ANASTASIYA POCHEPTSOVA. February present Assistant Professor of Marketing, R.H. Smith School of Business
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1 ANASTASIYA POCHEPTSOVA February Van Munching Hall Tel.: University f Maryland apchept@rhsmith.umd.edu Cllege Park, MD pcheptsva EMPLOYMENT 2008 present Assistant Prfessr f Marketing, R.H. Smith Schl f Business Visiting Faculty Fellw, Eurpean Schl f Management, Berlin, Germany Kilts Visiting Faculty Fellw, Bth Schl f Business, University f Chicag, IL EDUCATION Ph.D., Marketing, Yale University, Schl f Management (2008) M.Phil. & M.A., Marketing, Yale University (2007) M.A., Advertising, University f Texas at Austin (2002) B.A. (with hnrs), Internatinal Relatins, Kiev Natinal University, Ukraine (2000) HONORS AND AWARDS Faculty Representative at the Haring Sympsium, Indiana University, 2015 Faculty Fellw at the AMA- Sheth Cnsrtium, Nrthwestern University, 2014 Assciatin fr Cnsumer Research Dctral Cnsrtium, 2014 Winner SCP- Sheth Dctral Dissertatin Award, 2006 Whitebx Advisrs Dctral Fellw, Internatinal Center fr Finance, Yale PUBLICATIONS Labr, Aparna and Anastasiya Pcheptsva (2015), Interplay f Cnsumer Preferences Between Temptatins and Lng- Term Benefits, Internatinal Handbk f Cnsumer Psychlgy, Eds. C. Janssn- Byd & M. Zawisza, Taylr & Francis, Lndn, UK, frthcming Pcheptsva, Anastasiya, Petersen, Francine and Jrdan Etkin (2015), Using Prducts t Pursue Multiple Gals: The Effect f Psitive Md n Perceived Means Instrumentality, Jurnal f Cnsumer Psychlgy, frthcming
2 Pcheptsva, Anastasiya, Aparna A. Labr and Ravi Dhar (2010), Making Prducts Feel Special: When Metacgnitive Difficulty Imprves Prduct Evaluatin, Jurnal f Marketing Research, 47 (6), Pcheptsva, Anastasiya and Nathan Nvemsky (2010), When D Incidental Md Effects Last? Lay Beliefs versus Actual Effects, Jurnal f Cnsumer Research, 36 (April), Pcheptsva, Anastasiya, Amir, On, Dhar, Ravi, and Ry F. Baumeister (2009), Deciding withut Resurces: Psychlgical Depletin and Chice in Cntext, Jurnal f Marketing Research, 46(3), PAPERS UNDER REVIEW AND REVISION Pcheptsva, Anastasiya, Kivetz, Ran, and Ravi Dhar (2015), Cnsumer Decisins t Buy vs. Rent, under 3 rd rund review at Jurnal f Marketing Research Ygesh Jshi and Anastasiya Pcheptsva (2015), T Attractive t Pass: A Peculiar Appeal f Shrt Redemptin Windws, under review at Jurnal f Marketing Research Etkin, Jrdan and Anastasiya Pcheptsva (2015), When Being Happy Makes Chice Harder, under review at Jurnal f Cnsumer Research Vhs, Kathleen, Ry F. Baumesiter, Andrew Vnash, Anastasiya Pcheptsva and Ravi Dhar (2015), Initiative Requires Self- Cntrl, revising fr Jurnal f Experimental Scial Psychlgy WORKING PAPERS (available upn request) When Shuld Cmpanies Reveal Cnsumer Reviews? (with Jared Watsn and Michael Trusv) When Gals Act As Blinders: The Interplay between Gals and Preferences (with Jrdan Etkin and Ravi Dhar) Winning Thrugh Cnflict: When Gal Cnflict Increases Mtivatin (with Uzma Khan and Jrdan Etkin) The Cellph - ish Effects f Self - phne Usage (with Ajay Abraham and Rselina Ferrar) 2
3 CONFERENCE PROCEEDINGS Pcheptsva, Anastasiya and Meng Zhu (2015), Hw Extraneus Time Frames Bias Cnsumer Judgment and Chice, Advances in Cnsumer Research, Vlume 42, Eds. J. Ctte and S. Wd, Duluth, MN: Assciatin fr Cnsumer Research, frthcming Pcheptsva, Anastasiya and Dilip Sman (2012), Cnnecting the Physical, Cnceptual, and Emtinal: Understanding Multisensry Experiences in Embdied Cgnitin, Advances in Cnsumer Research, Vl. 39, Eds. R. Ahluwalia, T.L. Chartrand, and R.K. Ratner, Duluth, MN: Assciatin fr Cnsumer Research, Gldsmith, Kelly and Anastasiya Pcheptsva (2011), Lsing Cntrl When We Least Expect It, Advances in Cnsumer Research, Vl. 38, Eds. Darren W. Dahl, Gita V. Jhar, and Stijn M.J. van Osselaer, Duluth, MN: Assciatin fr Cnsumer Research, Pcheptsva, Anastasiya (2010), The Rle f Emtins in Self- Cntrl Dilemmas, Advances in Cnsumer Research, Vl. 37, Eds. M.C. Campbell, J. Inman and R. Pieters, Vl, 37, Duluth, MN: Assciatin fr Cnsumer Research, Pcheptsva, Anastasiya (2009), Nvel Appraches t Understanding Cntext Effects in Chice and Judgments, Advances in Cnsumer Research, Vl. 36, Eds. A.L. McGill and S. Shavitt, Duluth, MN: Assciatin fr Cnsumer Research, Pcheptsva, Anastasiya (2008), Cnsumptin Over Time: The Predictins f Future Use and Value, Advances in Cnsumer Research, Vl. 35, Eds. A.L. McGill and S. Shavitt, Duluth, MN: Assciatin fr Cnsumer Research, INVITED TALKS When Being Happy Makes Chice Harder Emry University, Atlanta, GA, April 2015 University f Suth Carlina, Clumbia, SC, March 2015 University f Clrad, Bulder, CO, March 2015 Gergetwn University, Washingtn DC, February 2015 Cnsumer Decisins t Buy vs. Rent Design fr Actin Cnference, Washingtn DC, Octber 2014 Yale Center fr Cnsumer Insight Cnference,
4 The Interplay between Incidental Emtins and Cnsumer Preferences Behaviral Actin Design Grup, Delitte, Washingtn DC, August 2013 DC Marketing Cllquium, Gerge Masn University, Washingtn DC, April 2013 Understanding Multisensry Experiences in Embdied Cgnitin Eurpean Schl f Management and Technlgy, Berlin, Germany, Nvember 2011 Kellgg Schl f Management, Nrthwestern University, Evanstn, IL, June 2011 Making Prducts Feel Special: When Metacgnitive Difficulty Imprves Prduct Evaluatin Marketing Camp, University f Maryland, Cllege Park, MD, May 2009 When D Incidental Md Effects Last? Lay Beliefs versus Actual Effects University f Washingtn, St. Luis, MO, Fall 2007 University f Maryland, Cllege Park, MD, Fall 2007 Carnegie Melln University, Pittsburgh, PA, Fall 2007 MIT, Bstn, MA, Fall 2007 Penn State University, State Cllege, PA, Fall 2007 University f Miami, Miami, FA, Fall 2007 University f Chicag, Chicag, IL, Fall 2007 Kathlieke Universiteit Leuven, Leuven, Belgium, December 2007 CONFERENCE PRESENTATIONS 2015 T Attractive t Pass: Effect f Redemptin Windws (with Ygesh Jshi) Sciety fr Cnsumer Psychlgy (SCP), Phenix, AZ 2014: T Attractive t Pass: Effect f Redemptin Windws (with Ygesh Jshi) Assciatin fr Cnsumer Research (ACR), Baltimre, MD 2013: When Being Happy Makes Chice Harder (with Jrdan Etkin) SCP, San Antni, TX ACR, Chicag, IL 2012: When Gals Act As Blinders: The Interplay between Gals and Preferences (with Jrdan Etkin and Ravi Dhar) ACR, Vancuver, Canada* 4
5 The Cellph - ish Effects f Self - phne Usage (with Rselina Ferrar and Ajay Abraham) SCP, Las Vegas, NV* Winning Thrugh Cnflict: When Gal Cnflict Increases Mtivatin (with Uzma Khan and Jrdan Etkin) Behaviral Decisin Research in Management (BDRM), Bulder, CO* 2011: Winning Thrugh Cnflict: When Gal Cnflict Increases Mtivatin (with Uzma Khan and Jrdan Etkin) Winter Decisin Making Sympsium, San Francisc, CA ACR, St. Luis, MO* Lethargic Mind: Cnsuming Fat- Rich Fds Reduces Mental Agility (with Aparna Labr) ACR, St. Luis, MO Sympsium C- Chair Summer Decisin Making Sympsium, Las Vegas, NV Cnquering Cnflict: Multifinal Means in Multiple Gals Pursuit (with Jrdan Etkin and Francine Espinza) ACR, St. Luis* The Cellph - ish Effects f Self - phne Usage (with Rselina Ferrar and Ajay Abraham) ACR, St. Luis* 2010: Cluds n a Sunny Day: Negative Effect f Psitive Emtins n Multiple Gal Pursuit (with Jrdan Etkin and Francine Espinza) ACR, Jacksnville, Fl. Sympsium C- Chair Eurpean Assciatin fr Cnsumer Research Cnference (EACR), Egham, UK* SCP, St. Pete s Beach, FL. Sympsium C- chair* Is What Yu Feel What They See? The Relatinship between Fluency and Identity Signaling (with Ted Matherly) ACR, Jacksnville, FL* SCP, St. Pete s Beach, FL* Calrie Estimates in the Presence f Others (with Ravi Dhar) 2009: SCP, St. Pete s Beach, FL Calrie Estimates in the Presence f Others (with Ravi Dhar) ACR, Pittsburgh, PA. Sympsium Chair. 5
6 When Prducts Feel Special: Lw Fluency Leads t Enhanced Desirability (with Aparna Labr and Ravi Dhar) Eurpean Marketing Academy Cnference (EMAC), Nantes, France SCP, San Dieg, CA. 2008: When Prducts Feel Special: Lw Fluency Leads t Enhanced Desirability (with Aparna Labr and Ravi Dhar) ACR, San Francisc, CA. When D Incidental Md Effects Last? Lay Beliefs versus Actual Effects (with Nathan Nvemsky) ACR, San Francisc, CA. Sympsium Chair. Mindset ver Matter: The Interplay between Gals and Preferences (with Ravi Dhar) SCP, New Orleans, LA. Sympsium C- chair. 2007: The Mere Luxury Effect (with Aparna Labr and Ravi Dhar) Sciety fr Judgment and Decisin Making Cnference (SJDM), Lng Beach, CA Cnsumer Decisins t Rent vs. Buy (with Ran Kivetz and Ravi Dhar) ACR, Memphis, TN. Sympsium Chair. 2006: The Effect f Cntext and Real- Time Evaluatins n Memry- based Hednic Judgments SCP, Orland, FL. Invited presentatin fr the SCP Dctral Dissertatin Award. Deciding Withut Resurces: Psychlgical Depletin and Chice in Cntext (with On Amir, Ravi Dhar and Ry Baumeister) SJDM, Trnt, CA 2005: Mindset ver Matter: The Interplay between Gals and Preferences (with Ravi Dhar) ACR, San Antni, TX. 6
7 TEACHING Tp 15% Teaching Award, 2011 Integrated Marketing Cmmunicatins, MBA, blended MBA, Undergraduate Experimental Research Methds, PhD MBA Cnsulting Practicum UNIVERSITY SERVICE C- chair f Smith Schl Behaviral Lab Member f Decisin Science Field Cmmittee Initiatr and rganizer f Behaviral Grup brwnbag Faculty champin fr SmitheLab (virtual survey labratry) MARC liaisn Member f Recruiting Cmmittee 2014 Member f PhD Admissins Cmmittee, 2012, 2015 Marketing Department Seminar Series Member f the MBA faculty cmmittee DOCTORAL STUDENT ADVISING Jrdan Etkin, dissertatin c- chair, 2013; first placement: Duke University Ajay Abraham, dissertatin cmmittee member, expected graduatin 2015 Tm Kim, dissertatin cmmittee member, expected graduatin 2016 PROFESSIONAL SERVICE Ad hc reviewer: Jurnal f Cnsumer Research, Jurnal f Marketing Research, Jurnal f Cnsumer Psychlgy, Jurnal f Experimental Scial Psychlgy, Emtin, Jurnal f Ecnmic Psychlgy, Eurpean Marketing Academy Cnference, Sciety fr Judgment and Decisin Making Cnference, Marketing and Public Plicy Cnference 7
8 Prgram Cmmittee: Sciety fr Cnsumer Psychlgy (2010, ); Assciatin fr Cnsumer Research ( ), Assciatin fr Cnsumer Research Asia- Pacific Cnference (2015) Cnference c- chair: Summer Decisin Making Sympsium (2012, New Yrk, NY); Mid- Atlantic Academic Research Cllquium (2012, Washingtn, DC), Whitebx Advisrs Cnference (2006, New Haven, CT) MEDIA COVERAGE & PROFESSIONAL PUBLICATIONS Pcheptsva, Anastasiya (2012), Cellphish Effects f Cell Phne Use, Rtman Magazine, 12(Fall), Blmberg News, Huffingtn Pst, the Atlantic, Time, Baltimre Sun, Clumbia Chrnicle, San Francisc Chrnicle, Fx 5, ABC 7, Scientific American, ViewPint, Psychlgy Tday, Yah! Finance, MSN Mney, Maryland Public Televisin 8
ANASTASIYA POCHEPTSOVA. July present Assistant Professor of Marketing, R.H. Smith School of Business
ANASTASIYA POCHEPTSOVA July 2014 3313 Van Munching Hall University f Maryland Cllege Park, MD 20742-1815 Tel.: 301.405.8342 apchept@rhsmith.umd.edu EMPLOYMENT 2008 present Assistant Prfessr f Marketing,
ANASTASIYA POCHEPTSOVA January 2014
ANASTASIYA POCHEPTSOVA January 2014 Rbert H. Smith Schl f Business, Department f Marketing 3313 Van Munching Hall, University f Maryland, Cllege Park, MD 20742-1815 Tel.: 301.405.8342 Email: apchept@rhsmith.umd.edu
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