CSR Media. Annual Report

Transcription

1 CSR Media Annual Report

2 Commu nity Workpla ce Environ ment Market

3 Community Our business serves our community and supports philanthropic associations.

4 Fallimha Show: Continuous Broadcasting One of the YouTube shows that Zain supported since its initiation. The show aims to provide English language lessons via English movies, it is managed by a group of youth under the leadership of Loay Alshareef. The show was launched on January 12, It is considered the first YouTube show of this kind in the Middle East, and it was awarded the best education project of the year in 2013, honoured by the Minister of Education.

5 Growth Rate of subscribers in philanthropic associations From 4 th Quarter 2013 To 4 th Quarter 2014 Growth rate of subscribers in philanthropic associations from 1st to 4th Qaurter 68% Q 1 Q 2 Q 3 Q 4 SMS Reminders for Blood Donations to Philanthropic Associations (within Zain s philanthropic associations support program) The program was launched since Zain s beginnings and was still continued in 2014 Zain plays a major role in building the community by supporting many certified philanthropic associations through sending weekly SMS reminders all over the year, with the aim of collecting donations for associations that offer services in the right place, aiding these associations in delivering their messages to the community, such as limiting begging in the streets, mosques, and public complexes. The associations receive the donations easily and in full via the SMS service, with the ability to donate one time only or by monthly deductions.

6 Hadafi Empowering Women Entrepreneurship 1 February, 2014 Within Zain s efforts to continuously support and enable businesswomen in the Kingdom, while enhancing the growth of emerging projects, Zain participated as an official sponsor for Hadafi program that aims to support entrepreneurial programs and empower Saudi businesswomen through developing their commercial skills, in addition to improving the economic opportunities available to women by providing tools for initiating and developing their own projects legally. Hadafi a free electronic program that aims to develop women s commercial skills through a series of electronic lectures, it provides financial support, consultancies, and awards for the ones qualified to the final stages of the program, to help them start and develop their own businesses. Thousands of Saudi women have benefited, from the preliminary to the final stages.

7 World Cancer Day 4 February, 2014 Over the years, Zain KSA has participated in the activities of World Cancer Day to raise societal awareness and encourage individuals to take regular checkups and follow a healthy lifestyle for preventing cancer. Zain showed solidarity with those diagnosed with cancer by launching awareness campaigns on its social media channels and flagships around the kingdom.

8 Saudi Association for Hearing Impairment 5087: (within Zain s philanthropic associations support program) 18 February, 2014 As an activation to Zain KSA s role in serving this segment of society, and within Zain s agreement with the Saudi Association for Hearing Impairment, the CSR department at Zain continuously develops awareness campaigns over social media channels and flagships around the kingdom. Moreover, Zain has launched a special service targeting those with hearing impairment with a special offer on video calls to facilitate communication.

9 Zain s Syrian Children Support Initiative 25 February, 2014 Responding to the call of the Custodian of the Two Holy Mosques, King Abdullah bin Abdul-Aziz, regarding the charity program for aiding Syrian children, Zain KSA has enabled its users to support and aid those children by launching a charity campaign via the code In addition, Zain launched an awareness campaign over its social media channels and flagships around the kingdom.

10 World Civil Defense Day: A Safe Community 1 March, 2014 On the 1st of March of every year, Zain KSA participates in spreading societal awareness on safety and supports the efforts of authorities in spreading national awareness by sending SMS to users and launching campaigns on social media channels and flagship screens around the kingdom. The focus of this campaign is on safety measures to be taken where someone is located, cultivating a safe society and contributing in reporting violations within the family or workplace environments..

11 Supporting Arab Women(Change Event) 1 March, 2014 Zain KSA participated in Change Event that took place for the first time in the Kingdome, it is for supporting Arab women and giving them the opportunity to get lectures on health and fitness in a ladies only place. The returns of this event were given to participating philanthropic associations. Zain had a booth and provided technical solutions in addition to a draw on 15 4G routers awards.

12 Community Awareness: Dangers Around Us (Phosphine Gas) 6 March, 2014 In line with occurring social events and within our efforts to enforce awareness on the importance of saving lives from the dangers of poisonous gases emitted from insecticides, Zain KSA participated in warning about the dangers of using Phosphine, the campaign was launched internally and over social media channels.

13 National Home Care Association 5059 (within Zain s philanthropic associations support program) 6 March, 2014 Within Zain KSA s efforts to enforce social responsibility principles, the company activated its cooperation with the National Home Care Association by launching awareness campaigns through SMS, social media channels, and flagship screens around the kingdom, motivating users to donate to the association. The association aims to provide home health care in partnership with public hospitals, responding to the psychological and social needs of patients and supporting them with medical tools and consumable medical materials.

14 Mothers Day 21 March, 2014 Out of love, generosity, and thankfulness to mothers and motherhood s role in society, Zain KSA celebrated Mothers Day through focusing on what the community is affected by the most, mothers. A campaign was launched on social media channels.

15 Down Syndrome Day 5053 (Saut: The Voice of Down Syndrome Society) 21 March, 2014 Zain KSA had a great role in the establishment of Saut Down Syndrome Association by solely supporting it after it was part of AlNahda Woman Charitable Society. Saut works on serving and taking care of those diagnosed with Down Syndrome and provides support for their families. Zain supports the association through awareness campaigns via social media channels and flagships screens around the Kingdom..

16 Fieldtrips: Taibah University 24 March, 2014 Zain KSA believes in the importance of supporting ambitious Saudi youth and preparing them for the workplace, the company welcomed some of Taibah University IT students in its Riyadh headquarter, for them to directly benefit from the company s expertise through visits and open discussions about the workplace, especially in their field of study..

17 Career Day: Imam Muhammad bin Saud University 9 April, 2014 Zain ensures its participation in the major career days taking place in the Kingdom, hoping to attract ambitious male and female youth for employment opportunities, starting from receiving CVs up until interviews. It is well known that Zain has a youthful ambience as the average age of employees is 25 years old, while Saudization amounts to 80%.

18 Holy Quran Memorization Charity Society in the Kingdom 16 April, 2014 The Holy Quran resembles a major aspect of our lives as Muslims. Since it extremely benefits our society with goodness, Zain KSA makes sure that it fulfils its part by supporting the Holy Quran Memorization Charity Associations. The company continually launches monthly reminder campaigns to motivate users to donate for the sake of the Holy Quran Memorization through SMS, social media channels, and in Zain s flagships screens around the Kingdom.

19 Career Day: Institute of Public Administration 27 April, 2014 University career days are one of the important meeting points between students and major companies. Within Zain efforts to attract ambitious youth looking for employment opportunities, the company participated in the career day of the Institute of Public Administration in Riyadh, HRH Prince Bandar bin Khalid bin Abdul-Aziz, Governor of Riyadh, visited Zain s booth during the event.

20 Career Day: AlFaisal University 30 April, 2014 In coordination with the Human Resources department, the CSR department of Zain participated in the career day of AlFaisal University, newly graduated students were welcomed at Zain KSA s booth during the 4 days event.

21 World Red Crescent Day 8 May, 2014 Everyone may encounter sudden crucial situations without prior warnings, which requires enough knowledge and education about first aid skills for saving precious lives. From this point, Zain KSA launched an awareness campaign in accordance with World Red Crescent Day, it included awareness messages internally, via social media channels, and through Zain s flagships around the Kingdom.

22 Career Day for People with Special Needs (My Secure Job) 11 May, 2014 Within Zain KSA s efforts to fulfil its social responsibility towards people with special needs and contribute in providing career opportunities for them, the company participated in the First National Forum for the employment of individuals with special needs, the first of its kind in the Kingdom, under the auspices of HRH Prince Khalid Bin Bandar Bin Abdul-Aziz, Governor of Riyadh region.

23 Career Day: Jeddah Job Exhibition Tawteen 13 May, 2014 Zain KSA never hesitates in attending events concerning employments of ambitious Saudi youth. One of Zain s fruitful participations is the company s attendance at Tawteen job exhibition that took place in Jeddah, it hosted a great number of job seekers exceeding thousands of people. Individuals with special needs also had their share of Zain s attention at the event.

24 World No Tobacco Day May, 2014 Zain KSA ensured its participation in World No Tobacco Day under the motto Be a Good Role Model, the company launched an awareness campaign Passive Smoking Effects on social media channels and flagships screens around the Kingdom. It was in coordination with Purity Anti Smoking Charitable Association, which aims to reduce the number of smokers, leading to a non smoking community. The association positively approaches smokers and informs them about the advantages of a healthy lifestyle while using modern scientific methods for reaching high success rates.

25 Ramadan 2014 After Allah s will, and with the efforts of Zain KSA s CSR team, the company prepared Iftar campaigns and distributed over a million and two hundred and fifty thousands (1,250,000) meals since the beginning of the project. Thousands of meals were distributed in Makkah and Madinah in the month of Ramadan during that year, in addition to displaying Ramadan Duaa and motivating people to donate to philanthropic associations via the company s internal communication channels, along with extending congratulations to users through SMS, social media channels, and flagship screens around the Kingdom.

26 Eid Al-Fitr Celebrations 30 July, 2014 During Eid Al-Fitr, Zain KSA extended congratulation and presented its Eid gift with a draw on 12 iphone C5 devices, it was all over social media channels, SMS, and Zain s flagship screens around the Kingdom.

27 Sanad Children Cancer Support Society August, 2014 According to the statistical reports of King Fahad National Centre for Children s Cancer & Research, more than 1000 children in the Kingdom are diagnosed with cancer yearly. To achieve social solidarity, Sanad Children Cancer Support Society has created a program for children in need and diagnosed with cancer, it provides social support, starting from diagnosis through treatment and cure. It also provides financial and emotional support for the child and family. Zain KSA has responded to this initiative by launching an awareness campaign over social media channels and flagships around the Kingdom, facilitating users donations by SMS.

28 International Youth Day 12 August, 2014 Zain KSA shared with users inspiring success stories of entrepreneurs supported by Zain s social program. The aim was to highlight the achievements of male and female Saudi youth, and to offer the support and services that they need for reaching their goals. Zain confirms its continuous support for entrepreneurship by motivating youth in finding alternative job opportunities and creating ones for others.

29 Disabled Children Association August, 2014 Zain is one of the strategic partners and supporters of Disabled Children Association, with a cooperation agreement between the two parties to serve and provide care for individuals with disabilities. One of the latest initiatives by Zain was organizing a marathon for children and adults with disabilities, with great media coverage and professional staff to organize the event, all in cooperation with My Bicycle Saudi Group and the Saudi Cycling Federation, in addition to continuous monthly support via donation reminders SMS and campaigns on social media channels and Zain s flagships around the Kingdom.

30 Zain s Philanthropic Associations Support Program 27 August, 2014 Zain signed agreements to support philanthropic associations, it was one of its best initiatives in Ramadan, the company announced that it will donate 1SR for every new line subscription, bill payment, credit recharge, or any purchase of Zain KSA s products or services during Holy Ramadan. This initiative had a great role in motivating users to increase their transactions and usage of Zain s services as the initiative s success rate was based on users activities. Users were aware that this initiative will not cost them any additional fees, since deductions were out of Zain s account. Accordingly, Zain has fulfilled the agreements and granted 4 associations their share of donations, along with spreading awareness about the activities of these associations via social media campaigns and flagships around the Kingdom.

31 Career Day: Qeta at in Khobar 9 September, 2014 One of Zain KSA s participations in Saudi youth talent acquisition was a fruitful participation in Qeta at Career Day in Al Saif hall in Khobar/ Eastern Region. Thousands of job seekers attended the event.

32 Saudi National Day 23 September, 2014 On the 23rd of September each year, Zain KSA celebrates the Saudi National Day with Saudis by sharing happiness and pride of our beloved nation. Zain launched its national campaigns on social media channels and flagships, in addition to offering special services during this day, including free on-net calls and a draw on valuable prizes through a competition on social media channels, along with sharing a video on YouTube about the responsibility of individuals and society towards their nation, expressing pride and honour.

33 National Day Campaign 23 September, 2014 What is the story behind the campaign? It is one of Zain s creative campaigns for National Day, it gained great attention at the time of its launch in the streets of the Kingdom of Saudi Arabia, and on all social media channels. Within hours, people got excited and started discussing and questioning, until the full campaign was finally revealed. The campaign was successful in gaining the approval of Saudi citizens and Zain s employees, exceeding expectations and reflecting positively on the Saudi society.

34 Back to Schools 2014 Within the scope of fulfilling our social responsibility, we realize the importance of preparing students for the exams period. Zain KSA organized awareness campaigns on social media channels about the importance of exam preparations in order for students to be fully prepared for passing this stage. The campaign was greatly successful this year, Zain users, both parents and students were highly engaged on social media channels.

35 The Arab Smart Devices Applications Challenge 1 October, 2014 Zain KSA participated in hosting the 2nd annual Arab Mobile App Challenge that aims to enhance the entrepreneurial skills, especially in the field of developing Arabic apps, which provides a chance for Saudi youth to share their skills and ideas and attend the regional finals in Dubai, along with representing the Kingdom of Saudi Arabia in the finals in Barcelona.

36 Hajj 1 October, 2014 Zain KSA always participates in preparing for Hajj season, one of the most important seasons to Zain as it is concerned with serving pilgrims coming from all over the world, in accordance with the guidance of our government. Zain increased its network s capacity in the holy areas, in addition, it contributed in awareness activities by working on a video about Hajj in the past and present, while also preparing an awareness campaign for pilgrims about safety and health, all along with distributing the prophet s Hadith and making a clear visual depicting Ihram locations Meeqat.

37 The Guests of the Custodian of the Two Holy Mosques Program 7 October, 2014 For the 5th consecutive year, Zain offered its support to the Guests of the Custodian of the Two Holy Mosques Program by providing voice and data services to more than 2,500 pilgrims, out of which 1000 are from Palestinian martyr families, allowing them to stay connected with their families. In addition, an awareness campaign was prepared in cooperation with the Ministry of Hajj and a number of ministries that offer services during Hajj and Umrah seasons. Zain also contributed in presenting gifts to the King s guests, amounting to 2,500 gifts, including a prayer mat, backpack, umbrella, water bottle, mask, prayer bead, and a smart device with data SIM and recharge cards, 200 were wrapped in prestigious boxes for VIPs.

38 Make a Wish Come True Program in coordination with King Fahad Medical City 15 October, 2014 One of the programs that Zain KSA supported is the Make a Wish Come True program for cheering up sick children, It was in coordination with King Fahad Hospital. Zain provided 30 smart devices for 30 children with 30 data SIMs, aiming to provide psychological support which contributes to the kids treatment and cure, if Allah wills.

39 Universal Children s Day 20 November, 2014 By participating in this event, Zain KSA aims to do its best for protecting our children and providing a safe and healthy environment for them, enforcing their rights in education, growth, and voice, while enabling them to develop their capabilities. A hashtag was created on Twitter for users to share their stories and dreams with Zain.

40 Winter Awareness Campaign 25 November, 2014 Out of concern for the health and safety of our community, Zain KSA spread awareness on winter diseases and accidents caused by water heaters, fire places, rains, and floods, the campaign was internal and on social media channels.

41 Workplace Enforcing business ethics and high employee morale in coordination with Human Resources Department.

42 Some Projects and Volunteerism Initiatives with the Participation and Coordination of Zain Employees Iftar Ramadan 2014 Zain KSA has placed an important value on instilling volunteerism and social contributions within its social responsibility goals, as its required for a positive social atmosphere, which in turn leads to higher levels of social team spirit and national belonging.

43 Zain s Employees Participation in Sports Events My Bicycle 2014 The company invited employees to participate in a bicycle race around the Kingdom, in order to motivate them to exercise and follow a healthy lifestyle.

44 Employee Health Care: Internal Checkup Campaigns 7 April, 2014 Since its beginnings, Zain KSA has worked on creating a healthy environment for its employees, it is one of the most important features that resemble a caring organizational culture. The company organized internal campaigns in its headquarters in Riyadh, Jeddah, and Dammam, in coordination with public hospitals and clinics, with the aim of conducting regular checkups and providing health care to employees. The checkups coincide with World Health Day. In addition a campaign was launched internally, and on social media channels and flagships around the Kingdom.

45 Health Lectures: World Health Day 7 April, 2014 Within Zain s efforts in caring for its female employees and providing health care services to them, the company organized an event for Arab women health care. Dr. Mona AlSinan, a famous professional health care figure, was invited to present a lecture in accordance with World Health Day. The lecture included major points revolving around nutrition, anti-aging, the dangers of diseases, detoxification, the easiest ways to lose weight, and stress management.

46 Safety & Security Measures: World Day for Safety & Health at Work 28 April, 2014 Within Zain s efforts in raising awareness, the Safety & Security Department and the CSR Department at Zain KSA ensure spreading awareness regarding preventive and safety measures to be taken during the occurrence of accidents, God forbids. Accordingly, Zain launches awareness campaigns every year on World Day for Safety & Health at Work, in order to save lives and keep everyone safe at work.

47 Al-Nahda Organization: Contributions to Volunteer Services 15 May, 2014 Within Zain KSA s efforts to fully deliver its social responsibility, and as part of our belief in the importance of employee contribution to volunteer services, as it strongly and positively affects personality and attitude towards society, an announcement has been made about the opportunity of joining Al-Nahda Organization Volunteer Summer Camp, for 10 days between 7 and 19 June, 2014.

48 Encouraging Blood Donation from Employees 14 June, 2014 In accordance with World Blood Donor Day, and for the 4th consecutive year, Zain KSA contributed by launching a blood donation campaign in coordination with public hospitals. Donation buses were available for Zain s employees in Riyadh, Jeddah, and Dammam, allowing more than 200 employees to donate blood in one year.

49 Encouraging Employees to Participate in Supporting Philanthropic Associations through Periodical Campaigns The CSR team involves Zain s employees in the company s philanthropic and social campaigns, which is an added value contributing to the campaigns success.

50 Market Transparency in products and adherence to regulative authorities for fair competitiveness.

51 World Telecommunication Day 17 May, 2014 In the World Telecommunication Day of this year, the focus of Zain KSA s attention was on increasing awareness and knowledge in the field of telecommunications by launching campaigns internally and on social media channels and flagships around the Kingdom.

52 The Kingdom s Male & Female Entrepreneurs Support Initiative Zain KSA founded a method of supporting male and female entrepreneurs in the Kingdom, the company gives them priority in purchase contracts and supply rights as it restructured purchase and supply measures in accordance with the directions of our government, aiming toward more contribution from the private sector and large companies in supporting Saudi youth projects. Supplier lists now include more than 425 Saudi companies with leading businesses.

53 Hearing-Impaired Package Part of Zain KSA s CSR responsibilities toward the hearing impaired community is to spread awareness and educate society about them, in order to enable them to be productive and effective in society. Zain has offered employment opportunities in its headquarters around the Kingdom for people with special needs, and provided technical solutions and services for this category of the community. A special service was introduced to serve people with special needs, on Mazaya Light postpaid package and on Hala prepaid package. Mazaya Light provides many free services to its subscribers in the hearing-impaired package without monthly fees, it offers 50 on-net video calls, 100 SMS, and a special discount on off-net local video calls, 30 Halalas/min.

54 Hajj 2014 Within Zain KSA s continued efforts in creating opportunities to serve the community and motivating users to use services that contribute to philanthropic associations during Hajj, with every new package subscription, 1SR was deducted for donations to Saut Down Syndrome Society and Insan Charity Committee for Orphans Care..

55 Environment Recycling and environment friendly activities.

56 My Bicycle Race, in coordination with The Saudi Bicycle Federation 15 February, 2014 Zain KSA had a big role in adding value to My Bicycle race along with sponsoring the event. The race was the first of its kind in the Kingdom, considering its size, how it was organized, and with more than 10 official parties and private sectors participating. Zain has contributed in creating an opportunity for people with special needs by sending an invitation to the Disabled Children s Association, it has coordinated with the association in preparing young and adult individuals with special needs to join the race. Winners were awarded valuable gifts from Zain KSA, the first place winner got a wheel chair designed especially for racing competitions.

57 Paper Recycling Program With increasing demand on papers, there is more demand for wood, which in turn affects the environment and wildlife. Whereas recycling 1 ton of papers saves not less than 30,000 liters of water. For that reason, the CSR team at Zain KSA started spreading awareness by placing recycling cans all over the company s offices in the Kingdom. Moreover, agreements were made with the Saudi Paper Recycling and Saut Down Syndrome Association, whereby returns of paper recycling will be donated to the association.

58 World Water Day 22 March, 2014 Access to clean waters is a major need to any nation. In the Kingdom of Saudi Arabia, rain and ground water levels have been decreasing, along with a growing population, which increases the demand for water. On World Water Day, Zain KSA has participated by launching awareness campaigns for saving water and limiting consumption.

59 Earth Hour 29 March, 2014 Zain KSA has participated in the world s Earth Hour. Earth Hour is a worldwide event at the end of March of every year, people around the world take part in protecting planet earth by turning off unnecessary lights for one predefined hour.

60 World Environment Day 5 June, 2014 Zain KSA believes in the importance of World Environment Day, the company is committed to promoting environmental friendly activities. A number of initiatives were implemented by the company, including the participation in organizing a bicycle race and preparing awareness environmental friendly visuals, in addition to instilling the concept of continuity by conducting internal recycling campaigns, along with social media channels and flagships campaigns around the Kingdom.