Strength. Quality. Value.
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1 Strength. Quality. Value. P H Y S I C I A N H O S P I TA L S O F A M E R I CA 14th Annual Conference & Exhibits Register Now!
2 Increase the Strength, Quality and Value of Your Hospital! You are cordially invited to join Physician Hospitals of America (PHA) for the 14th Annual Conference & Exhibits, September 24-26, 2014 at the Arizona Grand Resort in Phoenix, Arizona! Join leading physicians, C-suite executives, quality managers and other healthcare professionals for three days of educational sessions and networking designed to make your facility stand out amongst the competition. It s no secret that the healthcare landscape is constantly changing. How you respond to these changes will determine your continued ability to provide excellent patient care and keep your physicianowned hospital thriving. Join us for PHA s 14th Annual Conference & Exhibits to make sure you understand the current landscape of the industry and ensure your hospital is ready for what s coming next. At this year s event, you will: Discover innovative ways of providing patient care from the experience of industry experts. Gain a greater understanding of industry-specific regulations and compliance. Learn how to keep your facility up to date in a changing political and regulatory climate. Examine recent advocacy efforts taken on by PHA and learn how you can get involved. Explore the latest products, trends, and technology that increase productivity and reduce spending. See you in Phoenix! September 24-26, 2014 Arizona Grand Resort Phoenix, Arizona Sincerely, Todd Lord CEO, OSS Orthopaedic Hospital PHA Program Committee Co-Chair John Rex-Waller Vice Chairman, National Surgical Hospitals PHA Program Committee Co-Chair
3 Schedule at-a-glance General Session Clinical Operations Track Legal, Legislative, and Regulatory Business Strategy Wednesday, September 24 4:30 pm 6:00 pm General Session: 10 Steps to Creating an ACO How to Establish an ACO or Commercial ACO: A Step By Step Guide to the New Business Model Under the Affordable Care Act 6:00 pm 7:30 pm Opening Reception Thursday, September 25 9:00 am 10:00 am Opening Keynote Presentation Congressman Michael Burgess, MD 9:15 am 9:30 am Awards Presentation 10:00 am 10:30 am Networking Break 10:30 am 11:30 am Affordable Care Act or Obamacare: From Either Side of the Aisle, Predicting Likely Changes in the Surgical and Perioperative Space and Ways Hospitals Can Prepare 11:30 pm 1:00 pm Lunch What Hospitals Need to Know: Defending Inpatient Admission Claim Denials and Best Practices for Appealing to the ALJ How to Make Patients Choose Your Hospital Over the Competition 1:00 pm 2:00 pm General Session: Direct Contracting in a Self-Funded Environment 2:00 pm 3:00 pm Responding to Adverse Patient Events 3:00 pm 3:15 pm Networking Break Appropriate Disclosure and Managing Conflicting Interests: Perspectives from Defense Counsel, Insurance Industry & the Hospital Risk Manager Engaging Physicians in Value-Based Care Transformation 3:15 pm 4:45 pm General Session: Legal Issues Update with Amber Walsh 4:45 pm 5:30 pm General Session: Political Update with Jennifer Larkin Lukawski 5:30 pm 6:30 pm Evening Reception Friday, September 26 8:30 am 9:00 am PHA Membership Meeting 9:00 am 10:00 am Enhancing the Transitions of Care Experience Through Patient Family Centered Care 10:00 am 10:15 am Break 2014 Meaningful Use & Quality Measures: Selection, Reporting, Incentives, Oh My! The Impact of Metric Driven Co-Management Arrangements on Patient Experience 10:15 am 11:15 am Clinical Success Without the Excess: How Orthopedic Sales Rep Replacement Models Can Take Back Control of the OR Taming Disruptive Behavior 11:15 am 11:30 am Networking Break Think You Can't Expand? Case Studies for Expansion 11:30 am 1:00 pm General Session: In Search of a Level Playing Field: Identifying Anti-Competitive Practices That Can Affect Market Performance and Your Bottom Line 1:15 pm 7:00 pm Golf Outing (pre-registration required)
4 Keynote Speaker Congressman Michael C. Burgess, M.D. Congressman Michael C. Burgess, M.D. (R TX), spent nearly three decades practicing as a doctor of obstetrics and gynecology before being elected to the United States House of Representatives in Congressman Burgess serves on the House Energy and Commerce Committee and is currently the Vice Chairman of the Subcommittee on Health and the Oversight and Investigations Subcommittee. He is also a member of the Energy and Power Subcommittee, the Rules Committee, and the Helsinki Commission. Congressman Burgess is also the founder and Co- Chair of the Congressional Health Caucus. Congressman Burgess is a strong advocate for healthcare legislation aimed at reducing health care costs, improving choices, reforming liability laws to put the needs of patients first, and ensuring there are enough doctors in the public and private sector to care for America s patients and veterans. He has played an important role in bipartisan efforts to ensure the safety of food, drugs, and consumer products, and has introduced legislation to strengthen the ability to stop dangerous products from coming into the country. General Sessions 10 Steps to Creating an ACO How to Establish an ACO or Commercial ACO: A Step By Step Guide to the New Business Model Under the Affordable Care Act Thomas Anthony, JD, Chair, Health Care Practice Industry, Frost Brown Todd, LLC Direct Contracting in a Self-Funded Environment Ralph Weber, REBC, President and CEO, Route Three Benefits Legal Issues Update Amber Walsh, JD, Partner, McGuire Woods, LLP Political Update Jennifer Larkin Lukawski, Principal, Government Affairs, BGR Group In Search of a Level Playing Field: Identifying Anti-Competitive Practices That Can Affect Market Performance and Your Bottom Line Richard Ripley, JD, Partner, Haynes and Boone, LLP Nora Whitehead, JD, Associate, Haynes and Boone, LLP
5 Hotel Accommodations Arizona Grand Resort & Spa 8000 Arizona Grand Pkwy Phoenix, AZ Phone: (602) Relax during the conference at the Arizona Grand Resort & Spa! This all-suite resort features an 18-hole golf course, a luxury spa and salon, and six unique dining venues. The resort s oversized, two-room suites will provide you with an intimate, residential-style comfort. Attendees of PHA s 14th Annual Conference and Exhibits can book their rooms at the exclusive rate of $159 per night plus tax. PHA can only guarantee this rate until September 3, so book your accommodations online today! Visit for more information, and to make your reservation. Registration Information On or Before After 8/22 8/22 Conference Registration PHA Member $750 $895 PHA Non-Member $845 $995 Member Physician Discount* $675 $695 * To qualify for this reduced rate, you (or your organization) must be a PHA member and a practicing physician. Cancellation All cancellation requests must be made in writing by August 22, Cancellations made on or before August 22, 2014, will be eligible for a refund less a $100 processing fee. All refunds will be processed after the conference. No refunds will be made for requests received after August 22, 2014.
6 Sponsors Gold Sponsor The Joint Commission Bronze Sponsors Concord Medical Group CPSI Source Medical Conference Sponsor Nueterra ProAssurance USPI *Sponsors as of July 7, 2014 Showcase Your Company As a conference sponsor, your brand will have daily exposure to attendees throughout the conference. You ll be recognized on signage, in the conference program and on the PHA website. Visit physicianhospitals.org/2014 to learn more, and to sign up! Play Golf with PHA September 26, 2014 Troon North Golf Club Scottsdale, Arizona Join us for an optional golf outing at the conclusion of the conference at Troon North Golf Club! Revered as Scottsdale s crown jewel, the challenge, visual sensation, and special ambiance of Troon North sets the standard by which all other courses are measured, and Troon North s Monument and Pinnacle courses consistently rank at the top of every golfer s must-play list. Whether you re playing for the first time, or are a regular at Troon North, these two courses offer the best in desert golf! CME Information This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education (ACCME). The Institute for Medical Studies designates this live activity for a maximum of 9.75 AMA PRA Category 1 Credits. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
7 Register Online byaugust 22 and save! Visit to get started. Questions about registration? Call (202) or
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