ANASTASIYA POCHEPTSOVA January 2014
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1 ANASTASIYA POCHEPTSOVA January 2014 Rbert H. Smith Schl f Business, Department f Marketing 3313 Van Munching Hall, University f Maryland, Cllege Park, MD Tel.: apchept@rhsmith.umd.edu EMPLOYMENT present Assistant Prfessr, Rbert H. Smith Schl f Business, University f Maryland Cllege Park EDUCATION Ph.D., Marketing, Yale University, Schl f Management (2008) M.Phil. and M.A., Marketing, Yale University (2007) M.A., Advertising, University f Texas at Austin (2002) B.A. (with hnrs), Internatinal Relatins, Kiev Natinal University, Ukraine (2000) RESEARCH INTERESTS Behaviral Decisin Thery, Self- cntrl and Gal Pursuit, Subjective Experiences and Cnsumer Judgments, Rle f Emtins in Decisin- Making PUBLICATIONS: a. JOURNAL ARTICLES Pcheptsva, Anastasiya, Aparna A. Labr and Ravi Dhar (2010), Making Prducts Feel Special: When Metacgnitive Difficulty Imprves Prduct Evaluatin, Jurnal f Marketing Research, 47 (6), Pcheptsva, Anastasiya and Nathan Nvemsky (2010), When D Incidental Md Effects Last? Lay Beliefs versus Actual Effects, Jurnal f Cnsumer Research, 36 (April),
2 Pcheptsva, Anastasiya, Amir, On, Dhar, Ravi, and Ry F. Baumeister (2009), Deciding withut Resurces: Psychlgical Depletin and Chice in Cntext, Jurnal f Marketing Research, 46(3), b. JOURNAL ARTICLES UNDER REVIEW AND REVISION Pcheptsva, Anastasiya, Kivetz, Ran, and Ravi Dhar (2013), Tightwad Buyers, Spendthrift Renters, invited revisin at Jurnal f Marketing Research Etkin, Jrdan, Pcheptsva, Anastasiya and Francine Espinza (2013), Using Prducts t Pursue Multiple Gals: The Effect f Psitive Md n Perceived Means Instrumentality, invited revisin at Jurnal f Cnsumer Psychlgy Vhs, Kathleen D., Baumeister Ry F., Pcheptsva, Anastasiya, and Ravi Dhar (2013), Active Initiative Requires Self- Cntrl, under review Etkin, Jrdan and Anastasiya Pcheptsva (2013), Making Chices Harder, under review Matherly, Ted and Anastasiya Pcheptsva, Is What Yu See What They Feel? The Relatinship between Fluency and Identity Signaling, under review Ajay Abraham, Anastasiya Pcheptsva and Rselina Ferrar, Call Me Maybe? under review c. OTHER PUBLICATIONS Pcheptsva, Anastasiya (2012), Cellphish Effects f Cell Phne Use, Rtman Magazine, 12(Fall), d. PEER REVIEWED CONFERENCE PROCEEDINGS Gldsmith, K and A. Pcheptsva (2011), Lsing Cntrl When We Least Expect It, in Advances in Cnsumer Research, Eds. D. Dahl, G. Jhar, and S. van Osselaer, Duluth, MN, Vl. 38, Matherly, T and A. Pcheptsva (2011), Is What Yu Feel, What They See? in Advances in Cnsumer Research, Eds. D. Dahl, G. Jhar, and S. van Osselaer, Duluth, MN, Vl. 38,
3 Pcheptsva, A., Freiberg, S. and R. Dhar (2010), "Fd Cnsumptin in the Presence f Others," in Advances in Cnsumer Research, Eds. M. C. Campbell, J. Inman and R. Pieters, Duluth, MN, Vl. 37, Pcheptsva, A. Labr, A.A. and R. Dhar (2009), "When Prducts Feel Special: Lw Fluency Leads t Enhanced Desirability," in Advances in Cnsumer Research, Eds. A. L. McGill and S. Shavitt, Duluth, MN, Vl. 36, Pcheptsva, A. and N. Nvemsky (2009), "The Effect f Cntext n Memry- based Judgments," in Advances in Cnsumer Research, Vlume 36, Eds. A. L. McGill and S. Shavitt, Duluth, MN, Vl. 36, Pcheptsva, A. Kivetz, R. and R. Dhar (2008), "Cnsumer Decisins t Rent vs. Buy," in Advances in Cnsumer Research, Eds.. A. Y. Lee and D. Sman, Duluth, MN, Vl. 35, Pcheptsva, A. and R. Dhar (2006), " Mindset ver Matter: The Interplay between Gals and Preferences, " in Advances in Cnsumer Research, Eds. C. Pechmann and L. Price, Duluth, MN, Vl. 33, Amir, O., Pcheptsva, A., Baumeister, R.F. and R. Dhar (2005), " Deciding Withut Resurces: Psychlgical Depletin and Chice in Cntext," in Advances in Cnsumer Research, Eds. G. Menn and A. R. Ra, Duluth, MN, Vl. 32, e. WORKING PAPERS Labr, Aparna and Anastasiya Pcheptsva, Cmpensatry Cgnitin Effect Etkin, Jrdan, Khan, Uzma, and Anastasiya Pcheptsva, Winning Thrugh Cnflict: When Gal Cnflict Increases Mtivatin Pcheptsva, Anastasiya, Etkin, Jrdan, and Ravi Dhar, When Gals Act As Blinders: The Interplay between Gals and Preferences Pcheptsva, Anastasiya and Aparna Labr, Lethargic Mind: Cnsuming Fat- Rich Fds Reduces Mental Agility HONORS & AWARDS
4 Tp 15% Teaching Award, Kilts Visiting Faculty Fellw, University f Chicag, May- June 2011 Winner SCP- Sheth Dctral Dissertatin Award, 2006 Whitebx Advisrs Dctral Fellw, Internatinal Center fr Finance, Yale AMA- Sheth Dctral Cnsrtium Fellw, 2004 INVITED TALKS Behaviral Actin Design, Delitte, Washingtn DC, August 2013 DC Marketing Cllquium, Gerge Masn University, Washingtn DC, April 2013 Eurpean Schl f Management and Technlgy, Berlin, Germany, Nvember 2011 Kellgg Schl f Management, Nrthwestern University, Chicag, June 2011 Marketing Camp, Cllege Park, MD, May 2009 Kathlieke Universiteit Leuven, Leuven, Belgium, December, 2007 CONFERENCE PRESENTATIONS: (* dentes presentatins by student c- authr) 2013: When Being Happy Makes Chice Harder (with Jrdan Etkin) Sciety fr Cnsumer Psychlgy (SCP), San Antni, TX Assciatin fr Cnsumer Research (ACR), Chicag, IL 2012: When Gals Act As Blinders: The Interplay between Gals and Preferences (with Jrdan Etkin and Ravi Dhar) ACR, Vancuver, Canada* The Cellph - ish Effects f Self - phne Usage (with Rselina Ferrar and Ajay Abraham)
5 SCP, Las Vegas, NV* Winning Thrugh Cnflict: When Gal Cnflict Increases Mtivatin (with Uzma Khan and Jrdan Etkin) Behaviral Decisin Research in Management (BDRM), Bulder, CO* 2011: Winning Thrugh Cnflict: When Gal Cnflict Increases Mtivatin (with Uzma Khan and Jrdan Etkin) Winter Decisin Making Sympsium, San Francisc, CA ACR, St. Luis, MO* Lethargic Mind: Cnsuming Fat- Rich Fds Reduces Mental Agility (with Aparna Labr) ACR, St. Luis, MO Sympsium C- Chair Summer Decisin Making Sympsium, Las Vegas, NV Cnquering Cnflict: Multifinal Means in Multiple Gals Pursuit (with Jrdan Etkin and Francine Espinza) ACR, St. Luis* The Cellph - ish Effects f Self - phne Usage (with Rselina Ferrar and Ajay Abraham) ACR, St. Luis* 2010: Cluds n a Sunny Day: Negative Effect f Psitive Emtins n Multiple Gal Pursuit (with Jrdan Etkin and Francine Espinza),ACR, Jacksnville, Fl. Sympsium C- Chair Eurpean Assciatin fr Cnsumer Research Cnference (EACR), Egham, UK* SCP, St. Pete s Beach, FL. Sympsium C- chair* Is What Yu Feel What They See? The Relatinship between Fluency and Identity Signaling (with Ted Matherly) ACR, Jacksnville, FL* SCP, St. Pete s Beach, FL* Calrie Estimates in the Presence f Others (with Ravi Dhar)
6 SCP, St. Pete s Beach, FL 2009: Calrie Estimates in the Presence f Others (with Ravi Dhar) ACR, Pittsburgh, PA. Sympsium Chair. When Prducts Feel Special: Lw Fluency Leads t Enhanced Desirability (with Aparna Labr and Ravi Dhar) Eurpean Marketing Academy Cnference (EMAC), Nantes, France SCP, San Dieg, CA. 2008: When Prducts Feel Special: Lw Fluency Leads t Enhanced Desirability (with Aparna Labr and Ravi Dhar) ACR, San Francisc, CA. When D Incidental Md Effects Last? Lay Beliefs versus Actual Effects (with Nathan Nvemsky) ACR, San Francisc, CA. Sympsium Chair. Mindset ver Matter: The Interplay between Gals and Preferences (with Ravi Dhar) SCP, New Orleans, LA. Sympsium C- chair. 2007: The Mere Luxury Effect (with Aparna Labr and Ravi Dhar) Sciety fr Judgment and Decisin Making Cnference (SJDM), Lng Beach, CA Cnsumer Decisins t Rent vs. Buy (with Ran Kivetz and Ravi Dhar) ACR, Memphis, TN. Sympsium Chair. 2006: The Effect f Cntext and Real- Time Evaluatins n Memry- based Hednic Judgments SCP, Orland, FL. Invited presentatin fr the SCP Dctral Dissertatin Award.
7 Deciding Withut Resurces: Psychlgical Depletin and Chice in Cntext (with On Amir, Ravi Dhar and Ry Baumeister) SJDM, Trnt, CA 2005: Mindset ver Matter: The Interplay between Gals and Preferences (with Ravi Dhar) ACR, San Antni, TX. TEACHING EXPERIENCE Integrated Marketing Cmmunicatins, MBA, Undergraduate, University f Maryland, Marketing Management, MBA Cre, University f Maryland, Tpics in Cnsumer Decisin Making, Yale Cllege, 2008 PROFESSIONAL SERVICE Reviewing: Ad hc Reviewer fr Jurnal f Cnsumer Research, Jurnal f Marketing Research, Jurnal f Cnsumer Psychlgy, Jurnal f Experimental Scial Psychlgy, Emtin, Jurnal f Ecnmic Psychlgy Sciety fr Cnsumer Psychlgy Cnference Prgram Cmmittee: 2010, 2012, 2013 Assciatin fr Cnsumer Research Prgram Cmmittee: 2013 Eurpean Marketing Academy Cnference, C- rganizer Summer Decisin Making Sympsium 2012 Sciety fr Judgment and Decisin- making Pster Judge 2009 C- chair f the Secnd Annual Whitebx Advisrs Graduate Students Cnference, Yale, June 2006
8 UNIVERSITY SERVICE Member f Decisin Science Field Cmmittee Initiatr and rganizer f Behaviral Grup brwnbag Faculty champin fr SmitheLab (virtual survey labratry) Marketing Department Seminar Series UMD Crdinatr f MARC C- Chair f Marketing Academic Research Cllquium (MARC) 2011 Member f the MBA faculty cmmittee GRID judge 2009 STUDENT SUPERVISION Jrdan Etkin, dissertatin c- chair, 2013, first placement: Duke University Ajay Abraham, dissertatin cmmittee member, expected graduatin 2014 Nikkita Sarna, Independent Study, Fall 2013 Gina Wickless, Independent Study, Fall 2011 Sara Freiberg, Senir Thesis, Yale University, PhD Graduate Research Assistantship: Jared Watsn, Tm Kim, Ajay Abraham, Ted Matherly, Jrdan Etkin, Francine Espinza Smith elab Fellws: Jenny Zheng, Palash Paladiya MBA Graduate Research Assistantship: Shari King, Marketing Research Internship: : Darya Baktiryaeve, Andrea Bihlear : Brett Sessin, Alina Gldman, Steve Marcu, Hailey Mrrisn : Brett Sessin, Sam Furnish, Jackie Lazar, Katie Breen, Seth Grman : Jackie DiStasi, Diana Rjas : Brnwyn Glynn, Kristie Tinchirie
9 PROFESSIONAL AFFILIATIONS Assciatin fr Cnsumer Research Sciety fr Judgment and Decisin Making Sciety fr Cnsumer Psychlgy Sciety fr Persnality and Scial Psychlgy SELECTED MEDIA MENTIONS The Cellph - ish Effects f Self - phne Usage (2012): Fx 5, ABC 7, Huffingtn Pst, the Atlantic, Time, Baltimre Sun, Clumbia Chrnicle, San Francisc Chrnicle
ANASTASIYA POCHEPTSOVA. July present Assistant Professor of Marketing, R.H. Smith School of Business
ANASTASIYA POCHEPTSOVA July 2014 3313 Van Munching Hall University f Maryland Cllege Park, MD 20742-1815 Tel.: 301.405.8342 apchept@rhsmith.umd.edu EMPLOYMENT 2008 present Assistant Prfessr f Marketing,
ANASTASIYA POCHEPTSOVA. February present Assistant Professor of Marketing, R.H. Smith School of Business
ANASTASIYA POCHEPTSOVA February 2015 3313 Van Munching Hall Tel.: 301.405.8342 University f Maryland apchept@rhsmith.umd.edu Cllege Park, MD 20742-1815 http://www.rhsmith.umd.edu/directry/anastasiya- pcheptsva
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