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1 generationcure Annual Events Sponsorship Opportunities for 2015

2 About amfar amfar, The Foundation for AIDS Research, is dedicated to ending the HIV/AIDS epidemic through innovative research. With the freedom and flexibility to respond quickly to emerging areas of scientific promise, amfar plays a catalytic role in accelerating the pace of HIV/AIDS research and achieving real breakthroughs. amfar-funded research has increased our understanding of HIV and has helped lay the groundwork for major advances in the treatment and prevention of HIV/AIDS. Since 1985, amfar has invested more than $388 million in its programs and has awarded more than 3,300 grants to research teams worldwide. About generationcure generationcure is a group of young, energetic amfar supporters committed to ending the AIDS pandemic in their lifetime by helping amfar raise funds for its cure-focused research programs. Since its inception in 2011, generationcure has raised more than $200,000 for amfar through events in New York City, Los Angeles, and Washington, D.C. About our supporters Brian Kelly, Jay Ellis, Troian Bellisario, and John Cafarelli generationcure events attract successful young professionals who socialize with a conscience, a highly desirable demographic. Each of our events is attended by guests from a wide variety of industries, including fashion, finance, media, law, and entertainment. Research shows that an association with leading nonprofit organizations, such as amfar, makes good business sense. A Cone Corporate Citizenship study has shown that eight out of 10 Americans say that corporate support of good causes wins their trust in a company. 85% of generationcure supporters are between years old 90% of generationcure supporters have received a Bachelor s degree or higher The median income of generationcure supporters is $75,000 Kelly Osbourne Leigh Lezark and Geordon Nicols

3 Sponsorship Opportunities Title Event Sponsorship Twenty-four (24) tickets to the event Logo placement on invitation and event materials Logo placement on media wall Logo placement on amfar Facebook page leading up to the event Opportunity for product placement or fashion tableau at the event Presenting Event Sponsorship Ten (10) tickets to the event Logo placement on invitation and event materials Logo placement on amfar Facebook page leading up to the event Opportunity for product placement at sponsored event Co-Sponsorship Six (6) tickets to the event Logo placement on event invitation Logo placement on amfar Facebook page leading up to sponsored event Series sponsorship opportunities are also available. generationcure Holiday Party The Company We Keep amfar s generationcure events offer corporate sponsors a unique opportunity to expand their customer base, raise their profile, expand markets, and ensure that their message and brand identity are communicated and represented effectively. generationcure s events have already attracted an impressive group of corporate sponsors. Recent supporters and contributors include: The Advocate AriZona Beverages Barry s Bootcamp Diageo Equinox Ford Models Kenneth Cole Productions Kiehl s Since 1851 Legend of Kremlin Vodka Microsoft New York Magazine The ONE Group OUT Redken Starwood Hotels and Resorts Stuart Weitzman Tequila Avión Tito s Vodka Voya Financial and many, many more. generationcure Los Angeles After Party

4 generationcure Annual Events generationcure Solstice Each June, amfar s generationcure hosts an event to celebrate the summer solstice. The inaugural 2012 Solstice event took place on the rooftop of the Hotel Americano in New York City. More than 150 young professionals enjoyed cocktails, an auction, and breathtaking views of the city. The 2013 and 2014 Solstice parties took place on STK s rooftop in the Meatpacking District of Manhattan. More than 250 guests enjoyed specialty cocktails compliments of Tequila Avión, hors d oeuvres, a live DJ, and auction items from Michael Kors, John Varvatos, SoulCycle, and many more. generationcure Los Angeles In concert with amfar s 2014 Inspiration Gala Los Angeles at MILK Studios, generationcure hosted a cocktail party at the trendy STK L.A. and Bagatelle L.A. Kelly Osbourne, Troian Bellisario, Michelle Rodriguez, Jesse Williams, and Jay Ellis were among Hollywood s young stars in attendance. The event featured music by A-list spinner DJ Politik and a raffle of fabulous prizes, including an exclusive set visit to ABC Family s hit drama series Pretty Little Liars. Luanne De Lesseps Michelle Rodriguez generationcure Holiday Party In 2014, generationcure launched its first annual Holiday Party at the ultra-exclusive Top of The Standard rooftop lounge. More than 300 guests sipped festive Tito s Vodka cocktails while enjoying music by the stylish DJing duo The Dolls and DJ Elle Dee. Azealia Banks, Daniel Kelleghan, Leandra Medine, and Christian Siriano were among the celebrities in attendance. The Dolls performing at amfar generationcure Holiday Party

5 Kristen Taekman and Josh Taekman Dean and Dan Caten Mia Moretti, Leandra Medine, and Chelsea Leyland Bryan Boy and Azealia Banks generationcure Leadership Council with Tyson Beckford

6 amfar, The Foundation for AIDS Research, is dedicated to ending the global AIDS epidemic through innovative research. Since its founding in 1985, amfar has accelerated the pace of HIV/AIDS research and contributed to numerous breakthroughs that are extending and saving lives around the world. amfar identifies critical gaps in our knowledge of HIV/AIDS and supports promising early-stage studies that often lack the preliminary data required by more traditional funders. Through its Research program, amfar is advancing efforts to prevent HIV infection in those who are vulnerable and to improve treatment for people living with HIV/AIDS, with the ultimate goal of eradicating the virus. amfar s TREAT Asia program is a network of clinics, hospitals, and research institutions working with civil society to ensure the safe and effective delivery of HIV/AIDS treatments throughout Asia and the Pacific. TREAT Asia has become a model for regional collaboration on treatment preparedness, education, training, and clinical research. The GMT Initiative (formerly the MSM Initiative) strives to reduce worldwide rates of HIV infection among gay men, other men who have sex with men (MSM), and transgender individuals (collectively GMT) in developing countries by providing small grants to grassroots groups that help expand HIV education and prevention. The GMT Initiative also works to build understanding and awareness of HIV epidemics among GMT, and advocates for effective policies and increased funding. Informed by thorough research and analysis, amfar is a highly respected advocate of rational and compassionate AIDS-related public policy. The Foundation s Public Policy program is engaged in efforts to increase investments in HIV/AIDS research; ensure a robust response to the global epidemic; expand access to prevention, treatment, and care; and protect the civil rights of all people affected by HIV/AIDS. Through its Public Information program, amfar generates awareness of the need for better treatment and prevention methods, and publishes educational materials on important AIDSrelated research, treatment, prevention, and policy issues. As a respected voice on HIV/AIDS, amfar frequently provides media commentary on research developments and other aspects of the epidemic.

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