gets your products a place at the table MEDIA KIT

Transcription

1 gets your products a place at the table MEDIA KIT

2 gets you a foot in the door. sage magazine introduces families to natural health. We welcome the curious. We educate the uninitiated. We teach them to select the best supplements. We inspire them to try new foods. And we reach readers at a critical point: in the store aisle where they re making purchasing decisions. We re tapping the mass market of newcomers to natural health a growing consumer audience that can t be ignored. These households are primed to try new, healthy products. 2

3 WORDS BY PRIYANKA GUPTA, ND WORDS BY STEPHANIE RAYMOND STYLING BY VANESSA ANNAND PHOTOGRAPHS BY DENNY DIAS ATCH OUT, WATER. SOME SERIOUS competition is brewing. From ancient fermented tonics to designer vitamin drink mixes, healthy, flavourful ways to hydrate are bubbling up everywhere. Responsible for carrying nutrients, flushing toxins and ensuring every system in the body operates optimally, adequate fluid consumption is incredibly important to our health. While water may be the only fluid needed by the body to run smoothly, beverage options like juices and teas can also be viable sources of hydration. With new healthy beverage options appearing on grocery store shelves all the time, meeting our daily fluid requirements has never been easier or tastier. Touted as much for their hydrating abilities as for the health-promoting nutrients they contain, the following six trendy bevvies are well worth a try. WORDS BY LEAH PAYNE STYLING BY VANESSA ANNAND PHOTOGRAPH BY DENNY DIAS OES THE WORD HERBS CONJURE up seasonings and salad dressings or maybe the contents of your kitchen garden? That s certainly one way to enjoy herbs. But herbs are much more diverse and powerful than meal enhancers and windowsill beautifiers. Herbal medicine has been practised for millennia in different countries and cultures. Ancient Chinese and Egyptian societies practised herbal medicine, and even today it is estimated that 80 percent of people worldwide use herbs in their health care. In herbal medicine, herbs can be used in forms like capsules, teas, tinctures or topical preparations. To learn more about using herbs medicinally, consult a naturopath or licensed herbalist. People in these professions are trained in the art and science of using herbs for their health-promoting properties, as well as their possible interactions and contraindications. In addition, always check with your regular doctor or health care practitioner before taking a new supplement, including herbal products. Why not harness spring s spirit of renewal by exploring botanicals that can refresh your health? These supplements have been used for generations, are loved by many and possess health-promoting properties. Famous for giving curry its signature golden hue, turmeric is a plant related to ginger that is often used in cooking. Turmeric has traditionally been used to dye textiles. Many people still use it today to dye fabrics or Easter eggs naturally. More impressively, scientific studies have shown curcumin, the active ingredient in turmeric, is a powerful antioxidant that may help reduce inflammation and prevent cancer. Researchers are also investigating its potential to treat osteoarthritis and digestive upsets. In addition to being available as a spice for recipes, turmeric is most commonly available in capsules as a supplement. OU TAKE CARE IN CHOOSING the right supplements. But are you taking them at the right time and with the right foods or other supplements? Learning how to play matchmaker could help you get a whole lot more out of these health helpers. Absorption is a complex bodily process that we don t often consider when we take our daily supplements. How well our body absorbs supplements depends on factors like the delivery system used and the stability of the product. In addition, certain supplements perform better in our bodies when taken together. Other supplements should be completely divorced from each other, and from some medications. Always ask your doctor or health care practitioner which supplements are the right fit for you. Multivitamins contain an array of nutrients including vitamins, minerals and amino acids. Vitamins in our daily multivitamins can be fat soluble (like vitamins D and E) or water soluble (like the B-complex vitamins and vitamin C). Fat-soluble vitamins are dissolved in fat, then delivered by the bloodstream. Excess vitamins are stored in the liver for future use. Water-soluble vitamins dissolve in water and aren t stored by the body. They have to be replenished every day. Take fat-soluble vitamins with meals to aid digestion and absorption. Take a multivitamin within 30 minutes of a meal. Vitamins B12 and C don t mix with bedtime. Don t take them too close to the end of your day, as they can have stimulating, sleep-disrupting effects. No longer confined to health food stores and specialty shops, cold-pressed juices have gone mainstream. Found in grocery store refrigerators everywhere, these brightly hued juices are touted as convenient ways to get an infusion of healthpromoting nutrients fast. Cold-pressed juices are extracted in such a way that they are not exposed to any heat. Proponents claim cold-press juicing protects heatsensitive nutrients and enzymes, resulting in a more nutritious juice. Juices extracted using other methods can also be high in nutrients; just make sure there s no added sugar. When consumed in moderation, juice can make a healthy addition to an already well-rounded diet that includes fibre-rich whole fruits and vegetables. But it s important to remember that juice is also often dense with calories and natural sugars. You can try diluting juice with water to help with this. This one s not a herb; spirulina is a type of bluegreen algae that s often described as a superfood. That should come as no surprise: spirulina contains more than its fair share of nutrients vitamins, minerals, antioxidants and even protein. Perhaps surprisingly, it is made up of more than 62 percent amino acids (the building blocks of protein). Although more research needs to be done, researchers also think spirulina may help boost the immune system and protect the liver. The United Nations Food and Agriculture Organization saw so much potential in spirulina that it published a paper documenting spirulina s ability to be an important food for people and livestock of the future, especially during humanitarian emergencies. Commonly found in pill or powder form, spirulina should be purchased from a high quality company, as it has the potential to be contaminated with toxins. This root is a member of the buttercup family native to North America. Long before it was available as a supplement, First Nations peoples used black cohosh to help relieve menstrual and menopausal symptoms like cramps and hot flashes. Today, many studies have documented black cohosh s effectiveness in the treatment of menopause and premenstrual symptoms. As a result, this herb has the reputation of being for women. However, black cohosh s uses may extend further. Although more research is needed, preliminary studies suggest black cohosh may help with osteoarthritis and rheumatoid arthritis, as well as osteoporosis. Black cohosh is available in tinctures, capsules and even a dried preparation that can be made into a tea. It s important not to confuse it with blue cohosh. Although famous for its use in recipes, oregano is actually a potent herb, and oil extracted from it has many therapeutic properties. Researchers even believe that oil of oregano may help in the fight against antibiotic resistance. Oil of oregano has antibacterial, antifungal, antiviral and potential cancer-preventive properties. Carvacrol, an active ingredient in the oil, is a strong antioxidant. Taken internally, oil of oregano is often used to treat respiratory disorders. It is applied to the skin to treat fungal conditions like athlete s foot. WORDS BY LISA PETTY, MA, ROHP STYLING BY VANESSA ANNAND PHOTOGRAPH BY DENNY DIAS WORDS BY VANESSA ANNAND PHOTOGRAPHS BY DENNY DIAS OW DO YOU PLAN YOUR grocery runs? Do you stick to a detailed list based on favourite recipes? Or do you dash in and grab whatever jumps out at you? To stay well this winter, map out a new route around the grocery store one based on boosting your family s immunity. WORDS BY BRENDAN ROLFE, BA, DipA, PTS, & JOSHUA DUVAUCHELLE STYLING BY VANESSA ANNAND PHOTOGRAPHS BY DENNY DIAS Jessica Wang, an in-store registered dietitian with Canadian grocery giant Loblaws, offers free nutrition advice at some of the company s Vancouver stores. She knows just how closely intertwined diet and immunity are. And she knows how to use your weekly grocery run as a strategic defence against colds and flu. I play a role in helping customers and clients choose the right foods to boost their immune system, says Wang. She offers everything from cooking demonstrations to one-on-one consultations. She also gives grocery store tours. sage went on a tour with this shoppingsavvy dietitian to learn the secrets of planning an immune-boosting grocery store trip. Now, we re passing her tactics on to you. In most grocery stores, you re greeted with the produce section as soon as you walk in the door. Is it any wonder? This is the most visually appealing area, with its stacks of dimpled oranges, shiny apples and freshly misted spinach. Variety is what makes this section so attractive and so healthy. M I GETTING ENOUGH PROTEIN? It s the basic question that everyone seems to be asking. For most adults, it can be answered with a simple formula: each day, you should consume 0.36 g of protein per pound (or 0.8 g of protein per kilogram) of body weight. So a 155 lb (70 kg) person should consume about 56 g protein in a day. What could that look like? At breakfast, 1/4 cup (60 ml) oatmeal mixed with 3/4 cup (180 ml) yogurt gives you 11 g protein right out of the gates. For lunch, adding 3/4 cup (180 ml) cooked lentils to your garden salad gives you at least 13 g protein. And for dinner, half a chicken breast served with 1/2 cup (125 ml) quinoa caps off your day with 30 g protein. Add 1 Tbsp (15 ml) almonds for a snack containing 2 g protein, and you ve effortlessly met your 56 g protein intake. Pretty easy, right? But there s more to consider. Are you getting your protein from ideal sources? When should you be eating it? And why is protein so important, anyway? Unlike carbohydrates and fats, which are primarily used for energy, proteins are structural nutrients. They re used as fuel only as a last resort. This means that proteins are a part of your muscles, of course, but also a component of your skin and bones. In fact, after taking away water, protein accounts for 75 percent of your body weight. Proteins are made up of blocks called amino acids, much like a child s building set. Blocks of various shapes and sizes are constructed and reconstructed into different patterns according to your body s needs. There are 20 amino acids, but from a nutritional perspective, nine are considered indispensable (or essential). This means that your body can t construct them from other blocks that are lying around, so you have to eat them. People always ask me what the healthiest fruit or vegetable is, and there s really no healthiest, just because different colours have different nutrient profiles, says Wang. So it s mostly about variety as opposed to the one superfood. You may think an immune-boosting grocery cart is one brimming with oranges. And yes, citrus fruits are a good source of the antioxidant vitamin C probably the most famous immune system supporter. But orange-fleshed butternut squash will also give you vitamin C, plus a hit of fibre. The more variety you get, even within a colour, the more nutrients your body is going to get, says Wang. Like other orange vegetables, butternut squash gets its hue from beta carotene. Your body converts beta carotene into vitamin A, an important immunity helper. So choose a range of orange-coloured veggies, from sweet potatoes to carrots. In addition to variety within a colour, it s important to get a variety of colours, Wang adds. Basically, your grocery cart should look like a kindergarten classroom: bursting with bold colours. Orange or yellow, red, blue or purple, green, and white fruits and veggies should all be included. So white s not really a colour, but all the vegetables that are white are still healthy for you, says Wang. Think cauliflower yet another good source of vitamin C and mushrooms, which can be a source of vitamin D. (Vitamin D affects your immune response.) However, Wang says that if you re ever faced with a white and a colourful version of a vegetable say, an orange-fleshed sweet potato versus a white-fleshed potato go with the colour. Even cauliflower comes in purple and orange varieties that will give you the benefits of white cauliflower, but with a bonus. Orange cauliflower contains about 25 times more vitamin A than its paler cousin. Purple cauliflower gets its pretty colour from its anthocyanin content the same antioxidant that people praise in red wine. HOW SAGE ENGAGES THE CONSUMER YOU WANT What to pair with your supplements Improve absorption with these simple couplings 32 Beyond water Make hydration fun again 36 Botanicals to make you feel brighter Renew yourself with healing herbs and plants 32 TURMERIC MULTIVITAMINS The pairing The bad match COLD-PRESSED JUICES SPIRULINA BLACK COHOSH OREGANO Conventional retailers like supermarkets account for a rapidly growing share of the natural health products market. The mainstream shopper is the new natural health shopper. Among Canadian shoppers, 88% believe they can do a lot with food and nutrition to prevent illness, but only 67% think they re knowledgeable about health and nutrition. sage closes this gap by educating them. 76% are actively changing their lifestyles to be healthier. sage inspires them to succeed. 79% like trying new products, and half of them want to see more convenient healthy options. sage showcases new natural health offerings. We ve partnered with Canada s biggest retailer, Loblaw, so you can reach the most new customers. sage is distributed in the Natural Values section and other strategic locations in Loblaw stores across Canada. sage readers are the principal shoppers for their home are predominantly 30- to 55-year-old females have household incomes of $85,000 have a post-secondary education are more likely to use herbal remedies often own their own homes are from households with 3 or more individuals live primarily in metropolitan areas buy organic products and produce live highly active lifestyles Protein primer Understand your body s building blocks 24 Amp up your grocery shopping Fill your cart with immunity boosters 22 Flourish with better fitness nutrition Take a new direction with your diet 22 FIRST STOP: PRODUCE SECTION PROTEIN: THE BASIC BREAKDOWN 3

4 gets you a spot on the shelf. From the front page to the Goodbye even the ads are enticing! The advice columns are concise and to the point. I was so excited at the artistic new format, I picked up extra copies for friends. -L. Hassey, sage reader 4

5 WHAT SAGE WILL WRITE ABOUT IN 2018 sage makes natural health simple, beautiful and inspiring. Our articles unpack otherwise complicated health topics. Our advice is easy to use. Our recipes are gorgeous and nutritious. And we always let readers know when these delish dishes are vegan or gluten free. Here s just a taste of the many topics we re covering in the coming year. JANUARY DIGESTIVE HEALTH Topics include: acid reflux disorders, filling dietary gaps, energizing foods FEBRUARY HEART HEALTH Topics include: microbes and heart health, plant-based diets, making fitness fun MARCH DETOX Topics include: cleansing foods and herbs, healthy beverages, hydrating skin care APRIL DE-STRESSING Topics include: stress and hormones, complexion care, overcoming fatigue MAY/JUNE HIS & HER HEALTH Topics include: fertility, healthy travel, men s and women s supplements JULY/AUGUST BRAIN HEALTH Topics include: brain-gut connection, summer beauty, cooking lighter foods SEPTEMBER CHILDREN S HEALTH Topics include: healthy kids foods, phytonutrients, treating childhood ailments OCTOBER LONGEVITY Topics include: nutrients for longevity, joint health, traditional cooking NOVEMBER/DECEMBER IMMUNITY Topics include: natural immune boosters, holiday health habits, seasonal treats 5

6 WHY SAGE'S REACH WORKS FOR YOU natural essentials WHAT YOU REALLY NEED TO BE HAPPY Try something HEALTHY SIT BACK. RELAX. BE HEALTHIER. MY DIET CHANGED MY CAREER BOTANICALS TO HELP YOU THRIVE DAYDREAM FOR A BETTER VACATION PLANT-BASED FAMILY EATING A PINCH OF CANCER PREVENTION OMEGA-3s: THE BASICS HEAT UP YOUR HEALTH SELF-CARE: HOT RIGHT NOW TROPICAL DISHES YOU TO TRY HOT FLASHES? NO SWEAT YOUR GUT DESERVES A BREAK, TOO CREATE A MINDFULNESS SPACE PERFECT PAIRS FOR YOUR HEALTH EAT STRANGE FRUITS AND VEGGIES BLOOM INTO HEALTH YOUR HEALTHY HOME CHOOSE THE RIGHT PROTEINS BEAUTIFUL BRUNCH IDEAS WHY EAT TOGETHER? EXPERIMENT WITH HEMP CREATE A HEALTHIER COUNTERTOP FRIENDS & LONGEVITY HERBS & YOUR HEART FOOD & IMMUNITY JAN 2017 ISSUE 23 FEB 2017 ISSUE 24 MAR 2017 ISSUE 25 APR 2017 ISSUE 26 MAY 2017 ISSUE 27 JUNE 2017 ISSUE 28 JULY/AUG 2017 ISSUE 29 WHERE WE ARE WHO WE ARE 140,000 copies of sage reach shoppers all across Canada. We re in more For more than four decades, Alive Publishing Group brands have been synonymous with natural health and wellness, editorial integrity and the empowerment of consumers to make healthy choices. than 800 different Loblaw stores, including select Real Canadian Superstore, Extra Foods and Zehrs locations and many more. a live magazine has been educating and inspiring Canadian consumers for 43 years. DISTRIBUTION OF MAGAZINES BY PROVINCE (2018): ON AB BC NS alive USA publishes next-level health, fitness and food articles geared to 86,700 13,800 10,650 8,400 NB SK MB NL 6,150 4,900 4,550 3,300 alive@work brings natural health to workplaces around the world. alive Academy offers certificate and diploma programs in natural health. alive Studios brings companies products and services to life via video. alive Listens is our state-of-the-art consumer panel made up of alive advocates. alive Awards promote and recognize outstanding natural health products. alive Executive Summit brings together senior executives and thought the eco-conscious American consumer. leaders to envision the future of natural health. PE YT NT QC alive Research explores the buying patterns of natural health shoppers Visit apg.alive.com to learn more. 6

7 SAGE DEADLINES, RATES & SPECIFICATIONS AD DEADLINES Issue Ad reservation Material due Jan October 19, 2017 November 2, 2017 Feb November 17, 2017 December 1, 2017 Mar December 22, 2017 January 5, 2018 April January 19, 2018 February 2, 2018 May/June February 20, 2018 March 2, 2018 July/Aug April 20, 2018 May 4, 2018 Sept June 22, 2018 July 6, 2018 Oct July 20, 2018 August 3, 2018 Nov/Dec August 23, 2018 September 6, 2018 ADVERTISING RATES Inside position 1x 6x 10x Double Page Spread $18,220 $17,010 $15,750 Full Page $9,975 $8,980 $8,770 1/2 Page $6,510 $6,300 $5,880 Cover position Inside Front Cover $12,710 $12,020 $11,810 Inside Back Cover $12,710 $12,020 $11,810 Outside Back Cover $14,020 N/A N/A In Store (limited spaces available) $2,730 Includes image and 40 words of text Guaranteed positioning is for consecutive pages, specific spot in magazine, first half of magazine, right/left hand side. Add 10% for guaranteed page positioning. Prices in Canadian dollars. for more information. SIZING SPECIFICATIONS MATERIAL SPECIFICATIONS Double Page Spread x trimmed x bleed x live area (allow 0.5 inch from the spine) Full Page x trimmed x bleed x live area 1/2 Page Vertical x trimmed x bleed x live area As page placement is not guaranteed, include bleed for both right and left pages. 1/2 Page Horizontal x trimmed x bleed x live area preferred file format: press-ready PDFs, Illustrator and InDesign - if submitting Adobe Illustrator or InDesign working files, please include all fonts, logos and images - also accepted: 300 dpi EPS, PSD and TIFF files label s with ad name, publication month and company name convert all RGB and Pantone spot colours to CMYK ads must be approved by sage prior to publication for content and design Ads accepted via at sageart@alive.com (files under 10MB). For larger files, please use a web drive service (eg.: Dropbox, Google Drive) or alive s FTP site (ftp.alive.com / username: alivemag / password: aliveart). Contact your account executive issues are filling quickly. 7

8 gets your products into consumers homes apg.alive.com