HOPE RIDES AGAIN. SINCE 2004, NIKE HAS HELPED THE LANCE ARMSTRONG FOUNDATION RAISE OVER $80,000,000 TO HELP FIGHT CANCER. LIVESTRONG.

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1 Cycling Apparel 2010

2 HOPE RIDES AGAIN. SINCE 2004, NIKE HAS HELPED THE LANCE ARMSTRONG FOUNDATION RAISE OVER $80,000,000 TO HELP FIGHT CANCER. LIVESTRONG.org

3 For more than a decade the Lance Armstrong Foundation s mission has been to inspire and empower people affected by cancer. We exist to support survivors, their families, caregivers, healthcare providers and anyone else who is touched by this disease. We ve made a tremendous amount of progress in the fight against cancer, including having both U.S. presidential candidates go on the record with their cancer plans prior to the election, promoting new legislation to support the fight against cancer and launching the LIVESTRONG Global Cancer Campaign. Despite these and other successes, it is not nearly enough. As long as cancer remains one of the leading causes of death around the world, we must continue to fight this disease. We started off as a small foundation in 1997 to help testicular cancer survivors. Now we ve expanded - in size, from helping a few hundred people our first year to helping millions in 2008; in our focus, from testicular to all forms of cancer; and in scope, from fighting this disease in the United States to taking the fight around the world. Through it all, Nike has been an amazing partner. Starting with the yellow wristband, which currently counts 70 million wearers, and through the LIVESTRONG Collection, we have created what has become an iconic symbol of hope and inspiration to millions around the world. We could not have done this without you. I am humbled by the effort and energy given by so many to bring our message to life. I look forward to seeing what we accomplish together in the future. My thanks to each one of you for being part of the global cancer fight. LIVESTRONG, Doug Ulman President and CEO, Lance Armstrong Foundation

4 LIVESTRONG Short Sleeve Cycling Jersey Introducing the new livestrong Short-Sleeve Cycling Jersey in soft 100% Michron micro fiber which accelerates the movement of moisture away from the riders skin. Includes a 45 cm hidden zipper, and three spacious rear pockets. New livestrong trademark graphic at center chest and back. Additional livestrong logos modestly appointed at the jersey s side panels and raglan shoulder panels, a must have for any cycling enthusiast and livestrong supporter. Available in Men s and Women s cuts. GI-SSJY-LIST-BLCK GI-WSJJ-LIST-BLCK Mens LIVESTRONG Jersey Womens LIVESTRONG Jersey S-XXL XS-XL LIVESTRONG Swift Bib The new livestrong Swift Bib is the exact same cut as Lance s preferred bib short. New livestrong trademark graphic on the outside of the thighs. Additional livestrong logo on center rear panel. Outfitted with a lightweight seamless insert, which is constructed as one piece of polyester micro fiber, designed to adapt to the contours of the body in motion. Constructed with varying thickness where the rider needs it most, ensuring softness and comfort throughout the longest rides. Equipped with lightweight No-Sew mesh and lycra bib straps, along with mesh panels at the backs of the thighs for increased ventilation. Supple gripper elastic is applied to the leg bands which are consturcted of DimpleX fabric. The rest of the lower bib utilizes Moxie micro fiber, which accelerates the movement of moisture away from the riders body. A perfect addition to any livestrong jersey. GI-SBIB-LIST-BLCK LIVESTONG Swift Bib S-XXL LIVESTRONG Bib Short The 2010 livestrong Bib Short is sublimated with New livestrong trademark graphics on the outside of the thighs. Additional livestrong logo on center rear panel. Outfitted with a lightweight seamless insert, which is constructed as one piece of polyester micro fiber, designed to adapt to the contours of the body in motion. Constructed with varying thickness where the rider needs it most, ensuring softness and comfort throughout the longest rides. Lightweight mesh uppers hug the upper body keeping the garmet in the ideal position, along with elastic leg grippers appointed at the leg hems. Utilizing an H-Panel layout the 2010 livestrong bib short is made entirely of Moxie micro fiber, which accelerates the movement of moisture away from the riders body. An ideal addition to any livestrong jersey. GI-LIST-BIBS-BLCK LIVESTRONG Bib Short S-XXL LIVESTRONG Cycling Short The 2010 livestrong Cycling Short utilizes an H-Panel layout and is made entirely of Moxie micro fiber, which accelerates the movement of moisture away from the riders body. New livestrong trademark graphic sublimated on the outside of the thighs. Additional livestrong logo at the center rear panel. Outfitted with a lightweight seamless insert, which is constructed as one piece of polyester micro fiber, designed to adapt to the contours of the body in motion. Constructed with varying thickness where the rider needs it most, ensuring softness and comfort throughout the longest rides. The women s is appointed with a similar insert designed for the specific anatomy of the female rider. Elastic leg grippers are used in the leg hems. A fantastic option to compliment any livestrong jersey. GI-SHRT-LIST-BLCK GI-WSHT-LIST-BLCK Livestrong Mens Cycling Short Livestrong Womens Cycling short S-XXL XS-XL

5 LIVESTRONG Cycling Cap Introducing the new 2010 livestrong Cycling Cap in soft 100% cotton. New livestrong trademark graphic screen print at the front of the cap. Additional NIKE logos under the bill and at the back of the cap. One size fits all livestrong supporters. GI-COCA-LIST-BLCK LIVESTRONG Cotton Cycling Cap NA LIVESTRONG Arm Warmers / Leg Warmers Introducing the new livestrong winter Arm Warmers and Leg Warmers, both are constructed with Super Roubaix fabric perfect for trapping heat and wicking away moisture. New livestrong trademark graphic printed on the outside of the arms. New livestrong trademark rubberized writing flank the outside of calf on the leg warmers. Gripper elastic at the top and bottom of both garments. A 14 cm zipper is located at the ankle of the leg warmers. The perfect accessory for livestrong supporters who ride in colder conditions. GI-ARMW-LIST-BLCK LIVESTRONG Arm Warmer S-XL GI-LEGW-LIST-BLCK LIVESTRONG Leg Warmer S-XL LIVESTRONG TT Glove The all new livestrong TT Glove is an essential component of any well rounded kit. livestrong and NIKE trademark graphic sublimation on the back of the hand. Terry cloth palm with dimpled grippers. Nylon/Spandex stretch back, and light clear gripper elastic inside the cuff ensure a skin hugging aerodynamic fit. GI-GLOV-LIST-BLCK LIVESTRON TT Glove S-XL LIVESTRONG Shoe Covers The all new livestrong Shoe Covers are manufactured with 100% Lycra. livestrong trademark graphic sublimated at the rear of the shoe cover, and a Nike logo on the outside of the foot. A 14 cm livestrong zipper on the rear of the shoe cover insures a secure fit. Make your livestrong kit complete and clean with a pair of these shoe covers. Small (36-38), Medium (39-42), Large (44-46), XLarge (47-48). GI-LYSC-LIST-BLCK LIVESTRONG Shoes Covers S-XL

6 Wristband Retail Order System The Lance Armstrong Foundation is excited to announce the Wristband Retail Order System. This program offers Nike retailers the following: The opportunity to purchase LIVESTRONG wristbands at a 20% discount Distinctive, new point-of-sale display featuring LAF messaging and logo Flat shipping rates (U.S. orders only) on Ground or 2nd Day Service. We will help negotiate rates for larger orders with freight carriers The ability to use purchase order number when ordering Net 30 days payment terms; payable by check Retailers can order directly through the URL below; an invoice will be sent via for payment. The ordering system can be accessed at: User name: wrosorders Password: Wristband102 Order questions: retailorders@laf.org, Billing questions: accounts.payable@laf.org, LIVESTRONG WRISTBAND RETAIL ORDER SYSTEM

7 Unity is strength. Knowledge is power. Attitude is everything. Making Cancer a Global Priority At the Lance Armstrong Foundation (LAF), we fight for the more than 28 million people around the world living with cancer today. There can be and should be life after cancer for more people. That s why we kick in at the moment of diagnosis, giving people the resources and support they need to fight cancer head-on. We find innovative ways to raise awareness, fund research and end the stigma about cancer that many survivors face. We connect people and communities to drive social change, and we call for state, national and world leaders to help fight this disease. Anyone, anywhere can join our fight against cancer. For more than 10 years, the LAF has partnered with other organizations and dedicated advocates to make cancer a national priority in the United States. In 2009, we are taking the cancer fight global with the LIVESTRONG Global Cancer Campaign. More than 12 million people worldwide are diagnosed with cancer and eight million will die from the disease each year. To address this global cancer burden, the LAF joined with local partners, organizations and world leaders to achieve three major goals. 1. Together we will end the stigma of cancer and turn cancer victims into cancer survivors. Millions of people around the world suffer from cancer in isolation, victims not only of the disease but of social stigma. For all too many, a diagnosis of cancer can result in ostracism from colleagues, friends and even family, and cancer becomes a shameful condition that must be hidden. This stigma leads to a lack of early detection, failure to seek treatment and an increase in cancer mortality. 2. Together we will build an international grassroots movement that will take cancer from isolation to collaboration. Research shows increased mortality is often caused by a lack of resources and knowledge related to cancer awareness, screening, prevention, treatment and care. However, a third of cancers could be cured if detected early and treated adequately. 3. Together with world leaders, we will transform cancer from obscurity to priority. Cancer kills more people than malaria, tuberculosis and AIDS combined. However, many governments devote few resources to fighting cancer and collect little information about its causes and effects. The LAF will work with world leaders to focus on developing international partnerships, cancer advocacy, research and data collection. The year kicked off with a LIVESTRONG presence in Australia for the Tour Down Under and the Amgen Tour of California. We just returned from Italy, our latest stop of the LIVESTRONG Global Cancer Campaign, where yellow has taken over the streets of the Giro d Italia in the form of chalk, cheer cards and yellow wristbands. Wherever we go, people are drawn to the LIVESTRONG message and they re inspired to get involved. Join us and help make cancer a global priority at LIVESTRONG.org.

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