13th Annual Patterson Dental EDUCATIONDAY. At the Grand Geneva Resort & Spa FRIDAY, OCTOBER 14, 2016

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13th Annual Patterson Dental EDUCATIONDAY At the Grand Geneva Resort & Spa FRIDAY, OCTOBER 14, 2016 Light up your practice with the brightest tips and trends from dental industry leaders!

1 13th Annual Patterson Dental EDUCATIONDAY At the Grand Geneva Resort & Spa FRIDAY, OCTOBER 14, 2016 Light up your practice with the brightest tips and trends from dental industry leaders! BRING YOUR ENTIRE TEAM! Don t miss the manufacturer fair with our vendor partners! Join us Thursday, October 13 for the Patterson Dental Golf Outing and Education Day Welcome Reception!

) COURSE A: A Radiology Portfolio: Today s Solutions for Successful Imaging Presented by Reneé Graham Advances in technology have made a signifi cant impact on dental radiography.

2 Select ONE course from the MORNING SESSION (STARTING AT 8:00 A.M.) COURSE A: A Radiology Portfolio: Today s Solutions for Successful Imaging Presented by Reneé Graham Advances in technology have made a signifi cant impact on dental radiography. For dental practices to make a smooth transition to new technology, it is benefi cial to understand the basic principles of intraoral radiography and the modifi cations to these principles required by new technology. This course provides the dental professional with techniques to utilize with their current technology, analog or digital, to produce quality diagnostic images on the fi rst exposure. COURSE D: You Can Do This, You SHOULD Do This Presented by Dr. Gy Yatros This course will provide an introduction to the rapidly growing area of dental sleep medicine. There are hundreds of patients in your practice who need this treatment. Why aren t you helping them and making money while doing it? YOU CAN AND YOU SHOULD. This course will provide an overview of snoring and sleep apnea and specifi cs about how and why you should implement this treatment into your practice with an emphasis on patient identifi cation and diagnosis. Reneé Graham Compare and contrast the differences between analog and digital technique with modifi cations Recognize advantages and limitations of new radiographic technology, Dr. Gy Yatros digital systems and new designs in aiming devices and holders Recognize technology changes and the impact of radiation exposure COURSE E: Put the Power in Your Hands Presented by Donna Olewinski, RDH Nan Dreves COURSE B: The 2016 OSHA/CDC Show! (Same course offered in afternoon session) Presented by Nan Dreves Dental practice owners and team members will update safety and infection control office procedures by attending Ms. Dreves OSHA/CDC Show. Course format will include lecture, audience participation, entertainment and handouts, with spontaneous learning and laughter. Updates in OSHA compliance, CDC research and current trends of infectious diseases in dentistry will be presented in a practical, informal manner while helping to satisfy the required OSHA annual training of the federal Bloodborne Pathogens Rule and infection control continuing education requirements for your state. Participants will receive fabulous prizes and laugh while learning important safety components for their dental profession. The one office with the greatest number of team members attending gets a special award! Donna Olewinski This course presents innovative biofi lm removal technology and instrument design options to meet the inevitable challenges of periodontal debridement. Examine the design characteristics of a variety of hand instruments and power scalers (both magnetostrictive inserts and piezoelectric tips). This course will explain the impact of biofi lm removal to achieve periodontal debridement, identify technologies to make your job easier and explore strategies to obtain the necessary instrumentation to provide quality patient care. COURSE F: Today, All Dental Marketing Begins or Ends Digitally and Social Media Is Its Core (Same course offered in afternoon session) Presented by Jack Hadley Progressive dental practices use social media marketing to attract new patients, raise top-of-mind awareness and referrals, decrease attrition, increase case acceptance and strengthen patient relationships. But effective social media isn t something you have it s something that you do! Relationship marketing through social media helps your practice stop focusing on what you make (dentistry), and focus on the things you make possible. Remarkable social media content, in turn, helps with your complete digital marketing strategy including SEO. Social media marketing can no longer be thought of as a bolt-on or adjunct to some other marketing plan. How do you navigate and benefi t from this dynamic new environment with the limited amount of time and resources you have to spend on marketing? Dr. Brian Habas COURSE C: Non-Surgical Root Canal Therapy Presented by Dr. Brian Habas The objective of this course is to familiarize the general dentist with biologic and clinical principles that will allow for a successful outcome with non-surgical root canal therapy. The course is also designed to teach the general dentist how to effectively, efficiently and predictably achieve endodontic success and immediately implement those skills into their practice. The course will consist of a lecture portion and hands-on. During the hands-on segment, participants will have the opportunity to shape, clean and obturate the root canal systems. Jack Hadley Accurately diagnosing a patient s chief complaint Complete access preparation and necessary tools Canal morphology and successful endodontic treatment Proper use of rotary instrumentation and maintenance of glide path Current research in eliminataing intracanal bacteria Complete review of endodontic irrigants Obturation of the root canal system Why some endodontic cases fail to heal despite seemingly ideal endodontic treatment Post-op pain management and when to use antibiotics Understanding the three ways practices attract new patients on Facebook Creating the six types of content that best engage audiences Understanding how social media and reviews affect SEO Modifying proven, successful campaigns for use in your own practice Determining and creating tasks and action items for specifi c team members Discovering how to use your blog to strengthen patient relationships Learning how to sell dental services without selling

Transitions and Recruitment Specialist Kara Tess and CPA Marshall Watry will discuss: The importance of an employee Measuring marketing success handbook and what should Simple dental practice metrics

3 (continued) MORNING SESSION (STARTING AT 8:00 A.M.) Select ONE course from the AFTERNOON SESSION (STARTING AT 1:15 P.M.) Kara Tess COURSE G: The Business of Dentistry: Operations, Financial Management, Human Resources and Marketing Presented by Edge Advisors Kara Tess and Marshall Watry In this presentation, Dental Transitions and Recruitment Specialist Kara Tess and CPA Marshall Watry will discuss: The importance of an employee Measuring marketing success handbook and what should Simple dental practice metrics be included Tax structure (C-corp vs. S-corp) Branding before marketing Tax savings tips Establishing marketing strategies Reneé Graham COURSE J: The Benefits of an Anesthetic Portfolio: Risk Assessment to Results Presented by Reneé Graham To deliver optimal patient care, pain management is an essential component of periodontal therapy procedures. Supported by science, this course will provide the dental professional with the information necessary to make an anesthetic choice based on each patient s needs. Upon completion of the course the participant will be able to: Identify medical considerations for Clarify dental innervations techniques local anesthesia Marshall Watry Review neurophysiology of drug interactions Discuss pharmacodynamics of local anesthetics Evaluate local anesthetic drugs: topical, injectable and noninjectable drugs Identify local anesthetic complications Review signs and symptoms of anesthetic overdose Preview new anesthetic technologies Wes Jankowski COURSE H: Double Your Revenues in the Next 12 Months (Same course offered in afternoon session) Presented by Wes Jankowski The lifeblood of any dental practice is a consistent fl ow of new patients. If you engage in the same marketing strategies and tactics as all the other practices (postcards, discounts, insurance companies, etc.), the best you expect is incremental growth. Traditional marketing is out education marketing is in! When you employ education marketing, you empower your patients to choose YOU over ANY competition. Now is the time to change the rules of comparison and set yourself apart. You change the RULES and you OWN the market. We ll show you how. To get the most out of this program, bring a copy of your current marketing initiatives (business card, letterhead, postcards, ads, referral program, etc.). Nan Dreves COURSE K: The 2016 OSHA/CDC Show! (Same course offered in morning session) Presented by Nan Dreves Dental practice owners and team members will update safety and infection control office procedures by attending Ms. Dreves OSHA/CDC Show. Course format will include lecture, audience participation, entertainment and handouts, with spontaneous learning and laughter. Updates in OSHA compliance, CDC research and current trends of infectious diseases in dentistry will be presented in a practical, informal manner while helping to satisfy the required OSHA annual training of the federal Bloodborne Pathogens Rule and infection control continuing education requirements for your state. Participants will receive fabulous prizes and laugh while learning important safety components for their dental profession.the one office with the greatest number of team members attending gets a special award! Dr. Meena Barsoum COURSE I: An Interactive Demonstration Utilizing Dentsply Sirona 3D Technology* (Same course offered in afternoon session) Presented by Dr. Meena Barsoum This course is a hands-on, interactive demonstration of actual cases diagnosed, developed and treatment planned using Sirona 3D technology. Patient 3D case studies will include pathology, endodontics, periodontics, implantology with CEREC integration and Dentsply Sirona surgical guides (including CEREC guides). Computers with full version of Sirona software will be available for participants to navigate through each case. *This course is not eligible for CE credits. Maximum of 10 doctors per session. Mike Brewer COURSE L: Prevention Today: Are We Doing Everything We Can? Are We Doing It Correctly? Presented by Mike Brewer This seminar will cover: Identifying via risk assessment for caries: low risk, moderate risk, high risk Establishing and implementing a successful preventive program using medications and protocols accepted by the ADA How to address and prevent decalcifi cation (white spot lesions) Accepted clinical guidelines and treatment options to help patients manage existing oral health issues based on their level of risk How to increase patient acceptance of oral disease treatment options using proven clinician/patient communication techniques How to use risk assessment and prevention to increase hygiene production The latest technology in calcium phosphate, varnishes and antimicrobial medication The latest CDT insurance codes used in risk assessment

(continued) AFTERNOON SESSION (STARTING AT 1:15 P.M.) Dr. Gy Yatros Dr. Howard Glazer Jack Hadley COURSE M: The 4 Pillars of Dental Sleep Medicine Success Presented by Dr.

With these 4 Pillars and a system to manage them, you can efficiently boost production while saving lives.

insurance reimbursement for your treatment. COURSE N: I Have It, You Need It! Must-Have Products and Materials Presented by Dr.

4 (continued) AFTERNOON SESSION (STARTING AT 1:15 P.M.) Dr. Gy Yatros Dr. Howard Glazer Jack Hadley COURSE M: The 4 Pillars of Dental Sleep Medicine Success Presented by Dr. Gy Yatros The 4 Pillars of Dental Sleep Medicine Success are SCREENING, TESTING, TREATING and BILLING. With these 4 Pillars and a system to manage them, you can efficiently boost production while saving lives. Learn how to identify patients in your existing practice, ensure timely and efficient diagnosis, determine which devices are indicated for your patients unique presentations, and obtain medical insurance reimbursement for your treatment. COURSE N: I Have It, You Need It! Must-Have Products and Materials Presented by Dr. Howard Glazer This is a program about real dentistry for real people by a real dentist! Dr. Glazer will present a potpourri of the materials and techniques that he uses to make the day more productive, easier and fun! The entire dental team will benefi t from learning together about the latest products and how they will benefi t your patients. Dr. Glazer writes a monthly column by the same title for AGD Impact magazine, and reviews new products and materials on a regular basis for his column. Course objectives include learning the different types of materials in various product categories; what is faster, easier and better; how to evaluate product claims and merits; understanding the benefi ts of buffered anesthesia; understanding the value of continual doctor/patient communication; and how to utilize many of the newer bioactive materials. COURSE O: Today, All Dental Marketing Begins or Ends Digitally and Social Media Is Its Core (Same course offered in morning session) Presented by Jack Hadley Progressive dental practices use social media marketing to attract new patients, raise top-of-mind awareness and referrals, decrease attrition, increase case acceptance and strengthen patient relationships. But effective social media isn t something you have it s something that you do! Relationship marketing through social media helps your practice stop focusing on what you make (dentistry), and focus on the things you make possible. Remarkable social media content, in turn, helps with your complete digital marketing strategy including SEO. Social media marketing can no longer be thought of as a bolt-on or adjunct to some other marketing plan. How do you navigate and benefi t from this dynamic new environment with the limited amount of time and resources you have to spend on marketing? Understanding the three ways practices attract new patients on Facebook Creating the six types of content that best engage audiences Understanding how social media and reviews affect SEO Modifying proven, successful campaigns for use in your own practice Determining and creating tasks and action items for specifi c team members Discovering how to use your blog to strengthen patient relationships Learning how to sell dental services without selling Andy Lehmkuhl Rob Joyce Wes Jankowski Dr. Meena Barsoum COURSE P: Trends in Dental, Adding an Associate and Being Prepared to Sell Presented by Andy Lehmkuhl, Rob Joyce and Andrew Witt In this presentation, Financial Advisor Rob Joyce, Dental Transitions Specialist Andy Lehmkuhl and Dental CPA Andrew Witt will discuss: What are the current trends in dental? How much money will I need to retire? How much money will I get from my sale after taxes? What should I do with my sale funds (investment)? What are the steps to prepare to sell? C-Corp/S-Corp/LLC/Sole Proprietor what is the difference and which should I choose? Should I add an associate? What is the cost and what are the benefi ts of an adding an associate? COURSE Q: Double Your Revenues in the Next 12 Months (Same course offered in morning session) Presented by Wes Jankowski The lifeblood of any dental practice is a consistent fl ow of new patients. If you engage in the same marketing strategies and tactics as all the other practices (postcards, discounts, insurance companies, etc.), the best you expect is incremental growth. Traditional marketing is out education marketing is in! When you employ education marketing, you empower your patients to choose YOU over ANY competition. Now is the time to change the rules of comparison and set yourself apart. You change the RULES and you OWN the market. We ll show you how. To get the most out of this program, bring a copy of your current marketing initiatives (business card, letterhead, postcards, ads, referral program, etc.). COURSE R: An Interactive Demonstration Utilizing Dentsply Sirona 3D Technology* (Same course offered in morning session) Presented by Dr. Meena Barsoum This course is a hands-on, interactive demonstration of actual cases diagnosed, developed and treatment planned using Sirona 3D technology. Patient 3D case studies will include pathology, endodontics, periodontics, implantology with CEREC integration and Dentsply Sirona surgical guides (including CEREC guides). Computers with full version of Sirona software will be available for participants to navigate through each case. *This course is not eligible for CE credits. Maximum of 10 doctors per session.

Thursday, October 13, 2016 PATTERSON DENTAL GOLF OUTING TIME

Afternoon session *An additional fee of $57 per person will be required for this course Join us for on-site, one-hour CPR certifi cation approved by the State of Wisconsin.

RECEPTION Thursday, October 13, 2016 8:00 P.M. - 10:00 P.M. SPONSORED BY: SCHENCK SC, BANK OF AMERICA AND HINSHAW & CULBERTSON LLP Registration Online Register online at www.

5 Thursday, October 13, 2016 PATTERSON DENTAL GOLF OUTING TIME: 12:00 P.M. Registration 1:00 P.M. Shotgun Start COST: $90/person includes boxed lunch, cart and golf on the Highlands course BLS FOR HEALTHCARE PROVIDER CPR BLS for Healthcare Provider CPR* COURSE S: Morning session COURSE T: Afternoon session *An additional fee of $57 per person will be required for this course Join us for on-site, one-hour CPR certifi cation approved by the State of Wisconsin. Certifi cation will be current for two years. BLS covers adult, child and infant CPR with AED use and practice. WELCOME RECEPTION Thursday, October 13, :00 P.M. - 10:00 P.M. SPONSORED BY: SCHENCK SC, BANK OF AMERICA AND HINSHAW & CULBERTSON LLP Registration Online Register online at Reserve early, space is limited. Registration is due by September 30, Late registration, add $25. Must cancel two weeks prior to the event for full tuition refund. Dr. Meena Barsoum COURSE U: Same-Day Dentistry Using CAD/CAM and CEREC Technology* Presented by Dr. Meena Barsoum Join Dr. Meena Barsoum as he walks you through the benefi ts of adding CAD/CAM and CEREC technology to your existing practice. This presentation will compare traditional vs. same-day, single-visit crowns. You will see examples of how technology can help you increase your bottom line without adding patients to your schedule. Learn how CAD/CAM and CEREC will help you grow your practice through new patients and referrals. See examples of patients who have benefi ted from same-day, single-visit dentistry. *This course is not eligible for CE credits. Questions? Please contact Patterson Customer Service at Approved PACE Program FAGD/MAGD credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from (4/1/2014) to (3/31/2017) Provider ID# Disclosure Statement: Patterson Dental distributes products discussed in this seminar. Additional information is available upon request by calling Patterson Dental at If you must cancel, 24-hour notice is required to receive full refund.

EVENT INFORMATION Bring Your Entire Team! Reserve early, space is limited. Date: Friday, October 14, 2016 Time: Location: Exhibit Hall opens at 7:00 a.m. (continental breakfast included) Session 1 starts at 8:00 a.

5345 Provide Patterson Dental Code: 76E4LV (registered attendees only) Blocks starting at $149 per night Rooms also available at Timber Ridge Lodge and Water Park located on the Grand Geneva Resort

$135 per doctor, $60 per team member After September 30, $160 per doctor, $85 per team member Additional $57 fee per person for CPR Course Includes Welcome Reception, continental breakfast, lunch and

6 EVENT INFORMATION Bring Your Entire Team! Reserve early, space is limited. Date: Friday, October 14, 2016 Time: Location: Exhibit Hall opens at 7:00 a.m. (continental breakfast included) Session 1 starts at 8:00 a.m. Session 2 starts at 1:15 p.m. (lunch included) Grand Geneva Resort & Spa 7020 Grand Geneva Way Lake Geneva, WI Room Block: Call Grand Geneva Resort Provide Patterson Dental Code: 76E4LV (registered attendees only) Blocks starting at $149 per night Rooms also available at Timber Ridge Lodge and Water Park located on the Grand Geneva Resort Grounds Blocks starting at $149 (includes 4 water park passes) Room block granted based upon hotel availability (block price honored 10/13/16-10/16/16) * room block rate available until 9/13/16 Fee: $135 per doctor, $60 per team member After September 30, $160 per doctor, $85 per team member Additional $57 fee per person for CPR Course Includes Welcome Reception, continental breakfast, lunch and CE credits 3 CE credits will be given per class except where noted Patterson Dental distributes products discussed in these seminars. Additional information is available upon request by calling Patterson Dental at

13th Annual Patterson Dental EDUCATIONDAY At the Grand Geneva Resort & Spa FRIDAY, OCTOBER 14, 2016 Explore our Education Day in Lake Geneva while setting sail with today s trending topics in

7 13th Annual Patterson Dental EDUCATIONDAY At the Grand Geneva Resort & Spa FRIDAY, OCTOBER 14, 2016 Explore our Education Day in Lake Geneva while setting sail with today s trending topics in dentistry! BRING YOUR ENTIRE TEAM! Don t miss the manufacturer fair with our vendor partners! Join us Thursday, October 13 for the Patterson Dental Golf Outing and Education Day Welcome Reception! Wisconsin Branch N30 W22383 Green Road, Suite B Waukesha, WI Patterson Dental Supply, Inc. All rights reserved. 17P0259 (7/16) FIRST-CLASS MAIL U.S. POSTAGE PAID PATTERSON

At the Kalahari Resort and Conference Center. Friday, October 31, 2014

11th Annual Patterson Dental Education Day At the Kalahari Resort and Conference Center Friday, October 31, 2014 Encounter dentistry s hottest topics while cooling off at America s largest indoor waterpark!