BRAZILIAN BIODIVERSITY
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1 COMPANY BRAZILIAN BIODIVERSITY
2 Created in Sao Paulo in 1985, Mapric possesses unique expertise in the biodiversity of Brazil, the world s largest biodiversity hotspot. Mapric produces and develops active ingredients for the cosmetic, pharmaceutical and nutraceutical industries. A business that complements the French GREENTECH Group, which it joined in 2016, and which develops and produces high-tech active ingredients derived from botanical, marine and microbial matter for these industries through its companies: Biovitis BOTANICAL MARINE MICROBIAL BIODIVERSITY BRAZIL AN EXPERT IN BRAZILIAN BIODIVERSITY: 1st COMPANY TO RECEIVE CGEN ACCREDITATION FOR OVER 60 PLANTS Mapric active ingredients are derived out of the rich Brazilian biodiversity, which is so vast that it has no inventory. They are formulated using botanicals from the seven different Brazilian biomes, from the Amazon to the coast, which Mapric has explored tirelessly for over 30 years. An unlimited source of active ingredients Mapric transforms and concentrates the quintessence of its wealth of extracts, complexes, oils or butters with numerous qualities that cover all hair and skin needs by using different extraction processes: maceration, digestion, infusion, decoction, percolation Visionary in its approach, from early on Mapric has worked with CGEN ("Conselho de Gestão do Patrimônio Genético"), the organisation that manages the preservation of Brazilian biodiversity as well as industrial and trade relations with local communities. Mapric s expertise and ethos have made it possible for the company to become the first to receive CGEN accreditation for over 60 Brazilian plants. CUTTING EDGE RESEARCH, INNOVATION AND EXCELLENCE Thanks to its R&D laboratory and formulation technologies, Mapric has developed a unique process for producing liposomes that integrates active ingredients, which are transported to the heart of the physiological target, ensuring maximum impact on the skin: they deliver ceramides, collagen, and vitamins that are powerful and intact. Mapric, with its ultra modern facilities and rigorous processes, is ISO 9001:2008 certified and creates pharmaceutical batches. Working in close collaboration with universities, Mapric is also at the heart of innovation. SUSTAINABLE DEVELOPMENT AND FAIR TRADE AT THE HEART OF MAPRIC Environmental conservation and sustainability of the biodiverse chain of production are part of Mapric s DNA thanks to agreements signed with cooperatives and associations for sowing, planting, irrigation and harvesting. Through the NGO Fitovida, Mapric is partners with extraction communities throughout Brazil and has built long-standing and special relationships based on a long-term approach. Sowing, planting, irrigation, harvesting but also implementing social, educational and environmental initiatives that deliver benefits and well being to communities.
3 CLASSIFICATION OF THE BRAZILIAN BIOME Amazon Biome Dominated by the Amazon forest, the world s largest tropical forest, endowed with outstanding biodiversity. Caatinga Biome Semi arid landscapes of desert and bush. Amazon Caatinga A tropical forest with immense natural wealth and rare species; one of the world s most threatened biomes. em ir a Co ste Mata Atlantica arinha Cerrado Pantanal Mata Atlantica Biome n a Zo Cerrado Biome An expansive savannah, known as Brazil s water tower, threatened by deforestation. Pampa Zona Costeira e marinha Biome 8,500 km of coast with enormous marine and terrestrial biodiversity. Pantanal Biome The planet s largest wetland, with prairies and savannahs, with up to 12 ecosystems and the world s richest collection of aquatic plants. Pampa Biome Fertile plains that form a biome of prairie, savannah and temperate scrubland.
4 EXTRACTS FROM BRAZILIAN BIODIVERSITY Extract Oil Butter REMINERALISING BRAZIL NUT The CASTANHA DO PARA, one of the oldest and largest trees of the Amazon forest belonging to the Lecythidaceae family, reaches up to 50 m in height. The oil is highly nutritious and extracted by cold compression of the nuts, which have a 67% concentration of essential fatty acids as well as mineral salts, notably selenium, proteins (excelsina), vitamin A, B, C and E. It makes the skin infinitely soft, maintains texture and prevents dryness. It also performs miracles on the hair by restoring shine and a silky texture. INCI name: Bertholletia Excels Seed Oil CUPUACU Native to the Amazon forest in northern Brazil, the CUPUAÇU produces a tropical fruit that is full of vitamin A, C, B1, B2 and B3, proteins, lipids and minerals (iron, calcium and phosphorus). Cupuaçu butter, remineralising and nutritious, is a triglyceride with a balance of saturated and unsaturated fatty acids that melt quickly when in contact with the skin. They render the skin soft and supple, and preserve elasticity and hydration. Its phytosterols restore the lipid balance of the skin and hair. INCI name: Theobroma Grandiflorum Seed Butter STIMULANT GUARANA This Amazonian shrub from the Sapindaceae family produces seeds that contain the highest concentration of caffeine. They are also rich in tannins, saponin, phosphate, theobromine, phosphorous, potassium Highly stimulating and toning, they encourage microcirculation and vasodilation, therefore the elimination of cellulite. INCI name: Paullinia Cupana Seed Extract HYDRATANT MARACUJA Passiflora This tropical passion fruit from southern Brazil contains pips that are used to make an oil that is particularly rich in Omega 6. A source of vitamin A, B and C, minerals (iron, sodium, calcium and phosphorous), flavonoids and tannins, it hydrates the skin, leaving it soft, supple, soothed and fresh. INCI name: Passiflora Edulis Fruit Extract ELASTICITY MURUMURU A highly emollient butter is produced from this large palm, native to the Amazon forest. Rich in lauric, myristic and oleic acid, as well as vitamin A and C, and Omega 3, 6 and 9, it hydrates the epidermis, restoring elasticity, softness and suppleness. It has a real conditioning effect on hair. INCI name: Astrocaryum Murumuru Seed Butter PRACAXI This plant, grown in northern Brazil, produces a fruit that has a high concentration of behenic acid: 19%, which is 6 times more than the peanut. Its revitalizing oil is highly effective at restoring the elasticity of the skin and combating the appearance of stretch marks. It adds shine to hair and reduces hair loss. INCI name: Pentaclethra Macroloba Seed Oil ANTIOXIDANT URUCUM Urucum, the fruit of the Urucueiro, is extremely high in carotenoids, Beta-carotene, flavonoids and vitamin C. Its oil prepares the skin for sun exposure, protects against UV rays and fights against free radicals. Easily absorbed thanks to its high content of unsaturated fatty acids, it encourages the skin s respiration and reduces blackheads and enlarged pores. INCI name: Bixa Orellana Seed Oil
5 NAMES AÇAÍ ANDIROBA ACTIONS Approved in China NAMES CUMARÚ (Seed and fruit) GUASSATONGA (Leaf and flower) Astringent Anti-acne Stimulates the scalp AROEIRA Anti-microbial Anti-fungal JABUTICABA ARNICA SILVESTRE BABAÇÚ BACABA BACURI (acne, seborrhea, dandruff) BURITI CARAMBOLA CATUABA COPAÍBA (Resin) PEQUI Nutrient PFAFFIA Anti-blemish BARBATIMÃO Astringent JABORANDI Nutritive Anti-bacterial Immunostimulant Toning Heals scars Germicide (Bark) PITANGA DA CAATINGA RASPA DE JUÁ (Bark) SUCUPIRA (Bark and seed) TUCUMÃ UCUÚBA ACTIONS Anti-blemish Antimicrobial Fungicide Stimulates the scalp Skin tone Shiny hair Anti-dandruff Toning Heals scars Cellular stimulation Softening Anti-dandruff Astringent Heals scars UNHA DE GATO Stimulates the immune system Approved in China
6 IN DEVELOPMENT AMEIXA VERMELHA JAMBÚ CABREÚVA Anti-bacterial Anti-fungal MELÃO DE SÃO CAETANO Astringent Heals scars CAJUERO ROXO Toning MUTAMBA Astringent Astringent Heals scars Anti-inflammatory Emollient Astringent Antiseptic Reduces hair loss Not ANGICO Astringent MARMELERO Anti-microbial ARNICA CRAVO DE URUBÚ Wound healing MARI-MARI Anti-inflammatory MULUNGU Tissue regeneration BATI Astringent Toning PALMA Heals scars CAJÁ Anti-acne Emollient COROA DE FRADE PATAUÁ Tones the capillaries CURAUÁ Heals scars PRECIOSA INAJÁ QUIXABEIRA Astringent Toning INGÁ Astringent SANGUE DE DRAGÃO Heals scars JATOBÁ Anti-fungal Nutritive Astringent PUXURI Stimulating Toning MANGABA Anti-allergy XANANA At the crossroad of the worlds Av. Doutor Gentil de Moura, 194, Ipiranga São Paulo/SP - Brasil Biopôle Clermont-Limagne St Beauzire - France Phone: mapric@mapric.com.br Phone: greentech@greentech.fr July 2017 Edition
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