3Twitter Webinar Series:

Transcription

1 3Twitter Webinar Series: How to Engage and Build Followers Hope Warshaw, MMSc, RD, CDE, BC-ADM Johnson & Johnson Diabetes Institute Faculty and Social Media Consultant 1

2 Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build Followers Part 4 How to Participate in a Twitter Chat 2

3 Webinar Goals Determine your time commitment Define engagement and building Describe strategies to engage community Identify tips to build community Outline ways to analyze and evolve your process 3

4 Determine Your Time Commitment Realities about engagement in social media: Requires time Takes long-term commitment Consistent engagement leads to growth Building community is organic: must seed and feed to grow Ask yourself What is importance of this engagement to my career, business, brand, profession? What time do I have/want to commit to social media on ongoing basis? What social media platform serves my purposes best? Can I get assistance with any aspect? 4

5 Engagement and Building Engagement: Interaction with your desired community Building: Increase your followers, your voice/impact Engagement = Building Community 5

6 Engage to Build Takes Time, Effort 6

7 Strategies to Engage Community Tweet to/about people, entities you want as followers Use retweet, quote tweet Be present, as well as a presence Offer value-added, reliable content Be true to your social media voice, niche; evolve it 7

8 Tips to Build Followers Set goals for weekly, monthly increase in followers Starting now: add 5 10 followers/week Increase following to increase your followers Watch ratio of following to followers, ideally more followers Transparency of Twitter gives you BIG assistance Look at following and followers of colleagues, healthcare professionals (HCPs), people with diabetes, peer support communities, entities; add to your following Use hashtags to identify people, entities to identify for following: meetings, events, presentations, webinars, Twitter chats (ex: JJDiabetesInst) Add to your following people, entities With significant following, likely to follow you back At least moderate Twitter activity Explore suggestions from Twitter 8

9 People and Entities to Follow in the Diabetes World National and global associations and organizations e.g. AADE, ADA, IDF, JDRF US government agencies e.g. NIH/NIDDK, CDC, CMS, HHS Colleagues who are active and engaged on Twitter (you align with) Peer support communities and people engaged Diabetes and health media/publications you follow and value Consumer magazines Professional publications Professional journals Peer support communities and people engaged 9

10 Tweet to Promote Our Profession Together let s be change agents! Reality: most people with diabetes, affected by or at risk Don t know that diabetes educators (us) exist Aren t referred to diabetes self-management education and support or national diabetes prevention program or Medicare diabetes prevention program services We can help manage, educate and support to improve outcomes Social media presents an opportunity for us (collectively) to spread the word widely, increase awareness, at essentially no cost Join me, others to promote our profession and our services 10

11 Tools to Track, Analyze and Evolve Examples of free tools to use, try, determine best fit for needs Hootsuite Twitter.com 11

12 Twitter: How to Engage and Build Followers Webinar covered: Determine your time commitment Define terms engagement and building, discuss how interrelated Strategies to engage with community Tips to build followers Tools to analyze and evolve 12

13 Your Next Steps Set your time, engagement and building goals (handout Your Goals for Action) Lurk and learn continuously, consistently Observe Twitter chats: #JJDiabetesInst, #DSMA Follow Twitter feeds of active colleagues and engage Seek assistance (colleague, teen) Listen to other webinars in this 4 part series 13

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