Usama Siddique, Director Global Franchising & Restaurants Davison, Fastrack Group. Career Highlights at McDonald s

Transcription

1 Usama Siddique, Director Global Franchising & Restaurants Davison, Fastrack Group Masters in Computer Science with Applications, the University of Aston, Birmingham, UK Career Highlights at McDonald s Most successful organisations in the World are vision guided and values driven. McDonald s Corporation structure can be superimposed onto value driven organisations except in cultural entropy. Personal, structural, values and mission alignments are the fundamentals of this organisation. Twenty eight years of association with McDonald s allowed me to polish my entrepreneurial marketing skills and techniques, strict budgetary controls boosted the sales by 60% in five years, breaking all the records in profitability while attaining a top position in the UK market. In franchising, McDonald s were the stakeholders, I ensured all policies and procedures were adhered to. Leadership qualities and collective management with attention to HR and training helped to achieve 5 A s and a B in an unannounced audit in all areas of assessment. Furthermore; rigorous training, staff development, performance analysis and recognition punctuated by team building lead to three of my managers each winning a President s Award while three were awarded franchise opportunities. One of my employees was even honoured by the Queen. As a franchisee one needs to develop internal and external relationships for a successful business. Chairman posts that spanned over many years for Chipping Barnet Heritage Trust, Police Sector Working Group, Barnet Traders Association, Starlight Ward Appeal and Governorship of two schools allowed me to interact and build relationships internally and externally with higher management, media, professionals, politicians, artists, academics, local residents and government officials. While working for numerous charities, the highlights must have been raising 150,000 for Imran Khan Cancer Appeal and 60,000 for Starlight Ward Appeal for premature babies in Barnet General Hospital London. I managed to build a team of over 100 external volunteers and my entire staff that worked tirelessly over the years. At a personal level it required creativity, networking skills, good communication and interpersonal skills, logical and methodical approach to planning and organising, leadership qualities and powerful decision making; complimented by integrity, transparency, self-discipline, resource, time and process management and sheer hard work which all homed in the required results. Another highlight of my success was the turnaround of High Barnet, from a failed town with 23% of the unit closures to 99% occupancy and forced abandonment of red route and the one way system by the council. An MSc in computing & systems analysis, design and implementation complimented by related job experience allowed me to take a structural, logical and methodical approach to planning and organising. I kicked off with the newspaper article fighting for a fair deal, followed by Black July Campaign which was televised. Once in the Public Domain, the project had to be managed with extreme care to protect McDonald s brand by making decisions that are aligned with its guidelines, the integrity of the high profile individuals involved while keeping the ultimate goal in focus. The actions

2 created a conflict and misunderstanding with the councillors and council officials. However, with clarity in vision, strategic planning, clear definitions of goals and objectives with priority indicators, powerful decision making, media and conflict management skills and pleasant disposition; result was a resounding success. A street party that was held by me for eight consecutive years with over 30,000 turnout, local resident petition signatories over car parking facilities and charges, and personal contacts with all three major political parties, writing columns in Barnet Times Newspaper and TV appearances were major contributory factors. Nomination to The House of Lords by over 25 national and local organisations, Londoner of the year award, entry into Who s Who International of Professionals, and the Gold award from the Mayor for my contribution to Education Business Partnership Scheme are some of the indicators of the success that resulted from the above contributions. Before I left I handed over the information and contacts that were held, used and maintained for all organisations I was responsible for. McDonald s had been the beacon of education and indulgence in diverse cultures, religions and ethnicity through thousands of employees I worked with. It helped me to understand political, social and cultural behaviours and strengthen me in the Peoples Side of System and indeed development in my people s skills. I was passionate about my relationship with McDonald s and it was not only compatible with my character, beliefs, power of self-motivation, thought process, academic qualifications but also it was a challenging environment that pumped adrenaline into my system to work for a company that opened endless opportunity to all the individuals in a fair manner. It is indeed commendable. Publications A Vision for Barnet, Times Group Newspaper, London,1997 Fighting for a Fair Deal, Times Group Newspapers, London,1996 Awards Nominated to THE HOUSE of LORDS by The Times Group Newspapers, supported by over 25 National Organisations in 2001/2002 Gold Award for my services to Education Business Partnership Scheme for the Borough of Barnet Londoner of the Year Award 1999 for the Borough of Barnet for contributions to the Barnet community Who s Who International of Professionals 2001 entry, nomination Contributed Most Award McDonald s Operations Course Distinction Top in Class Business Management Course McDonald s

3 TV Appearances In 1995, I ran Black July Campaign that was reported on BBC London Tonight program In 2002, after the selection of Lords under The People s Peerage program. My case was taken by Mr Jeremy Paxman on BBC TV program Newsnight, he questioned the selection authority as to why was I not selected In 2003, I represented McDonald s Corporation in an ITV documentary on Globalisation. The other Corporate Businesses included Coca Cola & Nike. Appeared in ITV documentary Usama bin everywhere in 2008/09 Qualifications M.Sc. in Computer Science with Applications, the University of Aston, Birmingham, UK Postgraduate Diploma in Computing, the Polytechnic of North London, UK B.Sc. in Maths, Statistics, Physics, English, University of the Punjab, Lahore, Pakistan McDonald s Qualifications Applied Equipment Course Top the Class A Grade Basic Operations Course Contributed Most Award Business Management Course Distinction A* Achievements Developed product mix and payroll systems for McDonald s Implemented computerised system for the restaurants replacing a manual system Selected POS system after analyses from a variety of vendors Developed management reporting for the higher level management Topped UK market in profitability and transaction count Helped to devise training systems for the corporation during initial stages Represented McDonald s in International in-store processor conference in Chicago Founded, Chipping Barnet Heritage Trust, Starlight Ward Appeal, Barnet Traders Association

4 Advisor for Q. E. Boys School, Young Enterprise Scheme that won European contest Served eleven Mayors on their charity appeal Introduced Barnet Achievement Awards Helped to regenerate Barnet Town Centre, taking 77% occupancy to 99% occupancy Represented McDonald s on ITV documentary on Globalisation Professional Experience 2006 to 2010 Owner Italian & Lebanese Restaurants 1993 to 2006 Franchisee McDonald s Restaurants, Barnet Branch (since 93) North Finchley Branch (From 2000) 2002 to 2007 Chairman, Chipping Barnet Heritage Trust, London, UK 2005 to 2007 Member, Transport Police Stop and Search Focus Group 2004 to 2006 Executive Committee Member, Barnet Police and Community Consultative Group, Metropolitan Police, Barnet Borough Police Division 2001 to 2006 Chairman, Police Sector Working Group, Barnet, London, UK 1998 to 2006 Director, Chipping Barnet Heritage Trust, London, UK 1994 to 2005 Member, Mayor of Barnet Charity Committee, Served Eleven Mayors of Barnet London, UK 2002 to 2005 Independent Lay Advisor, Barnet Borough Police Division, Metropolitan Police, Barnet Borough Police Division 2002 to 2004 Member, Barnet Police and Community Consultative Group Metropolitan Police, Barnet Borough Police Division 2002 to 2003 Chairman, Retail Watch Group, Barnet, London, UK 2001 to date Member, International WHO S WHO of Professionals, WHO S WHO Historic Society, USA Governor, East Barnet School, Finance Committee, Health and Safety committee, PR and Marketing Committee, London, UK 2000 to 2002 Vice Chairman, Chipping Barnet Heritage Trust, London, UK 1995 to 2003 Chairman, High Barnet Traders Association, London, UK

5 2001 to 2002 Honorary Sec. Mayor of Barnet Charity Appeal, London, UK 2001 to 2002 Member Barnet Civic Forum Committee, London, UK Chairman, Chipping Barnet Heritage Trust, London, UK 2000 to 2001 Advisor, Young Enterprise Scheme, Queen Elizabeth Boys School, London, Won First Position in Europe Young Enterprise Competition 2000 to 2001 Fund Raising Manager, Imran Khan Cancer Appeal, raised Over 150,000 pounds in three months 2000 to 2001 Member, Rotary Club of Mill Hill and Edgware, London, UK 1998 Founder, Chipping Barnet Heritage Trust, London, UK 1997 to 1998 Governor, Queen Elizabeth Girls School, London, UK Vice Chair, Mayor of Barnet Charity Appeal, London, UK Member, Rotary Club of Barnet & East Barnet, London, UK Representative Barnet Business Community on Barnet and East Barnet Town Centre Forum, London, UK Advisor, Young Enterprise Scheme, North London Area Board, North London, UK Chairman, Fund Raising committee, The School s Millennium Project for Barnet, Queen Elizabeth s Boys School, London Contributor, The London Borough of Barnet Economic Development Strategy, 1995/96, London, UK McDonald s witness in McDonald s Libel Case Restaurant Manager High Street Kensington, London, UK Restaurant Manager, Kings Road, Chelsea, London, UK Computer Systems Analyst & Designer, McDonald s Information Services Department, Chicago, USA Computer Systems Analyst and Programmer, McDonald s Information Services Department, London, UK Research Assistant, Computing, The Hatfield Polytechnic, UK Training Co-ordinator, Training Department, McDonald s UK