BENEFITING AND 35 OTHER CHICAGO HIV/AIDS ORGANIZATIONS

Transcription

1 SPONSORSHIP OPPORTUNITIES BENEFITING AND 35 OTHER CHICAGO HIV/AIDS ORGANIZATIONS

2 13TH ANNUAL AIDS RUN & WALK CHICAGO Since its inception, AIDS Run & Walk Chicago has raised over $4.5 million net for HIV/AIDS programs and services throughout the Chicago area, and has grown to become one of this city s most important AIDS fundraisers. In 2013, AIDS Run & Walk continue to grow, netting more than $465,000. Nearly 3,000 participants many of whom were members of the 169 corporate and community teams ran, walked and fundraised to make an impact. By becoming a sponsor of the AIDS Run & Walk, you make a significant contribution to changing the story of the HIV/AIDS epidemic. You play a central role in supporting live-saving programs and services throughout Chicago. Your partnership will be highlighted in the AIDS Run & Walk Chicago promotional campaign, and your company and its employees will garner many opportunities to touch thousands of lives in an emotional and impactful way AIDS RUN & WALK CHICAGO STATS Number of Corporate Teams: 51 Number of participants: 2,895 Number of volunteers: 275 Benefitting HIV/AIDS organizations: 33 Total funds raised (net): $465, TOP FUNDRAISING COMPANIES Digitas M.A.C. Cosmetics BMO Financial Group Wilde & Lady Gregory s Bar & Restaurant Northwestern Medicine Walgreens Chicago Hiltons of Chicago Gap Inc. FORM A CORPORATE TEAM! Please contact Allison Vos at avos@aidschicago.org Gather your employees together for this worthy cause and form a team. Benefits of forming a team include: Foster new relationships among staff members Allow leaders within your staff to emerge through our Team Captain program Fulfill your corporate social responsibility goals Empower your brand in the eyes of other participants & your employees Send the message that you care about the health of your employees and your community This unique team building experience is a great way to build morale for all types of employees Integrate your company into the Chicago community great internal and external public relations Network with other corporations Increase personal and group satisfaction that comes from commitment to a cause

3 AIDS FOUNDATION OF CHICAGO OUR MISSION: To lead the fight against HIV/AIDS and improve the lives of people affected by the epidemic. We have reached an unparalleled moment in history where the potential to end the AIDS epidemic has never been greater. Federal health reform increases access to care for half a million Americans who currently lack health insurance. Advances in HIV medicine allow HIV-positive patients who adhere to their treatment to live virtually normal lifespans with minimal side effects. These patients also reduce the risk of transmitting HIV by 96%. Faster, cheaper and more accurate HIV diagnostic tests help more Americans learn their HIV status. With an assortment of opportunities to make a lasting difference, AFC counts on the active involvement of our corporate and governmental partners who share our urgency to stop the epidemic s deadly spread. TOGETHER, IT IS POSSIBLE TO CHART A BETTER FUTURE FOR PEOPLE AND COMMUNITIES AFFECTED BY HIV/AIDS. AIDS Run & Walk Chicago is AFC s grassroots fundraising event where people from all walks of life help change the story of HIV in our lifetime. As beneficiaries of the event, AFC and our CommunityDirect partners are greatly impacted - beyond just the obvious ways. AIDS Run & Walk Chicago stands up to the stigma associated with HIV/AIDS allowing progress to continue toward ending the epidemic. Run & Walk invigorates the sector by increasing awareness for the cause, growing our passionate community and allowing new leaders to emerge. Members of the AFC s Service Providers Council have the opportunity to benefit from AIDS Run & Walk Chicago through the CommunityDirect program the event s flagship partnership program that assists Chicago-based HIV organizations in raising funds for their own programs and services. Since 2005, AFC has returned more than $2.3 million in fundraising to participating HIV/AIDS service providers. In 2013, AIDS Run & Walk Chicago raised over $223,000 net to benefit the AIDS Foundation of Chicago. Over and above that, we granted over $259,000 to our CommunityDirect partners. These funds allow us to continue our diligent work and pursue an AIDS-free generation.

4 MARKETING & PROMOTIONS 2013 Promotional Statistics Marketing Posters: 4,000 Unique website visitors: 33,524 DO IT WITH ME campaign audience: 2,500 Northalsted Market Days audience: 150,000+ CTA Bus and Train Ads: 252 Business Card & Palm Card Distribution: 5,000 Festival Area Maps: 1,000 e-communication sent to supporters: 200,000+ Direct Mail to participants: 1,800+ AIDS Run & Walk Chicago continues to increase its visibility in the community with several large initiatives. Our audience is not only passionate and committed, but it is also quite diverse. People of all ages, races, sexualities and backgrounds join together each year to help those impacted by HIV. Sponsors are featured on our 2,000 marketing posters distributed throughout Chicago. Sponsors may also be featured on CTA bus and train advertisement, online and print advertisement, communication and social media. DO IT WITH ME Campaign: our street team hit the bars in Lakeview for a full weekend in an effort to further engage the LGBT community. Volunteers invited bar patrons to Do It With Me and sign up for AIDS Run & Walk. Over 150 volunteers at Northalsted Market Days took donations at the gates and passed out AIDS Run & Walk tattoos, business cards and information to the estimated 150,000 festivalgoers. CTA bus and train advertisements interior ads for the captive audience; exterior ads for the millions traveling the city by foot. Over 5.5 million adults have the opportunity to see transit advertising. (Source: Titan360.com) AIDS Run & Walk Chicago Sponsorship Contact Rhett Lindsay rlindsay@aidschicago.org

5 RACE DAY VISIBILITY Race Day offers high visibility and many opportunities for additional exposure. Because your support allows us to create an unforgettable participant experience, your brand is naturally an integrated and important part of race day. Your company will be embedded within this cultural experience. AIDS Run & Walk helps create the priceless association between your company and our participants lives and communities. Above (clockwise): Starbucks provided coffee samples for all runners and walkers before and after the race; Walgreens employees walk the 5K together; Illinois Lottery spreads the word about their scratch-off lottery cards. Proceeds from the scratch-offs benefit HIV/AIDS organizations in Chicago and Illinois. Above: Volunteers cheer for participants while sporting sponsor logos on their T-shirts. Below: Stage in the Festival Area hosts Opening Ceremonies and Morning Warm-up. YOUR LOGO HERE! Left: CeCe Peniston performs post-race. Above: Michael Feinstein & Wanda Sykes speak to participants at the start line. AIDS Run & Walk Chicago Sponsorship Contact Rhett Lindsay

6 BASIC SPONSORSHIP BENEFITS Inspir ation Sponsor - $10, 000 Innovation Sponsor - $25,000 Impact Sponsor - $50,000 Invitational Sponsor - $5,000 ADVERTISE- MENTS Logo Paired with AIDS Run & Walk Chicago's Logo Logo on Bus Kings Logo/Name on Bus Shelters, El Stations, El Train Ads LOGO LOGO Logo/Name on Posters LOGO LOGO NAME NAME ONLINE PRINT, MEDIA & MAILED MATERIALS RACE DAY Logo on All Communication Logo/Name on Select Communication LOGO NAME NAME Logo Rotation on AIDS Run & Walk Chicago Homepage Logo/Name, with Link, on Sponsor Page LOGO LOGO LOGO NAME Mention in AIDS Run & Walk Chicago Social Media Channels Logo Featured in All Online Advertisements Logo/Name on Select Online Advertisements LOGO LOGO NAME Acknowledgment in Press Releases Logo Featured in All Print Advertisements Name on Select Print Advertisements Logo on AIDS Run & Walk Chicago Letterhead Logo/Name within Mailed Runner/Walker Packets LOGO LOGO NAME NAME Product Placement in Mailed Runner/Walker Packets Logo within Mailed Fundraising Incentive Packets Individual Acknowledgement During Opening Ceremony Logo on Stage Banner Logo/Name on Route/Festival Area Map LOGO LOGO NAME NAME Logo/Name on Participant T-shirt LOGO LOGO NAME NAME Logo/Name on Volunteer T-shirt LOGO LOGO NAME NAME Banner Placed at Start/Finish Line 4 4 Banners Lining the Finish Line Shoot 4 2 Tent in Festival Area for Display/Sample 10'x20' 10'x10' 10'x10' ADDITIONAL BENEFITS Speaking Opportunity at the Kickoff Party Recognition at the Kickoff Party Right to Use Marks and Logo of the Event Opportunity for Employees to Volunteer on Race Day Opportunity to Provide Fundraising Incentive Prizes Additional Benefits as Requested

7 SPONSORSHIP BENEFITS (continued) IMPACT SPONSOR $50,000 Our Impact Sponsor will be considered the presenting sponsor of the AIDS Run & Walk Chicago. In addition to the benefits detailed on page 5, the Impact Sponsor will receive: Category/Event exclusivity Dominant logo placement whenever placement is shared Logo placement on racer bib numbers Logo placement on Race Day Registration Form Speaking opportunity during Opening Ceremonies Company representative to start the race Interview opportunities with on-site media Additional benefits as requested INNOVATION SPONSOR $25,000 In addition to the benefits detailed on page 5, the Innovation Sponsor will receive: Product exclusivity within the Innovation level Spectator Hot Spot along the race course Interview opportunities with on-site media INSPIRATION SPONSOR $10,000 In addition to the benefits detailed on page 5, the Inspiration Sponsor will receive: Exclusive host of one of the following: Course Entertainment Station Course Water Station INVITATIONAL SPONSOR $5,000 Please see Basic Sponsorship Benefits on page 5 for the perks at this level. AIDS Run & Walk Chicago Sponsorship Contact Rhett Lindsay rlindsay@aidschicago.org

8 SPECIAL OPPORTUNITIES AIDS Run & Walk Chicago strives for continued growth in The following opportunities allow your company to work with the AIDS Foundation of Chicago in a specialized way, helping the AIDS Run & Walk Chicago evolve and showing your organization s enduring commitment to an AIDS-free generation. FINISH LINE SPONSOR $10,000 Logo placement on Finish Line Thank You signs held by volunteers (volunteers form a shoot after the finish line that directs participants to the AIDS Memorial Quilt) Opportunity to have members of your organization volunteer as a group at the Finish Line Opportunity to provide branded accessories for Finish Line volunteers Listed as the host of the AIDS Memorial Quilt Logo, with link, on Sponsor page & Race Day Information page of the AIDS Run & Walk Chicago website Mention in AIDS Run & Walk Chicago social media channels Name mention within confirmation sent to all registered walkers the week before the race Logo on runner, walker and volunteer T-shirts REGISTRATION & CHECK-IN HOST $7,500 Logo on all directional signs for Registration Three banners within Registration area, balloons or other decorations as desired/approved Opportunity to have members of your organization volunteer as a group at Registration Opportunity to provide branded accessories for Registration volunteers Logo, with link, on Sponsor page & Race Day Information page of the AIDS Run & Walk Chicago website Mention in AIDS Run & Walk Chicago social media channels Name mention within confirmation sent to all registered walkers the week before the race Logo on runner, walker and volunteer T-shirts ADDITIONAL OPPORTUNITIES Please contact Rhett Lindsay at rlindsay@aidschicago.org We are committed to providing our sponsors with maximum return-on-investment through additional branding and unique opportunities for involvement. The following opportunities are available at varying contribution amounts. Please contact us for more details. Co-branded incentive items ($15,000) Fun Run host ($2,500) Contribution Match sponsor (match all contributions made within a pre-determined time frame) Total fundraising announcement host ($3,500) And many more!

9 IN-KIND WISH LIST TIER A In-Kind donors at the Tier A level will enjoy the following benefits for their contribution: Logo recognition where every sponsor listing is featured (includes participant and volunteer T- shirts, participant confirmation and some online & print advertisements) Logo, with link, on Sponsor page of the AIDS Run & Walk Chicago website Opportunity to provide branded tent and signage in Race Day Festival Area Opportunity to have members of your organization volunteer on Race Day (in an area coordinated with your In-Kind gift). Mention in AIDS Run & Walk Chicago social media channels PARTICIPANT & VOLUNTEER T-SHIRTS Every AIDS Run & Walk participant and volunteer will be sporting your goods, on race day and for years to come. We seek long-sleeve apparel cotton or tech material. COURSE ENTERTAINMENT Help boost morale and add energy along the race course. We seek cheer squads, bands and DJs. MORNING COFFEE HOST Get our participants going in the morning by hosting the Morning Coffee booth. MORNING STRETCH & WARM UP HOST Hundreds of runners and walkers will begin their day with your organization s morning stretch. FINISH LINE SNACK & BEVERAGE Replenish runners and walkers after they ve completed the course! We seek bananas, apples, bottles of water, healthy snacks, energy drinks, etc. AIDS Run & Walk Chicago Sponsorship Contact Rhett Lindsay rlindsay@aidschicago.org

10 IN-KIND WISH LIST TIER B In-Kind donors at the Tier B level will enjoy the following benefits for their contribution: Name recognition where every sponsor listing is featured (includes participant and volunteer T- shirts, participant confirmation and some online & print advertisements) Name, with link, on Sponsor page of the AIDS Run & Walk Chicago website Opportunity to provide branded tent and signage in Race Day Festival Area Opportunity to have members of your organization volunteer on Race Day (in an area coordinated with your In-Kind gift). Mention in AIDS Run & Walk Chicago social media channels INCENTIVE PRIZES Support and encourage the AIDS Run & Walk Chicago participants who fundraise with tiered incentive prizes. We seek AIDS Run & Walk Chicago branded swag for 4-6 divisions. Prizes should increase in value or perceived value for higher-level fundraisers. SUPER STRIDER BREAKFAST Host a hearty breakfast for our Super Striders, the group of champion fundraisers who reach $1,000 or more by race day. SUPER STRIDER SWAG Help our Super Striders stand out during the race. We seek specialty, stand-out gear for this group of champion fundraisers to be recognized and thanked for their accomplishments (i.e. neon running shoes, specialty running shirt or jacket, etc.). VOLUNTEER BREAKFAST AIDS Run & Walk would not be possible without our volunteer force, 250+ strong. We seek a pastry breakfast with coffee to be a simple Thank You. AIDS Run & Walk Chicago Sponsorship Contact Rhett Lindsay rlindsay@aidschicago.org