University of Alabama at Birmingham Collat School of Business. American Marketing Association Chapter Plans "Mint Your Future"

Transcription

1 University of Alabama at Birmingham Collat School of Business American Marketing Association Chapter Plans "Mint Your Future"

2 Table of Contents Chapter Overview... 3 SWOT Analysis... 4 Professional Development Fundraising... 8 Sponsorship Membership Social Media & Communication Philanthropy...14 Operations Academic Calendar of Events Budget

3 Chapter Overview Mission Statement The University of Alabama at Birmingham s chapter of the American Marketing Association (AMA I UAB) dedicates growth, development, and involvement between the UAB campus and the Birmingham community. AMA I UAB welcomes all students, regardless of his or her major, to join our efforts in building a strong relationship within the community. Our chapter strengthens relationships by providing members with marketing tools and techniques, sharing vital business knowledge, and leading professional development workshops. Executive Summary As future marketers and business professionals in the world, we realize the need for skillful workers is in high need. "Mint Your Future" is our theme. Being that marketing is constantly changing in technology, social media, and business we want our members to become accustomed to change so that they are prepared and know how to adapt in the real world. Our purpose for our chapter is to prepare members for the professional world. Executive Board AMA UAB has an executive board that consists of dedicated students in the Collat School of Business. Board members work continuously to help students develop skills that will help them in the business world. Executive board members range from senior marketing students to junior Industrial Distribution majors. We are committed students that possess skills in sales, entrepreneurship, advertising, communications, graphic design and more. 3

4 SWOT Analysis STRENGTHS + One of the most predominate student led organizations at UAB. + Strong relationship with the Dean of UAB Collat School of Business, professors, faculty, and staff. + Excellent networking focus with professional business leaders in Birmingham, as well as rising business entrepreneurs. OPPORTUNITIES + Building and strengthening business relationships between AMA members and the Birmingham community. + Option to attend the annual AMA Collegiate Conference hosted in New Orleans. + Introducing AMA members to business leaders in our community. WEAKNESSES + Participation in organization s events has not met AMA I UAB goals. + UAB is a commuter school, which poses issues with members attending events. + Retaining membership is difficult due to majority being transfer and graduate students. THREATS + Competing UAB Collat School of Business student organizations. + Conflicting AMA members & potential member s schedules; issue with exclusion. + Annual membership costs compared to competing organizations 4

5 Professional Development Professional development is a key to success in the business world. The AMA at UAB strives to prepare its members with the proper knowledge and skills necessary for not only career advancement, but for personal advancement as well. Our AMA business and speaker meetings are great ways for members to learn important business skills. AMA at UAB believes that you are always interviewing and we should help you focus on the business skills that you need today to succeed tomorrow. AMA Business Meetings Objective: We strive to focus on technology, professional development, networking skills, and preparation for upcoming events. Goal: The overall goal for these meetings is to give our members the confidence and skills to interact in any business setting. Strategy: + Meetings held every third Wednesday of every month. + Encourage students to bring resumes. + Openly accept any student s questions or concerns + Prepare members for interactions with business professionals by practicing interview skills, elevator pitch, and presenting and marketing oneself with the overall confidence to land any career. + Encourage members to be social through their LinkedIn account and around campus. 5

6 AMA Professional Speaker Meetings Objective: Introduce students to professionals in the Birmingham area. Goal: The overall goal for these meetings is to teach our members about what it takes to be successful in the professional world and give them opportunities for internships with local business. Strategy: + Meetings held every fourth Tuesday of every month. + Book local professional s month in advance to give members time to prepare to meet them. + Host a meet and greet with refreshments after meetings to introduce members to guest speakers. + Encourage members to ask any questions that will allow them to get a better understanding of being successful in the business realm. + Companies that will speak during the Academic Year include and are not limited to: - Cayenne Creative - Candie Price - Northwestern Mutual - Big Communications - Zeekee Interactive - O2 Ideas - Solamar Marketing Agency - Markstein - UPS CMO - Bridgestone CEO 6

7 Objective: 2015 Marketing Week Have a successful productive week that members enjoy. Goal: Increase membership and awareness of our organization. Improve the networking skills of our members: Strategy: October 5 th 9 th : Marketing Week + Monday, October 5 th : Krispy Kreme and Coffee.Free Coffee and Donuts to students in the Business Center. Sponsored by the AMA. + Tuesday, October 6 th : Retail Day and Vintage Video Game Night Mixer at Saturn Birmingham with the Samford AMA chapter. + Wednesday, October 7 th : Tour of Cayenne Creative, an advertising agency in Birmingham, AL. + Thursday, October 8 th : AMA Information Table to attract and engage current and potential members about the upcoming events this year. + Friday, November 14 th : AMA Homecoming Parade. AMA will be riding/walking along a classic car with the Dean in UAB s homecoming parade. 7

8 Fundraising Fundraising is the backbone of our organization, like sponsorship it is important for the AMA to have sufficient funds to support the events and activities we want to have for our members. We separate fundraising and sponsorship because the two have different goals and expectations associated with each. Fundraising takes the effort of the entire club and Collat School of business. These events not only generate income but are a fun way to get members involved. Objective: Generate monetary income for the AMA at UAB. Goal: The overall goal for fundraising is to raise enough money to support all of the endeavors our board and members would like to participate in. Strategy: + Percentage Days/Nights at local eateries. These include but are not limited to: - Slice - Jason s Deli - Yogurt Mountain - Nothing But Noodles + Grant Proposals to large corporations + Themed Fundraisers throughout the year. This includes, but is not limited to: - Halloween Fundraiser - Valentine s Day Fundraiser + AMA Planner Distribution + Executive Dinner Series Dinner with a CEO - Raffle tickets for prime sitting at a special dinner with a CEO of a local company 8

9 Sponsorship Separating Sponsorship and Fundraising was a bold move for the AMA at UAB, but overall we believe having a VP for each will increase our monetary income this semester. Our preview of our sponsorship packet is featured below. This is what we present to potential sponsors along with a presentation about our organization. Our Members: Since its founding in 2008, the American Marketing Association Student Chapter at the University of Alabama at Birmingham has helped students increase their understanding of the world of marketing through various professional development events, and marketing disciplines and activities. Our members share one thing in common - the desire to be the best marketers they can be. Our Vision: The American Marketing Association UAB Chapter offers students a venue for continuing education while preparing them for the real-world challenges facing today s marketing professionals. Our Mission: To provide Birmingham s future marketing professionals with leading resources for continuing education, career development, peer-to-peer networking and opportunities to meet high-profile guest speakers, and access to trusted marketing strategies. Benefits of a Partnership with AMA UAB By sponsoring the AMA UAB, you will not only be contributing to the success of our organization, but you will also be supporting the education and development of our students and the marketers of tomorrow. + TAX DEDUCTION: AMA at University of Alabama at Birmingham is a verified 501(3)(C) which means every dollar you invest or in-kind contribution is tax deductible. 9

10 + INTERNSHIP OPPORTUNITY: The ability to reach a high concentration of students who share a passion for marketing. + UNDERGRADUATE MENTORING PROGRAM: Teach what you learned from past professional experiences to our future young marketers. + BRAND AWARENESS: Elevate your brand on campus, among staff, faculty, students and student s parents. Message: Supporting Students Can Make a Difference Increasing your company s exposure on the University of Alabama at Birmingham campus will also further your company s brand awareness and loyalty among college- aged students. Sponsoring the AMA UAB is both an opportunity to benefit the community as well as improve the success of your company. UAB AMA Annual Partnerships at a Glance: Partnership Benefits Platinum Gold Silver Tax Deduction - AMA UAB is a qualified 501C(3) Podium Recognition from AMA UAB President/ Designee Company logo in all AMA UAB monthly newsletter Announcement of company s partnership on biweekly chapter meetings Logo, biography and contact information on the Sponsorship website page separate tab Posting on the AMA UAB social media channels: Facebook, Instagram and Twitter 4X Month 3X Month 2X Month Speaking Opportunity at a biweekly meetings 2x 1x Premier logo placement in the slideshows Free job listing on the AMA UAB website Designated table at events (Speed Networking) 10

11 Host of company field trip or luncheon Feature on the AMA UAB newsletter - article Feature on AMA UAB promotion video Cash Investment $1,300 $700 $375 In-Kind Investment $1,500 $1,000 $500 PRESENTING SPONSOR: $250 Provides food for one biweekly AMA UAB chapter meeting which in turn raises awareness among our chapter members. It will include Facebook Announcements (pre- event). IN-KIND SPONSORSHIP: Sponsorship packages can be tailored to meet your specific marketing needs annually or by semester by providing products or services in exchange for promotional opportunities. 11

12 Memberships The most important goal we can set this year is to increase our membership. Spreading information about our organization to the entire campus is our main goal this year. It is important for students to know that this organization is open to all majors, with the focus being on helping everyone develop the skills and knowledge to market themselves to their prospective employer. Objective: Exponentially increase membership in the AMA at UAB. Goal: Diversify our members, by encouraging students across campus to join our organization, while providing the necessary skills to increase their knowledge about the professional realm. Strategy: + Wide spread signage across campus. This includes a newsletter that we send out weekly highlighting what the AMA is doing. + Social media interaction with students in the Collat School of Business and other schools across campus + Increase new member benefits that includes but is not limited to: - Trips to local Birmingham businesses so members can see how marketing works in the business world. - Member Appreciation Nights - Outstanding Member of the Month + Tabling in the lobby to attract new members 12

13 Social Media and Communications We understand that social media is a way of life in today s technology driven world. AMA I UAB plans to connect YOU to business. We are using various social media platforms to reach students. We want members to be connected to all the events we have going on and to know about the countless amount of networking opportunities there are in the Birmingham business community. Our goal is to make sure everyone is aware AMA I UAB created a new chapter Facebook page on September 15th, Since the Fall of 2015, we have grown from 65 Facebook likes to over 200 likes. Our Facebook and Twitter have proven to be our prominent and most active social platforms. We strive to post engaging and informative information about meetings, events, and business knowledge. Our LinkedIn, Pinterest, Google+ Page are amongst our newest platforms. Our Google+ Page has generated over 1,000 likes in a short amount of time. We want to continue are strong social media presence by creating valuable content for ALL to read We also utilize our social platforms to reveal information from our sponsors and events from the local Birmingham professional AMA chapter. is one of our strongest tools for communicating with members and students. At each of our events, we have an AMA Interest Form where we collect s from students who want to know more about AMA, our events, and/or receive our biweekly newsletter. As of the Fall 2015, we have over 300 s in our database. We hope to deliver information electronically because it is cost efficient and easily accessible. 13

14 Philanthropy The University of Alabama at Birmingham chapter of the American Marketing Association focusses on three efforts. Leading, Organizing, and helping in our community. As one of the largest student driven organizations on campus, community involvement has never been more important. Philanthropy efforts for the Academic Year are ongoing and include: + Project Hearts (an organization that empowers women in the Dominical Republic) 1. Create a marketing strategy. 2. Helping with the advertising and marketing for awareness, events and sponsorship. + Volunteering with Habitat for Humanity each month 1. Helping local families rebuild. 2. Encourage members and students around campus to help. + December Holiday Can Food Drive. 1. Collect Cans from students across campus to be given to Pathways Homeless Shelter for their holiday baskets they give to residents. + Volunteering with youth at Pathways Homeless Shelter (a local women s and children s shelter located in downtown Birmingham) 14

15 Operations Goal: To increase the effectiveness and efficiency of all of the endeavors taken on by the American Marketing Association at UAB. + AMA Business Meetings + AMA Professional Speaker Meetings + Member Appreciation Nights + Halloween and Valentine s Day Fundraiser Marketing Week + Executive Dinner Series + Percentage Nights at Local Restaurants + Grant Proposals + AMA Newsletter + Field Trips to local Businesses + Homecoming Week Festivities + AMA Car in the Homecoming Parade + Decorating the Collat School of Business + Local Birmingham AMA Mixers + Regular s featuring internship opportunities + Tabling in the lobby of the Business Center + Project Hearts + Can Food Drive + Habitat for Humanity + Sustainability Committee Partnership + Volunteering at Pathways Homeless Shelter + Bimonthly Board Meetings 15

16 September 2014: Calendar of Events + September 16 th : 1st AMA Business Meeting- Get to know the board + September 24 th : Discuss Upcoming events October 2015: + Internship Opportunity September 2015 October 2015: + October 5 th -9 th : Marketing Week/Homecoming Week + October 31 st : Halloween Fundraiser November 2015: + November 4 th : Guest Speaker, Northwestern Mutual/ internship Opportunity + November 18 th : General meeting December 2014: + December 9 th : AMA Holiday Business Meeting + December 1 st -12 th : Can Food Drive for the Holidays January 2016: + January 13 th : AMA Semester Kickoff Meeting + January 27 th : AMA Professional Speaker Meeting + Internship/Interview Opportunity February 2016 February 2016: + February 10 th : AMA Business Meeting + February 13 th : Valentine s Day Fundraiser + February 24 th : AMA Professional Speaker Meeting March 2016: + Internship Opportunity March March 9 th : AMA Business Meeting -Resume Building + Elevator Pitch 16

17 + Networking Tips + March 19 th -21 st : AMA Collegiate Conference + March 24 th : AMA Professional Speaker Meeting and Discussion of Executive Dinner Series April 2016: + Internship Opportunity April April 6 th : AMA Business Meeting -Applications for Board Selection + April 9 th : Executive Dinner Series + Dinner with a CEO + April 13 th : Last AMA Business Meeting of the Year + End of the Year Party + President s Farwell + Introduction of new board members. 17

18 Budget Expense: Guest Speakers: Meetings Refreshments: Business Field Trips: New Orleans Collegiate Conference: On Campus Professional Development: Tee-shirts: Business Cards: Marketing Week: Fundraising Opportunities: Total Yearly Expenses: Estimated Sponsorship Revenue: Estimated Fundraising Revenue: Estimated Membership Dues: Estimated Total Revenue: Amount: $0 $ $ $7, $0 $400 $ $ $ $8, $10,000 $2, $ $12,600 Estimated Total Revenue Minus Expenses for the Academic Year... $3,