Table Of Content. Smoking in movies: Impact on European youth and policy options... 2 Summary... 3 Coordinator, Leader contact and partners...

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1 Table Of Content Smoking in movies: Impact on European youth and policy options... 2 Summary... 3 Coordinator, Leader contact and partners... 4 Medical Research Council (MRC)... 4 Radboud University Nijmegen... 4 Lýðheilsustöð (Public Health Institute of Iceland)... 4 Poznan University of Medical Sciences... 4 Università degli Studi del Piemonte Orientale "A.Avogadro"... 4 Outputs... 6 D01 - Policy Status Report (EN)... 6 D Movie Coding Instructions (EN)... 6 D Movie Content Coding Form (EN)... 6 D Measurement Guide (EN)... 6 D03 - Content analysis of films released in European cinemas (EN)... 6 D04 - Population estimation of smoking exposure from movies in European kids (EN)... 6 D05 - Impact of smoking in movies on European Youth (EN)... 6 D06 - Development of policy options on local; regional, national, EU, as well as international level to deal with this topic (EN)... 6 D07 - International conference on smoking in movies (EN)... 6 D08 - Interim report (EN)... 6 Final Report (EN)... 6 Page 1/8

2 Smoking in movies: Impact on European youth and policy options JA GPSD [705038] START DATE: 01/01/2009 END DATE: 01/01/2012 DURATION: 36 month(s) CURRENT STATUS: Finalised PROGRAMME TITLE: Second Programme of Community action in the Field of Health PROGRAMME PRIORITY: - CALL: Promote Health (Hp-2008) TOPIC: Addiction prevention EC CONTRIBUTION: EUR KEYWORDS: Inequalities, Policy recommendation, Tobacco PORTFOLIO: Population groups, Tobacco Page 2/8

3 SUMMARY General objectives 1) To quantify smoking in European movies and assess its association with smoking among European adolescents. 2) To analyse current policies in all Member States with regard to smoking in movies, and to develop policies to reduce exposure to smoking in movies that can be applied at the local, national, EU, and international levels (WHO Framework Convention on Tobacco Control). Strategic relevance and contribution to the public health programme Tobacco marketing is linked with youth smoking initiation. Therefore, most Member States have introduced a ban on tobacco marketing. However, a comprehensive ban on tobacco marketing would not limit entertainment media from projecting billions of favourable images of smoking to adolescents in the EU. The focus of this proposal is to incorporate smoking in movies into the European anti-tobacco strategy. Tobacco in film is part of the work plan 2008; thus, the current proposal clearly addresses this work plan priority. Methods and means : 1) Current policies on smoking in movies (e.g., whether movie smoking figures into the movie rating system) in all Member States will be described and analysed. 2) A content analysis of films released in European cinemas will be conducted. From 6 EU countries, a representative sample of top movies (250 per country) will be analysed with regard to smoking. 3) A population estimate of movie smoking exposure in European adolescents will be carried out, based on the results of a survey of European students recruited in 6 EU countries. 4) A follow up survey will be conducted one year later to investigate the impact of smoking in movies on current smoking and smoking initiation among baseline never smokers. 5) Based upon findings of these studies, policy options will be developed. Expected outcomes period 1) Increased knowledge on the amount and effect of smoking in movies on smoking in European youth. 2) Policy options at local, regional, EU, and international level to address the problem. Page 3/8

4 COORDINATOR, LEADER CONTACT AND PARTNERS COORDINATOR Institut für Therapie und Gesundheitsforschung gemeinnützige Gesellschaft (Institut für Therapie und Gesundheitsforschung gemeinnützige Gesellschaft ) Harmsstrasse Kiel Germany Project leader contact Name: Hanewinkel Reiner hanewinkel@ift-nord.de Phone: PARTNERS Medical Research Council (MRC) Street: City: Country: United Kingdom Radboud University Nijmegen Street: Montessorilaan 3 City: 6500 HE Nijmegen Country: Netherlands Lýðheilsustöð (Public Health Institute of Iceland) Street: Laugavegur 116 City: 105 Reykjavík Country: Iceland Page 4/8

5 Poznan University of Medical Sciences Street: Dojazd 30 City: Poznan Country: Poland Università degli Studi del Piemonte Orientale "A.Avogadro" Street: via Solaroli, 17 City: Novara Country: Italy Page 5/8

6 OUTPUTS D01 - Policy Status Report (EN) D Movie Coding Instructions (EN) n_p D Movie Content Coding Form (EN) n_p D Measurement Guide (EN) n_p Page 6/8

7 D03 - Content analysis of films released in European cinemas (EN) D04 - Population estimation of smoking exposure from movies in European kids (EN) D05 - Impact of smoking in movies on European Youth (EN) D06 - Development of policy options on local; regional, national, EU, as well as international level to deal with this topic (EN) Page 7/8

8 Powered by TCPDF ( D07 - International conference on smoking in movies (EN) D08 - Interim report (EN) Final Report (EN) pdf Page 8/8

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