AKOTT NESULINE TIMELESS BEAUTY FROM THE SPLENDOUR OF THE ANCIENT EGYPT OF THE THE SECRETS OF A

Transcription

1 AKOTT NESULINE FROM THE SPLENDOUR OF THE ANCIENT EGYPT OF THE THE SECRETS OF A TIMELESS BEAUTY

2 Akott has taken inspiration from the ANCIENT EGYPTIANS PIONEERING BEAUTY PERCEPTION, creating the concept of ANCIENT BEAUTY IN HIGH DEFINITION NESULINE is an Egyptian-inspired line of Minerals, Botanicals and sophisticated Active Ingredients targeted to Elite Cosmetics. Millenary tradition conjugated to Modern science!

3 THE ANCIENT EGYPTIAN SCIENTISTS The Egyptians made extensive use of mineral powders and synthesized other compounds using relatively sophisticated chemical techniques. They were fond of eye and face coloration of white, green and black. AKOSHINE LINE Ultrafine powders, obtained from precious stones, that bestow a luxury touch, for Superior cosmetics

4 ANCIENT EGYPTIAN GARDENS Gardens were very popular among ancient Egyptians. Houses, palaces, temples nearly always have a garden next to the building. Gardens also provided food, including fruit, vegetables and wine. AKOBIOL LINE Rare essences and botanicals - anciently employed to manufacture perfumes, massage oils, beauty masks - revisited according to the modern notion of green, nature-friendly cosmetics

5 AKOACTIVE HORUS FROM THE VANITY OF THE PHARAOH THE SECRET OF THE MAGICAL LIPOACTIVE FOR A DIVINE WELL-BEING

6 AKOACTIVE HORUS is inspired to the fascinating Egyptian myth of the Pharaoh/God. Akott Researchers reinvented tradition by coupling the curative power of Nigella sativa seeds + the emolliency of Moringa seed oil AKOACTIVE HORUS, THE MAGIC PHARAOHS LIPOACTIVE, an ingredient with NOURISHING, MOISTURIZING, SOOTHING AND REPAIRING PROPERTIES, devised to pamper sensitive skin, the way the Pharaohs took care of their own divine appearance.

7 CHARACTERISTICS INCI NAME (CTFA): Caprylic/capric triglyceride, Moringa oleifera seed oil, Nigella sativa seed extract. PHYTOCHEMICAL ACTIVE COMPONENTS Fatty acids: OMEGA-6 = Linoleic acid, Eicosadienoic acid OMEGA-7 = Palmitoleic acid OMEGA-9 = Oleic acid, Erucic acid Palmitic acid Stearic acid Gadoleic acid Arachidic acid Phytosterols: gamma-sitosterol Stigmasterol Other actives: Thymoquinone D-limonene

8 BOTANICAL FEATURES NIGELLA SATIVA SEED: anti-inflammatory, anti-oxidant, contains phytosterols, vitamins and precious oligoelements. MORINGA OIL: rich in unsaturated fatty acid, extremely stable, emollient, nourishing. APPLICATIONS AKOACTIVE HORUS is indicated in case of alterations of the skin barrier (dehydration, dermatitis, hypersensitivity) as well as for the cosmetic treatment of skin inflammatory symptoms and skin aging. AKOACTIVE HORUS can be employed in a wide range of applications such as: anti-age products, sun care, hair care, post-depilatory creams, baby products and sensitive skin products. RECOMMENDED DOSAGE : 2 10%

9 AKOACTIVE NILE LILY FROM CLEOPATRA, A WAY AHEAD OF HER TIME WOMAN, THE SECRETS OF THE ACTIVE FOR A TIMELESS BEAUTY

10 Cleopatra s splendid palace was surrounded by magnificent gardens. Among the hundreds of species, a dazzling yellow flower with golden spathes shone like gold: the Nile Lily (Zantedeschia elliottiana) Akott Researchers devised a novel synergy: Zantedeschia elliottiana flower extract + Bakuchiol, purified Babchi seed AKOACTIVE NILE LILY is a POWERFUL ANTI-AGEING LIPOACTIVE with a MULTIFUNCTIONAL REJUVENATING EFFECT.

11 CHARACTERISTICS INCI (CTFA) Name: Caprylic/capric triglyceride, Zantedeschia elliottiana flower extract, Bakuchiol. PHYTOCHEMICAL ACTIVE COMPONENTS Triterpenes Triterpenes (Squalene): it has free-radical scavenging properties and it helps the recovery of skin barrier integrity and functionality and prevents skin TEWL. Phytosterols (gamma-sitosterol, Campesterol, Stigmasterol, Phytosterols Cycloleucalenol): prevent skin ageing by stimulating collagen and extracellular matrix fibers synthesis in the dermis. It improves skin metabolism and reduces inflammation. Fatty acids (Linoleic acid (Omega-6), Oleic acid (Omega-9), Palmitic acid, Stearic acid): help the stratum corneum to restore its barrier function and also provide antioxidant and anti-inflammation properties; in addition linoleic acid is known to enhance actives penetration in the skin. Bakuchiol: a meroterpene extracted from Babchi seed, exhibits a strong repairing effect by stimulating the main components of the dermalepidermal junction and of the extracellular matrix, promotes hydration, prevents and counteracts inflammation and oxidative stress.

12 EFFICACY TESTS Fibroblasts are the main component in the dermis, the deeper layer of the skin, and are responsible for the synthesis of extracellular matrix proteins such as collagen and elastin. We tested the effect of AKOACTIVE NILE LILY on the stimulation of cell proliferation and total protein synthesis in human fibroblasts. Akoactive Nile Lily 0,02% : effects on human fibroblasts Protein synthesis Cell growth +33% + 33% protein synthesis + 13% cell proliferation +14% +5% 24 h 48 h +13% This evidence suggests a strong role in supporting deep skin trophism, firmness and vitality.

13 THE CLAIM AKOACTIVE NILE LILY... anti-oxidant and anti-inflammatory can improve hydration level and skin texture can improve vitality, firmness and elasticity has an active rejuvenating effect SUGGESTED APPLICATIONS AKOACTIVE NILE LILY is recommended in selective cosmetics for skincare (face creams, hand creams, beauty masks, décolleté and body treatment), high-end sun-care, functional make-up (active lipsticks, antiage foundations), luxury SPA products. RECOMMENDED DOSAGE: 0,1 2%

14 AKOACTIVE ITALINE-T AKOACTIVE ITALINE-T T PLUS From the Peninsula Italica the Secrets of the Actives from the Ancient Values for a TASTY COSMETOLOGY

15 WATER and SUN are the essence of Italy and Tomato, the gorgeous richness of the South of Italy, draws from them both. Tomato takes its life from the warmest Italian sun and at the same time knows how to defend from its power. AKOACTIVE ITALINE-T is the ALL-NATURAL way of preserving our youth and caring for ourselves.

16 MANUFACTURING PROCESS AKOACTIVE ITALINE-T is a LIPOACTIVE obtained from the seed of GMOfree Italian tomatoes, selected for their organoleptic properties, and grown in accordance with EU standards. It is manufactured through cold mechanical pressing, decantation and filtration without using any solvents or added chemicals. This Green manufacturing process maintains all the nutrients naturally present in the tomatoes, and results in a pure and 100% natural ACTIVE ingredient with the highest possible concentration of all its active components. The entire manufacturing process is carried out in Italy, after harvesting the tomatoes in their natural habitat of Apulia, far from environmental pollutants.

17 THE CLAIM Rejuvenates aging skin, restores skin antioxidant defences, quenches UV induced free radicals, protects against acute and chronic skin photo-damage CHARACTERISTICS INCI Name: Solanum Lycopersicum Seed Oil CAS NO.: EINECS: Appearance: viscous liquid Color: red/orange Odor: characteristic

18 ACTIVE COMPONENTS RANGE BENEFITS Oleic Acid Linoleic Acid -Omega 6 Linolenic Acid-Omega 3 Palmitic Acid 16-26% 50-60% 1-3% 12-15% Sebum-like fatty acids that form a protective barrier from external agents providing a soothing effect and improving hydration Tocopherols mg/kg Excellent antioxidants that help reverse photoageing damage caused be UV exposure Lycopene mg/kg Rich in trans-lycopene, powerful radical-scavenger and inhibitor of collagen degradation Other Carotenoids mg/kg Anti-oxidant effects Phytosterols mg/kg Vegetal sterols that improve the skin tonicity by increasing the production of elastin

19 SAFETY TESTS In vitro: CYTOTOXICITY TEST, Italine-T didn t induce toxicity in cultured keratinocytes. In vivo: 36 hrs. PATCH TEST, Italine-T was proved to possess no irritant potential. Viability (%) Cell viability upon treatment with Italine-T CONTROL ITALINE-T EFFICACY TEST IN VITRO FREE-RADICAL SCAVENGER ACTIVITY This test ascertains the ability of a cosmetic ingredient to counteract the effects of peroxide radical on human cultured keratinocytes (NCTC 2544). It is predictive of the potentiality of such product to reduce the cellular damage induced by oxidative stress, and it substantiates anti-radical, antiageing claims.

20 ITALINE-T T is a natural FREE-RADICAL RADICAL SCAVENGER Italine-T reduces ROS levels Radical Scavenging ability ROS levels (%) ROS Inhibition (%) CONTROL CONTROL + H2O2 ITALINE-T + H2O2 CARCININE + H2O2 0 ITALINE-T + H2O2 CARCININE + H2O2 2% ITALINE-T

21 LINE EXTENSION AKOACTIVE ITALINE-T PLUS ITALINE-T was combined with a powerful antiinflammatory molecule -ALPHA LIPOIC ACID - found in BROCCOLI sprouts, another traditional vegetable from Italian culture. The TASTY SINERGY from the Ancient Values delivers an enhanced LIPOACTIVE with EXCEPTIONAL radical scavenger activity

22 ITALINE-T T PLUS is a powerful ANTI-OXIDANT + ANTI- AGEING INGREDIENT ITALINE-T PLUS: inhibition of UVA-induced ROS ITALINE-T PLUS: effects on human keratinocytes +25,5% +10,6% UVA = 1 J/cm2 UVA = 3 J/cm2 UVA = 5 J/cm2 +23,7% +17,0% +28,1% +15,2% cell growth protein synthesis +4,4% ITALINE-T PLUS 0,025% 0,05% 0,1%

23 APPLICATIONS The ITALINE-T LINE can be widely used in personal care: anti-ageing creams body lotions moisturizing hair products sun care formulations. In addition it ensures a positive consumer perception associated to the Naturality and to 100% Active Ingredient claim.

24 THANKS FOR YOUR ATTENTION!