Welcome to Your Fundraiser Pack!

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2 Welcome to Your Fundraiser Pack! Thank you for your interest in fundraising for The National Animal Welfare Trust (NAWT). We would not be able to do the work we do without the support of people like yourself. We have prepared this guide for you, to help you achieve your fundraising goals. We are here for you every step of the way, and can provide you with the advice and materials that will help your fundraising idea be a huge success! Fundraising The National Animal Welfare Trust Head Office Tylers Way Watford-by-Pass Hertfordshire WD25 8WT (opt 1) fundraising@nawt.org.uk National Animal Welfare Trust Our vision is that every pet should have a responsible owner, our mission is to promote responsible pet ownership, and our value is that we never stop caring. Contents About Us and How Your Donations Help page 2 Fundraising Success Stories page 3 Fundraising Ideas & Raising Sponsorship Money pages 5 8 Event Planning pages 9 12 Telling People About Your Day pages Getting in Touch with Us pages Useful Contacts and Websites page 20 Thank You for Supporting Us page 21 Extra Materials pages SEPT

3 A Little About Us The National Animal Welfare Trust (NAWT) was founded in 1971, known then as the Animal Welfare Trust. We had our own first rescue and rehoming centre in 1981, having worked from rented space before. We now have five rehoming centres, rehoming up to 1,800 animals a year. In 2015, we became the first rehoming charity in the UK use Open Paw for our dogs. Open Paw provides enrichment, training and social skills for our dogs, helping them to show themselves in the best light to find new homes. We are working towards providing an Open Paw provide for the cats in our care. Each centre runs events throughout the year to raise funds for the animals in our care. Take a look at the Events Section on our website and join us on one of our days! We have 500 volunteers who support the work we do. 137 the average spent on vet fees per animal rehomed. 40 would help towards neutering a cat. 35 would pay for an animal s vaccinations. 10 would buy a cosy bed for a dog. 6 would feed a rabbit for a week. SEPT

4 Fundraising Success Stories Angel found herself in the care of the staff and volunteers at NAWT Somerset. It was found that she had a Parathyroid tumour, which is an uncommon illness is dogs, needing an operation costing 4,000. Four staff members carried out the Yorkshire 3 peaks challenge to raise funds for Angel s tumour treatment and after care. Despite some challenging weather the team thoroughly enjoyed their experience, which consisted of a 25- mile trek and a 5,000ft ascent across three of Yorkshire s highest peaks! Black ice and snow blizzards did their best to knock the ladies off course and meant they didn t quite make it to the third and final peak but with no clear paths and poor visibility, safety was paramount and we re extremely proud of what they have achieved. Dave Parks at Land s End Jackie with some of her hand made toys Dave Parkes and a group of friends took to the roads in September to ride more than 100 miles a day for the John O Groats to Lands End challenge in just seven days. Jackie is turning brand new socks into soft cuddly animals in order to raise money for NAWT Thurrock Branch. She came across the idea while searching the web for unusual crafty ideas. Now Jackie produces two or three toys a week from cute caterpillars to cheeky monkeys. Jackie, from Thurrock, first started volunteering as a dog walker for the branch. She said: I work full time and wanted to do something that would provide a way of relaxing after work and raise money. It makes me proud to think that for just a little bit of my time I can help pay for some food for the week. SEPT

5 6 Easy Steps to Fundraising Success! Pick an idea and set your goal We have a list of ideas on the following pages. Plan your activity Make a list of people that can help ensure your day is a success. Track your progress Help keep youself on track by making a planner and keeping it somewhere you see every day. Promote your fundraiser Use Facebook, Twitter, get in touch with the local press, advertise on free websites... Run your fundraiser! And have a great time whilst doing it! Ensure all your helpers know what to do on the day. Pay in your money and pat yourself on the back Thank everyone that has helped make the day a success. SEPT

6 A Z of Fundraising Ideas Afternoon Tea Party Antiques or Arts Fair Auctions Bad Taste Party Bake Off Barbeque Barn dance Beauty Night Bike Ride Bingo Book Sale Bring & Buy Sale Cake Sale Car Boot Sale Car Washing Carol Singing Cheese & Wine Night Christmas Fair Concert Craft Fair Dance Marathon Dinner Dance Disco Dog Walking Dress Up/Down Day Easter Egg hunt ebay Exhibitions Fancy Dress Party Fashion Show Football Tournament Fun Run Gala Evening Garden party Golf Day Halloween Party Head Shaving Ice Cream & Movie Night Ice Skating Show Jazz Night Karaoke Knitting Marathon Lego Building Line Dancing Litter Picking Loud Tie Day Luncheon Magic Show Masked Ball Movie Night Murder Mystery Event Music Quiz Name the Face Nature Walking New Year s Party Obstacle Race Odd Job Day Open Garden Pancake Day Pantomime Parachute Jump Pet Show Photography Show Plant Sale Pub Quiz Quiz Night Raffle Record Breaking Attempts Rock n Roll Night Rock Climbing Running Event Salsa Evening Silent Auction Sponsored ANYTHING!!! Swim-a-thon Talent Competition Tea Party Teach Your Skill Teddy Bears Picnic Tennis Tournament Tombola Treasure Hunt Unwanted Gift Sale Valentines Ball Variety Show Wedding Donations Welly Throwing Event Wheelbarrow Racing Wine Tasting Evening X-Factor Competition Yoga-thon Yo-Yo Competition Zoo Quiz Zumbathon SEPT

7 A Z of Fundraising Ideas for Schools, Clubs & Groups Auction of Promises Back to Front Day Blue Hair Day Bounce! Cake Sale Carol Singing Dogless Dog Show Dance, Dance, Dance Egg & Spoon Race Flower Power Face Painting Fashion Show Girls vs Boys Gladiators Halloween Ball Mufti Day Ask your teacher/group leader to donate a promise of their time, use their belongings, or to donate a gift. You can even ask people to donate themselves and auction them as slaves for the day Wear your uniform back to front and ask friends and family to sponsor you! Get sponsored to have blue hair if you don t like blue try pink, or green Can your classmates bounce to the height of Mount Everest?! Get on that trampoline and get sponsored per bounce or per metre Bake some cakes and sell them at school. This should go down well during a lunch or afternoon break. A good excuse for a sing song as well as raising money! Get your friends and teachers to bring in a photo of their pet and pay 1. Judge the pets in different categories i.e. prettiest dog, waggiest tail, best looking oldie etc. give a small prize or certificate to the winners! Like to boogie? How long can you do it for? Get sponsored by the hour! Or why not have a 24-hour Ball? Charge for entry and charge those who leave too early!! What a classic! Pay to play Who can grow the tallest sunflower? Have a competition with your classmates and ask friends & family to sponsor you for every inch it reaches. Are you good at face painting? Charge you classmates and staff to make them look like a dog or a cat for the day! Why not stage your very own fashion show? A bit of healthy competition! Football, Maths, Spelling.. Have a school fun day and charge teams to take part in a gladiators-style knockout league. Organise a Halloween Ball and charge for entry. Pay 1 to wear your own clothes for the day SEPT

8 Netball Tournament Outgrown Clothes Sale Plant Sale PJ Day Quiz Night Read-a-thon Sponsored Event Treasure Hunt Unwanted Gift Sale Variety Show Walking X-Factor Yes Miss!! Zip It Challenge other year groups or local schools/teams and charge for entrance. Give a certificate to the winning team. Ask everyone to bring in clothes that no longer fit them and sell them at your school or local club ask friends and family to donate their bits too. Buy some seeds and grow some lovely plants, then sell them at school why not get the whole class involved and see who can grow the most with just one packet of seeds? Spend the day at school in your pyjamas! Another classic, challenge all the parents to show off their knowledge in a quiz at your school hall. Get sponsored to read as many books as you can in a certain amount of time. Swim, walk or anything ask all your friends, family and teachers to sponsor you! Get someone to write the clues and send you off to your local area. A challenging and fun way to raise money and see your local area! Ask friends, family and teachers to bring in any unwanted gifts and sell them at school. Round up your talented friends and tread the boards, charging for admission Organise a class sponsored walk, why not do a sponsored dog walk? Have a singing competition and get your teachers or classmates to be the judges. You have to say Yes to everything.get sponsored for the longest you can do it before giving up! The kind of fundraiser your teachers will love, a sponsored silence! How long can you last?? SEPT

9 Raising Sponsorship Money Charity begins at home Ask family and friends to sponsor you, either via JustGiving or with a Sponsorship Form. Most people will donate to charity, but few do so without being asked! JustGiving is an online sponsorship facility, and it could not be easier to use! Using JustGiving is a great way for people to share your sponsorship page and help raise more money. If you fundraise using JustGiving, the sponsorship money comes straight to us, so you don t have to worry about collecting money and sending it on. Don t forget to ask family and friends to take a Sponsorship Form and raise money (a copy is available at the end of the pack). Your change can help change the lives of many animals UK taxpayers can Gift Aid their donation, enabling us to receive an extra 25% of the supporter s donation at no cost to them! Ask supporters to choose to Gift Aid their donation to help boost your fundraising total. Please ensure any supporters who select Gift Aid fill in their full name and address on the sponsorship form and that all sponsorship forms are sent on to us. By being positive and enthusiastic, people will know that they are supporting a worthwhile cause and helping animals in need. We can provide you with additional promotional literature for approaching potential supporters. Top Tip! Try asking your local supermarket, restaurant, pub, garden centre or other local business to support you. Explain what you are planning to do and why, they may allow you to hold a collection. SEPT

10 Organising an event Running an event can seem daunting, but with simple planning, you can ensure your event goes smoothly and is a huge success. This guide is a starting point of things you need to consider. Let s start at the beginning What kind of event do you want to organise? Set yourself a realistic fundraising target. Audience Who are you going to target the event at? How will you make the event attractive to them? Who can help you make it a success? Do you know someone who is great on social media? Ask them to help! Ask for help from your local community, can people help bake cakes for the day? Pick your date Choose a date that doesn t clash with other local events, and choose a date when your friends and family can attend and help. Where are you going to hold the event? Points to consider when looking at venues: Location, parking, disabled access Equipment available Dressing, changing rooms, toilets, cloakrooms Fire regulations, insurances, capacity Catering facilities Cost of hire, is there a reduced charity rate? Top Tips! Tell everyone why you are fundraising! Build their support through your passion. Write a plan to help keep yourself organised whilst planning your event. Risk Assessment Pre-empt what you can do if things do not go to plan. Completing a Risk Assessment will help prepare you for events. If you would like help with this, please get in touch. Costs We have included an Income and Expenditure Planner to help with your planning, on page 11. Tell everyone about it! Spread the word about what you are doing! Get in touch with the local paper, use Facebook and Twitter to promote your day and ask people to share your story! Event Day! Factor in extra time to get everything ready Meet with all your volunteers to ensure they are comfortable and confident Have a list of phone numbers of all your contacts Make sure all rooms/activities are adequately signposted Have a volunteer greeting people as they arrive How does your venue look? Finishing touches are important Try to record the event in photos and get some quotes from people that attend Relax and enjoy it! SEPT

11 Fundraising and the Law It is important that any activity you run to fundraise is legal and safe for you and the public taking part, there are a great many rules and regulations that need to be followed. You are responsible for ensuring that any event you organise in aid of the National Animal Welfare Trust complies with the law. NAWT cannot and does not accept liability for events run in its name. If you have any concerns, please contact us and we ll be happy to help! Some tips to help you: It is a legal requirement to include National Animal Welfare Trust s charity number on all printed materials e.g. letters, posters, tickets etc. Our registered charity number is Street and store collections are a great way to fundraise and raise awareness of the charity within the local community. Please get in touch with the manager at your local NAWT centre to discuss running a street collection. Permission needs to be sought from the local authority for street collections (or selling items for charity). If you are planning an event in a public place, contact your local police station to let them know. Shopping centres are classed as private land, and permission will need to be obtained from the manager. Raffle Guidelines A raffle taking place at an exempt entertainment event (e.g. fete, dinner dance or sporting event i.e. not an event where the raffle is the main attraction) does not have to be registered with a local authority or gaming board. However, some conditions must be met: The raffle should not include any cash prizes. The sale of tickets and the announcement of the winners must take place on the same day as the event. The total sum of bought prizes on offer should not exceed 250. Donated prizes in excess of 250 are acceptable. You can offer alcohol as a prize without the need to obtain a liquor licence but you must not sell tickets to under 18s. We recommend that you buy a book of cloakroom tickets which can either be sold individually or as a strip. However, you must not offer an incentive of five for the price of four, for example. If you wish to run a raffle which is not considered part of an exempt entertainment event, there are very strict and complex laws relating to raffles and lotteries. Please get in touch with us so we can help you with the process. SEPT

12 Income & Expenditure Planner Use this planner to help with organising an event. Decide a target for how much you would like to raise. List all the things you might need to spend any money on (A), for example: Venue hire Publicity/printing costs/advertising Decorations Entertainers Prizes/refreshments Transport Phone bills, postage and other admin Insurance First aid provision St John Ambulance or Red Cross volunteers can provide this at low cost Volunteer expenses It is a good idea to add 10 per cent as contingency money in case something occurs that you had not anticipated. List all the ways you plan to raise money (B), for example: Entrance fees? Sponsorship? Raffles? Sale of refreshments and/or goods? Money-making sideshows and stalls? Charging stallholders or catering suppliers? Programme/brochure? Car parking? Calculate the total raised (C) If the total doesn t match your target, then you need to adjust your plans. Maybe increase the ticket prices, think of additional ways to raise money on the day, or cut down your expenses. Plan out your costs in advance to make sure that your planned income is more than your expenses. Use this template to also work out your actual costs and income after the event. Top Tip! Having a well thought out plan will help ensure your fundraising is a huge success. SEPT

13 A Expenditure Venue hire Catering Equipment Amount ( ) Total expenditure B Income Sponsorship money Ticket sales (x tickets at y each) Raffle Total Income C Amount Raised Income (B) minus expenditure (A) = amount raised SEPT

14 Publicise Your Event Posters Fill in your details on one of our event posters at the end of the pack and ask your local shops, libraries, schools, sports centres, community hall etc. to display it. Take this opportunity to ask if they would like to get involved! If you would like help designing a poster, please get in touch, we d love to help. Place of work Ask your employer if they would like to support your fundraising by advertising it. You could also ask them if they would support your event financially by match funding or donating a raffle prize. Compose a personal to your friends, colleagues and family and ask them to forward it on to anyone that might be interested. Include information on why you have chosen to raise money for National Animal Welfare Trust. Use your signature to include an appeal for sponsorship and tell people about your event. Include a link to your JustGiving website to encourage donations. Send updates on your progress Use a blog, or a Facebook group to let people know how much you have raised and how much more you are looking to raise for the National Animal Welfare Trust. Update people on how the event is going. For example, if you are training for a marathon; tell them how your mileage is increasing. Social Media Get online and advertise your event for free! What s On Most local papers run a What s On or Community Column. Usually you can phone up and inform the paper about an event, or write a short note with the main points. There are also many online listings, such as wherecanwego.com, where you could list your event for free. Top Tip! Let us know how you are getting on, and we can post updates to our Facebook and Twitter pages. SEPT

15 Press Releases To get started, list all the potential press in your home and work areas. Call the News Desk and tell them who you are and what you are doing to raise money. Photographs are the best form of publicity. Check their deadline, i.e. when they need the details to ensure it s in the next edition. We would love to read through your press release before it gets sent out, so please a copy over. We are happy to help write something as well, so please get in touch. News editors will start to trim the copy from the bottom up. Make sure that the key points are contained in the first paragraph. Include any extra information, such as are you overcoming a fear of heights or do you have a personal connection with NAWT? Keep it brief and keep your release to one side of A4 with 1.5 spaced text in a size 12 plain font. Include your daytime contact information in Notes to Editor at the bottom of the page. Include a telephone number, address and your Justgiving page address for people to pledge support ask the journalists to ensure that is printed. Please feel free to use the National Animal Welfare Trust telephone number as a point of clarification. Please ensure you have permission to use any photographs or videos. SEPT

16 Sample Press Release Press Release For Immediate Release <<Town>> resident/s takes on the challenge for the National Animal Welfare Trust <<First name Surname>> from <<Town>> is to take on the challenge of a lifetime to raise money for the National Animal Welfare Trust by taking part in the <<Event name>> on <<Date>>. <<Event description>> <<First name>> will become a National Animal Welfare Trust Animal Hero and undertake this challenge after months of training and preparation. <<First name>> aims to raise <<amount>> to support the work of the National Animal Welfare Trust; offering food, warmth and veterinary treatment to the unwanted animals that come to the Trust in great need of help, where they work hard to find every animal a new and loving home. <<First name>> commented on why they decided to take on the challenge and raise money for the National Animal Welfare Trust,. If you wish to sponsor <<First name>> in their fundraising efforts, please visit their website: and to learn more about The National Animal Welfare Trust, and the work they do, visit Ends Notes to Editor (Enter your contact details daytime phone number & address for journalists to phone if they want to interview you) Information about National Animal Welfare Trust The National Animal Welfare Trust was founded in 1971 and rehomes up to 1800 animals a year. NAWT became the first rehoming charity in the UK to introduce Open Paw to its centres, transforming them into pet universities! NAWT work hard to promote responsible pet ownership throughout the UK, and have 5 rehoming centres. SEPT

17 Activity Registration Form Please fill in and return this form to let us know your plans, we would love to help you achieve your fundraising goals, so please don t hesitate to get in touch. Miss/Ms/Mrs/Mr/Other First name Surname Address Post code Phone The National Animal Welfare Trust will use your information for customer services, profiling your preferences and fundraising. We may mail, phone or offers or information about the work of NAWT for a reasonable time. If you do not wish to receive this, please tick this box. If you are under 16, please give your date of birth here. You will need an adult to organise your fundraising with you and handle money. Please give the details of the adult who will be helping you here, and obtain your parent or guardian s permission before making any plans. Adult helper s name Adult helper s contact details (if different from above) Adult helper s signature Date Your planned activity/event details Date Time Location or venue Number of organisers Expected number of people attending or taking part Please briefly describe your event Approximately how much do you expect to raise? What sort of costs do you expect to be involved in your event? Do you have a specific reason for supporting the National Animal Welfare Trust? Thank you! SEPT

18 Materials Order Form These materials are free to order, please help us by returning any items that could be used again by another supporter. Fundraising Materials Sponsorship forms Quantity NAWT Logo Items Home collecting box cardboard - disposable Handheld collection box plastic returnable Collection buckets with lids plastic returnable NAWT Keyrings for you to sell on for 1 each NAWT newsletter - Animate for you to distribute Blank posters (A4 or A3 size - please specify) to advertise your event NAWT information leaflet for you to distribute SEPT

19 How to Send Us Your Fundraiser Money Congratulations and thank you for raising money in aid of the National Animal Welfare Trust. We hope you have had a great time. We would love to hear how your day went, please complete the form on the following page and send it back to us! Once you have completed your event, there are multiple ways you can send your money on. By Phone Call us on (then Option 1) to get in touch with our Head Office. By Credit or Debit Card Please complete the form on the following page. By Post You can post a cheque to us at Fundraising Team National Animal Welfare Trust Tylers Way Watford by Pass Watford Hertfordshire WD25 8WT Cheques should be made payable to the National Animal Welfare Trust. Please do not send cash. Please complete the form on the following page to let us know how your day went! SEPT

20 Tell Us About Your Day We would love to know more about your event the idea behind it, the fun you had and the people involved. You can attach a further sheet of paper if you want to and please feel free to include photographs or anything else that tells us more about your event and your support of the National Animal Welfare Trust. We would love to be able to use the photographs you send either on our website or other press material. If you would rather we did not, please tick the box. My event On raised for re-homing centre (if applicable) Tell us about your activity Your Details Miss/Ms/Mrs/Mr/Other First name Surname Address Post code Phone Payment details by card: Name on Card: Amount: Card Type: Visa/MasterCard/Maestro Data Protection Yes, I would like National Animal Welfare Trust to contact me via . Yes, I would like the National Animal Welfare Trust to contact me via post. No, I do not wish to receive further communications from the National Animal Welfare Trust. SEPT

21 Useful Contacts and Websites Food and drink at an event There are many food safety laws that must be complied with, details of which can be found of the website Institute of Fundraising JustGiving Local authority Fundraising Advice Online fundraising resource Details on applying for a licence for a street collection NAWT Berkshire NAWT Berkshire, Trindledown Farm, Wantage Road, Great Shefford, Berkshire, RG17 7DQ National Animal Welfare Trust Berkshire NAWT Clacton NAWT Clacton, The Street, Little Clacton, Clacton-on-Sea, Essex, CO16 9LG National Animal Welfare Trust Clacton NAWT Cornwall NAWT Cornwall, Wheal Alfred Kennels, Wheal Alfred Road, Hayle, Cornwall, TR27 5JT National Animal Welfare Trust Cornwall NAWT Hertfordshire NAWT Hertfordshire, Tylers Way, Watford-by-Pass, Watford, Hertfordshire, WD25 8WT National Animal Welfare Trust Hertfordshire NAWT Somerset NAWT Somerset, Heaven s Gate Farm, West Henley, Langport, Somerset, TA10 9BE Organising a voluntary event, a can do guide Lots of helpful information National Animal Welfare Trust Somerset SEPT

22 Thank you! Thank you so much for your interest in raising much-needed funds for NAWT. The National Animal Welfare Trust relies entirely on voluntary contributions to carry out its work rehoming unwanted, abandoned and needy animals. A variety of animals come into our care here, and with your support we can help find them forever homes with responsible owners. Telephone: (option 1) Post: fundraising@nawt.org.uk Fundraising National Animal Welfare Trust Tylers Way Watford Hertfordshire WD25 8WT SEPT

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24 Watford by Pass Watford Hertfordshire WD25 8WT Website: SEPT