEARN PHYSICAL SKILLS?

35 THERE ARE TWO WAYS KIDS LEARN BASIC PHYSICAL SKILLS 1. FROM FAMILY MEMBERS 2. WHILE IN SCHOOL 35

36 PHYSICAL ACTIVITY AT HOME HAS CHANGED DRAMATICALLY DO YOU REALLY THINK THIS WILL HAPPEN? 36

37 A HUGE ISSUE THE ELIMINATION OF PHYSICAL EDUCATION SCHOOLS WHERE ALL THE KIDS ARE AND WHERE KIDS LEARN BASIC PHYSICAL SKILLS (Throw, Catch, Run, Jump, Skip, etc.) 48% OF ALL HIGH SCHOOLS HAVE NO PE THE AVERAGE BUDGET FOR PE IN ALL SCHOOLS IS ONLY $764 PER YEAR FOR AN ENTIRE SCHOOL THE AVERAGE BUDGET FOR PE FOR AN ELEMENTARY SCHOOL IS ONLY $462 PER YEAR MANY SCHOOLS HAVE ELIMINATED RECESS AS WELL DOES PHYSICAL EDUCATION REALLY INFLUENCE PHYSICAL ACTIVITY OUTSIDE OF SCHOOL? 37

38 PE IS THE GRASSROOTS PROGRAM FOR ALL PHYSICAL ACTIVITY % OF KIDS ACTIVE OUTSIDE OF SCHOOL IN Team Sports Outdoor Activities 38,2% 17,0% Running/Jogging 34,3% 15,2% Swimming for Fitness 22,9% 11,1% Water Sports 19,7% 8,9% 18,2% 7,5% Racquet Sports 6,0% Golf 6,3% Fitness/Health Club Activities 43,9% 17,6% Cycling Winter Sports 48,4% 20,7% 5,8% 13,4% NO PE In School 10,6% 9,7% Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans BIG STORY

39 PE IS THE GRASSROOTS PROGRAM FOR ALL PHYSICAL ACTIVITY % OF KIDS ACTIVE OUTSIDE OF SCHOOL IN Team Sports Outdoor Activities 38,2% 17,0% Running/Jogging 34,3% 15,2% Swimming for Fitness 22,9% 11,1% Water Sports 19,7% 8,9% 6,0% Golf 6,3% 5,8% KIDS WHO HAVE PE ARE 2-3 TIMES MORE LIKELY TO BE ACTIVE 18,2% 7,5% Racquet Sports Fitness/Health Club Activities 43,9% 17,6% Cycling Winter Sports 48,4% 20,7% 13,4% 10,6% NO PE In School HAVE PE In School 9,7% Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

40 ADULTS WHO HAD PE IN SCHOOL ARE MUCH MORE ACTIVE TODAY HAVING PE CUTS PHYSICAL INACTIVITY IN HALF FOR ADULTS! % OF AMERICANS WHO ARE INACTIVE TODAY 39,0% PE CREATES LIFE LONG PARTICIPANTS 21,0% No PE at School PE at School Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

41 THE MENTAL EDGE RESEARCH: MORE ACTIVE = BETTER GRADES E e ise Is Miracle-Gro For The B ai John Ratey, MD Harvard Medical School OUR BRAIN IGNITES WITH EXERCISE PRIMING IT FOR IMPROVED LEARNING Sitting Quietly After A 20-Minute Walk

42 TOP ACTIVITIES & THEIR TRENDS

43 TOP 20 ACTIVITIES CORE OR SERIOUS PARTICIPANTS TOP 20 SPORTS OR ACTIVITIES - NUMBER OF CORE OR SERIOUS PARTICIPANTS Sport or Physical Activity Walking for Fitness 74,266 73,359 Free Weights (Dumbbells/Hand Weights) 36,225 33,268 Treadmill 27,262 28,381 Running or Jogging 26,158 25,621 Stretching/flexibility training 25,799 23,978 Weight/Resistance Machines 20,655 21,422 Bicycling (Road/Paved Surface) 19,435 19,121 Fishing (Freshwater/Other) 17,476 17,813 Stationary Cycling (Recumbent/Upright) 17,042 17,878 Free Weights (Barbells) 15,521 16,129 Elliptical Motion/Cross-Trainer 16,593 16,532 Basketball 15,636 14,857 Bodyweight Exercise,Accessory Training 12,800 15,347 Yoga 10,341 10,782 Bowling 10,382 10,059 High Impact/Intensity Training 8,742 9,589 Baseball 8,908 9,087 Swimming for Fitness 9,260 8,820 Dance, Step, Other Choreogr. to Music 7,350 7,681 Camping (RV) 6,856 7,136 FITNESS OR HEALTH CLUB ACTIVITIES = BLUE TEAM = GREEN ,479 33,351 28,523 26,766 23,100 21,795 18,654 18,369 17,588 16,576 16,430 14,856 14,359 10,900 9,603 9,370 9,238 8,815 7,748 6,826 2 YR Change 1213 (2874) (2699) 1140 (781) (163) (780) (779) (445) 398 (29) 2 YR % Change 1.6% -7.9% 4.6% 2.3% -10.5% 5.5% -4.0% 5.1% 3.2% 6.8% -1.0% -5.0% 12.2% 5.4% -7.5% 7.2% 3.7% -4.8% 5.4% -0.4% #1 ACTIVITY IS WALKING WITH 75 MILLION PARTICIPANTS NOTICE THE DOMINANCE OF FITNESS OR HEALTH CLUB ACTIVITIES NOTE: Tennis & Golf are not included in the SFIA Topline; Source: SFIA by Sports Marketing Surveys, Inc., 24,000 Americans

44 TOP 20 GROWTH ACTIVITIES CORE OR SERIOUS PARTICIPANTS TOP 20 GROWTH SPORTS OR ACTIVITIES - NUMBER OF CORE OR SERIOUS PARTICIPANTS Sport or Physical Activity Bodyweight Exercise,Accessory Training 12,800 15,347 Treadmill 27,262 28,381 Walking for Fitness 74,266 73,359 Weight/Resistance Machines 20,655 21,422 Cross-Training Style Workouts 5,672 6,483 Free Weights (Barbells) 15,521 16,129 Fishing (Freshwater/Other) 17,476 17,813 Kettlebells 4,185 4,695 High Impact/Intensity Training 8,742 9,589 Running or Jogging 26,158 25,621 Yoga 10,341 10,782 Stationary Cycling (Recumbent/Upright) 17,042 17,878 Fishing (Saltwater) 5,004 5,068 Dance, Step, Other Choreogr. to Music 7,350 7,681 Baseball 8,908 9,087 Stationary Cycling (Group) 3,116 3,186 Football (Flag) 2,724 2,924 Rowing Machine 4,205 4,372 Stair-Climbing Machine 5,275 5,747 Bicycling (BMX) 1,233 1,344 FITNESS OR HEALTH CLUB ACTIVITIES = BLUE TEAM = GREEN ,359 28,523 75,479 21,795 6,732 16,576 18,369 5,033 9,370 26,766 10,900 17,588 5,437 7,748 9,238 3,386 2,979 4,431 5,447 1,374 2 YR Change YR % Change 12.2% 4.6% 1.6% 5.5% 18.7% 6.8% 5.1% 20.3% 7.2% 2.3% 5.4% 3.2% 8.7% 5.4% 3.7% 8.7% 9.4% 5.4% 3.3% 11.4% NOTICE THE DOMINANCE OF FITNESS OR HEALTH CLUB ACTIVITIES NOTE: Tennis & Golf are not included in the SFIA Topline; Source: SFIA by Sports Marketing Surveys, Inc., 24,000 Americans

45 TOP 20 ACTIVITIES IN DECLINE CORE OR SERIOUS PARTICIPANTS TOP 20 SPORTS OR ACTIVITIES DECLINING - NUMBER OF CORE OR SERIOUS PARTICIPANTS Sport or Physical Activity Free Weights (Dumbbells/Hand Weights) 36,225 33,268 Stretching/flexibility training 25,799 23,978 Bicycling (Road/Paved Surface) 19,435 19,121 Basketball 15,636 14,857 Bowling 10,382 10,059 Soccer (Outdoor) 5,949 5,590 Swimming for Fitness 9,260 8,820 Football (Touch) 2,678 2,383 Roller Skating (Inline Wheel) 1,778 1,520 Jet Skiing 1,838 1,640 Table Tennis 4,534 4,497 Triathlon (Traditional/Road) 1,735 1,589 Football (Tackle) 3,380 3,240 Badminton 2,166 2,069 Bicycling (Mountain/Non-Paved Surface) 4,454 4,342 Boot Camp style training 2,234 2,099 Boxing for Fitness 2,633 2,496 Snorkeling 1,872 1,773 Volleyball (Court) 3,575 3,364 Ultimate Frisbee 1, FITNESS OR HEALTH CLUB ACTIVITIES = BLUE TEAM = GREEN ,351 23,100 18,654 14,856 9,603 5,259 8,815 2,297 1,415 1,490 4,207 1,408 3,078 1,867 4,220 2,014 2,419 1,663 3, YR Change (2874) (2699) (781) (780) (779) (690) (445) (381) (363) (348) (327) (327) (302) (300) (234) (220) (213) (208) (197) (182) 2 YR % Change -7.9% -10.5% -4.0% -5.0% -7.5% -11.6% -4.8% -14.2% -20.4% -18.9% -7.2% -18.8% -8.9% -13.8% -5.2% -9.8% -8.1% -11.1% -5.5% -17.5% NOTE: Tennis & Golf are not included in the SFIA Topline; Source: SFIA by Sports Marketing Surveys, Inc., 24,000 Americans

46 IF PHYSICAL INACTIVITY IS NOT REVERSED, FANDOM WILL SUFFER THE INFLUENCE OF THE INACTIVITY PANDEMIC ON FANDOM

47 PRO SPORTS FANDOM INCREASES DRAMATICALLY WHEN PEOPLE GET ACTIVE! % OF AMERICANS WHO ARE FANS OF 53,8% 38,5% FROM A 40% INCREASE TO MORE THAN DOUBLING FANDOM 41,1% 32,5% 27,0% 26,5% 18,1% 17,6% 14,8% 14,6% 6,9% NFL MLB NBA WNBA 18,9% Inactives Who Are Fans 17,9% 13,1% 8,6% 6,7% NHL 16,3% 5,4% MLS PGA LPGA 7,5% ATP Actives Who Are Fans Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans 8,9% WTA

48 COLLEGIATE & OLYMPIC EVENTS - ACTIVE PEOPLE = MORE FANS % OF AMERICANS WHO ARE FANS OF FROM A 70% INCREASE TO DOUBLING FANDOM 53,2% 51,9% 42,2% 32,8% 30,6% 30,3% 24,7% 19,4% 15,4% 9,5% College Football College College Olympic Games Olympic Games Basketball Baseball (Summer) (Winter) Inactives Who Are Fans Actives Who Are Fans Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

49 OTHER ENTERTAINMENT EVENTS ACTIVE PEOPLE ARE BIGGER FANS! % OF AMERICANS WHO ARE FANS OF GETTING AMERICA ACTIVE HELPS EVERYONE! 19,8% 17,8% 15,9% 12,9% 12,4% 17,8% 18,5% 11,4% 8,3% 6,7% 8,0% 3,5% CrossFit Games X Games NASCAR Inactives Who Are Fans WWE Professional Boxing Ultimate Fighting Championship (UFC) Actives Who Are Fans Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans

50 OUR MISSION ACTIVE KIDS HEALTHY KIDS BETTER STUDENTS A Natio al Mo e e t A d 5 Cha it That Is Dramatically Improving the Health of Americans, Especially Children, by Implementing Physical Activity P og a s fo Total Health Active Kids, Healthy Kids, Better Students 5 APPROACHES TO GET AMERICA MOVING & HEALTHY U de sta d A d E pose The Deadl I a ti it Pa de i & It s Ra ifi atio s PHIT A e i a GO! G a ts Re uild PE P og a s I S hools, Get Kids A ti e & Fit OUR STAR PROGRAM Help To Pass The PHIT Act Will Get America Moving! Edu ate A e i a O The I a ti it Pa de i & Ou Solutio s Articles & Documercial National Event, PHIT America Month, To Get America Moving 50

51 #2 APPROACH OUR STAR PROGRAM GETS KIDS MOVING Provides funding to elementary schools for physical activity programs Grants of $1,000-$5,000 Sustainable physical activity programs We are doubling kids physical activity time Kids become active for less than $10.00 per child Helped to date over 400 schools nationwide with 200,000+ kids Over 15 different programs to meet the needs of every community Great CSR Initiative with significant PR & social media exposure ACTIVE KIDS HEALTHY KIDS BETTER STUDENTS 51

52 WANT TO BEAT THE INACTIVITY PANDEMIC? JOIN OUR MOVEMENT CONTACT JIM BAUGH AT

53 PHYSICAL ACTIVITY COUNCIL(PAC) RESEARCH AMERICANS ARE ASKED IF THEY WERE ACTIVE IN ANY OF THESE 105 ACTIVITIES 24,000 Americans 8 Years Of Data Physical Activity Council: Supported By SFIA, IHRSA, OIA, SIA, TIA & NGF