Business Member Programs Committee

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Wesley Dickerson
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1 American Public ransportation Association 2012 Rail Conference Dallas, X Business Member Programs Committee Hyatt Regency Dallas Hotel Sunday, June 3, 2012 Cockrell, Atrium Level 8:30 9:30 a.m.

2 Business Members Program Committee June 3, 2012~~ 8:30 Am Hyatt Regency Dallas Cockrell Room Atrium Level AGENDA 1. Introductions - Jerry Premo/John Bartosiewicz 2. Meeting Notes from March 10, 2012 meeting Attachment 1 3. Conference Program Sessions - Update on Keynote Speaker Annual Meeting 2012 i. Other activities for Ms. Mossajee - Update on Rail Conference Program 4. Discussion of speakers for 2013 Annual Meeting (Chicago September 29 October 2) - Criteria discussed at last meeting Attachment 2 5. Update List of Potential Program opics Attachment 3 6. New Business he next meeting of the committee will take place in Seattle in conjunction with the APA Annual Conference.

3 A A C H M E N 1

4 Business Members Program Committee March 10, 2012 MEEING NOES Attachment 1 he meeting was called to order by committee co-chairs John Bartosiewicz and Jerry Premo. Present at the meeting were members John Barberis, David Boote, Buddy Coleman, Shirley DeLibero, Frank DiGiacomo, Reba Malone, Frank Martin, Raquel Olivier, Vicki Porter, Janet Rogers, Jeff Wharton, Freddie Fuller, Catherine ran, Helen Callier, Al Engel, John Walsh, Michele Swayzer and Karina Ricks. APA staff in attendance included KellyAnne Gallagher and Fran Hooper. he meeting notes from the January 12, 2012 meeting were reviewed. he members discussed the anticipated speaker for the October 2012 Annual Meeting, Rehana Mossajee, the Member of the Mayoral Committee in charge of ransport for the city of Johannesburg. Staff reported that an invitation had been extended to Mossajee and that her calendar was clear to attend, but that she needed to obtain approval to travel. Members suggested that a contribution to a charity in Johannesburg would be appropriate if an honorarium was not being paid to her. With regard to how to make it known to the annual meeting attendees that the business members have sponsored her participation at the conference, members suggested an article in Passenger ransport, holding a meet and greet reception, having several business members be recognized first to ask her questions following her remarks, including in the introductory remarks that the business members wanted to reach beyond our shores to highlight best practice in public transportation and that a card could be prepared for business members to hand out announcing her participation in the meeting and the business member sponsorship. he list of potential program topics for future APA conferences was reviewed. It was noted that the list needed to be kept up to date for future program sessions. he bus program session on innovative service delivery techniques was discussed and members suggested the need for open ended questions to pose to the panel members and the need to talk about actionable best practices what can we learn from the international experiences? he members discussed criteria for selecting keynote speakers in the future. he characteristics they mentioned included: High profile Plugged in to the next generation Outside the box new ideas Challenge conventional thinking like IBM s global initiative partners on dramatic urbanization

5 Not on a platform we re on now A blockbuster who would bring high attendance and a good message Something folks can relate to and take home Members asked if there is a correlation between attendance and speaker visibility? With regard to specific speakers members suggested looking back at past speakers, GE CEO Jeff Imelt (Don Itzkoff could help here) or. Boone Pickens. Jerry Premo suggested branding the investment by having speakers with big challenging ideas that connect into the universe of the younger generations and pushing ideas that don t show up in other places. In a related area Vicki Porter spoke about the impact that a visual blogger had at an annual meeting she attended recently someone who draws what was being said at the conference. It was decided that there would be a substantive discussion about the selection of potential speakers for the 2013 meeting in Denver at the next meeting in Dallas. Members were asked to bring specific suggestions to the meeting. KellyAnne Gallagher spoke about the UIC conference and the sponsorship opportunities for use of the APA business member contribution of $20,000. She suggested that the BMBG brand could be best reflected in sponsoring a closed reception at 6 7 PM on Wednesday evening for the students at the conference and the sponsoring organizations. he students to be recognized include the authors of the winning student papers and the college and university students that will be helping with the conference, permitting them to meet potential future employers. APA business members at the conference and those not attending the conference that are located in the Philadelphia area could also attend. here is no scheduled competition for this event. he members were OK with this approach. he meeting was adjourned.

6 A A C H M E N 2

7 CRIERIA FOR ANNUAL MEEING SPEAKERS Attachment 2 he BMBG Program Committee is charged with the selection of business member speakers for several APA Meetings. he most important and high profile is the Annual Meeting. It also is the one that receives the greatest budget authorization and presents the best opportunity to showcase the business member s contribution to APA and its meetings. Getting a high quality speaker requires a long lead time and good planning. o that end, the Committee has drafted criteria for selection of the potential speakers for the Annual Meeting as follows: Make sure business members get appropriate credit for providing the speaker Attract speakers who help APA plug in to new generations of customers and decision makers Focus topics on the future of transit Speakers who challenge us to stretch conventional thinking Need to express BIG IDEAS Address sustainability issues he content of the remarks is more important than the notoriety of the speaker he committee s work plan will be managed so that the speaker for the next year s annual meeting will be selected by the Rail or Bus Conference meeting in the year before the Annual meeting. he Committee also discussed ways for the business members to promote the speaker and insure that APA members understand the speaker was provided by the business members. hese ideas were: An article in Passenger ransport highlighting the speaker and the business member s sponsorship Introducing the speaker at the opening reception of the conference so people could meet face to face (if the speaker is attending that part of the conference) Poster or video promoting speaker and business member sponsorship at the registration desk Recognize and have business members ask the first questions after the presentation. Be sure speaker knows those questions. It may be appropriate to ask speaker for the questions he/she would like to be asked or card announcing the speaker and business member sponsorship that business members can use to send to clients prior to the meeting

8 A A C H M E N 3

9 Attachment 3 POENIAL PROGRAM OPICS CEO Compensation and Performance Evaluation A comparative look at practices in the public and private sector. How can each learn from the other? Innovative Project Delivery echniques Present international examples and discuss how they might be applied in the USA. Getting the Best Value for the Dollar How can private sector businesses and business members help public agencies solve their budget issues? Innovative Service Delivery echniques Present international models of service delivery and discuss how they can be adapted to the USA. Succession Planning How is it done in the public and private sector? How can they learn from one another? echnical and Engineering Skills Gap Report results of recently completed survey. Engage industry in identifying solutions. Budget Issues and Small Business what is the impact on small business. How can agencies and big business best utilize small business? How Can Business Help Public Agencies Maximize Dollars from FA Present techniques and partnerships used to increase grant dollars. Youth and Public ransportation - Innovative programs used by the public and private sector to educate youth about careers in public transportation. Risk Sharing in Capital Projects How can changes in contract terms and conditions drive down the cost of a project? Use of Social Media How public and private entities use social media to drive customers and relate to one another. Hidden Costs in Procurement How bonding and other unnecessary or vague terms lead to increased cost to business and public agencies. Railcar and Bus Rehabilitation versus Buying New Pros, Cons and potential pitfalls. Barriers to Privatization Why do public agencies and Unions fear privatization? How can those fears be overcome? PPI Risk Allocation How can realistic assessment and sharing of risk benefit business and public agencies? 212 Degrees he Last Degree How to achieve excellence in the public private relationship. FA DBE Changes in 2011 A year later, what is the impact on public agencies and business members?

10 Casting a New Vision for Public ransportation How can business and public agency members relate the industry to new generations of users and take advantage of changing work, living and communication trends? Are we part of the Great Reset or do we get left behind? BR as a Catalyst for Economic Development How does investment in BR generate economic development? DBE Compliance; How are we doing? Are DBE goals being achieved? If not, what steps need to be taken to insure success? Leadership Competencies Where do industry leaders excel and need improvement? How can this knowledge be used to improve relationships in business and public policy?

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