2016 Media Kit. Connect with New England s building industry.

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1 2016 Media Kit Connect with New England s building industry. modified

2 Final presentation of the Boston Living with Water design competition. Advertising with the Boston Society of Architects/AIA (BSA) gets you in front of thousands of decision makers throughout the Northeast s building industry. In addition, sponsorship of BSA Space, Boston s leading center for architecture and design on the city s waterfront, allows you to reach far beyond the BSA member base and connects you to a general population with a love for art, design, and the built environment.

3 Demonstration by designer Remco van de Craats at Stereotype: New directions in Typography opening reception, Photo: Mike Lawrie.

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5 In Print. In Person. ABX Attendee Program and Onsite Buyer s Guide With nearly 40,000 programs mailed in the early fall and thousands of guides distributed onsite, an ad in either publication will be seen by the right audience. ArchitectureBoston Award-winning magazine distributed quarterly to 11,000 AIA members and affiliates throughout New England. Homeowner s Project Handbook A resource for homeowners and small-business owners considering renovations, additions, or new construction projects, this publication is circulated to more than 10,000 New England homeowners and available at many events and retail locations. ArchitectureBoston Expo The Northeast s leading design and construction event attracts more than 10,000 building-industry professionals over three days in November. BSA Space Open since the beginning of 2012, Boston s leading cultural institution on architecture and design includes gallery and meeting spaces, and has garnered national attention. Architecture/Design College Fair Hundreds of prospective students and their parents meet representatives from more than 50 U.S. colleges and universities at this annual BSA event. Design Awards Gala Last year this sold-out event saw architects from around the country meet and greet, and learn who has won top honors in the BSA s annual design award competitions. Online. Golf Tournament A unique networking opportunity to hone your business development skills and practice your golf swing. Play 18 holes at Pinehills Golf Club with architects and builders. Reprogramming the City opening reception, Photo: Meg Elkinton. abexpo.com Be seen online by ABX exhibitors and speakers along with past and future attendees. architectureboston.com Each quarter, this award-winning version of the BSA s magazine is read by thousands of thought leaders throughout the region and North America. architects.org The building-industry s leading, most trusted, and widely used website. architects.org calendar Advertise your calendar listings for up to three months before your event on the BSA s online calendar. Currents Put your message and website link at the top of this newsletter, broadcast weekly to more than 10,000 subscribers. BSA Media Kit Page 5

6 In Print. ArchitectureBoston ArchitectureBoston is where design and society meet. A magazine of ideas, great writing, and engagement in the wider world. Readership No other publication connects you to the New England building industry like ArchitectureBoston does. Circulation Approximately 11,000 copies of ArchitectureBoston are distributed quarterly. The magazine is sent to all AIA members in Massachusetts, Connecticut, Rhode Island, Vermont, New Hampshire, and Maine, as well as politicians and policy makers, design schools, individual subscribers, and assorted local bookstores in New England. Advertising Due Dates Spring 2016 sales deadline 1/28/16 materials deadline 2/1/16 on-sale date 3/1/16 Summer 2016 sales deadline 5/2/2016 materials deadline 5/4/2016 on-sale date 6/1/16 Fall 2016 sales deadline 8/2/16 materials deadline 8/4/16 on-sale date 9/1/16 Winter 2016 sales deadline 10/14/16 materials deadline 10/18/16 on-sale date 11/15/ editorial calendar In 2016 ArchitectureBoston will kick off The Year of the Plan, a full year of issues that examine different aspects of planning in housing, regionalism, the environment, and quality of life. Spring: Framework We will consider Imagine Boston 2030, the city s first-ever cultural master plan, and the Municipal Harbor Plan in an age of climate change and dig into lessons from other cities. Summer: Evanescent Spontaneous and consciously unplanned, urban interventions and temporary designs provide a lively counterpoint to the permanence and, at times, the stodginess of the built environment. Fall: The suburbs, reconsidered There are 101 communities in the Boston metropolitan area, ranging from small cities to bucolic burgs: We go local to consider some of the design innovations and challenges of life inside route 495. Winter: Domicile The long-awaited Housing issue: What are the cutting-edge trends in housing design; what is zoning s impact; how do ideas of domicility relate to changing tastes, ethnicities, and demographics? Publication Rates Includes ArchitectureBoston, Homeowner s Project Handbook, and ABX Onsite Show Guide 1 ISSUE RATE 3X RATE 6X RATE AD SIZE (Ad sizes vary slightly by publication. Please contact sales@architects.org for details.) COVER $5,418 $5,147 $4, w h (with bleed) / (no bleed) FULL PAGE $4,300 $4,085 $3, w h (with bleed) / (no bleed) HALF PAGE $2,786 $2,647 $2, w 4.65 h (horizontal) / 3.8 w h (vertical) QUARTER PAGE $1,597 $1,517 $1, w 4.65 h To exhibit, sponsor, or advertise, call or sales@architects.org.

7 Homeowner s Project Handbook: A guide to Massachusetts Residential Architects The Homeowner s Project Handbook is a free resource for homeowners and small-business owners considering renovations, additions, or new construction projects. It provides architects who seek residential and small commercial projects and are BSA members working in Massachusetts the opportunity to promote their services to prospective clients HOMEOWNER S PROJECT HANDBOOK A GUIDE TO MASSACHUSETTS ARCHITECTS Readership and distribution The handbook is distributed with 10,000 copies of Boston Home magazine and mailed to the most affluent homeowners in Massachusetts. It is also sent for free to individuals seeking residential and small-project architects, and distributed at BSA Space, ArchitectureBoston Expo, and the New England Home Show. Listings are available as a searchable directory for one full year on the BSA s website at homeownersprojecthandbook.com. Advertising opportunities Advertising in the 2016 handbook and website will expose your business to homeowners, licensed architects, and developers. Print ad pricing See publication rates at the bottom of page 6. questions you can 10 ask your architect BUDGETING your project recommendations from 5 people who have done it Schedule Advertising deadline: 2/27/16 Materials deadline: 3/1/16 Publication available 5/26/16 BOSTON SOCIETY OF ARCHITECTS / AIA 1 Two preferred placement options are available: Adjacent to Hiring an Architect article or Budget your Project. Full page ads place in front 1/3 of handbook. Materials delivery ad materials to hph@architects.org. AD Sizes for Homeowner s Project Handbook AD SIZE FULL PAGE HALF PAGE 8.5 W 11 H (with bleed) / (no bleed) 7 W H (horizontal) QUARTER PAGE W H BSA Media Kit Page 7

8 Produced by the Boston Society of Architects/AIA In Person. ABX 2016 The leading building industry event in the Northeast is produced by the BSA for all A/E/C professionals. Reach more than 40,000 prospective clients and collaborators through mailings, newsletters, tradeshow booths, , websites, social media, radio, and other targeted initiatives. MAKE STRIDES Expanded opportunities There are ample sponsorship opportunities to expand your reach with ABX attendees. From billboards, banners, show bags, and the big party on opening night, the sales team will find the right opportunity for you or create a custom one. ABX Attendee Program Your listing as an exhibitor or speaker reaches 40,000 building-industry professionals in the Northeast and beyond when this piece drops in the mail in late summer. Schedule Advertising deadline: 6/29/16 Materials deadline: 7/11/16 Publication date: 8/8/16 Onsite Buyer s Guide This guide to products and services on display at ABX is used by attendees throughout the year to seek out vendors. Schedule Advertising deadline: 10/21/16 Materials deadline: 10/28/16 Publication date: 11/14/16 NOV ATTENDEE PROGRAM See publication rates at the bottom of page 6. Premium charge on ads of 20% to non-exhibitors or sponsors abexpo.com ABX Photo: Ben Gebo. To exhibit, sponsor, or advertise, call or sales@architects.org.

9 Bigger than a Breadbox, Smaller than a Building opening reception, Photo: Mike Lawrie. BSA Space BSA Space is Boston s leading cultural institution for architecture and design, and is home to the Boston Society of Architects/AIA. More than just exhibitions Hosting your corporate events at BSA Space sets the perfect tone for your next business function or meeting. With multiple galleries and breakout rooms (6,800 square feet), BSA Space offers a unique opportunity to experience architecture and design through private or public events. Our waterfront location, natural lighting, updated technology, and state-of-the art design make our LEED Platinum certified facility the ideal venue for your next event. Please call or write Jessica Kriley at /jkriley@architects.org for details. BSA Media Kit Page 9

10 4th BSA Design Awards Gala, 2015, Photo: Meg Elkinton. Design Awards Gala Each year the BSA, often in collaboration with other organizations, sponsors awards programs to honor design excellence throughout New England. Design awards celebrate excellent architecture and reward clients for investing in it. By honoring the outstanding achievements of our peers, we are reminded that all building-industry professionals have the opportunity to positively affect their communities and the way we live. Become a sponsor Presenting Sponsor: $20,000 Platinum Level: $15,000 Gold Level: $10,000 Cocktail Level: $8,000 Silver Level: $5,000 Bronze Level: $3,500 This year s event will take place on Thursday, January 28, 2016, at the InterContinental Boston. Please call or write Jessica Kriley at /jkriley@architects.org for details. Custom sponsorships are available. Golf Tournament A unique networking opportunity to hone your business development skills and practice your golf swing. All proceeds to this fundraising event benefit the BSA Foundation including its programs and advocacy initiatives. Premium sponsorship Tournament Sponsor: $7,000 Golf Cart Sponsor: $4,000 Golf Ball Sponsor: $3,500 Golf Tee Sponsor: $3,500 Gold Team: $2,000 Silver Team: $1,800 This year s event at Pinehills Golf Club in Plymouth, Massachusetts, will be held in July Member firms receive a 10% discount on all golf sponsorship levels. To exhibit, sponsor, or advertise, call or sales@architects.org.

11 Online. architects.org BSA s flagship website is the hub of online activity for New England s architects and other building-industry professionals. It averages 115,000 impressions per month. Several online sponsorship opportunities are available for BSA members, building-industry professionals, and clients looking for services. Three month minimum on all banner ad placements. LOCATION SIZE PRICE BANNER HOMEPAGE (>12k impressions/mo.) 150x300 px $2K /month BOX new! HOMEPAGE (>12k impressions/mo.) 309x300 px $4K/month BANNER JOBS PAGES (>60k impressions/mo.) 140x280 px $2K/month BANNER ALL OTHER PAGES (>20k impressions/mo.) 40x280 px $1K/month architectureboston.com ArchitectureBoston magazine reaches New England s building-industry professionals and design-savvy readers. Exclusive content is available online. It averages 5,000 unique page views per month. LOCATION SIZE PRICE BOX new! ALL FEATURE PAGES 300x250 px $1K/month abexpo.com Reach the attendees, exhibitors, and presenters involved in ABX, The Northeast s leading building industry event. The central spot for registration, news, and sales, abexpo.com averages 3,000 unique page views per month and then peaks to 16,000 unique views per month leading up to the fall convention. LOCATION SIZE PRICE BANNER HOMEPAGE 120x240 px $2K/month BANNER HOMEPAGE w/exclusive placement 120x240 px $4K/month BANNER KEY PAGES (3 available) 160x600 px $1,250/month BANNER SECONDARY PAGES 160x600 px $1K/month BANNER /ABOUT 728x90 px $750/month Currents Currents, the leading electronic BSA newsletter, is read by more than 10,000 engaged subscribers and boasts a very impressive open rate of 24 percent. Sponsors receive prominent, exclusive placement. LOCATION SIZE PRICE BANNER ABOVE THE FOLD 400x120 px $1,200 per week BANNER OTHER NEWS 400x120 px $1K per week BSA Media Kit Page 11

12 Custom In-Print, In-Person, Online packages available. Contact advertising sales today at or