ANASTASIYA POCHEPTSOVA. July present Assistant Professor of Marketing, R.H. Smith School of Business
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1 ANASTASIYA POCHEPTSOVA July Van Munching Hall University f Maryland Cllege Park, MD Tel.: apchept@rhsmith.umd.edu EMPLOYMENT 2008 present Assistant Prfessr f Marketing, R.H. Smith Schl f Business EDUCATION Ph.D., Marketing, Yale University, Schl f Management (2008) M.Phil. and M.A., Marketing, Yale University (2007) M.A., Advertising, University f Texas at Austin (2002) B.A. (with hnrs), Internatinal Relatins, Kiev Natinal University, Ukraine (2000) HONORS AND AWARDS Faculty Fellw at the AMA- Sheth Cnsrtium, 2014 Faculty Participant Yale Center fr Cnsumer Insight Cnference, 2014 Tp 15% Teaching Award, Eurpean Schl f Management Visiting Fellw, Berlin, Germany, Nvember 2011 Kilts Visiting Faculty Fellw, University f Chicag, May- June 2011 Winner SCP- Sheth Dctral Dissertatin Award, 2006 Whitebx Advisrs Dctral Fellw, Internatinal Center fr Finance, Yale JOURNAL ARTICLES (Ggle Schlar) Pcheptsva, Anastasiya (2012), Cellphish Effects f Cell Phne Use, Rtman Magazine, 12(Fall), (Invited article) Pcheptsva, Anastasiya and Nathan Nvemsky (2010), When D Incidental Md Effects Last? Lay Beliefs versus Actual Effects, Jurnal f Cnsumer Research, 36 (April),
2 Pcheptsva, Anastasiya, Aparna A. Labr and Ravi Dhar (2010), Making Prducts Feel Special: When Metacgnitive Difficulty Imprves Prduct Evaluatin, Jurnal f Marketing Research, 47 (6), Pcheptsva, Anastasiya, Amir, On, Dhar, Ravi, and Ry F. Baumeister (2009), Deciding withut Resurces: Psychlgical Depletin and Chice in Cntext, Jurnal f Marketing Research, 46(3), JOURNAL ARTICLES UNDER REVIEW OR REVISION (SSNR Page) Etkin, Jrdan, Pcheptsva, Anastasiya and Francine Espinza (2014), Using Prducts t Pursue Multiple Gals: The Effect f Psitive Md n Perceived Means Instrumentality, Jurnal f Cnsumer Psychlgy, under 2 nd rund f review Pcheptsva, Anastasiya, Kivetz, Ran, and Ravi Dhar (2014), Cnsumer Decisins t Buy vs. Rent Jurnal f Marketing Research, revising fr 3 rd rund f review Vhs, Kathleen D., Baumeister Ry F., Pcheptsva, Anastasiya, and Ravi Dhar (2014), Active Initiative Requires Self- Cntrl, under review OTHER PEER REVIEWED PUBLICATIONS Pcheptsva, Anastasiya and Dilip Sman (2012), Cnnecting the Physical, Cnceptual, and Emtinal: Understanding Multi- sensry Experiences in Embdied Cgnitin, Special Sessin Summary in Advances in Cnsumer Research, Vl. 39, Eds. R. Ahluwalia, T.L. Chartrand, and R.K. Ratner, Duluth, MN: Assciatin fr Cnsumer Research Gldsmith, Kelly and Anastasiya Pcheptsva (2011), Lsing Cntrl When We Least Expect It, Special Sessin Summary in Advances in Cnsumer Research, Vl. 38, Eds. Darren W. Dahl, Gita V. Jhar, and Stijn M.J. van Osselaer, Duluth, MN: Assciatin fr Cnsumer Research Pcheptsva, Anastasiya (2010), The Rle f Emtins in Self- Cntrl Dilemmas, Special Sessin Summary in Advances in Cnsumer Research, Vl. 37, Eds. M.C. Campbell, J. Inman and R. Pieters, Vl, 37, Duluth, MN: Assciatin fr Cnsumer Research, Pcheptsva, Anastasiya (2009), Nvel Appraches t Understanding Cntext Effects in Chice and Judgments, Sympsia Summary in Advances in Cnsumer Research, Vl. 36, Eds. A.L. McGill and S. Shavitt, Duluth, MN: Assciatin fr Cnsumer Research, Pcheptsva, Anastasiya (2008), Cnsumptin Over Time: The Predictins f Future Use and Value, Sympsia Summary in Advances in Cnsumer Research, Vl. 35, Eds. A.L. McGill and S. Shavitt, Duluth, MN: Assciatin fr Cnsumer Research,
3 INVITED TALKS 13. Behaviral Actin Design, Delitte, Washingtn DC, August DC Marketing Cllquium, Gerge Masn University, Washingtn DC, April Eurpean Schl f Management and Technlgy, Berlin, Germany, Nvember Kellgg Schl f Management, Nrthwestern University, Chicag, June Marketing Camp, Cllege Park, MD, May University f Washingtn, St. Luis, Fall University f Maryland, Cllege Park, MD, Fall Carnegie Melln University, Fall MIT, Fall Penn State University, Fall University f Miami, Fall University f Chicag, Fall Kathlieke Universiteit Leuven, Leuven, Belgium, 2007 MEDIA COVERAGE Huffingtn Pst, the Atlantic, Time, Baltimre Sun, Clumbia Chrnicle, San Francisc Chrnicle, Fx 5, ABC 7, Scientific American, ViewPint, Psychlgy Tday CONFERENCE PRESENTATIONS 2014 Cnsumer Decisins t Rent vs. Buy (with Ravi Dhar and Ran Kivetz) Yale Center fr Cnsumer Insights Cnference, New Haven, CT 2013: When Being Happy Makes Chice Harder (with Jrdan Etkin) Sciety fr Cnsumer Psychlgy (SCP), San Antni, TX Assciatin fr Cnsumer Research (ACR), Chicag, IL 2012: When Gals Act As Blinders: The Interplay between Gals and Preferences (with Jrdan Etkin and Ravi Dhar) ACR, Vancuver, Canada* The Cellph - ish Effects f Self - phne Usage (with Rselina Ferrar and Ajay Abraham) SCP, Las Vegas, NV* Winning Thrugh Cnflict: When Gal Cnflict Increases Mtivatin (with Uzma Khan and Jrdan Etkin) Behaviral Decisin Research in Management (BDRM), Bulder, CO* 3
4 2011: Winning Thrugh Cnflict: When Gal Cnflict Increases Mtivatin (with Uzma Khan and Jrdan Etkin) Winter Decisin Making Sympsium, San Francisc, CA ACR, St. Luis, MO* Lethargic Mind: Cnsuming Fat- Rich Fds Reduces Mental Agility (with Aparna Labr) ACR, St. Luis, MO Sympsium C- Chair Summer Decisin Making Sympsium, Las Vegas, NV Cnquering Cnflict: Multifinal Means in Multiple Gals Pursuit (with Jrdan Etkin and Francine Espinza) ACR, St. Luis* The Cellph - ish Effects f Self - phne Usage (with Rselina Ferrar and Ajay Abraham) ACR, St. Luis* 2010: Cluds n a Sunny Day: Negative Effect f Psitive Emtins n Multiple Gal Pursuit (with Jrdan Etkin and Francine Espinza) ACR, Jacksnville, Fl. Sympsium C- Chair Eurpean Assciatin fr Cnsumer Research Cnference (EACR), Egham, UK* SCP, St. Pete s Beach, FL. Sympsium C- chair* Is What Yu Feel What They See? The Relatinship between Fluency and Identity Signaling (with Ted Matherly) ACR, Jacksnville, FL* SCP, St. Pete s Beach, FL* Calrie Estimates in the Presence f Others (with Ravi Dhar) 2009: SCP, St. Pete s Beach, FL Calrie Estimates in the Presence f Others (with Ravi Dhar) ACR, Pittsburgh, PA. Sympsium Chair. When Prducts Feel Special: Lw Fluency Leads t Enhanced Desirability (with Aparna Labr and Ravi Dhar) Eurpean Marketing Academy Cnference (EMAC), Nantes, France SCP, San Dieg, CA. 4
5 2008: When Prducts Feel Special: Lw Fluency Leads t Enhanced Desirability (with Aparna Labr and Ravi Dhar) ACR, San Francisc, CA. When D Incidental Md Effects Last? Lay Beliefs versus Actual Effects (with Nathan Nvemsky) ACR, San Francisc, CA. Sympsium Chair. Mindset ver Matter: The Interplay between Gals and Preferences (with Ravi Dhar) SCP, New Orleans, LA. Sympsium C- chair. 2007: The Mere Luxury Effect (with Aparna Labr and Ravi Dhar) Sciety fr Judgment and Decisin Making Cnference (SJDM), Lng Beach, CA Cnsumer Decisins t Rent vs. Buy (with Ran Kivetz and Ravi Dhar) ACR, Memphis, TN. Sympsium Chair. 2006: The Effect f Cntext and Real- Time Evaluatins n Memry- based Hednic Judgments SCP, Orland, FL. Invited presentatin fr the SCP Dctral Dissertatin Award. Deciding Withut Resurces: Psychlgical Depletin and Chice in Cntext (with On Amir, Ravi Dhar and Ry Baumeister) SJDM, Trnt, CA 2005: Mindset ver Matter: The Interplay between Gals and Preferences (with Ravi Dhar) ACR, San Antni, TX. PROFESSIONAL SERVICE Ad hc reviewer: Jurnal f Cnsumer Research, Jurnal f Marketing Research, Jurnal f Cnsumer Psychlgy, Jurnal f Experimental Scial Psychlgy, Emtin, Jurnal f Ecnmic Psychlgy, Eurpean Marketing Academy, Sciety fr Judgment and Decisin- Making Prgram Cmmittee: Sciety fr Cnsumer Psychlgy (2010, 2012, 2013); Assciatin fr Cnsumer Research (2013, 2014) 5
6 Cnference c- chair: Summer Decisin Making Sympsium (2012, New Yrk, NY); Mid- Atlantic Academic Research Cllquium (2012, Washingtn, DC) TEACHING Marketing Management (UMD, cre MBA), Integrated Marketing Cmmunicatins (UMD, MBA & Undergraduate), Tpics in Cnsumer Decisin Making (Yale, Undergraduate) STUDENT ADVISING Dctral: Jrdan Etkin, dissertatin c- chair, 2013, first placement: Duke University Ajay Abraham, dissertatin cmmittee member, expected graduatin 2014 Tm Kim, dissertatin cmmittee member, expected graduatin 2015 Master and Undergraduate: Grant Lee, MBA Independent Prject, Spring 2014 Andrea Bihlear, Independent Study, Spring 2014 Darya Bakhtiyarva, Independent Study, Spring 2014 Nikkita Sarna, Independent Study, Fall 2013 Gina Wickless, Independent Study, Fall 2011 Sara Freiberg, Senir Thesis, Yale University, UNIVERSITY SERVICE C- chair f Smith Schl Behaviral Lab Member f Decisin Science Field Cmmittee Initiatr and rganizer f Behaviral Grup brwnbag Faculty champin fr SmitheLab (virtual survey labratry) Marketing Department Seminar Series Member f the MBA faculty cmmittee GRID judge
ANASTASIYA POCHEPTSOVA January 2014
ANASTASIYA POCHEPTSOVA January 2014 Rbert H. Smith Schl f Business, Department f Marketing 3313 Van Munching Hall, University f Maryland, Cllege Park, MD 20742-1815 Tel.: 301.405.8342 Email: apchept@rhsmith.umd.edu
ANASTASIYA POCHEPTSOVA. February present Assistant Professor of Marketing, R.H. Smith School of Business
ANASTASIYA POCHEPTSOVA February 2015 3313 Van Munching Hall Tel.: 301.405.8342 University f Maryland apchept@rhsmith.umd.edu Cllege Park, MD 20742-1815 http://www.rhsmith.umd.edu/directry/anastasiya- pcheptsva
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