Savor THE EVENT. Chaired and Hosted by Ted Allen Monday, March 8, 2010 Gotham Hall

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1 C O R P O R AT E S P O N S O R S H I P Savor THE EVENT Chaired and Hosted by Ted Allen Monday, March 8, 2010 Gotham Hall

2 Savor EXECUTIVE SUMMARY Savor, a four-course dinner prepared by an all-star team of world-famous chefs. Ted Allen (The host of Chopped) is our host. Chefs include: Scott Conant (Scarpetta), Geoffrey Zakarian (Town), Chris Santos (The Stanton Social), Marc Murphy (landmark), Amanda Freitag (Harrison), Alex Guarnaschelli (Butter), Aaron Sanchez (Paladar) u Attended by an average of 600 people with a median income of $400,000 u Ticket price: $1000 u An opportunity to introduce your brand to a very expansive community and help GMHC to better serve our clients u Over 300 companies and their most influential leaders GMHC S REACH u 4.5 Million visitors to our website annually u 1,750 Major Donors who have given for 20+ years u 700 Volunteers Ted Allen (Host), Marjorie J. Hill PHD (CEO) & Sutton Foster We are currently looking for sponsors to underwrite the following opportunities: u Lounge u Printing (Journal, Invitation, Other) u Celebrity Chef Cook-off u 950,000 pieces of direct mail

3 Savor GMHC S MISSION GMHC fights to end the AIDS epidemic and uplift the lives of all affected. Miss Universe 2008 volunteers preparing meals in GMHC s dining room for our clients u 212 clients were placed in full time positions in our Workforce Development Program u 64% of the clients we serve identify as Black, Latino and Asian. u GMHC staff prepared 461 tax returns for a total of $677,375 in refunds for clients in u GMHC has been providing free legal service for immigrants since the early 1980s. u 23% of GMHC s clients are women. u GMHC has 200 youth connecting with our services monthly. u In 2008 the GMHC Food Pantry distributed over 4,000 food bags to clients in need. Jennifer Hawkins, Miss Universe

4 Savor WHY BRANDS TARGET GAY CONSUMERS u Greater disposable income and buying power u Extremely brand loyal: 73% of gay men and lesbians strongly agree that gay marketing and community support positively impacts purchasing decisions u Reached efficiently: Gay consumers are concentrated and easy to reach with targeted messaging, resulting in an efficient use of marketing dollars u Brand-focused: Among consumers 25-54, nearly 50% of gay men consistently look for a brand name when shopping vs. 33% of straight men and 31% of straight women Chefs in the kitchen u A strong online community that quickly spreads messages throughout the market Chefs Suvir Saran and Anne Burrell

5 Savor BRAND MARKETING OPPORTUNITY Attendees 600 Median Income $400,000 Gender 60% Male 40% Female Ticket $1,000 New York s most notable philanthropists, social and corporate leaders attended the fundraiser. Your support enriches and strengthens the lives of the communities in which we serve. Host Ted Allen & Sutton Foster

6 Savor THE LGBT MARKETPLACE Half of the Fortune 500 market targeted to the LGBT segment and/or support LGBT organizations The list of blue chip advertisers (targeting) gay media is getting longer and longer. There s money to be made here. Corporate America is happy. BRADLEY JOHNSON, ADVERTISING AGE

7 Savor THE SAVOR EXPERIENCE Savor is a high-end world class event. The event shines a spotlight on the celebrity chefs we admire for their passion and their palates. The evening includes a four-course dinner prepared by an all-star team of world-famous chefs. FEATURED CHEFS u Scott Conant, SC ARPET TA u Amanda Freitag, HARRISON u Alex Guarnaschelli, BUT TER RESTAUR ANT u Marc Murphy, LANDMARC u Aaron Sanchez, PALADAR u Chris Santos, THE STANTON SOCIAL u Geoffrey Zakarian, TOWN Chef Scott Conant

8 Savor BEST PRACTICES u Become involved with the community u Respect gay consumers with smart, savvy marketing Marjorie J. Hill, Ph.D. (CEO) and Jay Manuel u Be inclusive u Understand the total business picture u Work in sync with general market strategy when possible u First in, wins

9 Savor GMHC S REACH IN THE COMMUNITY From left: Kenneth Cole, Loretta Devine, Wilson Cruz, and Marjorie J. Hill, Ph.D. (CEO) u GMHC HIV/AIDS Hotline: Responds to 35,000 phone calls and requests yearly u Serves 100,000 hot meals yearly u AIDS Walk: Our signature event attracts over 45,000 walkers in NYC u Website: 4.5 million visitors yearly u 1,750 of our Major Donors have been giving to GMHC for the last 20 years u 1,000 volunteers u 950,000 pieces per year in direct mail campaigns

10 Savor CORPORATE SPONSORSHIP BENEFITS Presenting $50,000 Sous Chef $25,000 Pastry Chef $15,000 Wine Steward $10,000 Gourmet $5,000 Private dinner for 10 with Executive Director of GMHC, Marjorie Hill, with celebrity chef designed menu at top NYC restaurant Company name appears in GMHC s media, press release and marketing materials Speaking opportunity during program Branding on web banners and e -blasts u u u WORDMARK GMHC liaison assigned to your group u u Tableside visit by each celebrity chef u u Red carpet photo opportunities u u u Logo on video screens during event Tailored business to business marketing opportunities LARGE (prime rotation) MEDIUM (prime rotation) SMALL u u u u Branding recognition at cocktail reception u u u u Visibility on GMHC website including link (375,000 hits monthly) LARGE LOGO HOME PAGE MEDIUM LOGO CORPORATE PARTNERS SMALL LOGO CORPORATE PARTNERS WORDMARK CORPORATE PARTNERS Guests (each table seats ten) Ad in journal 2 TABLES (prime seating) 3-PAGE SPREAD (4-color) 2 TABLES (prime seating) FULL-PAGE (special placement) 1 TABLE (preferred seating) FULL-PAGE (premium placement) 1 TABLE 2 DINNER TICKETS 1/2-PAGE 1/4-PAGE Logo placement on Invitation LARGE MEDIUM SMALL WORDMARK LISTING Branding opportunity on posters u u u u u

11 Savor OVERVIEW OF GMHC u THE DAVID GEFFEN CENTER FOR HIV PREVENTION AND HEALTH EDUCATION combines a highly successful community outreach HIV and STI testing and counseling program with immediate connection to care and prevention services. It also provides programs that empower clients with the knowledge to maximize their well-being in the context of broader health concerns, specifically in connection with substance use and with adherence to HIV medications. u THE GMHC HIV/AIDS HOTLINE responds to over 35,000 phone calls, requests and inquiries yearly from people throughout the world, including incarcerated persons, with detailed information, counseling, emotional support and an expansive referral service. u THE MICHAEL PALM CENTER FOR AIDS empowers HIV positive and at-risk clients by stabilizing their lives in the areas of housing, income support, and access to healthcare. It also provides one-on-one and group services that address depression, substance use, and sexual risk-taking behaviors. We target our services to specific populations most affected by the epidemic through two flagship programs: Substance Use Counseling Education (SUCE) for gay men, and Women s Care, support and prevention services. u THE VOLUNTEER, WORK & WELLNESS PROGRAM provides over 96,000 hot nutritious meals to impoverished clients living with HIV/AIDS, and offers services devoted to the overall health of clients, including nutrition counseling, therapeutic art, and complimentary therapies such as acupuncture, yoga and massage therapy. The Work Center offers a comprehensive array of educational, GED, job readiness, training, job placement, and retention services for people affected by HIV/AIDS in order to build economic self-sufficiency. The Terry K. Watanabe Volunteer Center recruits, trains and supports volunteers and interns in the fight against AIDS. u THE LEGAL SERVICES DEPARTMENT assists clients in obtaining and maintaining basic life-sustaining services, including access to food, housing, medical care and employment. The department focuses on HIV-related discrimination in the workplace and elsewhere, bankruptcy and debtorcreditor issues, homelessness prevention, family law, child custody, permanency planning, immigration, and access to benefits and entitlements. u THE WOMEN S INSTITUTE provides education, prevention, advocacy, and support services to women and families living with and affected by HIV and AIDS. We develop, promote, model and share HIV prevention and service programs that are practical, effective and accessible. We purpose to honor women and their communities by challenging social, economic, and political frameworks that put women s health at risk. u THE INSTITUTE FOR GAY MEN S HEALTH is committed to HIV prevention in the context of wellness among gay men, men who have sex with men (MSM) and their affiliated communities. Addressing a multiplicity of health issues and social contexts, the Institute embraces a broader health agenda through HIV and STI prevention services, leadership development, community-building, social marketing, education, and community-based research. u THE PUBLIC POLICY DEPARTMENT advocates for fair and effective HIV/ AIDS policies at all levels of government, including expanded access to healthcare and services. The department also focuses advocacy efforts on the development of new, improved and less expensive methods for the prevention, diagnosis, and treatment of HIV and AIDS.