Brief: Generating new and exciting annual or one-off event ideas to further generate new funds.

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1 Challenges

2 2012 Charity: Severn Hospice Brief: Generating new and exciting annual or one-off event ideas to further generate new funds. Outcome: Charity: Ironbridge Gorge Museum Trust Brief: The Trust would like their shops to be seen as shopping destinations in their own right-not just add on s to the Museums they reside in and want the students to help them achieve this. Outcome: The students analysed the layout and offerings in the shops, and provided a report to the Trust with recommendations for stock and accessibility. Charity: Hillbrae Kennels Brief: To raise the regional profile to support the trust. Outcome: The students created a very successful Facebook page, which now has over 13,500 likes, along with instructions and support on using the page. Check out a blog from one of our students on this team.

3 Charity: Age Concern Wrekin Brief: Create fundraising plan for a group to raise 10,000 to buy new minibus. Outcome: The team negotiated a 4,000 discount off the cost of a brand new bus and created a new brand for the transport service. Charity: Cruse Bereavement Care Brief: Create a project plan to raise funds, inspire volunteers with new events, advertise existing events. Outcome: The students came up with ways to improve the existing Big Hug campaign, producing marketing material and leaflets.

4 2013 Charity: debra Brief: To design a fundraising event which would increase funds and awareness of the condition EB. Outcome: The students designed a Wine Down with Debra event, which could be adapted to fit a range of social occasions, from an informal friendly gathering through to a large corporate event. Their event included an Event Pack with game and food ideas, a donations box, invites and information about the charity. Charity: Telford & Wrekin Food Bank/Crisis Network Brief: To look at how people used the Food Bank, raise awareness of what they offered and consider how the Crisis Network could move forward. Outcome: The students developed an idea for a central hub where all the crisis network sections would be based, bringing together not only those in crisis but local entrepreneurs and employed people as well. They also developed training plans to help people gain accreditation as they learned to cook, and also develop a Kids Korner which sought to break the cycle by introducing concepts of healthy eating from a young age. Charity: Telford & Wrekin Council for Voluntary Services Brief: Telford & Wrekin Council for Voluntary Services have designed a new award for social corporate responsibility which they want local businesses to aim for and engage with. Outcome: The students carried out market research for the CVS with local business, carrying out cold calling and gaining a lot of information for them. They also designed a new website which would allow for the trading of skills and training, as well as creating a new slogan for the event. Charity: Shropshire Neo-Natal Unit Brief: To design three rooms within the new Neo-natal Unit at Telford s Princess Royal Hospital Outcome: The students produced designs for the rooms as briefed, but also managed to persuade a local interior designer to carry out the work for free, obtain artwork from a local gallery and the local Art College, source furnishings and get an advert within Marie Claire. They managed to get around 3,900 of funding.

5 Charity: Midlands Air Ambulance Brief: To increase awareness of the Air Ambulance campaign within the age group of year olds Outcome: The students created a new campaign, Go RED for the Midlands Air Ambulance, which aimed to engage primarily with University students. They created a new range of stationary (pens and wristbands), secured a stand at Fresher s Fair next year complete with paramedic and Air Ambulance pod, and designed a new logo for the campaign.

6 2014 Charity: Ironbridge Gorge Museum Trust Brief: To bring the visitor experience at Blists Hill into the 21 st century and make the solution expandable to all Ironbridge Gorge museums and attractions Outcome: The students considered the whole visitor experience, from pre-visit research such as the website through to experiencing the museum. They created a 28 page proposal brief with all their ideas, which ranged from Google Street View on the website, to e-tickets and hospitality packages, to the building of new structures which could act as central hubs. The proposals were then put before the Trustees. Charity: Shrewsbury & Telford Women s and Children s Services Brief: To create a recognisable brand for Women s and Children s Services Outcome: The students fulfilled their brief by creating a new logo for the Women's and Children's Services, which both encompassed what the service offers and the riverside theme which will run throughout the department. They created a new slogan, "A Centre of Excellence, A Community of Care" and a mascot, Shroppy the Duck. They also created a prototype webpage, fundraising packs which can be downloaded from the website, a social media platform and have arranged with Telford Hornets RFC to host events. Charity: Christmas Smile Brief: To move Christmas Smile from pilot status and providing gifts to local vulnerable children to a fully inclusive, professional annual charity project providing seasonal food and gifts to all vulnerable Telford residents. Outcome: The students developed the idea of a 'gift giving tree', stationed within local primary schools and Capgemini offices in Telford, where people can leave a present for a vulnerable child. They also secured free storage and transport for the gifts from a local company. They created a full project package for Christmas Smile, including timeline, a risk register, transformational map and plans to expand the project for the upcoming year.

7 Charity: ManInPlace Brief: To develop a new way of working, one that puts the emphasis on efficiency and time saving and allows the promotion of our support service rather than focusing on administrative tasks. Outcome: The students developed a new logo and strapline for Maninplace, which was "Innovate. Accommodate. Motivate." They also developed a strong social media presence for the charity, as well as fundraising plans and a #SleepOut twitter feed. They developed a new, easy to use database and have spoken with external firms about getting that set up free of charge. Charity: Kewford Eagles Brief: To create a clear, maintainable, sustainable pathway allowing young people with disability to make contact with, and come and play for, Kewford Eagles FC. Outcome: The students have created a number of solutions for the Kewford Eagles; social media pages and guides for parents, a website proposal and prototype, a poster and a press release. They focused on the need to identify students who would benefit and enjoy playing with the Eagles, and created a fully functional database which contained full contact details for the 11 schools they had made connections with. They also secured a relationship with MENCAP's Me2 award, so the Eagles will have a feature in their regular newsletter.

8 2015 Charity: Edward s Trust Brief: Create, retain and maintain a self-driven community of fundraising volunteers. Outcome: The students created a strong market research document looking at Marie Curie, who had experienced similar problems with its volunteer base, and how they had overcome these obstacles. They made contact with 30 local schools to discuss creating charity links, and have begun a partnership with Sutton Coldfield Girls School, who are keen to be involved with the Trust. They developed a sustainable community engagement model for the charity, focusing on contact, engagement and maintaining support. As part of this they provided engagement templates in their final report to Edwards Trust. Charity: Telford and Wrekin Homestart Brief: To identify ways of promoting Homestart locally, raising awareness and funds. Outcome: The students carried out a detailed organisational and competitor analysis for the charity to review. During the week they arranged for Capgemini staff to assist with a website redesign; developed a relationship with Wickes to redecorate the central offices for free; created a forthcoming press release in the Shropshire Star about Homestart; developed a partnership with Nottingham High School, and contacted other schools to discuss fundraising opportunities; posted volunteering opportunities on charityjob.co.uk; and improved Homestart s social media presence, raising their number of twitter followers by 14% in just two days. They have also provided a substantial long term marketing plan to the charity. Charity: Telford District Rotary Clubs - Telford Tree of Light campaign Brief: To identify new/improved ways of marketing the Tree of Light, so that donations this year would reach 42,000, making a total of 500,000 in 20 years. Outcome: The students redesigned the marketing of the tree, but also worked to raise awareness in the local area to increase donations. They developed a relationship with Telford Reprographics who have provided a redesigned banner and sign-up form with a more consistent theme which will be

9 produced and printed free of charge. Ideas to redesign the website and make it more accessible, including regular updates through the year and the inclusion interactive components such as a virtual tree and donation counters were provided to the charity. Our students also made contact with local garden centers and began to develop relationships with the aim of small trees being donated to local schools and businesses during November/December, meaning they can have their own Little Trees of Light. With regards to the tree itself, they have looked into text donations and QR coding to make it easier for donations to be made. Charity: Small Woods Brief: To increase funding and awareness of the local SmallWood in Coalbrookdale through the selling of products (charcoal) made from the coppiced wood. Outcome: The students undertook market research into the area of locally produced sustainable products, and found a market gap with regards to charcoal, the main product of Small Woods Coalbrookdale. To begin the process of increasing income and awareness, the team made bookings for SmallWoods to attend two local farmers markets in the upcoming months, and produced sample fliers and website pages to increase interest in SmallWoods. They also developed a social media plan which the client can use in the run up to the Farmers Markets. To further local awareness, they arranged a meeting between Small Woods and local school, Buildwas Primary, to discuss the development of a relationship between the school and the woodland. Charity: Telford & Wrekin Council for Voluntary Services Brief: To deliver a report summarizing research carried out into the volunteering habits of year olds, and how CVS can increase their engagement. Outcome: The students sent out a survey via social media on Tuesday morning, and over the week received more than 100 replies, enabling them to create a strong market research report for CVS. They released an article to the Shropshire Star, which was printed on Friday, and recorded a 27 second promo clip about CVS which played on Signal 107 for 8 days. In considering longer term solutions, they arranged for a local college, together with Capgemini, to develop a CVS app, arranged for a Professional Development Module placement to take place at CVS and for University of Birmingham MBA students to provide strategic planning support. They also created a role for a Volunteer Ambassador, working with the University of Wolverhampton, which will provide a sustainable longer term relationship. In their report they have also discussed improvements which need making to the website to make it more engaging.