Strengthen Your Membership: Opportunities For The Growth & Future of

Transcription

1 Strengthen Your Membership: Opportunities For The Growth & Future of O p p o r t u n i t y Your Club 14 June 2012 at 6 p.m. Central Time S u c c e s s

2 Welcome to the webinar Moderator: Chris Balletto Leadership Education & Training Division Rotary International

3 Audio options Use the Audio pod to select Use Telephone - or - Use Mic & Speakers * To improve sound quality, please close all unnecessary programs such as , MS Office, etc. If you have a cellular device, please move it away from your computer.

4 Using the question pod Use the question pod to type in where you are in the world and how the weather is there.

5 You will learn: How to strengthen club membership How to conduct club assessments and identify target groups Multi-year planning and achieving growth Best practices to enhance member engagement

6 Best Practices Increase awareness about your club in your community Think outside of the box for meetings Engaging members and attracting new members are equally important Every club needs a membership plan

7 Rotary fact Women represent only 15% of Rotary members worldwide. From the 2009 Demographic and Cost of Membership Survey Report.

8 Poll Does your Rotary club have female members?

9 Panelists: Joe Roth Joe Roth Rotary Club of Weston District 6990 Club Website:

10 Joe Roth District Membership Chair, District 6990

11 o 120 Members o Celebrating it s 25 th anniversary this year o Average age of membership: 42 o 65% Male 35% Female o 30% Hispanic o Population of Weston is 65,000 (a suburb of Fort Lauderdale, Florida)

12 1. Keep who we have! 2. Make a healthier club 3. Attraction not recruitment Healthy Rotary Club

13 o Activate o Educate o Question o Deliver o Lead o Recognize o Stay in Touch o Have Some Fun

14 o Does your community know your club exists? o Where s the passion? o Are you running a proper Rotary meeting? Rotarians at the Rotary International Convention 2012 form the world's biggest smiley in Bangkok, Thailand.

15 o Community service projects o District wide mixers o Public Relations and Marketing The Rotary Club of Weston s Fun Day at the Susan B. Anthony Recovery Center.

16 By using a district PR grant we improved the public image of Rotary in our community, and everywhere we drive.

17 Rotary Club of Weston Halloween Party. Red Badge-Blue Badge the tasks at hand 1. Fellowship Activity 2. Attend a Board Meeting 3. Participate in a Service Project 4. Serve as a greeter 3 or more times 5. Deliver a Rotary Minute 6. Host an Exchange Student 7. Make up a meeting at another club 8. Attend the District Assembly 9. Attend the District Conference

18 1. Attend at least Part I of RLI 2. Do a one-on-one with another Rotarian 3. Chose or accept a committee assignment 4. Invite a guest to a Rotary meeting 5. Propose a new member 6. Maintain attendance requirement 7. Deliver an invocation or lead in a song 8. Memorize and lead the club in the Four Way Test

19 Contact: Joe Roth District Membership Chair for District

20 Rotary fact Worldwide, 68% of Rotary club members are 50 years or older, and only 11% are younger than 40. From the 2009 Demographic and Cost of Membership Survey Report.

21 Poll What age group are you in?

22 Panelists: Eva Vida Eva Vida Rotary Club of Winnipeg District 5550 Club Website:

23 ROTARY CLUB OF WINNIPEG Celebrated 100 th anniversary in 2010 Had a special celebration at the Rotary Convention in Montreal 1 st Rotary club outside of the USA Has approx. 100 members

24 CLUB ASSESSMENT Membership Survey Review program and membership participation Review club history Using Public Relations for Recruitment Best Practices

25 MEMBERSHIP SURVEYS Face to face Written surveys Fireside chats Focus Groups Keep/Stop/Start Exercise S.W.O.T Exercise

26 COMMUNITY SURVEY Face of your community Face of your club Demographics

27 PROGRAM REVIEW AND MEMBERSHIP PARTICIPATION Meeting format Speakers Club succession Community involvement

28 REVIEW CLUB HISTORY Membership Trends Attendance Recruitment and retention Average age

29 PUBLIC RELATIONS FOR RECRUITMENT Tell your story Joint fundraisers Use current events for community awareness United way GIVE TO, GIVE THROUGH program

30 BEST PRACTICES Dedicated membership chair Find a good recruiter Appoint a mentor Induct in groups Involve/recruit new member in area of expertise

31 Questions Ask the panelists!

32 Thank you for attending today s webinar, you can register for other webinars and access recordings of other webinars