MENTAL AWARENESS FOUNDATION S - WALK FOR AWARENESS 2018 SPONSORSHIP OPPORTUNITIES

Transcription

1 MENTAL AWARENESS FOUNDATION S - WALK FOR AWARENESS 2018 SPONSORSHIP OPPORTUNITIES 2018

2 WALK FOR AWARENESS WHAT: The 8th Annual Walk for Awareness (WFA) WHERE: Captain Burke Park, Kangaroo Point, under the Story Bridge 8km Riverloop Walk WHEN: 7th October 2018 WHO: People of all ages and fitness levels - wheelchair, pram, scooter and pet friendly. 2017: 2,300+ walkers 2018 AIM: 3,000+ walkers

3 8 km Riverloop walk - uplifting scenery and beautiful Brisbane sights including the Kangaroo Point Cliffs, Good Will Bridge, Botanical Gardens and the Story Bridge. WALK MAP

4 AUDIENCE PROFILE The Walk For Awareness Launches Brisbane based celebrations for Queensland Mental Health Week. Gathers family, friends and colleagues who have been impacted by mental health and also people who are committed to raising awareness about mental health. Ultimately helping remove the stigma surrounding all forms of mental illness, related health matters and suicide. The event is for people of all ages and is wheelchair, pram and pet friendly. The event connects community; Persons with lived experience of mental illness and suicide who want to connect and come together on the day.

5 AUDIENCE PROFILE Attendees: Corporate teams who value good mental health in the workplace. Socially responsible community members. Fitness-oriented savvy persons. Female skew: years of age. VIP attendees in past years have included the Queensland Minister for Health, Leader of the State Opposition and other Local, State and Federal Politicians; and the Commissioners of the Queensland Mental Health Commission, the Queensland Police Service and and Fire and Emergency Service.

6 WHY WALK FOR AWARENESS? The Walk For Awareness is the LARGEST walk of its kind in Australia. WFA is not your typical charity walk - the environment is upbeat, entertaining and unique. The walk is positive and creates a social movement that is aimed at the community coming together for the increased awareness and the greater good. Most suicides and attempted suicides are preventable. Mental illness and suicide impacts everyone in some way. Mental illness is largely a 'silent illness' as often the symptoms are unseen. Remove the taboo and shame shrouding mental illness and suicide. Empower individuals with lived experience to seek help for themselves, including the workplace. Create a unique, safe, upbeat and entertaining event that connects people, and encourages conversation and action. Create an ongoing community of Walk for Awareness Warriors!

7 MENTAL HEALTH INSIGHTS In 2015, there were 3,027 deaths by suicide. 8.3 deaths by suicide in Australia each day. Suicide is approximately three times higher in males. For every suicide it is estimated that as many as 30 people attempt. That s 180 attempts per day. That s more than one new attempt in Australia, every 10 minutes. Mental Health is more topical than ever- in recent years there have been a number of celebrity passing s - Robbin Williams, Anthony Bourdain, Daniel Vickerman, Kate Spade

8 MENTAL AWARENESS FOUNDATION The Walk for Awareness allows the Mental Awareness Foundation (MAF) to cast a spotlight on suicide prevention, depression & mental illness. The Foundation's objective is to raise awareness about mental illness and suicide prevention and funds that are donated to non-government community based mental health service providers which provide valuable support and assistance to individuals with lived experience, including crisis intervention. The WFA is the Foundation's signature community event and provides an informative and fun environment to enable conversations about topics that are traditionally stigmatised.

9 HOW OUR FUNDS HAVE HELPED? RAISED $185,550 SUICIDE RATE REDUCED BY 8% SUPPORTERS 5,250

10 FOUNDERS OF MAF & WFA Brisbane brothers Wesley and Tudor Vasile lost two friends, Christian and David, to suicide. Christian and David were in the prime of their lives, were wonderful friends and loved by all. Their passing was unforeseen and heartbreakingly devastating for everyone who knew them. The Walk for Awareness (WFA) was designed to bring a group of people together to discuss depression and suicide, and the conclusion of the group was that suicide was a taboo subject. Approximately 100 family and friends participated in the inaugural tribute walk in 2011 to honour Christian and David. Wes and Tudor realised they wanted answers to the following questions and it is from discussions within their friendship circle the MAF and WFA was created: Why had Christian and David dealt with their inner demons alone and not reached out to family and friends for help? Why are the topics of mental illness and suicide shrouded in stigma and taboo? Why are people uncomfortable in talking about these topics, especially amongst men and after the loss of a loved one? The annual WFA brings people together in a friendly environment where the issues of mental health could be discussed openly with friends, family and supportive strangers. The Foundation believes that the matter surrounding mental illness and suicide prevention and bereavement need to be talked about - not shut away. The Vasile Brothers

11 MEDIA & PR- WALK FOR AWARENESS + THE MAF CHANGE MAKER ARMY Official 2018 charity partner of the NRMA Insurance Brisbane Broncos MAF is the 2018 Leaderboard Charity Partner for National 50:50 Charity Raffle - total of $ raised MAF video interview on 23 May 2018 with Darius Boyd, Captain of the Broncos, re his mental health journey Social media sharing stats re Facebook and Instagram on Walk Day reach most popular and highest used hashtags WFA is the official Brisbane launch event for Queensland Mental Health Week VIP support such as QMHC Commissioner, politicians, and more Brand champions and celebrities Opportunity for brand alignment and PR Social media sharing Excitement at the event

12 THE MAF CHANGE MAKER ARMY INFLUENCERS AT WALK FOR AWARENESS

13 SPONSORSHIP OPPORTUNITIES

14 SPONSORSHIP OPPORTUNITIES OPTION 1 : Premium Partner OPTION 2 : Activation Partner

15 PREMIUM PARTNER Partnership inclusions at the event: Corporate signage at the event venue MC acknowledgement on the day Team entry at WFA (up to 10) 2m x 4m marquee on the day for partner corporate team Opportunity to sample / set up activation at the event venue / along walk route Supply and inclusion of exclusive partner collateral in MAF participant registration bags / packs (client supplied) Logo Placement on the WFA 2018 SHIRT. Communications: Brand association at WFA - corporate website & logo on pre-release, website, social, EDM and media coverage (usage requires MAF pre-approval). Social: Shout-out via MAF & WFA social media platforms Alignment: Opportunity to use the MAF logo within your own collateral to strengthen brand association (usage to be pre-approved). Content partnership opportunities on WFA social media i.e. that promotes health & wellbeing, healthyrecipes, mindfulness, exercise info in the lead up to the walk Total Investment: $7,500 (ONLY 3 AVAILABLE)

16 ACTIVATION OPPORTUNITY ACTIVATION DETAILS: Bump in: 3 PM, Saturday 6 October, 2018 Displays, Sampling & Activation Pre-event classes Bump out: 12 PM, Sunday 7 October, 2018

17 ACTIVATION OPPORTUNITY Create excitement and brand engagement with an activation at WFA! Benefits: Create meaningful brand interaction with attendees Corporate signage at the event venue and at booth space MC acknowledgement on the day Team entry at WFA (up to 3) Opportunity to sample / set up activation at the event venue / along walk route Supply and inclusion of exclusive partner collateral in MAF participant registration bags / packs (client supplied) Social: Shout-out via MAF social media platforms Alignment: Opportunity to use the MAF logo within your own collateral to strengthen brand association (usage to be pre-approved). Communications: Brand Association at Walk for Awarenesscorporate website & logo on press release, website, social, EDM & media coverage Total Investment: $2,200

18 ACTIVATION OPPORTUNITY: HUG BOOTH Sponsorship of the Hug Booth Love your body from the inside Benefits: Create meaningful brand interaction with attendees Corporate signage at the event venue and at booth space MC acknowledgement on the day Team entry at WFA (up to 3) Opportunity to sample / set up activation at the event venue / along walk route Supply and inclusion of exclusive partner collateral in MAF participant registration bags / packs (client supplied) Social: Shout-out via MAF social media platforms Alignment: Opportunity to use the MAF logo within your own collateral to strengthen brand association (usage to be pre-approved). Communications: Brand Association at Walk for Awarenesscorporate website & logo on press release, website, social, EDM & media coverage Total Investment: $3,500

19 ACTIVATION OPPORTUNITY: TRIBUTE WALL Sponsorship of the Tribute Wall Give someone you love a call today Benefits: Create meaningful brand interaction with attendees Corporate signage at the event venue and at booth space MC acknowledgement on the day Team entry at WFA (up to 3) Opportunity to sample / set up activation at the event venue / along walk route Supply and inclusion of exclusive partner collateral in MAF participant registration bags / packs (client supplied) Social: Shout-out via MAF social media platforms Alignment: Opportunity to use the MAF logo within your own collateral to strengthen brand association (usage to be pre-approved). Communications: Brand Association at Walk for Awarenesscorporate website & logo on press release, website, social, EDM & media coverage Total Investment: $3,500

20 EVENT TIMELINE THIS OCTOBER, JOIN US TO KICK OFF MENTAL HEALTH WEEK, AND... SHARE YOUR STORY BY THE STORY BRIDGE. #TellYourStory #SaveThe8WalkThe8 #MAFwalk Registrations open: 1 July, 2018 Walk Date: Sunday, 7 October High-res logo, social handles & URL required by: 30 August Activation concept agreed & finalised: 30 August Collateral delivery for registration packs: 17 September Signage due at event: 3 PM, Saturday, 7 October Bump in time: 3 PM, Saturday, 7 October Bump out: 1 PM, Sunday, 8 October

21 THANK YOU

22 QUESTIONS? CONTACT US! TUDOR VASILE - SPONSORSHIPS / DIRECTOR: WESLEY VASILE - FOUNDER / DIRECTOR:

23 APPENDIX

24 TERMS & CONDITIONS 1 By your submission and our acceptance of your application for sponsorship, both parties agree to the following: All sponsorships are First-come, First-served. 5 Any distributed materials, with errors falling on the part of the Sponsor, will not be recalled. Any changes to event schedules, if needed, will be communicated well in advance of event date to all Sponsors. 2 3 When you pay the sponsorship amount, you agree to the Cancellation Policy as written below, each in the manner as set forth on the Sponsorship Contract. Full payment is due by the specified deadline that has been communicated to you by The Mental Awareness Foundation. The Mental Awareness Foundation reserves the right to change such opportunities and descriptions and such changes will apply to you even if you have agreed to become a sponsor prior to such changes. If we make significant and material changes, we will provide you the opportunity to change your sponsorship level and/or obtain a refund of the sponsorship amount within ten days of such change. 6 7 The Sponsor hereby agrees that The Mental Awareness Foundation may use the Sponsor s logo, name and company likeness within all materials promoting, advertising ad marketing The Mental Awareness Foundation s Walk for Awareness. The Sponsor hereby agrees to release rights for all photography / photographs or Video / Videography taken at the event to beautiful planning, marketing & PR to use for future promotional purposes, on all media channels and platforms. Cancellation Policy Refund and sponsorship cancellation requests must be submitted in writing and received via on or before 14 August 2018 by tudor@mentalawareness.org.au. Refund requests will be determined on a case-by-case basis. 4 Sponsors paying via credit card will incur an additional 2% transaction fee for Visa and Mastercard and 3% for American Express. The Sponsor is responsible for providing accurate company information, company description, logo and any intellectual property / marketing materials / verbiage to be used by The Mental Awareness Foundation for event marketing & promotion purposes. 8 Refund / Cancellation requests are determined applicable with request being received on or before 14 August, No refunds will be granted and no refund/cancellation request received after 14 August, 2018 will be considered. Refund / Cancellation request will not be honoured once sponsor has benefited or been included within any advertising materials. The Mental Awareness Foundation reserves the right to deny refund / cancellation requests.