Partnering with the Community

Transcription

1 Partnering with the Community for a Brighter Future

2 Assalam-o-Alaikum, We have had an outstanding start to 2014 at P&G Pakistan. The second season of Always Karo Yaqeen was launched to inspire young girls across the country with self-confidence to achieve their ambition in life. This year the mini-series took inspiration from real life events. Additionally, the Pantene Bridal Couture Week returned to Karachi in May, to bring to Pakistani brides a one-stop solution for clothes, hair, makeup and accessories for their very special wedding day. We joined hands with our partner METRO Cash and Carry on the occasion of its 50th anniversary globally, to bring clean drinking water to Pakistani communities in need via the P&G Children s Safe Drinking Water Program. Through this initiative, 24 million liters of clean drinking water will be made available to families affected by natural disasters such as the recent crisis in Tharpakar. Our employees continue to be highly engaged in the Company s community programs. Several P&Gers enthusiastically volunteered to accompany children from the P&G-HOPE schools to the Dolphin Show in Karachi and spend quality time with them. I hope you enjoy reading more about various P&G activities in the following pages of the newsletter. P&G earns top spot on Fortune 500 Most Admired Companies List Faisal Sabzwari General Manager, P&G Pakistan. For the second consecutive year P&G has earned the top spot on Fortune 500 list of Most Admired Companies. P&G ranked 1st industry-wise and 15th overall on the list of most admired organizations. The World's Most Admired Companies are rated on nine attributes such as the ability to attract and retain talented people, quality of management, social responsibility, innovativeness, quality of products or services, wise use of corporate assets, financial soundness, long-term investment value and effectiveness in doing business globally. The World's Most Admired Companies study by Fortune magazine, surveys top executives and directors from eligible companies, along with financial analysts, to identify the companies that enjoy the strongest reputations within and across industries. P&G Children s Safe Drinking Water Program Celebrated 7 billion liters of clean water delivered P&G recently celebrated a new milestone in its Children s Safe Drinking Water (CSDW) Program. The company has delivered 7 billion liters of clean drinking water. This is equivalent to 1 liter of clean water for every person on the planet. Diarrhea caused by drinking contaminated water is a leading cause of illness and death among infants and children in the developing world. More than 1,600 children die every day as a result of diseases that cause diarrhea. These losses are more than those caused by HIV/AIDS and malaria combined. In a world where more than a billion people do not have access to clean drinking water, P&G is committed through its CSDW Program to save one life every hour by 2020 by delivering enough water. This requires the CSDW Program to provide 2 billion liters of clean drinking water every year. In collaboration with the U.S. Centers for Disease Control and Prevention, P&G has developed a low-cost powder technology called P&G Purifier of Water. This is designed to purify even heavily contaminated water so that it meets World Health Organization standards for safe drinking water. The P&G CSDW Program has established on-going initiatives in several countries including Pakistan, India and Kenya. Since its inception in 2004, the CSDW Program has reached families in more than 75 countries, helping save an estimated 39,000 lives and preventing nearly 300 million days of illness. Contaminated water is the cause of many illnesses suffered by my family. With everyone healthy in the family, we can achieve everything else. Claudia Pereira Recipient of the 7 billionth liter of clean drinking water, living in southeastern Brazil.

3 Bridal Extravaganza hits town with PBCW! Pakistan s premier bridal fashion show, Pantene Bridal Couture Week (PBCW), dazzled Karachi once again with exciting, spellbinding displays of bridal couture and entertainment this season. The Pantene Bridal Couture Week was pioneered more than three years ago with the objective of promoting Pakistan s bridal industry and providing a platform for both Pakistan s upcoming as well as established designers. Today Pantene Bridal Couture Week has evolved into one of Pakistan s most sought after and eagerly awaited fashion events. It is a unique mix of bridal fashion, glamour and top notch ramp entertainment. This year some of Pakistan s most renowned as well as aspiring designers came together to showcase their talent on this platform. Pantene launches the much awaited Bridal Couture Week Pantene is one of the leading names in the beauty industry. Pantene Bridal Couture Week by Style360 has emerged as one of Pakistan s iconic fashion events and we are proud to be associated with it. This platform is not just a means for us to show our support for the booming fashion industry of Pakistan, but it also provides us with an opportunity to build strong, meaningful connections with women across the country. Omeir Dawoodji Communications Manager, P&G Pakistan Always Karo Yaqeen Making dreams come true The Always Karo Yaqeen campaign came back this year with a life-time opportunity for an aspiring young female designer to achieve her dream to work at one of the country s leading fashion houses, Bonanza. Pooja Achria, a graduate of the Indus Valley School of Art and Architecture was selected as the winner of the Always Star Hunt and began her apprenticeship with Bonanza to design and launch the Always Karo Yaqeen - Satrangi Collection. Drawing inspiration from this, Season 2 of the Always Karo Yaqeen mini-series was launched, to inspire millions of other young girls with the belief that with hard-work and self-confidence, they can achieve anything they want to. Always Star Hunt Winner Shines Through the Always Karo Yaqeen campaign we aim to bring a message of hope and belief to young girls across the country; that it is possible to achieve your goals and dreams in life - all it takes is the courage and confidence to pursue it along with hard work and perseverance. Benish Irshad Brand Operations Group Manager, P&G Pakistan Always Karo Yaqeen is a brilliant platform for young Pakistani women as it gives them the confidence to reach for the stars. I sincerely believe that as Pakistani women, we must support one another in our endeavors to make a place for ourselves in today s highly competitive environment. The Always Karo Yaqeen initiative does exactly that it inspires young girls across the country to empower themselves with confidence to achieve their dreams and goals in life. Aamina Sheikh Always Brand Ambassador and renowned TV and film actress

4 Ariel and Urdu1 join hands to bring world renowned MasterChef to Pakistan Ariel recognizes that everything from sparkling linen to a home-cooked meal symbolizes hospitality. As part of its mission to deliver stain-free hospitality and the highest standards of cleanliness, Ariel has successfully partnered with MasterChef in Pakistan. MasterChef was recently launched in Pakistan and features a skillful display of culinary artists and unique challenges by the partcipants. The winner of this show will win a cookbook contract, five million Rupees and the prestigious title of the first MasterChef Pakistan. Ariel is committed to offering superior cleaning that helps demanding professionals be at their best. For 15 years, Ariel has been improving the lives of Pakistanis with high quality products and the latest innovations in fabric care. By constantly delivering on its promise of tough stain removal and superior overall cleaning, Ariel has become a household name and trusted ally of consumers across the country. P&G recognized for its Social Impact P&G Pakistan has been recognized with the award for Corporate Social Responsibility by the National Forum for Environment and Health (NFEH) for the second consecutive year. The award recognizes P&G for the Social Impact it has created through various community programs in the country. Through the years P&G community programs have touched and improved lives of more than 30 million Pakistanis. Each year, P&G brand programs reach out to the Pakistani community, focused on improving everyday health and hygiene as well as confidence and self-esteem. This includes the P&G Children s Safe Drinking Water Program, Safeguard and Always School Education Programs and Pampers Mobile Clinics and Hospital Education Program. In line with its commitment to create the experience of home for people in need, P&G continues to support 10 orphan children at the P&G Home at the SOS Children s Village in Islamabad. The Corporate Social Responsibility Awards aims to recognize best practices in social development in the country. Renowned local and multinational organizations with a wide range of CSR programs participated in the awards. The winners were selected after nomination reviews by an independent jury.

5 P&G and METRO join hands to help families in need On the occasion of METRO Cash and Carry s 50th anniversary globally, P&G has partnered with METRO to provide clean drinking water to Pakistani communities in need through its Children s Safe Drinking Water (CSDW) Program. Through this joint effort, 24 million liters of clean drinking water will be made available to families affected by natural disasters, including the recent crisis in Tharparkar. This is enough to provide 400,000 people enough water for a month. P&G s long-term NGO partner HOPE will distribute the P&G Purifier of Water packets to the families affected. Diarrhea caused by drinking contaminated water is a leading cause of illness and death amongst infants and children in the developing world including Pakistan. The simple act of providing clean, purified, drinkable water can help reduce the risk of disease and death by about 50%. In recognition of its 50th anniversary celebration, we are immensely pleased to offer METRO Cash & Carry cooperation on our Children s Safe Drinking Water Program here in Pakistan. Through this program we have made available nearly 800 million liters of clean drinking water to Pakistani communities in need, with support from our partners since Mr. Faisal Sabzwari General Manager, P&G Pakistan METRO is proud to be associated with P&G and its Children s Safe Drinking Water Program. Under the umbrella of Care & Share, our purpose is to improve people's lives, create awareness about global clean water crisis and motivate people to help provide those in need with clean drinking water. This initiative is yet another demonstration of our commitment to bring clean drinking water to children and families in the developing world. Mr. Bouzeneth Benaouda Managing Director, METRO Cash & Carry Pakistan Employees and children cherish moments together P&G continues to create opportunities for employees to volunteer time towards the company s social cause programs. Earlier this year, around 40 P&G volunteers dedicated personal time on a Saturday to spend a fun day with 100 children from P&G-HOPE schools. Together they visited the Maritime Museum and witnessed the first-ever live Dolphin Show in Karachi. The children were spellbound by the maneuvers of the mammals and the different tricks by Stephan the Beluga Whale, Boris the Dolphin and Memo the Sea Lion. The roars and claps to the performances by these mammals revealed the extreme joy and excitement the children experienced that morning. The show was followed by P&G volunteers leading the children in groups on a tour of the Maritime Museum and lunch. The children thoroughly enjoyed the activity and had a very memorable time with P&G employees. Such visits are a rare opportunity for children of the P&G-HOPE schools. Interacting with P&G employees helps the children develop confidence and builds their social and interpersonal skills. I am thankful for the opportunity to attend the highly fun Dolphin Show with children from the P&G-HOPE schools. I was assigned a group of 5 children of different ages and can gladly say I made 5 new friends that day. Spending time with the children and seeing their happy faces during the show increased my enjoyment level manifold. Moreover their enthusiasm, response, communication and excitement was a joy not to be missed for anything. It was evident that this will be a cherished memory of their life. Aetesam Nazir Health Safety & Environment Manager, P&G Pakistan P&G volunteers spend a fun-filled day with P&G-HOPE school children

6 Differences unite at P&G P&Gers across the world continue to celebrate Diversity and Inclusion (D&I) Week with utmost passion each year. D&I Week is testimony of the Company s commitment to celebrate the uniqueness of each employee, including differences in geographies, opinions, thinking styles and gender. This is aimed at making employees feel valued and included and thereby enabling them to perform at their peak. The week kicked off at P&G Pakistan with the General Manager addressing the organization on the value of diversity for P&G. This was followed by a brunch showcasing different cuisines from across Pakistan. During the week P&Gers participated in several trainings on topics including flexible work arrangements and gender differences. The week ended with an absolutely stellar P&G s Got Talent competition, celebrating the very interesting and diverse talents of employees who displayed artistry through music, writing, sketching and much more. P&G CEO Challenge, carving out future leaders P&G is recognized for its commitment towards leadership development across the globe as well as in Pakistan. In line with this commitment, P&G launched the CEO Challenge across the Arabian Peninsula & Pakistan region. This was a first of its kind, virtual, inter-university business idea competition, intended at providing a great learning opportunity for students. Students were engaged through social media to share ideas on how they would launch global P&G brands in Pakistan. Students from universities across the region including UAE, Pakistan and Saudi Arabia participated in the competition. This included 4 elimination rounds of exciting case study challenges. The top 5 teams from Pakistan were invited to the P&G General Office in Karachi for a 2-day fun-filled learning experience. Through this experience they developed business acumen and gained valuable knowledge about the P&G culture, organizational structure and value each function adds to the business. The winning team from IBA Karachi represented Pakistan in the final round and competed with the top team from UAE and Saudia Arabia taking home the runners-up title. Keeping it simple! In an effort to simplify employee s lives and increase productivity, P&G Pakistan launched the simplification initiative. This involved reviewing processes and systems throughout the organization to explore possibilities for simplification in order to save time as well as effort. As part of this initiative, a core team was formed to work together with the organization to brainstorm simplification projects. Ten focus areas were shortlisted including function-specific work processes as well as generic high impact topics which were then worked on by multifunctional teams. These efforts culminated with a celebration in the form of Simplification Week where the P&G Simplification Manifesto was unveiled and the leadership team together with the organization pledged to keep lives simple. P&G launches the simplification initiative