December 10-12, 2014 Fairmont Scottsdale Princess Scottsdale, Arizona

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1 December 10-12, 2014 Fairmont Scottsdale Princess Scottsdale, Arizona

2 2 PHA Forum 2014: Collaborate + Communicate = Engage Every year, the Population Health Alliance (PHA) conference convenes the industry thought leaders in research, design, development, implementation and evaluation of programs and innovative approaches for population health improvement. The Population Health Alliance Forum 2014 will showcase thought leadership in the collaboration and communication work that leads to engagement.

3 3 If your company is involved in the following: You belong at the PHA Forum!

4 4 Great minds think alike, and they disagree, and they bounce ideas off each other and think better together. That s the philosophy behind our annual conference: we provide multiple venues that foster collaboration, communication, engagement, interaction, hearty debate, and hands on learning. Can You Help Solve the Puzzle? Problem: Increasing burden of illness and risk leading to increased healthcare costs and reduced U.S. productivity in global economy. Impact: 133 million Americans have one or more chronic health conditions 75% of all health care spending is on those with chronic conditions 27% of the rise of healthcare costs are associated with obesity 79 million Americans have elevated blood sugar (pre-diabetes) And that s just for starters. I just wanted to congratulate you for the amazing forum this year. It was really interesting, exciting and well organized. It is always so exciting for me to present in this forum... The CCA forum with all the connections and information was the reason for many useful fine tunings for our projects. Doaa Azhar, Daman Health, Arab Emirates

5 What to expect at PHA Forum 2014 The annual gathering of the population health industry, PHA Forum, is an integrated learning experience. Our workshops, learning labs and presentations bring this science to life and aim to equip attendees with the specific skills and tools to integrate this knowledge into practice to improve health outcomes and health care delivery through the implementation of population health models. PHA Forum 2014 Highlights Executive Leadership Institute: After being very well received in 2013, this institute comes back this year with new opportunities for discussion, networking, and solutions-oriented roundtables for C-suite level executives. Innovators Forum: Another hit from 2013 is coming back. Here it from the mouth of the tinkerers, doers, and innovators. Workshops and learning labs: Hands on learning and concise take home messages for all stakeholders, from startup leaders to physicians; and from hospital executives to employers of all sizes. The Walking Learning Labs hit the spot in Showcase your organization through these high intensity events to a small group of interested companies and individuals. Visionaries Series: We don t just bring keynote speakers. We bring visionaries; the leaders in the field who saw it coming before, and who will tell us where it is headed now. Last year s standing room only plenaries were a testimony to their appeal. Traditional Fare Peer-reviewed presentations Juried-awards program PHA Forum Mobile App: Begin your networking the minute you register! Sponsors will have immediate access to registered attendees. International Symposium on Wellness and Chronic Care 5 Thank you for the opportunity to come to the conference this year. It far exceeded my expectations. Joe Miller, President, Wellness Research Institute

6 Become A PHA Forum 2014 Sponsor! 6 Show, Tell, Connect Why Sponsor PHA Forum 2014? Invest in brand awareness Demonstrate thought leadership Show commitment to the population health industry Promote a vision of care quality and value Support the research that validates our industry Showcase Your Company s Innovation in The Solutions Zone Reinvented for engagement Designed in four neighborhubs Provides infinite ways to communicate, collaborate, and connect The Solutions Zone, the reinvention of the exhibit hall, is an integral part of the educational program at PHA Forum. We select our innovators to provide the hands-on learning that completes the attendees experience and equips them to utilize their acquired knowledge in the selection and implementation of population health approaches, strategies and services. From individual physician practices to large hospital systems, patientcentered medical homes to health plans and employers.

7 Become A PHA Forum 2014 Sponsor! 7 Show, Tell, Connect The Solutions Zone The Solutions Zone has space for sixty(60) 10 x 10 Innovation Hubs. The Zone is divided into four neighborhubs, tightly interconnected to showcase the collaborative nature of the field. Innovations in Interventions Showcase cutting-edge innovations and technologies that support population health improvement: Mobile technology that shapes care coordination; App development for hospitals; mobile technology that enables ACOs; view-download-transmit; patient safety and its impact on quality of care; shared decision-making; clinical teaming; implementations that facilitate the integration of mobile health into the greater health system. Worksite Solutions Show employers your game! Are you focused on worksite wellness? Do you have solutions that improve engagement? What evidence-based workplace health interventions and promising practices can you share? How do you promote sustainable and replicable workplace health activities? How do you promote peer-to-peer healthy business mentoring? Data Stream To fully realize the benefits of HIT for population health, we must focus on new models that maximize efficiency, encourage rapid learning, and protect patients privacy. Showcase hospitals as healthcare data HUBs; big data trends and tools for accessing information in real time; security innovations; storage solutions; predictive analytics; medical interoperability; wireless infrastructure. Health Care Consumerism At the forefront of the transformation of the health care system is the focus on consumerism. What do you have to offer for the consumer? Apps anyone? Tools for consumer engagement, behavior change, and empowerment; interoperability, mobile health devices, web-based applications; wearables, gamification, point-of-care; tools to improve communications between consumer (patient) and doctor (provider).

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9 Become A PHA Forum 2014 Sponsor! Show, Tell, Connect Exhibit Hours (Subject to change.) Wednesday, 5:15pm 7:15pm: The Solutions Zone Grand Opening and Welcome Reception Thursday, 11:45am 1:45pm: The Solutions Zone Lunch 5:15 7:15pm: Networking Reception Friday, 11:45am 12:45pm: The Solutions Zone Lunch Move In: Wednesday, 8am 2:00pm Move Out: Friday, 1:30 pm 5:30pm Quick Facts Your 10 x 10 booth includes: 1 6 skirted table 2 padded chairs 1 waste basket Electricity for booth D Sign (7 x 44 ) 3 complimentary registrations Innovation Hub Sponsor s Package Includes: 1-10 x 10 hub (booth) in ballroom setting»1» 6 skirted table»2» padded chairs»1» waste basket»electricity» for hub»id» Sign (7 x 44 ) Three (3) complimentary registrations Opportunity to apply for a Walking Learning Lab. (Only Innovation Hub Sponsors may apply to participate In the Walking Learning Lab.) Sign up Early to sponsor an Innovator Hub and save $ Before June 12, 2014 Members: $3,500 Non-Members: $4,500 After June 12, 2014 Members: $4,000 Non-Members: $5,000 Walking Learning Labs (Only Innovation Hub sponsors can participate) The Walking Learning Lab debuted in last year s forum to an outstanding reception. They are another learning and networking opportunity for attendees and yet one more avenue for exposure for Solutions Zone sponsors. The Goal: To provide an in-depth look at some of the key components of population health management, with an overview of PHA s research followed by a guided tour of Innovation Hubs in The Solutions Zone Why Participate? Free to apply; free to participate if selected (highly competitive, peer reviewed.) Receive extra exposure for your company and products: the Walking Learning Labs are heavily promoted in the lead up to PHA Forum and onsite. Contribute to the attendees learning experience by providing them concrete, turn-key take away services and products they can use. Connect with interested attendees as soon as they preregister for the Walking Learning Labs. 9

10 Design Your PHA Forum 2014 Sponsorship Use A la Carte items on page 12 to build your package: Chairman - $50,000 Presidential - $25,000 Contributor - $10,000 10x10 Innovation Hub Sponsor - $3,500 Chairman - $50,000 and up 6 registrations Featured on Website 1 Innovation Hub in the Solutions Zone Participation in the Solutions Zone Challenge Pre Conference PHM In the News Feature Onsite Interview - In the News Pre and Post conference chaperoned Placement of two news releases in newsletter Small promotional item in conference tote Logo displayed on screens at General Sessions 6 month ad in monthly PHA newsletter Logo on Signage Post-conference webinar (non-commercial) 10 We have put together great sponsorship packages, if we may say so ourselves. But you know what suits your company s needs and current offerings. Use the A la Carte prices to build your own sponsorship package leading to the specific levels or call us and we will develop a custom package to meet your unique needs. Designing your package is simple, tailor yours and take advantage of the extra marketing benefits! Example: Speaking Opportunity: Convening Leaders Breakfast Symposium $20,000 Networking Opportunity: Fun Run $5,000 Presidential Level $25,000 On the Mobile App Sponsor Recognition Full size ad Sponsor Profile Page Inclusion of one (1) report pdf format One (1) pop-up message at the conference

11 Design Your PHA Forum 2014 Sponsorship 11 Use A la Carte items on page 12 to build your package: Presidential - $25,000 and up 4 registrations Featured on Website 1 Innovation Hub in the Solutions Zone Participation in the Solutions Zone Challenge Pre Conference Recognition on PHM in the News Placement of one news releases in newsletter Small promotional item in conference tote Logo displayed on screens at General Session Logo on Signage Post-conference webinar (non-commercial) On the Mobile App Sponsor Recognition Full size ad Sponsor Profile Page PHM in the News: Through a partnership with Health Innovation Media, which will be covering the PHA Forum 2014 live, Chairman and Presidential sponsors will be interviewed in the lead up to the conference at This Week in Health Innovation. Check it out here: Contributor - $10,000 and up 3 registrations 1 Innovation Hub in the Solutions Zone Recognition on PHM in the News / Tweet & Blog Placement of one news releases Featured on Website Small promotional item in conference tote Logo displayed on screens at General Session Logo on Signage On the Mobile App Sponsor Recognition The Solutions Zone Innovation Hub - $3,500 and up PHM in the News Spotlight 10 x 10 Innovation Hub 1-6 skirted & draped table 2 - padded chairs 1 - waste basket Electricity ID Sign On the Mobile App Innovation Hub Sponsor Recognition

12 A la Carte Sponsorship Opportunities Speaking Opportunities 12 Convening Leaders Breakfast Symposium - $20,000. Purchase a Convening Leaders Breakfast Symposium and present the topic of your choice at the PHA Forum These extremely popular and well-attended sessions engendered great discussions at last years conference. Breakfast sessions will be Thursday, and Friday, from 8 to 8:45 a.m. Breakfast will be provided in a common foyer for all sessions (only four per day available.) NEW! Added Value Featured in PHM in the News (Pre conference) Add a Webinar (post conference) a $5,000 value! NEW! Visionaries Series Plenary Sponsor - $15,000. Introduce the keynote speaker and be a session sponsor! Our plenary sessions are non-compete time and standing room only. Showcase your company and its leadership in front of hundreds of executives and other population health and wellness professionals. Educational Tracks $25,000 Sponsor an educational track $25,000. PHA Forum educational sessions present the latest research on population health, wellness, prevention, and care management topics. Make the most of your sponsorship by getting in early: Select a track moderator: Track sponsors select the moderator for the educational sessions. Maximize your recognition: Moderators will be profiled on the conference web site with a photo, short bio, title and credentials. New: Sponsors receive two complimentary PHA Forum passes for their key clients. Opportunity to spotlight your company s commitment to education by sending an electronic PHA Forum mailing promoting your sponsored educational track. Feature of your sponsored track, company and moderator on PHM in The News.

13 A la Carte Sponsorship Opportunities 13 Networking Opportunities NEW! CEO & C Suite Networking Dinner - $15,000. Sponsor this one of a kind event. In preparation for an honest day of creative thinking, leading industry CEOs and keynote speakers will get together for a relaxed dinner: network, create long lasting ties, and offer big, visionary ideas off-camera, to get everyone s juices flowing. You ll get the opportunity to present about your company and introduce the keynote speaker. The Grand Opening Reception in the Solutions Zone - $10,000 The curtain opens to PHA Forum 2014! It is the perfect venue to bring together attendees, exhibitors, sponsors, and speakers in a welcoming, fun and thought-provoking atmosphere. Networking Fun Run - $5,000 Jump start a healthful day with an early morning walk or run through scenic Scottsdale with fellow PHA Forum attendees. Yoga Session $5,000 PHA Forum attendees are active, vibrant professionals who recognize the importance of maintaining a healthful lifestyle. Yoga has been a success year after year. In years past, attendees even requested an earlier start! The Social Connection Center $10,000 The PHA Forum s Social Connection Center conveniently located near registration, Poster Pavilion, and the Solutions Zone. Reach hundreds of PHA Forum attendees as they download the conference mobile app, have refreshments and network with their peers in a social setting. Your company will be acknowledged for sponsoring the great treats featured in the connection center as well as our Wi-Fi sponsor. Themed Station in the Solutions Zone $3,000 Collaborate with PHA staff and together we will create the best themed station suited for your company. Some suggestions include: games, a themed attraction of any sort, book signing. The stations create excitement and variety for attendees and exhibitors, while driving traffic to the Zone. In 2013, we had a Numerologist, massage chairs and an aura reader. Call for more details. The Healthy Stop Break $5,000 The refreshment breaks keep attendees fortified during the conference day and provides a popular spot to network and relax. Signs and coffee cup sleeves display your logo. The Solutions Zone Challenge - $500 Innovators Hub sponsors can take part in the Challenge. Attendees visit participating hubs to get their entry forms stamped and to learn facts they will need to answer all the questions of the Trivia Challenge.

14 A la Carte Sponsorship Opportunities 14 Networking Opportunities Fitness Center Sponsor - $5,000 Attending the PHA Forum doesn t mean you have to put off your daily exercise routine. Directional signs will clearly identify you as the official Fitness Center sponsor. The Solutions Zone Lunch $10,000 This traditional event gives your company sole sponsorship of a luncheon in the Solutions Zone on Thursday, or Friday. Signs will be placed at all tables highlighting the luncheon host and inviting attendees to visit the host s Innovation Hub. Advertise on PHA Mobile App - $1,000 Advertise on the Conference Mobile App and begin connecting with attendees and other sponsors and exhibitors as soon as they register. Fullsize ad: $1,000.

15 A la Carte Sponsorship Opportunities 15 Branding Opportunities Six (6) month Ad in monthly PHA Connect $5,000 The monthly issue of Population Health Alliance s electronic newsletter delivers the latest industry insights, as well as members-only opportunities in research and advocacy. A Health Screening and Wellness Clinic - $5,000 Are PHA Forum attendees healthier than the average population? The sponsor of the clinic will invite attendees to participate in complimentary onsite health screenings. Let s show that population health management stakeholders walk the walk by practicing the healthful lifestyles they preach as leaders in prevention, wellness and care management. Tote Bag Sponsor $15,000 Tote Bag sponsorship provides high profile, enduring visibility for your brand at PHA Forum. All attendees receive a tote bag at registration and many will carry it throughout the entire event. Conference Badge Neck Wallet - $5,000 All PHA Forum attendees must have their badge displayed at all times during the event. This is the perfect way to highlight your company. Not only will your company s name will be displayed on the neck wallet, it housed a place from room keys and money. A conference must have for attendees. Conference Mobile App - $10,000 Sponsor the PHA Forum 2014 Mobile App and your company s ad will pop up each time someone opens the app. Considered the best mobile app among conference attendees, last year s app broke new ground for connectivity. PHA Forum 2014 mobile app will go even further. Attendees, sponsors and exhibitors will be able to connect with each other and receive all updates as soon as they download the app months before arriving in Scottsdale! The app will be the main vehicle for all conference communications a printed program is so 20th century! Sponsor Ad Is Mobile App Homepage Affords unparalleled visibility before, during and long after the conference. On the Mobile App Sponsor Recognition Full size ad (homepage) Sponsor Profile Page Inclusion of one (1) report pdf format One (1) pop-up message at the conference Room Drops $5,000 You provide the material and the PHA team will coordinate a room drop on Wednesday evening.

16 Who Attends PHA Forum? 16 The Population Health Alliance annual meeting is the largest gathering of professionals in prevention, wellness and chronic care management. Health plan and payer organizations Physician group practices Hospital and health systems Federal, state and local government officials Employers and other purchasers Population health management organizations Health care technology innovators Start-ups Data analytics providers Wellness and prevention companies Pharmaceutical manufacturers Pharmacy benefit managers Researchers from academia 23% VP Attendees 21% C-Suite 21% Director 19% Other 16% Manager 26% Population Health Management 19% Wellness 15% HealthPlan 12% HIT 8% Other 6% Consulting Industry Segments 5% Analytics 5% Physicians & Hospital 4% Employer & Government

17 General Information WHAT: PHA Forum 2014 WHEN: December 10-12, 2014 WHERE: The Fairmont Princess Hotel ROOM RATE: $ Single or Double CONTACT: Cindy DeClark, Director, Meeting, Special Events and Corporate Relations Phone:

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